Rod Baker Ford Sales Inc.

What Rod Baker Ford Sales Inc. does

Rod Baker Ford Sales Inc. is a privately held Ford franchise dealership headquartered at 13921 Illinois Rte 59 in Plainfield, Illinois, operating under the DBA 'Rod Baker Ford'. Founded in 1963, the company sells the full Ford vehicle lineup — passenger cars, SUVs, trucks, vans, and commercial chassis — alongside certified pre-owned and used vehicles sourced from other manufacturers. Its operating model combines a single physical showroom and service facility with an online sales platform that supports inventory browsing, vehicle comparisons, price-drop alerts, trade-in appraisal, financing applications, and service scheduling, complemented by mobile service units and pickup/delivery.

The company runs a multi-stream revenue model: new and used vehicle sales, in-house financing via multiple lender partnerships, leasing, OEM Ford parts, maintenance and repair services operated under a Quick Lane Tire & Auto Center sub-brand, short-term rentals, and trade-in vehicle purchases. A dedicated Rod Baker Performance sub-brand handles Shelby, Roush, and Ford Performance vehicles and modifications for the enthusiast segment. The business serves two core customer segments — individual consumers and families across southwest Chicagoland (Will County and roughly 17 surrounding communities) and commercial/fleet buyers — and is supported by a multi-channel marketing presence spanning SEO, major social platforms, email, and customer review platforms.

Go-to-market is sales-led and omnichannel, anchored on the Ford franchise agreement which provides OEM-backed brand recognition, financing programs, warranty support, and certification pathways. The dealership has earned the 2025 Ford President's Award, the 2026 J.D. Power Ford First in Quality recognition, the 2025 CarGurus Top Rated Dealer badge, and a three-year streak as the #1 Ford Super Duty Dealer, supporting its market-share position in the trade area. Core technology is a standard dealership inventory and CRM platform with no disclosed proprietary AI components or differentiated tech stack.

Name

Rod Baker Ford Sales Inc.

Legal name

Rod Baker Ford Sales Inc.

Website

https://rodbakerford.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Rod Baker Ford Sales Inc. is a Ford franchise dealership in Plainfield, Illinois, selling new and used Ford vehicles, financing, leasing, certified service, and parts to consumer and commercial customers across southwest Chicagoland since 1963.

Ownership category

akta.pro rank

Product category

Franchise Auto Dealership

NAICS

New Car Dealers (44111), New Car Dealers (441110), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Used vehicle sales
• Auto financing services
• Vehicle maintenance repair
• Commercial truck dealer

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including cars, trucks, SUVs, vans, and commercial vehicles. Revenue generated from MSRP pricing with potential for incentives and special financing offers.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned Fords and other makes. Vehicles undergo rigorous inspection before being offered for sale.
3. Vehicle Financing: In-house financing department that partners with multiple lending institutions to provide loan options for customers. Offers flexible terms including zero down payment options and accommodates various credit situations.
4. Vehicle Leasing: Lease programs allowing customers to drive new Ford vehicles at lower monthly payments with options to purchase at end of term or upgrade to new vehicles.
5. Service and Parts: Maintenance, repair services, and OEM Ford parts sales. Offers pickup and delivery service, mobile service, Quick Lane service, and routine maintenance.
6. Trade-in Vehicle Purchases: Direct purchase of customer vehicles as trade-ins toward new or used vehicle purchases.
7. Vehicle Rentals: Short-term Ford vehicle rentals to customers with valid driver's license and insurance. Includes rental car fleet for travelers and temporary replacement vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Rod Baker Ford Sales Inc. is a Ford-franchised automotive dealership in Plainfield, Illinois that sells new Ford vehicles (cars, trucks, SUVs, vans, and commercial vehicles) and pre-owned vehicles, including Ford Blue Advantage certified pre-owned models. The dealership operates in-house vehicle financing and leasing through multiple lender partnerships, an OEM Ford parts department, and a service operation (including Quick Lane) that supports routine maintenance, repairs, pickup/delivery, and mobile service. It also operates a Rod Baker Performance sub-brand for Shelby, Roush, and Ford Performance vehicles and modifications.

Product overview

Rod Baker Ford Sales Inc. is a Ford franchise dealership offering a comprehensive automotive retail platform centered on new and pre-owned Ford vehicles. The core offering includes the complete Ford vehicle lineup across SUVs, trucks, vans, and passenger cars, complemented by used vehicle sales, comprehensive financing services, and maintenance/repair operations. The dealership's product ecosystem includes performance vehicle sales (Shelby, Roush, Ford Performance), electric and hybrid vehicle options, commercial fleet solutions, and Ford Blue Advantage certified pre-owned vehicles. Additional services include OEM parts, vehicle rentals, and Quick Lane tire and auto service.

Differentiator

Problem solved

Functional benefit

Brands

• Rod Baker Performance: Performance vehicles and parts division offering Shelby, Roush, and Ford Performance models along with performance service and modifications
• Quick Lane

Quantifiable outcome

• #1 Super Duty Dealer 3 years running
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership representing the Ford brand. Sells new Ford vehicles, uses Ford financing programs, provides Ford service and parts, and participates in Ford manufacturer incentives and warranty programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Penske Automotive Group: Penske Automotive Group operates a global portfolio of premium franchised dealerships, including commercial truck retail. It is comparable to Rod Baker Ford as a broad franchised retail incumbent, with particular overlap on the commercial truck (Super Duty) and premium vehicle side.
• AutoNation: AutoNation is the largest automotive retailer in the United States, operating hundreds of new- and used-vehicle franchises across multiple OEMs. It is comparable to Rod Baker Ford as a broad incumbent in franchised auto retail, though at vastly greater scale and geographic diversity, providing a useful benchmark for franchise dealership economics.
• Hendrick Automotive Group: Hendrick Automotive Group is the largest privately held dealer group in the U.S., with a deep portfolio of franchised rooftops. It is comparable to Rod Baker Ford as a private, multi-OEM franchised retail incumbent, with similar service and F&I economics.
• Sonic Automotive: Sonic Automotive operates franchised dealerships and the EchoPark used-vehicle concept across the U.S. It is comparable to Rod Baker Ford as a broad franchised retail incumbent that pairs traditional dealership operations with a scaled used-vehicle channel.
• Lithia Motors: Lithia Motors (including its Driveway digital channel) is one of the largest publicly traded dealer groups, operating hundreds of franchised rooftops across the U.S. It is comparable to Rod Baker Ford as a broad franchised auto retail incumbent pursuing omnichannel new- and used-vehicle sales and service.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is a large privately held franchised dealership group with stores across the U.S. It is comparable to Rod Baker Ford as a broad franchised retail incumbent with similar new/used, F&I, and service revenue streams.
• Asbury Automotive Group: Asbury Automotive Group is a large public franchised auto retailer with operations across the Sun Belt and beyond. It is comparable to Rod Baker Ford as a broad franchised retail incumbent offering new/used vehicles, F&I, parts, and service.
• Group 1 Automotive: Group 1 Automotive is a large public franchised auto retailer with operations across the U.S. and U.K. It mirrors Rod Baker Ford's franchised new- and used-vehicle retail model with attached F&I and service, serving as a broad incumbent benchmark.

Direct peers

• CarMax: CarMax is the largest used-vehicle retailer in the U.S., with a national store footprint and integrated financing. It directly competes with Rod Baker Ford's certified pre-owned and used-vehicle business and shapes consumer expectations on no-haggle pricing and online purchasing.
• Carvana: Carvana is a leading online used-vehicle retailer offering home delivery and a streamlined digital purchase experience. It directly competes with Rod Baker Ford's used-vehicle offering and pressures traditional dealer economics through digital-first convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rodbakerford
• YouTubeyoutube.com/@Rod.Baker.Ford.
• Facebookfacebook.com/RodBakerFordIL
• LinkedInlinkedin.com/company/rod-baker-ford
• Instagraminstagram.com/rodbakerfordsales
• TikToktiktok.com/@rod.baker.ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rod Baker Ford Sales Inc.