Hedrick Associates Inc

What Hedrick Associates Inc does

Hedrick Associates Inc is a Michigan-based manufacturer's representative founded in 1982 that specializes in precision HVAC, heat transfer, and critical power systems for commercial, industrial, and institutional customers across Michigan and Northern Indiana. The firm operates from a Grand Rapids headquarters with a second office in Mishawaka, Indiana, and is organized into six operational divisions: Power Systems (UPS, PDUs, critical power infrastructure), Thermal Systems (cooling towers, boilers, water heaters, geothermal), Sustainability (indoor air quality technologies), IT (data center and IT infrastructure, monitoring, power distribution, racks/enclosures), Parts Inquiry (replacement parts with Grand Rapids warehouse and overnight distribution), and Support (installation supervision, start-up, preventative maintenance, warranty, and equipment assessments via the factory-certified service organization CSS).

The company's core business is selling, supporting, and providing technical expertise on a portfolio of products from premium manufacturer partners—including Vertiv (Liebert), SPX Marley, Armstrong, WaterFurnace, Fulton, Bosch Thermotechnology, Electro Industries/Gaugetech, Intellihot, Raycap, Carel, UVDI, Plasma Air, enVerid, AirThings, and Weil-McLain—earning commissions through direct field sales by technical sales engineers. It holds exclusive factory representative status for several brands (including Bosch for the Lower Peninsula of Michigan and EIG for the territory), and supports specification-stage engagement with consulting engineers alongside mechanical, electrical, and data center contractors.

Hedrick's go-to-market is relationship-based direct enterprise field sales targeting verticals including higher education, K-12 education, healthcare, commercial buildings, industrial manufacturing, and data center / IT infrastructure, with complementary demand-generation through technical blog content, multi-manufacturer Innovation Summits and Road Shows offering continuing education, and industry association engagement (e.g., AFCOM Michigan Chapter). Customer relationships span the full equipment lifecycle from specification and installation through preventative maintenance and replacement parts, supported by factory-certified service and an in-region parts warehouse that enables same-day pickup and overnight shipping.

Name

Hedrick Associates Inc

Legal name

Hedrick Associates Inc

Website

https://hedrickassoc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Hedrick Associates Inc is a Michigan-based manufacturer's representative founded in 1982, holding exclusive territorial rights across multiple premium HVAC, critical power, and indoor air quality manufacturer brands for Michigan and Northern Indiana, serving enterprise customers in education, healthcare, industrial, commercial, and data center segments via direct technical field sales.

Ownership category

akta.pro rank

Product category

Commercial HVAC and Critical Power Systems Distribution

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industry

Electrical, Instrumentation & Controls (E&I) Maintenance (IMAIACAE)

Keywords

• Manufacturers representative services
• Precision HVAC solutions
• Critical power systems
• Indoor air quality solutions
• Thermal management systems

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Manufacturer's Representative Sales: Hedrick Associates operates as a manufacturer's representative (rep firm) earning commissions on products sold from manufacturer brand partners including Liebert, Marley, Armstrong, Vertiv, WaterFurnace, and many others. The company provides sales, support, and technical expertise to customers in exchange for commission-based compensation from manufacturer partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Hedrick Associates is a manufacturer's representative that sells, designs, specifies, and supports commercial and industrial precision HVAC, critical power, IT infrastructure, and indoor air quality solutions on behalf of manufacturer brand partners including Vertiv/Liebert, WaterFurnace, Marley (SPX), Fulton, Weil-McLain, Intellihot, Bosch Thermotechnology, Armstrong, Raycap, EIG, and others. Customers in Michigan and Northern Indiana can also source replacement parts from the Grand Rapids warehouse and engage CSS factory-certified service for installation supervision, start-up, warranty, preventative maintenance, and troubleshooting.

Product overview

Hedrick Associates Inc is a manufacturer's representative company serving Michigan and Northern Indiana since 1982, specializing in precision HVAC and critical power systems. The company is organized into four core divisions: Power Systems (critical power infrastructure including UPS and PDUs), Thermal Systems (HVAC and heat transfer solutions), IT (commercial IT infrastructure, monitoring, power distribution, racks, and uninterruptible power for data centers), and Sustainability (indoor air quality solutions). These divisions operate together as an integrated offering, where the Power and Thermal divisions provide the core equipment, the IT division addresses data center infrastructure needs, and the Sustainability division augments thermal systems with IAQ technologies. The company represents a portfolio of manufacturer brands — including Vertiv (Liebert), Marley (SPX), Armstrong, WaterFurnace, Fulton, Intellihot, Carel, Lakos, Raycap, Electro Industries/Gaugetech, Weil-McLain, Flow-Tech, UVDI, enVerid, Plasma-Air, and AirThings — offering products ranging from UPS systems, cooling towers, geothermal HVAC, condensing boilers, and tankless water heaters to IAQ technologies like bi-polar ionization, UV germicidal irradiation, humidification, and IAQ monitoring. Replacement parts and technical support services round out the offering, providing local warehousing and factory-certified service through CSS.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Systems Solutions Sales, design, specification support, and post-sale support for critical power systems including uninterruptible power supplies (UPS), power distribution units (PDUs), surge protection, and power quality monitoring. Represents manufacturer brands including Vertiv (Liebert), Raycap, ASCO, and Electro Industries/Gaugetech for data centers, healthcare, industrial, and other critical facilities in Michigan and Northern Indiana.
• Thermal Systems Solutions Sales, design, and support of commercial HVAC, heat transfer, and water heating systems including cooling towers, geothermal systems, condensing boilers, tankless water heaters, heat exchangers, pumps, and hydronic equipment. Represents manufacturer brands including Marley (SPX), WaterFurnace, Fulton, Weil-McLain, Intellihot, Bosch Thermotechnology, Armstrong Fluid Technology, and Alfa Laval.
• IT Infrastructure Solutions Design, specification, deployment, and monitoring of IT infrastructure for data centers including server racks and enclosures (Polargy), power distribution (Vertiv Geist PDUs), UPS systems, busway, precision cooling, and wireless circuit monitoring (Packet Power). Supports edge computing and enterprise IT environments with partners Vertiv and PacketPower.
• Sustainability and Indoor Air Quality Solutions Comprehensive indoor air quality solutions combining monitoring and validation (AirThings Wave Mini), bi-polar ionization (Plasma Air), UV germicidal irradiation for HVAC coil sterilization (UVDI), humidification (Carel), sorbent air scrubbing for VOC and CO2 reduction (enVerid), and high-efficiency particulate filtration. Six-pillar strategy validated by laboratory tests and ASHRAE recommendations for pathogen mitigation in occupied commercial spaces.
• Replacement Parts Supply Replacement parts and supplies for all represented product lines, maintained in an extensive Grand Rapids warehouse. Supports direct customer engagement for parts inquiries via phone (616.288.0827), email, and in-person service at a parts counter open from 7:30AM with same-day pickup available. Overnight shipping available for out-of-stock items from partner distribution facilities.
• Technical Support Services Comprehensive technical support for power and thermal/HVAC products including installation supervision, engineered product selection, warranty work, safety and performance upgrades, start-up services, preventative maintenance, equipment assessments, on-site troubleshooting, and factory parts. Delivered through CSS, Hedrick Associates' factory-certified service organization providing hands-on technical support for all represented manufacturers.
• WaterFurnace TruClimate 700 Modular Screw Chiller Modular screw chiller from WaterFurnace delivering up to 140 tons of capacity per module, with DC inverted variable-speed compressor, simultaneous heating and cooling capability, and HydroLink Aurora controls. Designed and manufactured in Fort Wayne, Indiana.
• Vertiv Liebert APM2 UPS Modular, high-efficiency UPS system from Vertiv delivering up to 97.5% efficiency in double conversion mode with scalable modular design, compact footprint, and advanced monitoring and control for data centers, edge computing, healthcare, industrial, and manufacturing facilities.
• Fulton ENDURA XE (EXE) Condensing Boiler Condensing hydronic boiler from Fulton available in eight capacities from 1,000 to 6,000 MBTU/HR featuring Flame-by-Wire combustion control, O2 Compensation, PURE Control, upgraded stainless steel construction with 68% greater strength, and advanced water baffles to eliminate scale.

Quantifiable outcome

• WaterFurnace geothermal systems reduce energy use by up to 70%
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered core and standard.

• Electro Industries/Gaugetech (EIG)coreChannel Partner/ Reseller/ Distributor · 8 March 2021Exclusive factory representative for EIG in the territory. Products include energy management systems, power quality meters, and EnergyPQA.com cloud solution for predictive energy analysis.
• Bosch ThermotechnologycoreChannel Partner/ Reseller/ Distributor · 11 January 2019Exclusive factory representative for Bosch Thermotechnology for the L.P. of Michigan. Full product line for commercial heating and water heating.
• Vertiv (including Liebert brand)coreChannel Partner/ Reseller/ DistributorKey manufacturer partner for critical power and cooling solutions. Products include UPS systems, power distribution units, and precision cooling. Represents Vertiv/Liebert products for Michigan and Northern Indiana territory.
• SPX MarleycoreChannel Partner/ Reseller/ DistributorSPX Marley cooling tower products including the Marley NC steel tower. Provides evaporative cooling products and mobile training experiences.
• ArmstrongcoreChannel Partner/ Reseller/ DistributorArmstrong pump products including Tango Pump, pump seals, and select ECM motors for hydronic systems.
• WaterFurnacecoreChannel Partner/ Reseller/ DistributorWaterFurnace geothermal heating and cooling solutions including commercial water-to-water units (5 and 7 Series), water-to-air systems (Envision2 Compact and Versatec Ultra), and TruClimate 700 Modular Screw Chiller. Products designed and manufactured in Fort Wayne, Indiana.
• FultoncoreChannel Partner/ Reseller/ DistributorFulton ENDURA XE (EXE) condensing hydronic boilers ranging from 1,000 to 6,000 MBTU/HR. Features flame-by-wire combustion, O2 compensation, and PURE Control.
• Flow-TechstandardChannel Partner/ Reseller/ DistributorFlow-Tech chemical-free water treatment systems for commercial pools and HVAC applications.
• Vertiv GeiststandardChannel Partner/ Reseller/ DistributorVertiv Geist rack PDUs (Power Distribution Units) for data center power management.
• RaycapcoreChannel Partner/ Reseller/ DistributorRaycap surge protection devices including Rayvoss SPD for high-risk locations and RSE2 SPD for cascaded locations. Products protect against lightning and power surges.
• CarelstandardChannel Partner/ Reseller/ DistributorCarel humidification products including canisters, electrodes, drain and fill valves for commercial HVAC systems.
• Plasma AircoreChannel Partner/ Reseller/ DistributorPlasma Air bi-polar ionization products for IAQ improvement. Validated by laboratory tests and ASHRAE recommendations for pathogen mitigation.
• UVDIstandardChannel Partner/ Reseller/ DistributorUVDI UV products for HVAC coil sterilization and surface purification using ultraviolet germicidal irradiation technology.
• enVeridstandardChannel Partner/ Reseller/ DistributorenVerid air purification and air scrubbing products including HLR products. Sorbent filtration technology for VOC and odor removal.
• AirThingsstandardChannel Partner/ Reseller/ DistributorAirThings IAQ monitoring products including Wave Mini for indoor air quality measurement and trending.
• Packet PowerstandardChannel Partner/ Reseller/ DistributorPacket Power circuit monitoring solutions for high-value circuits in data centers and critical facilities. Wireless monitoring hardware.
• LakosstandardChannel Partner/ Reseller/ DistributorLakos high-efficiency centrifugal separators and bag filters for water treatment in cooling towers and hydronic systems.
• IntellihotcoreChannel Partner/ Reseller/ DistributorIntellihot tankless water heaters and commercial water heating solutions. Tankless systems eliminate standby losses and can achieve 92% cost reduction in humidification applications.
• CaptiveAirestandardChannel Partner/ Reseller/ DistributorCaptiveAire commercial HVAC products for ventilation and environmental control.
• Alfa LavalstandardChannel Partner/ Reseller/ DistributorAlfa Laval heat exchangers for commercial and industrial hydronic applications.
• Weil-McLainstandardChannel Partner/ Reseller/ DistributorWeil-McLain commercial cast iron boilers and high-efficiency condensing boilers including new SVF 750 and SVF 1100 models.
• SwegonstandardChannel Partner/ Reseller/ DistributorSwegon Gold energy recovery ventilation (ERV) products for heat recovery in commercial buildings.
• HarmscostandardChannel Partner/ Reseller/ DistributorHarmsco filtration products for water treatment in HVAC and industrial applications.
• PolargystandardChannel Partner/ Reseller/ DistributorPolargy data center infrastructure products including rack packaging systems.
• ASCOstandardChannel Partner/ Reseller/ DistributorASCO power solutions including 560 Series Type 1 Service Entrance Rated SPD surge protection devices.
• CSS (Certified Service Organization)coreImplementation/ SI/ Consulting PartnerCSS is Hedrick Associates' factory certified service organization providing hands-on technical support and services for all represented manufacturers.
• Pathogen FocusstandardChannel Partner/ Reseller/ DistributorPathogen Focus indoor air quality solutions for pathogen mitigation in commercial buildings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ferguson Enterprises: Largest US wholesale distributor of plumbing, HVAC, and industrial products, serving contractors and commercial customers. Operates the same intermediary rep/distribution function as Hedrick but at vastly greater scale, geographic reach, and with its own private-label HVAC product lines.
• Trane Technologies: Major HVAC OEM producing commercial and residential heating, cooling, and building automation systems. Operates proprietary dealer-distributor networks that compete with independents like Hedrick; represents the upstream principal whose products rep firms distribute and a direct competitive channel for spec work in Hedrick's territory.
• Bell & Gossett (Xylem brand): Manufacturer of hydronic pumps, heat exchangers, and HVAC fluid-handling equipment sold through independent representatives like Hedrick. Comparable as the underlying principal whose products flow through rep firms; shares Armstrong's position in Hedrick's portfolio and competes with several of its represented lines.
• CaptiveAire: Manufacturer of commercial kitchen ventilation and HVAC equipment; one of Hedrick's represented manufacturers. Comparable as a represented-principal perspective on rep-firm relationships and as a direct-selling manufacturer whose products compete with or complement other Hedrick lines.
• Watsco: Largest US distributor of HVAC and refrigeration products, serving contractors via a national branch network. Directly analogous business model to Hedrick's rep/distribution role but at enterprise scale, demonstrating both the scalability of the intermediary model and the competitive threat from large incumbent distributors.

Direct peers

• Sid Harvey's: HVAC parts and equipment distributor serving the Northeast US, closely analogous to Hedrick's role as a regional rep/distributor of HVAC products for contractor and installer customers. Both serve heating, cooling, and refrigeration trades via branch locations with counter sales and technical support.
• Carrier Enterprise: Distributor of Carrier and affiliated-brand HVAC products across the eastern US, serving contractors and commercial customers. Closely comparable as a brand-aligned distribution/representation organization carrying premium HVAC OEM products — same structural role as Hedrick for its represented manufacturer portfolio.
• Johnstone Supply: Cooperative wholesale distributor of HVAC/R parts, equipment, and controls serving contractor customers across the US. Plays the same intermediary distribution role between manufacturers and HVAC contractors that Hedrick plays as a representative, with similar technical-support-driven value proposition.

Regional players

• Dakota Supply Group: Regional distributor of plumbing, HVAC, and electrical products serving the upper Midwest, including territories adjacent to Hedrick's. Comparable operating model (regional distributor/representative serving contractor customers with technical sales support) but focused on different geography and product mix.
• R.E. Marrs Company: Manufacturer's representative firm serving commercial and industrial HVAC markets in the US Southeast with a similar technical sales, multi-manufacturer-portfolio model. Closely matches Hedrick's structural business model — independent rep with multi-line manufacturer franchises — but serving a different geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/Hedrick_Assoc
• LinkedInlinkedin.com/company/hedrick-associates-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedrick Associates Inc