Southern Dermatology

What Southern Dermatology does

Southern Dermatology & Skin Cancer Center is a private dermatology practice headquartered in Raleigh, North Carolina, operating as an affiliate of Anne Arundel Dermatology. Founded approximately 15+ years ago, the practice serves the Triangle Area and is staffed by 11 providers including four board-certified dermatologists, one nurse practitioner, five physician assistants, and one licensed medical esthetician. Two of the founding physicians (Dr. Wilmoth and Dr. Challgren) are Fellows of the American Society for Mohs Surgery, providing specialized skin cancer surgery with a documented 97-99% cure rate. The practice operates from two co-located suites at 4201 Lake Boone Trail — Suite #200 for general medical dermatology and Suite #207 for the Skin Renewal Center, its dedicated cosmetic sub-brand.

The practice delivers a dual-track service offering spanning medical and cosmetic dermatology. Medical services include Mohs surgery, skin cancer detection and treatment, pediatric dermatology, and management of common conditions (psoriasis, eczema, acne, moles, rashes, warts, nail fungus). Cosmetic services are concentrated in the Skin Renewal Center and include neurotoxin injectables (Botox, Dysport, Daxxify), dermal fillers (Restylane, Juvederm, Radiesse, RHA Collection), Kybella for submental fat, CoolSculpting body contouring, and an extensive laser portfolio (Halo Hybrid Fractional Laser, BBL, Forever Clear BBL, Clear + Brilliant, ProFractional, Fraxel, PDL, YAG). Supporting services include microdermabrasion, medical microneedling, and chemical peels. The practice also dispenses a physician-only retail line of medical-grade skincare products from brands including Alastin, EltaMD, Colorescience, ISDIN, Revision Skincare, The Perfect Derma Peel, and Strataderm.

The business model blends insured medical dermatology revenue with self-pay cosmetic revenue. Medical services are typically billed through health insurance; cosmetic procedures are out-of-pocket with CareCredit financing available. GTM is sales-led and local: direct patient acquisition via physician referrals, self-referrals from existing patients, online scheduling through Radix Health, and a digital presence on Facebook and Instagram. The practice has been recognized regionally with consecutive "Best of the Best in Dermatology" awards (2021, 2022, 2023) and "Best Facial Cosmetics" (2023). No funding rounds, acquisitions, or geographic expansion beyond the single Raleigh location have been disclosed.

Name

Southern Dermatology

Legal name

Southern Dermatology & Skin Cancer Center

Website

https://southernderm.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Dermatology is a private Raleigh, NC-based dermatology practice affiliated with Anne Arundel Dermatology, offering medical dermatology, Mohs surgery, pediatric dermatology, and cosmetic services through its Skin Renewal Center and 11 providers.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Mohs micrographic surgery
• Laser skin treatments
• Medical-grade skincare products

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Billable medical dermatology services including skin cancer detection, Mohs surgery, pediatric dermatology, and general dermatology consultations. Services are typically covered by health insurance.
2. Cosmetic Dermatology Procedures: Out-of-pocket cosmetic procedures including neurotoxins (Botox, Dysport, Daxxify), dermal fillers, Kybella, laser treatments, CoolSculpting, and chemical peels. Patients pay directly or use CareCredit financing.
3. Medical-Grade Skincare Products: Sale of medical-grade skincare products including Alastin, EltaMD, ISDIN, Revision Skincare, The Perfect Derma Peel, and Strataderm. Products are physician-dispensed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Southern Dermatology is a dermatology practice that delivers in-person medical and cosmetic skin care services at its Raleigh, NC offices. Medical dermatology covers general and pediatric dermatology, skin cancer detection and treatment, and Mohs Micrographic Surgery. The Skin Renewal Center cosmetic arm provides laser treatments (Halo, BBL, Clear + Brilliant, ProFractional, Fraxel, PDL, YAG), injectables (Botox, Dysport, Daxxify, dermal fillers, Kybella), CoolSculpting body contouring, microdermabrasion, medical microneedling, chemical peels, and physician-dispensed medical-grade skincare products.

Product overview

Southern Dermatology is a dual-practice dermatology center offering medical and cosmetic dermatology services. Medical services include Mohs Surgery, Skin Cancer Treatment, and Pediatric Dermatology. The cosmetic arm (Skin Renewal Center) provides injectable treatments (neurotoxins and dermal fillers), body contouring (CoolSculpting), and comprehensive laser treatments including Halo, BBL, Clear + Brilliant, Forever Clear BBL, ProFractional, Fraxel, PDL, and YAG lasers. Additional services include microdermabrasion, microneedling, and chemical peels. The practice also carries medical-grade skincare products including Alastin, EltaMD, Colorescience, ISDIN, Revision Skincare, The Perfect Derma Peel, and Strataderm.

Differentiator

Problem solved

Functional benefit

Brands

• Skin Renewal Center: Cosmetic dermatology and aesthetic services division offering laser treatments, injectables, body sculpting, chemical peels, and medical aesthetics led by board-certified dermatologists.

Products and services

• Mohs Surgery
• Skin Cancer Treatment
• Pediatric Dermatology
• Common Skin Conditions Treatment
• Neurotoxin Injectables (Botox, Dysport, Daxxify)
• Dermal Fillers
• Kybella
• CoolSculpting
• Laser Treatments
• Skin Renewal Center Treatments
• Medical-Grade Skincare Products

Quantifiable outcome

• 97-99% cure rate for skin cancer removal with Mohs Micrographic Surgery
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Anne Arundel DermatologycoreStrategic or Co-development PartnerSouthern Dermatology is an affiliate of Anne Arundel Dermatology, a larger dermatology practice network. This affiliation provides operational support, referral network access, and shared resources while allowing Southern Dermatology to maintain its local brand identity.
• Allergan (Aspire Rewards)minorGTM or Marketing PartnerPartnered loyalty program for Botox treatments offering rewards points redeemable for discounts on future treatments.
• Galderma (Brilliant Distinctions)minorGTM or Marketing PartnerPartnered loyalty program for Dysport and other Galderma products allowing patients to earn and redeem points.
• Merz (Xperience Program)minorGTM or Marketing PartnerPartnered loyalty program for Xeomin and other Merz aesthetic products.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• QualDerm Partners: PE-backed dermatology platform with multi-state footprint offering medical, surgical, and aesthetic dermatology; comparable to Southern Dermatology in service mix and consolidated operating model.
• Apex Dermatology and Skin Surgery Center: Multi-site dermatology group providing medical, Mohs surgery, and cosmetic services across multiple states. Represents the consolidated, growth-stage competitor archetype in the same category.
• Forefront Dermatology: Large PE-backed dermatology group with comparable medical, Mohs surgery, and aesthetic service offerings across the Midwest, Mid-Atlantic, and Southeast. Direct competitor for physician referrals and talent.
• U.S. Dermatology Partners: Largest U.S. dermatology roll-up, PE-backed (CVC Capital Partners), with 100+ locations. Offers the same medical/cosmetic/surgical service mix at greater scale; key competitive incumbent in regional dermatology consolidation.
• Advanced Dermatology and Cosmetic Surgery: Nationwide dermatology platform offering general medical, surgical oncology (Mohs), and cosmetic services. Comparable service breadth and a meaningful consolidator of independent regional practices.

Others

• Ideal Image: National medspa chain focused on laser hair removal, injectables, body contouring, and skin rejuvenation. Competes for the cash-pay cosmetic patient rather than the medical dermatology patient.
• LaserAway: National aesthetics chain offering laser treatments, injectables, and body contouring. Overlaps with Southern Dermatology's Skin Renewal Center for cosmetic/aesthetic patient acquisition.

Direct peers

• Anne Arundel Dermatology: Parent affiliate of Southern Dermatology; large multi-site dermatology platform offering identical medical, surgical (Mohs), and cosmetic services across the Mid-Atlantic and Southeast. Operationally and clinically most comparable.

Regional players

• Piedmont Plastic Surgery & Dermatology: Greater Charlotte-area dermatology and plastic surgery practice offering general, surgical, and cosmetic dermatology. Direct regional competitor for cosmetic patients in North Carolina.
• Blue Ridge Dermatology Associates: Regional North Carolina dermatology practice offering comparable medical and cosmetic services in a different metro. Reflects the competitive set for talent and patients in the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SouthernDermatology
• Instagraminstagram.com/southern_derm
• Xx.com/Southern_Derm
• LinkedInlinkedin.com/company/southern-dermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Dermatology