Crossroads Counseling

What Crossroads Counseling does

Crossroads Counseling, Inc. is a privately held, locally owned behavioral health provider founded in 1990 and headquartered in Williamsport, Pennsylvania. The company delivers outpatient mental health and substance abuse treatment through seven office locations spanning six Pennsylvania counties (Lycoming, Clinton, Tioga, Centre, Northumberland, and Columbia). Its service portfolio spans individual and group counseling, psychiatric evaluation and medication management, intensive outpatient programs, partial hospitalization, DUI and DOT evaluations, co-occurring disorder treatment, anger management, marital counseling, adolescent services, gambling treatment, and the 26-30 week Batterers Intervention Program (MAAP) for domestic violence. Two community-based programs—Community-Based Drug and Alcohol Treatment (CDBA) and Recovery Support Services (CRS)—extend care into homes, schools, and recovery settings beyond traditional office delivery.

The organization holds dual licensure from the PA Department of Health Division of Drug and Alcohol Program Licensure and the PA Department of Public Welfare Division of Mental Health, making it the only fully integrated co-occurring treatment provider in the region. Treatment is delivered using cognitive behavioral, reality, supportive, and existential therapy approaches. The underlying technology stack is minimal—a basic company website, toll-free intake line, and standard office telephony—with no disclosed electronic health records platform, proprietary software, AI tooling, or digital therapeutic products. Core capability is clinical and human-delivered rather than technology-driven.

Revenue is generated through commercial insurance reimbursement for outpatient, intensive outpatient, and partial hospitalization services, supplemented by PA Department of Health gambling program funding, court-mandated DUI and MAAP program fees, employer and EAP contracts, and a sliding-scale self-pay program that ensures access regardless of ability to pay. Customer acquisition is referral-driven rather than consumer-marketing-driven, with intake pipelines originating from courts, PFA systems, criminal justice, employers, employee assistance programs, schools, and healthcare providers. The company remains independent, with no disclosed parent company, external investors, subsidiaries, M&A activity, or funding rounds.

Name

Crossroads Counseling

Legal name

Crossroads Counseling, Inc.

Website

https://crossroadscounselinginc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossroads Counseling, Inc. is a privately held Pennsylvania behavioral health provider operating seven offices across six counties, delivering integrated mental health and substance abuse treatment with dual state licensure since 1990.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Substance abuse treatment
• Outpatient behavioral health
• Psychiatric evaluation services
• Addiction recovery programs

Headquarters

HQ city

Williamsport

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Insurance-based outpatient services: Revenue generated through accepted health insurance plans for mental health and substance abuse counseling services at outpatient and intensive outpatient levels of care.
2. Government-funded treatment programs: Services funded through PA Department of Health for gambling treatment and other state-supported programs. Partial hospitalization services and DUI evaluation services billed separately.
3. Sliding scale financial assistance: Free or reduced-cost services provided based on family size and income for patients experiencing financial hardship, ensuring access regardless of ability to pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Crossroads Counseling provides outpatient, intensive outpatient, and partial hospitalization mental health and substance abuse treatment services through seven office locations across Central Pennsylvania. The portfolio spans individual and group counseling, psychiatric evaluation and medication management, substance abuse and DUI/DOT evaluations, co-occurring disorders treatment, batterers intervention, gambling treatment, adolescent services, and recovery support.

Product overview

Crossroads Counseling offers a comprehensive portfolio of outpatient mental health and substance abuse treatment services. The organization operates multiple service lines including mental health counseling, psychiatric services, drug and alcohol counseling, substance abuse evaluations, and specialized programs. Key programs include the Batterers Intervention Program (MAAP), Gambling Treatment, DOT Substance Abuse Professional Evaluations, and Partial Hospitalization (PHP). The company provides two distinct support programs: Recovery Support Services (CRS) and Community-Based Drug and Alcohol Treatment (CDBA). Services are delivered across eight office locations in Pennsylvania and include outpatient, intensive outpatient, and partial hospitalization levels of care.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Individual and Group Counseling Mental health counseling for adults addressing loss, grief, anxiety, depression, bipolar disorder, ADD/ADHD, stress, anger, and crisis management using cognitive behavioral, reality, supportive, and existential therapy approaches.
• Drug and Alcohol Individual and Group Counseling Outpatient and intensive outpatient substance abuse counseling delivered through individual and group sessions with flexible day and evening scheduling.
• Substance Abuse Evaluations Assessments of substance use patterns and destructive behaviors, including DUI evaluations, employer/EAP evaluations, DOT evaluations, court-mandated evaluations, and professional healthcare evaluations.
• Co-occurring Services Integrated treatment planning, individual counseling, group counseling, and psychiatric evaluation for individuals with both mental health and substance abuse disorders, delivered by a single treatment team.
• Psychiatric Services Psychiatric evaluation and medication management provided to enrolled clients when clinically appropriate.
• Anger Management Group or individual treatment helping clients understand the origins of anger and develop effective coping skills through individualized treatment plans.
• Batterers Intervention Program (MAAP) 26-30 week weekly domestic violence intervention program based on the Duluth Model curriculum, addressing intimidation, coercion, emotional abuse, isolation, economic abuse, male privilege, use of children, and minimization.
• Marital/Relationship Counseling Therapy matching clients with therapists to improve communication and understanding between partners and address underlying contributors to marital discord.
• Adolescent Services Specialty individual and group counseling for adolescents aged 10-18 addressing drug and alcohol use, family dysfunction, and behavioral issues, with school-based delivery when referred by school districts.
• Gambling Treatment Assessment and treatment services for problem gambling, provided by a certified gambling counselor and often fully covered by the PA Department of Health.
• DOT Substance Abuse Professional Evaluations Comprehensive face-to-face clinical evaluation for transportation workers who tested positive for drugs or alcohol under FMCSA, FAA, FRA, FTA, USCG, and RSPA regulations.
• Substance Abuse Partial Hospitalization (PHP) Half-day intensive substance abuse program operating Monday through Friday 8:30 AM to 12:30 PM at the Williamsport office, for individuals who require more structured treatment than standard outpatient care.
• Recovery Support Services (CRS) Recovery support services in which Certified Recovery Specialists help individuals develop Personal Recovery Plans, build life skills, and access community resources to maintain long-term recovery.
• Community-Based Drug and Alcohol Treatment (CDBA) Community-based addiction treatment delivering individual and family therapy, case coordination, family support, parent education, crisis intervention, and in-home treatment for youth ages 10-18.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Infinity Design StudiosminorOthersWebsite design partner responsible for the company website design. Listed as website designer in footer of all pages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaudenzia: One of the largest nonprofit addiction and mental health treatment providers in Pennsylvania and the mid-Atlantic, with residential, outpatient, and recovery support programs. Directly comparable on SUD treatment focus and integrated co-occurring service delivery.
• Pyramid Healthcare: Pennsylvania-based behavioral health provider offering inpatient, outpatient, and intensive outpatient mental health and substance abuse services across multiple PA counties. Most comparable to Crossroads in operating model and regional concentration.
• Resources for Human Development (RHD): Pennsylvania-based human services organization delivering behavioral health, substance use, and recovery support programs across multiple states. Comparable on community-based MH/SUD service delivery and recovery support programming.
• Coleman Health Services: Pennsylvania-based behavioral health provider offering outpatient mental health, substance use, and recovery services across multiple counties. Comparable in regional scale and integrated outpatient MH/SUD programming.
• NHS Human Services: Pennsylvania-headquartered human services organization providing behavioral health, addiction, and intellectual disability services across multiple states. Comparable on integrated behavioral health delivery and breadth of outpatient programs.
• Pennsylvania Counseling Services: Mid-size outpatient mental health and substance abuse provider operating multiple clinic locations throughout central Pennsylvania. Closely comparable in scale, service mix, and footprint in central PA counties.

Broad incumbents

• Universal Health Services: Large diversified hospital operator with a meaningful behavioral health division operating acute and residential facilities nationwide. Comparable as an established diversified incumbent in the broader MH/SUD services market.
• BayMark Health Services: National provider of medication-assisted treatment and outpatient substance use disorder services across multiple U.S. states. Provides a multi-state benchmark for SUD-focused outpatient scale and reimbursement strategy.
• Acadia Healthcare: National behavioral health operator providing inpatient and outpatient mental health and substance abuse treatment across the U.S. Represents the broader incumbent operator expanding into Pennsylvania via both facility-based and outpatient models.

Regional players

• Children's Service Center of Wyoming Valley: Northeast Pennsylvania-based behavioral health provider offering outpatient mental health, substance abuse, and school-based services in surrounding counties. Comparable as a regional MH/SUD operator in Pennsylvania with school- and community-based programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroadscounselinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Counseling