Pocatello Women's Health Clinic

What Pocatello Women's Health Clinic does

Pocatello Women's Health Clinic (PWHC) is a private, physician-owned obstetrics and gynecology practice founded in 1999 in Pocatello, Idaho. The clinic provides a comprehensive suite of women's healthcare services across the life span — including routine and high-risk obstetrics, labor and delivery, contraception, infertility evaluation, gynecologic surgery, menopause management, menstrual and pelvic pain treatment, incontinence care, hereditary cancer screening, depression screening, and weight management. Its core clinical technology is the da Vinci Robotic Surgical System, which the practice deploys for minimally invasive gynecologic procedures, and patient engagement is supported through an athenahealth-hosted patient portal for scheduling, messaging, prescription refills, and bill payment.

PWHC operates a main clinic on the third floor of the South Medical Office Building within the Portneuf Medical Center complex (777 Hospital Way, Pocatello) plus two satellite locations in Preston and Malad staffed by individual physicians, serving women across Bannock, Franklin, Oneida, and Bingham counties in southeastern Idaho. The clinic's care team comprises board-certified OB/GYNs (Cox, Jones, Shelley, Bergsten, Cameron, Black, Runkles), a visiting maternal-fetal medicine specialist from University of Utah Health (Theilen), a certified nurse midwife (Willis), and a physician assistant (Cox, PA-C).

The business model is professional services revenue from billable clinical visits, procedures (including da Vinci robotic-assisted surgery), and deliveries, collected via insurance reimbursements and patient payments. The clinic accepts all major insurance carriers and participates in the Portneuf Quality Alliance (Blue Cross Connected Care). Go-to-market is sales-led and referral-driven, leveraging physician referrals, community reputation across ~27 years of operation, hospital affiliations with Bingham Memorial Hospital, Skyline Surgery Center, and Portneuf Medical Center, and content marketing through the clinic's health news blog, Dr. Cameron's YouTube series, and community sponsorships. The clinic is a member of Bingham Healthcare, and CMS-related regulatory disclosures are filed under the DBA "C.D.S."

Name

Pocatello Women's Health Clinic

Legal name

Pocatello Women's Health Clinic

Website

https://pocatellowomensclinic.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pocatello Women's Health Clinic is a private OB/GYN practice in Pocatello, Idaho, founded in 1999, providing obstetrics, gynecology, high-risk pregnancy management, da Vinci robotic surgery, and menopause care to women across southeastern Idaho through its main clinic and satellite locations in Preston and Malad.

Ownership category

akta.pro rank

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Healthcare Services: The clinic generates revenue through billable clinical healthcare services including obstetrics, gynecology, high-risk pregnancy management, surgical procedures, and wellness visits. Revenue is collected via insurance reimbursements and patient payments. The clinic accepts all major insurance carriers including Blue Cross's Connected Care Product with the Portneuf Quality Alliance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pocatello Women's Health Clinic is a women's healthcare practice providing comprehensive obstetric and gynecological services across all life stages, including pregnancy care, labor and delivery, high-risk pregnancy management, menopause care, infertility evaluation, contraceptive services, gynecological surgeries, and wellness exams. The clinic additionally offers da Vinci robotic-assisted minimally invasive surgery and a hereditary cancer screening program, supported by board-certified OB/GYNs, nurse midwives, nurse practitioners, and physician assistants.

Product overview

Pocatello Women's Health Clinic is a women's healthcare practice offering a unified suite of obstetric and gynecological services. The clinic provides core clinical services including obstetrics, gynecology, high-risk pregnancy management, menopause care, infertility services, pelvic pain management, menstrual disorder treatment, weight loss counseling, contraceptive services, incontinence treatment, depression screening, and endometrial ablation. The practice also offers da Vinci robotic surgery for minimally invasive gynecological procedures and operates a hereditary cancer screening program with genetic risk assessment tools. Patient engagement is supported through an athenahealth-powered patient portal for accessing medical records, scheduling, and billing. The clinic has affiliated relationships with Bingham Memorial Hospital, Skyline Surgery Center, and Portneuf Medical Center for facility-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics and Gynecology Services Comprehensive obstetrics and gynecology care providing pregnancy support, birth control, labor and delivery services, and routine gynecological care for women across all life stages.
• High-Risk Pregnancy Management Specialized management of potential pregnancy complications, with physicians trained in maternal-fetal medicine to ensure optimal health for mother and baby.
• Menopause Care Certified menopause practitioner services for women transitioning through menopause, offering hormone therapy guidance and symptom management.
• Infertility Services Diagnostic workup and treatment for couples who have not been able to conceive after a year of trying, helping many families achieve pregnancy.
• Pelvic Pain Management Personalized treatment plans for complex pelvic pain conditions, addressing multiple contributing factors beyond over-the-counter remedies.
• Menstrual Pain, Heavy Bleeding, and PMS Treatment Treatment for menstrual cycle abnormalities, heavy bleeding, and premenstrual syndrome when problematic periods interfere with daily activities.
• Weight Loss Program Long-term weight management planning including nutrition counseling, exercise guidance, and sleep optimization services.
• Contraceptive Services Comprehensive contraceptive counseling covering temporary, permanent, and non-hormonal birth control options with review of pros and cons for each method.
• Incontinence Treatment Diagnosis and treatment for urinary incontinence, offering options ranging from habit changes to surgical interventions.
• Depression Screening and Treatment Mental health services addressing depression in women, considering reproductive hormones, social factors, and female-specific stress responses.
• Endometrial Ablation Minimally invasive surgical procedure that destroys the uterine lining to treat abnormal uterine bleeding.
• da Vinci Robotic Surgery Advanced robotic-assisted surgical platform enabling minimally invasive procedures with greater precision, less pain, faster recovery, and reduced hospital stay. Portneuf Medical Center was among the first healthcare systems in the region to implement this technology.
• Hereditary Cancer Screening Program Genetic risk assessment tools including a 30-second quiz to identify hereditary cancer risk factors for breast, colon, ovarian, pancreatic, and uterine cancers, along with a family history recording tool.
• Patient Portal (athenahealth) Electronic patient portal powered by athenahealth enabling patients to access medical records, view lab results, message providers, request prescription refills, schedule appointments, and pay bills online via smartphone, tablet, or laptop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bingham Memorial Hospital (BMH)coreStrategic or Co-development Partner · 28 November 2017In November 2017, Pocatello Women's Health Clinic entered into an affiliation with Bingham Memorial Hospital (BMH) in Blackfoot, Idaho. This partnership expands options for the women the clinic serves, allowing patients to choose between Portneuf Medical Center, Bingham Memorial Hospital, and Skyline Surgery Center for facility-based medical and surgical services. The affiliation also provides access to three additional physicians (including two female physicians). The relationship is described as maintaining PWHC's existing relationship with Portneuf while adding new options for patients.
• Skyline Surgery CenterminorStrategic or Co-development Partner · 28 November 2017Through the affiliation with Bingham Memorial Hospital, PWHC patients gained access to Skyline Surgery Center in Pocatello as an option for surgical services, providing an alternative to hospital-based care with potential cost savings.
• Portneuf Medical CentercoreStrategic or Co-development PartnerPWHC is located within the Portneuf Medical Center complex and has a longstanding relationship with the facility. The clinic is located at 777 Hospital Way in the South Medical Office Building within the PMC complex. PWHC physicians deliver babies at Portneuf, and the clinic maintains its participation in the Portneuf Quality Alliance (PQA) and accepts Blue Cross's Connected Care Product. The relationship with Portneuf continues even after the Bingham affiliation.
• Bingham HealthcarecoreStrategic or Co-development PartnerPWHC is described as 'a member of Bingham Healthcare.' The clinic's providers (Kaitlin L. Cox, PA-C; Christine E. Black, MD, FACOG; Lauren H. Theilen, MD) are identified as part of Bingham Healthcare. This membership integrates PWHC into the Bingham Healthcare network.
• Portneuf Quality Alliance (PQA)minorGTM or Marketing PartnerPWHC maintains its participation in the Portneuf Quality Alliance (PQA) and continues to accept Blue Cross's Connected Care Product through PQA. This insurance network relationship is important for patient access and revenue.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Rosemark Womencare Specialists: Regional OB/GYN group practice serving the Treasure Valley in Idaho, comparable as a multi-physician women's health specialist practice operating within a single regional catchment area similar to PWHC's Southeastern Idaho footprint.
• Idaho Falls OB/GYN Associates: Established OB/GYN group in Eastern Idaho providing the same spectrum of obstetric, gynecologic, and minimally invasive surgical services in a comparable rural/regional referral market.

Broad incumbents

• Portneuf Medical Center (Women's & Children's Services): The hospital campus that houses PWHC and operates the labor and delivery program where all 1,454 babies in the 2015 cohort were delivered; it is both a partner and an overlapping women's health service provider in the same market.
• Bingham Memorial Hospital (BMH) Women's Health: Affiliated health system in Blackfoot, Idaho that expanded PWHC's facility options and physician roster; comparable as a regional hospital system offering OB/GYN services adjacent to PWHC's catchment area.
• Intermountain Health (Idaho): Large multi-state health system with women's health service lines throughout Idaho; comparable as a broad incumbent whose women's service line overlaps with PWHC's offerings in adjacent geographies.
• St. Luke's Health System (Women’s Services): Major Idaho-based health system with comprehensive obstetric and gynecologic service lines across southern Idaho; overlaps with PWHC's market and competes for women's health patients in nearby regions.
• Eastern Idaho Regional Medical Center (EIRMC) Women's Center: Regional hospital in Idaho Falls with established labor and delivery and gynecology service lines; comparable as a broad incumbent women’s services provider in Eastern Idaho.

Others

• athenahealth (Patient Portal / EHR Platform): Provider of the electronic health record and patient portal platform used by PWHC; included as an ecosystem enabling technology partner comparable across practices of similar size and specialty.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pocatellowomenshealthclinic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocatello Women's Health Clinic