Dynargie

What Dynargie does

Dynargie is a privately held management consulting and corporate training firm founded in 1982 in Geneva by Gilbert Serfaty and Philippe Graff, who developed the Dynargetic Management approach reconciling directive and inclusive management styles. The legal entity is Bonding – Consultoria e Formação, S.A., a Portuguese public limited company, with principal headquarters in Lausanne, Switzerland and a regional headquarters in Lisbon, Portugal. The firm delivers leadership development, people management, change management, team building, sales training, executive coaching, and organizational transformation services to enterprise clients across 14+ countries, operating through 19 locally empowered offices spanning Europe, the Americas, the Middle East, and Asia Pacific. Distribution combines direct enterprise sales with a franchise-like partner network in which local partner-entrepreneurs deliver the Dynargie methodology in their regions.

The product portfolio centers on proprietary methodologies (DPM – Dynargetic People Management, BeSayDo, Motivence, Cornerstones, Behavioural Engineering, Design Thinking implementations) and four branded digital enablers: MindPal (microlearning and personalized action planning), Mood Explosion (an immersive leadership simulator co-developed with Portuguese digital studio Fullscreen), Game2Learn (gamification with quizzes, points, leaderboards), and StylesGame (configurable behavioral scenarios). These tools are designed to extend training impact beyond workshops by bridging the gap between learning and day-to-day application. Delivery is led by senior consultants with prior line management experience, supporting consultative engagements that combine in-person workshops, simulations, and ongoing digital follow-up. Documented enterprise clients include UEFA (15+ years), Mercedes-Benz Türk (22+ years), Gaznat (10+ years), OGMA, Takeda Brazil, Webhelp (50,000+ person BPO), Titan (250 participants across 9 countries), Bankinter Seguros Vida, Biolab Pharmaceuticals, and Cleva Solutions, spanning automotive, pharmaceutical, banking, cement, BPO, aerospace, energy, and international sports governance.

Revenue is generated through corporate training services, consulting engagements, executive/coaching services, and digital enabler subscriptions (MindPal, Mood Explosion, Game2Learn, StylesGame). Pricing is quote-based and not publicly disclosed, with billing tied to scope, participant count, countries covered, and delivery format, typically structured as multi-year enterprise contracts. The company markets through content (blog, case studies, articles, whitepapers), newsletter, and events (webinars, CXO Camps, Dynargie Akademi), with country-specific localized websites supporting regional GTM.

Name

Dynargie

Legal name

Bonding – Consultoria e Formação, S.A.

Website

https://dynargie.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynargie is a privately held management consulting and training firm, founded in 1982, that delivers leadership development, people management, and organizational transformation programs to enterprise clients across 14+ countries via 19 locally empowered offices and proprietary methodologies such as DPM, BeSayDo, Motivence, and digital enablers including MindPal and Mood Explosion.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices14 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Training Services: Leadership development, team building, change management, and sales training programs delivered to enterprise clients through in-person and digital formats. Revenue generated through program fees based on scope, duration, and number of participants.
2. Digital Enabler Subscriptions: Access to digital platforms including MindPal, Mood Explosion, Game2Learn, and StylesGame, integrated into training programs and potentially available as standalone subscriptions for ongoing development.
3. Consulting Services: Strategic consulting engagements for organizational transformation, behavioral engineering, and leadership alignment. Delivered by senior consultants with personalized follow-up.
4. Coaching Services: Executive coaching, personal growth coaching, and skills coaching services. Three protocols available: Executive Coaching, Coaching, and Skills Coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dynargie delivers corporate training, executive coaching, and management consulting services focused on leadership development, people management, team building, change management, and sales performance. Its portfolio combines proprietary methodologies (DPM, BeSayDo, Motivence, Cornerstones) with digital enablers (MindPal, Mood Explosion, Game2Learn, StylesGame) to create transformative behavioral change for enterprise clients across 14+ countries.

Product overview

Dynargie offers a comprehensive suite of training and consulting products organized around leadership development, people management, and organizational transformation. The portfolio centers on core digital enablers (MindPal, Mood Explosion, Game2Learn, StylesGame) that power immersive learning experiences, supported by structured programs including DPM, Motivence, Be Say Do, Coaching, and Behavioural Engineering. These products serve enterprise clients across 19 offices in 14+ countries, with methodologies like Design Thinking and the Dynargetic Management Approach underpinning the entire ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• MindPal: Digital enabler platform for transforming learning into action, enabling employees to store materials, create personalized action plans, and receive nano-learning notifications.
• Mood Explosion
• Game2Learn
• StylesGame
• DPM (Dynargetic People Management)
• Be Say Do
• Motivence
• Cornerstones

Products and services

• MindPal Digital enabler platform designed to bridge the gap between training sessions and real-world application, enabling participants to create personal development plans, access nano-learning content, and track behavioral changes with 24/7 connectivity to trainers.
• Mood Explosion Leadership simulator that bridges the gap between learning and doing by placing participants in immersive, realistic scenarios where they practice decision-making, team motivation, and performance management without fear of failure. Developed in collaboration with Portuguese digital studio Fullscreen.
• Game2Learn Gamification platform that transforms training into engaging experiences through quizzes, points, leaderboards, and competitive elements to improve knowledge retention and skill application.
• StylesGame Digital platform that transforms behavioral insights into real-world confidence through customizable scenarios simulating real-life situations, helping participants practice key tools and mindsets.
• DPM (Dynargetic People Management) Iconic management program that empowers managers to build stronger relationships, grow team motivation, and foster a cohesive leadership culture through 360-degree relationship management skills.
• Motivence Leadership program that enhances self-awareness of personal communication preferences and equips leaders with tools to read and adapt to their audience effectively, developing versatile communication styles.
• Be Say Do Mindset alignment solution that assesses current versus desired mindsets through a proprietary questionnaire across three dimensions (BE, SAY, DO) to drive meaningful and lasting behavioral change.
• Cornerstones Team development solution that uncovers core ingredients for success, fostering trust, communication, and accountability through co-creation sessions followed by periodic assessments and action planning.
• Coaching Professional coaching journey offering Executive Coaching, personal growth coaching, and Skills Coaching protocols rooted in Dynargie methodologies for transformative individual and team development.
• Behavioural Engineering Organizational transformation approach that aligns company core mantra with strategic life cycle through stakeholder engagement, mindset assessment, and measurable action implementation.
• Hello!... Mhm! Mhm!... Goodbye! Customer Care Training Program that cultivates customer-oriented perspective through Ambassador and Doctor roles, empowering teams to engage with confidence, empathy, and professional excellence.
• Effective Sales & Personalised Sales Sales training methodology that empowers teams with results-oriented techniques, preparation tools, negotiation strategies, and communication skills to maximize commercial relationships.
• Impactful Presentations Training program enabling participants to craft clear, compelling messages, tell engaging stories, adapt to diverse audience needs, and confidently navigate interactions through delivery, content structure, and visual design pillars.
• Performance Management Training program that equips leaders with tools to differentiate performance, deliver impactful feedback, assess competencies fairly, and create personalized development plans for sustained performance growth.

Quantifiable outcome

• Engagement ratio index improvements reported by clients implementing Leadership Academy programs
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with significant leadership development, executive coaching, and talent management practices. Comparable enterprise buyer segment with broader portfolio spanning search and consulting.
• Heidrick & Struggles: Global leadership advisory and executive search firm with significant coaching and leadership development practice. Comparable on serving enterprise leadership teams with premium advisory content.
• Egon Zehnder: Global executive search and leadership advisory firm with deep executive coaching and leadership assessment practices. Comparable on senior-level leadership advisory services for large enterprises.

Direct peers

• Wilson Learning: Global learning and development provider specializing in sales, leadership, and behavioral change programs. Comparable on methodology-driven sales and leadership content delivered via global partner network.
• Development Dimensions International (DDI): Specialist leadership development and talent analytics firm serving global enterprises. Compares closely on leadership pipeline programs, assessment-led methodologies, and multinational rollout capability.
• FranklinCovey: Global leadership and execution training provider selling proprietary methodologies (e.g., The 7 Habits) to enterprises. Most direct comparable in terms of methodology-led, multi-country leadership development at scale.
• Dale Carnegie Training: Long-established global training franchise focused on leadership, sales, communication, and human relations skills. Closely comparable globally distributed franchise model and methodology-driven enterprise delivery.
• BTS: Business simulation and capability-building firm with proprietary simulation platforms used in leadership and sales training. Direct comparable on the digital simulation/Mood Explosion side of Dynargie's portfolio.
• Center for Creative Leadership (CCL): Research-backed leadership development provider offering open-enrollment and custom programs globally. Comparable on bespoke executive and leadership programs targeting senior management tiers.
• Cegos: International corporate training and leadership development group operating across Europe, Asia, and the Americas. Comparable on multi-country delivery network and broad L&D curriculum for enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Dynargie_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynargie