What Boething Treeland Farms does

Boething Treeland Farms is a wholesale-only nursery founded in 1952 by John and Susan Boething in California, currently owned by second and third generation family members. The company propagates and sells over 1,000 varieties of trees, shrubs, perennials, succulents, palms, and related ornamental plant material from nine geographically distributed growing grounds spanning 850+ acres across California (including Lodi, Portola Valley, Moorpark, Ventura, and Antelope Valley). Approximately 90% of inventory is propagated in-house, supported by custom soil mixes tailored to individual species, micro-irrigation systems, and Integrated Pest Management practices. The company's sole sales channel is direct wholesale to licensed trade buyers — specifically C-27-licensed landscape contractors and landscape architecture firms — across the Western United States; retail and general-public sales are explicitly excluded. Boething is not a software or technology company; its core technology is horticultural, encompassing propagation techniques, climate-adaptive cultivation across microclimates, and operational logistics rather than digital platforms.

The business model is a single-stream wholesale plant sale operation, augmented by Custom Contract Growing services for large landscape projects and next-day delivery via a company-owned fleet of 26 trucks. Pricing is quote-based and not publicly disclosed, reflecting the project's specification, volume, and contract-growing arrangement. Revenue recognition is one-time on each delivery rather than recurring subscription. The go-to-market motion is exclusively enterprise field sales: experienced sales staff handle availability checks, pricing estimates, and direct relationship selling during weekday business hours, with no e-commerce or self-serve purchasing channel. Lead generation flows through a comprehensive plant catalog on the company website, downloadable reference PDFs, and leadership-level membership in industry associations including the California Landscape Contractors Association, American Society of Landscape Architects, Nursery Growers Association, California Association of Nurseries and Garden Centers, International Society of Arboriculture, California Urban Forestry Advisory Committee, California ReLeaf, and the Sacramento Tree Foundation.

Operational scale is significant for the wholesale nursery sector: 1,000 plant varieties, 850+ acres, 26 delivery trucks, nine growing grounds, and 51-100 employees. Leadership transitioned in March 2026 when Peter Van Horenbeeck, a 40-year company veteran who joined in 1984 and previously served as President since July 2024, was unanimously elected Chief Executive Officer by the Board of Directors. The company is privately held with no disclosed external investment, no funding rounds, no M&A activity, and no public revenue disclosures. The company maintains a bilingual English/Spanish website and contact infrastructure, signaling engagement with California's Spanish-speaking trade contractor base.

Name

Boething Treeland Farms

Legal name

Boething Treeland Farms, Inc.

Website

https://boethingtreeland.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Boething Treeland Farms is a family-owned wholesale nursery, founded 1952, operating 850+ acres and nine California growing grounds to propagate and sell 1,000+ plant varieties exclusively to licensed landscape contractors and architects across the Western United States via company-owned delivery fleet.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Nursery

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

SIC

Agricultural Services (700)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Organic Sugar & Starch Crop Farming (Sugar Crops, Starch Potatoes) (AFAGAKAH)

Keywords

• Wholesale nursery
• Ornamental plants
• Landscape trees
• Contract growing
• Plant delivery

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: Primary revenue from wholesale plant sales to landscape professionals. Operates exclusively as a wholesale nursery serving the trade, not open to the general public. Revenue generated through direct sales to landscape contractors with delivery via company fleet.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boething Treeland Farms is a family-owned wholesale nursery that grows and sells 1,000+ varieties of ornamental plants, trees, and shrubs across nine California growing grounds totaling 850+ acres. It serves only licensed landscape contractors (C-27 license holders), landscape architects, and public agencies, supplemented by Custom Contract Growing and Next Day Delivery services.

Product overview

Boething Treeland Farms is a California wholesale nursery founded in 1952, operating as a single unified business offering wholesale plants to landscape professionals. The core offering is the sale of over 1,000 varieties of trees and shrubs grown across 9 growing grounds spanning 850+ acres in California. The company provides Custom Contract Growing services for large projects, Next Day Delivery via 26 company trucks, and downloadable reference resources. The business is organized by plant categories (Bamboos, Ferns, Fruits, Grasses, Ground Covers, Palms, Perennials, Roses, Shrubs, Succulents, Trees, Vines) with plants available in various forms (Bush, Column, Espalier, Multi Trunk, Single Trunk, etc.) and special features (Cold Hardy, Drought Resistant, Fire Resistant, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Ornamental Plants, Trees, and Shrubs Bulk sale of more than 1,000 varieties of ornamental plants, trees, and shrubs grown at scale on the company's nine California growing grounds; available exclusively to licensed landscape contractors (C-27 license holders) and other qualified trade buyers.
• Custom Contract Growing A propagation and growing service where plant material is produced to client-specified size, variety, and quantity for larger or longer-lead landscape projects, available to architects, designers, municipalities, and developers.
• Next Day Delivery Next-day delivery of plant material to trade buyers across California via a 26-truck fleet, designed to keep landscape installation projects on tight schedules.

Quantifiable outcome

• Next-day delivery available
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• California Landscape Contractors Association (CLCA)minorOthersIndustry membership and leadership in CLCA supporting the landscape and nursery industries.
• American Society of Landscape Architects (ASLA)minorOthersCorporate membership supporting the landscape architecture profession.
• Nursery Growers Association (NGA)minorOthersIndustry membership supporting nursery growing professionals.
• California Association of Nurseries and Garden Centers (CANGC)minorOthersIndustry membership supporting nurseries and garden centers in California.
• International Society of Arboriculture (ISA)minorOthersProfessional membership supporting arborists and tree care professionals.
• California Urban Forestry Advisory Committee (CUFAC)minorOthersAdvisory committee membership supporting urban forestry initiatives in California.
• California ReLeafminorOthersNon-profit membership supporting urban greening and tree planting programs.
• Sacramento Tree FoundationminorOthersNon-profit partnership supporting tree planting and urban forestry in the Sacramento region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monrovia Nursery Company: One of the largest wholesale ornamental plant growers in the US, propagating and selling trees, shrubs, and perennials to landscape professionals. Directly comparable business model and customer base to Boething, with even larger national scale and similar proprietary growing practices.
• Bailey Nurseries: Fifth-generation wholesale nursery headquartered in Minnesota operating multiple growing facilities across the US, selling branded plant lines to landscape professionals. Compares on wholesale nursery model, own-brand plant genetics, and contract availability programs.
• Greenleaf Nursery Company: Large wholesale nursery grower with multiple production facilities in Oklahoma and Texas producing trees, shrubs, and ornamentals for the landscape trade. Directly comparable on growing-operations scale and trade-only distribution model.
• Star Roses and Plants: Wholesale plant brand (a division of Ball Horticultural) that develops and licenses branded shrubs, perennials, roses, and edibles to growers and landscape professionals. Comparable on branded proprietary plant genetics sold through trade channels.
• Color Spot Holdings: Large wholesale grower of ornamental plants and bedding color serving landscape professionals and retailers across the western and southern US. Directly comparable as a wholesale nursery producing annuals, perennials, and shrubs at scale.
• Saratoga Horticultural Research Foundation / Suncrest Nurseries: California-based wholesale nursery growing container ornamental plants for the landscape trade in the Western US. Compares closely on California production footprint, trade-only model, and broad woody ornamental catalog.

Broad incumbents

• SiteOne Landscape Supply: National distributor of landscape supplies including nursery stock, irrigation, hardscape, and lighting to landscape professionals. Comparable as a supply-chain participant serving the same landscape contractor customer base, though as a distributor rather than a grower.
• Ewing Irrigation & Landscape Supply: Wholesale distributor of irrigation, landscape, and nursery products serving contractors in the western US. Comparable as a wholesale distribution channel serving the same trade customers but covering a broader product portfolio than plants alone.
• Davey Tree Expert Company: Large tree-care and landscape services company with operations in plant health care, arboriculture, and commercial landscape maintenance. Comparable as a landscape-industry incumbent operating across the plant lifecycle, though primarily services rather than nursery production.

Regional players

• Armstrong Garden Centers: California-based garden center chain selling plants, trees, and gardening supplies to retail consumers. Connects to Boething through the California plant market and overlapping product categories, though operating as a retailer to the general public rather than wholesale to contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boething-treeland-farms-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boething Treeland Farms