Flow-Tech Inc.

What Flow-Tech Inc. does

Cross Company is a 100% employee-owned industrial solutions provider founded in 1954 and headquartered in Greensboro, North Carolina. Operating across five business groups (Automation, Hose and Fittings, Mobile Systems Integration, Precision Measurement, and Process Solutions), the company serves process industries throughout the U.S. Southeast and Mid-Atlantic through 30+ office and warehouse locations. Its customer base spans aerospace and defense, chemical, energy, food and beverage, life sciences, motorized vehicles, consumer products, and industrial automation.

The company combines systems integration, value-added distribution, and engineering services into a unified offering. Core product capabilities include process instrumentation, valves, automation equipment, hose assemblies, fittings, and precision measurement devices. Underlying technical competencies span UL508A panel design, calibration services, on-site commissioning, and engineered-to-order systems integration. The company maintains authorized vendor partnerships with ABB, Siemens, Rockwell Automation, Endress+Hauser, Parker Hannifin, and other major industrial OEMs, holding certifications including CSIA, ISO 9001:2015, ISO 17025, Siemens Solution Partner, and Rockwell Recognized System Integrator, with additional VR and T/O service authorizations obtained in 2026.

Cross Company generates revenue through three primary mechanics: product distribution of industrial components, professional services (calibration, repair, commissioning), and engineered systems integration projects. Pricing is transaction- and project-based rather than subscription-based. The company is privately held under an ESOP structure and has executed 26 acquisitions across its 70-year operating history. No public revenue, funding, or ARR figures are disclosed in the available source data, and no AI/ML differentiation is documented in the current product set.

Name

Flow-Tech Inc.

Legal name

Cross Company

Website

https://flowtechonline.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Company is a 100% employee-owned industrial solutions provider offering systems integration, value-added distribution, and engineering services across five business groups to process industries in the U.S. Southeast and Mid-Atlantic via 30+ locations.

Ownership category

akta.pro rank

Product category

Industrial Process Solutions and Systems Integration

NAICS

Industrial Machinery Manufacturing (33324)

SIC

General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Process instrumentation
• Systems integration
• Industrial automation
• Precision measurement
• Valve automation

Headquarters

HQ city

Hunt Valley, MD

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of process instruments, valves, automation equipment, precision measurement equipment, hose and fittings, and mobile systems integration products.
2. Services: Comprehensive services including start-up and commissioning, facility surveys, troubleshooting, custom assembly, repair, calibration, and control engineering service contracts.
3. Systems Integration: Design and implementation of integrated systems for process optimization, including control system integration services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cross Company is an authorized solutions partner, recognized systems integrator, manufacturer's representative, and value-added distributor serving process industries. It sells and integrates process instrumentation, valves, automation products, hose and fittings, mobile systems integration solutions, and precision measurement equipment, while providing services such as start-up/commissioning, valve repair, control panel fabrication, calibration, and inspection.

Product overview

Cross Company Process Solutions is an authorized solutions partner, recognized systems integrator, manufacturer's representative, and value-added distributor offering engineered solutions for the process industry. The portfolio includes Systems Integration (designing and implementing integrated control systems), Process Instrumentation (flow measurement, level measurement, pressure/temperature instruments, and process analytics), Process Valves (control valves, safety valves, pressure management, and biogas handling systems), and Process Control Systems and Components. The company provides comprehensive services including startup and commissioning, valve repair and automation, control panel fabrication (UL508A/UL698A), calibration, and inspection services. Products are sourced through partnerships with leading manufacturers including ABB, Rockwell Automation, Brooks Instrument, Groth, RKI Instruments, and Valmet. The company serves the Southeast and Mid-Atlantic regions with sales teams, engineers, and service technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Systems Integration Design and implementation of integrated control systems that optimize operations, streamline workflows, and enhance productivity for process facilities.
• Start-up and Commissioning Equipment startup, commissioning, and flow meter startup and commissioning services for process facilities.
• Valve Repair and Automation Valve repair services and valve automation center for process valve maintenance and automation.
• Control Panel Design and Fabrication UL508A/UL698A control panel design and fabrication services.
• Calibration Services Comprehensive calibration services including dimensional, pressure, weight and scale, force, electronic, torque, and inspection equipment calibration, delivered through A2LA-accredited laboratories.
• Inspection Services Inspection services including first article inspection, onsite dimensional inspection, PPAP submission, process capability analysis, roundness measurement, and surface roughness measurement.
• Process Instrumentation Advanced instrumentation solutions for precise monitoring and regulation of process parameters including flow, level, pressure, temperature, and analytical measurements.
• Process Valves Diverse selection of valves for controlling fluid flow in process systems, including control valves and safety valves for efficient and safe operations.
• Hose and Fittings Industrial hose, tubing, fittings, couplings, connectors, O-rings, gaskets, quick disconnects, and specialty hose products.
• Mobile Systems Integration Integration services for mobile equipment including electronic controls, CANbus controls, hydraulic systems, custom control panels, and machine electrification.
• Precision Measurement Equipment Measurement equipment including dimensional metrology, force and materials testing, torque equipment, industrial scales, and intrinsically safe equipment.

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered core.

• ABBcoreTechnology or IntegrationABB distributed control systems provider. Cross Company is an authorized solutions partner and value-added distributor for ABB products in process solutions.
• Rockwell AutomationcoreTechnology or IntegrationRockwell Automation Silver System Integrator partner. Provides control systems and components for process integration.
• SiemenscoreTechnology or IntegrationSiemens Solution Partner for Automation and Drives. Authorized automation partner providing industrial automation solutions.
• Phoenix ContactcoreTechnology or IntegrationPhoenix Contact System Integrator Partner. Provides industrial networking and cybersecurity solutions.
• Brooks InstrumentcoreTechnology or IntegrationManufacturer's representative for Brooks Instrument, a leading provider of flow measurement and control instruments including mass flow controllers, Coriolis flow meters, and thermal mass flow calibration equipment.
• ValmetcoreChannel Partner/ Reseller/ DistributorValmet provides process valves and automation solutions including Neles, Jamesbury, Flowrox, and Stonel valve brands.
• Parker HannifincoreChannel Partner/ Reseller/ DistributorParker Hannifin hose, fittings, and fluid handling products distributor. Cross Company received Parker TFD Flagship Award - Silver.
• WIKAcoreTechnology or IntegrationWIKA provides pressure and temperature measurement instruments for process industries including waste-to-energy facilities.
• Groth CorporationcoreTechnology or IntegrationGroth Corporation provides pressure/vacuum valves, flame arresters, and emergency relief valves for tank protection.
• RKI InstrumentscoreTechnology or IntegrationRKI Instruments provides gas detection systems including fixed system controllers, transmitters, and toxic gas detectors for safety applications.
• Universal RobotscoreTechnology or IntegrationUniversal Robots provides collaborative robots (cobots) for automation applications including machine tending and assembly.
• DanfosscoreTechnology or IntegrationDanfoss provides mobile systems integration solutions including electronic controls and electrification components for mobile machines.
• Mettler ToledocoreTechnology or IntegrationMettler Toledo provides precision measurement equipment for dimensional, force, and weight calibration.
• Rice LakecoreTechnology or IntegrationRice Lake provides industrial scales and weight calibration equipment for precision measurement applications.
• VTScadacoreTechnology or IntegrationVTScada provides SCADA software solutions for industrial monitoring and control applications.
• Ignition SCADAcoreTechnology or IntegrationIgnition SCADA provides industrial automation software platform for HMI, data acquisition, and control.
• OmroncoreTechnology or IntegrationOmron provides automation solutions including motion control, machine control, and safety sensors.
• SCHUNKcoreTechnology or IntegrationSCHUNK provides end-of-arm tooling and gripping systems for automated manufacturing.
• Continental Disc CorporationcoreTechnology or IntegrationContinental Disc Corporation provides rupture discs and safety pressure relief devices for process protection.
• McCrometercoreTechnology or IntegrationMcCrometer provides flow measurement solutions including electromagnetic and differential pressure flow meters.
• ServomexcoreTechnology or IntegrationServomex provides process analytics and gas analysis solutions for industrial applications.
• RotorkcoreTechnology or IntegrationRotork provides valve actuators and pneumatic instrumentation for process valve automation.
• OGPcoreChannel Partner/ Reseller/ DistributorExclusive distributor of OGP precision measurement equipment including SmartScope and C-Vision systems.
• LK MetrologycoreTechnology or IntegrationLK Metrology provides coordinate measuring machines (CMM) and dimensional metrology solutions.
• MahrcoreTechnology or IntegrationMahr provides precision measurement equipment for dimensional metrology and quality control.
• OhauscoreChannel Partner/ Reseller/ DistributorOhaus provides industrial scales and laboratory weighing equipment.
• AW-LakecoreChannel Partner/ Reseller/ DistributorAW-Lake provides turbine flow meters including TH Series, TL Series, and TG Series for various industrial applications.
• Vision EngineeringcoreChannel Partner/ Reseller/ DistributorVision Engineering provides optical and digital measurement microscopes including Lynx EVO and Swift PRO Elite.
• Schroeder IndustriescoreTechnology or IntegrationSchroeder Industries provides sustainable cartridge bowls and filtration solutions reducing scrap metal by over 90%.
• ClippardcoreTechnology or IntegrationClippard provides pneumatic components including valves, cylinders, and fittings for automation applications.
• ifmcoreTechnology or Integrationifm provides electronic controls, sensors, and IO-Link technology for mobile systems integration.
• Enovation ControlscoreTechnology or IntegrationEnovation Controls provides electronic control systems and displays for mobile equipment.
• Fluid Components InternationalcoreTechnology or IntegrationFluid Components International provides thermal mass flow meters and switches for gas and liquid applications.
• PermaPurecoreTechnology or IntegrationPermaPure provides gas sampling systems and Nafion tubing for analytical instrumentation.
• Red LioncoreTechnology or IntegrationRed Lion provides industrial networking and communication devices for automation and control.
• mySCADAcoreTechnology or IntegrationmySCADA provides SCADA software solutions for industrial monitoring and visualization.
• LamotcoreTechnology or IntegrationLamot provides rupture discs for pressure relief applications including process and sanitary installations.
• AdaptallcoreChannel Partner/ Reseller/ DistributorAdaptall provides hose fittings, couplings, and connectors for industrial applications.
• FlexaustcoreChannel Partner/ Reseller/ DistributorFlexaust provides industrial hose and ducting products for material handling and ventilation.
• StucchicoreChannel Partner/ Reseller/ DistributorStucchi provides quick disconnect couplings and hydraulic fittings for fluid systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grainger: Largest US MRO industrial distributor with national branch network and broad catalog of safety, fluid power, instrumentation, and material handling products. Competes for plant-level MRO and industrial supply spend including calibration-adjacent categories.
• WESCO International: Global broad-line electrical, communications, and utility distribution business serving industrial, construction, and commercial customers. Overlaps with Cross Company in industrial automation distribution and value-added services, with substantially larger scale.
• Rexel USA: Large global electrical and industrial distributor with deep automation, lighting, and wire/cable product lines and a national branch network. Broader portfolio than Cross Company but competes for the same industrial customers and automation spend.

Direct peers

• Davis Calibration: Independent ISO/IEC 17025 accredited calibration and metrology services company serving process, manufacturing, and aerospace customers in the Mid-Atlantic and Southeast. Direct overlap with Cross Company's Precision Measurement calibration and inspection service business.
• Sage Automation: Industrial automation systems integrator specializing in control system design, robotics integration, and custom automation solutions across the US Southeast. Comparable as a regional systems integrator with overlapping automation/Rockwell/Siemens partnerships.
• Optimation Technology: CSIA-certified industrial systems integrator providing control system integration, custom automation, and panel fabrication across the eastern US. Closest peer in pure-play systems integration scope, certification profile, and UL508A control panel work.
• Applied Industrial Technologies: Largest US industrial distributor of bearings, power transmission, fluid power, and automation products with technical service offerings including systems integration and fluid power. Closest publicly traded peer given shared focus on industrial MRO, fluid handling, and technical services across multiple US regions.
• Kaman Industrial Technologies: Industrial distribution business (now part of Motion Industries) focused on bearings, power transmission, fluid power, automation, and material handling across the eastern US. Direct overlap in product categories and geographic footprint.
• FCX Performance: Specialty distributor of process flow control products, instrumentation, and engineered solutions for chemical, oil & gas, and industrial customers (now part of Applied Industrial Technologies). Direct overlap in process instrumentation, valves, and engineered distribution.
• Vallen Distribution: Value-added industrial distribution of safety, MRO, and specialty products with integrated supply and technical services across the US Southeast and Mid-Atlantic. Direct overlap in regional industrial distribution model and customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crosscompany
• LinkedInlinkedin.com/company/flow-tech-inc.

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow-Tech Inc.