Rosemark WomenCare Specialists

What Rosemark WomenCare Specialists does

Rosemark WomenCare Specialists is a private obstetrics and gynecology practice founded in 1994 and headquartered at 3450 Potomac Way in Idaho Falls, Idaho. The practice delivers comprehensive women's healthcare across the life span — obstetrics, gynecology, urogynecology, primary care, and aesthetics — staffed by 14 providers including four board-certified OB/GYN physicians, four certified nurse-midwives, three family nurse practitioners, and three physician assistants. Dr. Ty Erickson, a founding physician, is the region's only urogynecologist and provides a specialty capability difficult to replicate in the Eastern Idaho market. The clinical research program, directed by Jay Seedall, has completed over 80 studies in collaboration with sponsors and CROs, adding a non-insurance revenue stream and access to emerging treatments.

The practice operates a technology-enabled clinical platform including HDTV-projected 3D/4D ultrasound with cloud-based sharing, Dexiscan bone density scanning, daVinci robotic-assisted gynecologic surgery, and Splendor X laser technology for hair removal. The September 2025 Potomac facility expansion consolidated all services — Med Spa, ultrasound suites, bone density scanner, IV therapy, non-stress testing, and on-site lab — under one roof, replacing the prior Taylor Crossing location. Rosemark Aesthetics operates as an in-house Med Spa offering laser hair removal, esthetic facials, Dysport/Xeomin/Restylane injections, and Latisse, with financing provided through a PatientFi partnership and free consultations as the acquisition funnel.

Revenue is generated primarily through insurance billing for OB/GYN, urogynecology, and primary care services, supplemented by self-pay aesthetics revenue, clinical research sponsor payments, and ancillary services such as IV therapy. The practice is physician-owned with no disclosed institutional or venture capital backing, and serves patients from Eastern Idaho and surrounding states including Utah and Wyoming. Recent strategic activity includes the April 2025 merger of Bella Dea aesthetics into Rosemark Aesthetics, multiple new physician hires, and the September 2025 facility consolidation, reflecting ongoing investment in scale and service breadth within a single-site regional model.

Name

Rosemark WomenCare Specialists

Legal name

Rosemark Women Care Specialists

Website

https://rosemark.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosemark WomenCare Specialists is a private OB/GYN practice in Idaho Falls, Idaho, founded in 1994, providing obstetrics, gynecology, urogynecology, primary care, aesthetics, and clinical research to women across Eastern Idaho and surrounding states through 14 providers at a single consolidated facility.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services (OB/GYN)

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Menopause & Midlife Women’s Health (HLAKAJAH)

akta.pro secondary industry

Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Obstetrics gynecology services
• Women's healthcare clinic
• Urogynecology specialty
• Prenatal obstetrics care
• Medical aesthetic services

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Obstetric Services: Comprehensive pregnancy care including prenatal visits, ultrasound examinations, labor and delivery services, and postpartum care. Revenue generated through insurance billing and self-pay for uninsured services.
2. Gynecological Services: Well-woman exams, preventive screenings, treatment of gynecological conditions, contraceptive services, and surgical procedures. Revenue through insurance billing and patient payments.
3. Urogynecology Services: Specialized care for pelvic organ prolapse, urinary and fecal incontinence, and pelvic floor disorders. Dr. Ty Erickson serves as the region's only urogynecologist.
4. Aesthetic/Med Spa Services: Laser hair removal, facials, facial injections (Botox, Dysport, Restylane), skin treatments, and other aesthetic procedures. These cosmetic services are not typically covered by insurance and are paid directly by patients or through financing.
5. Clinical Research Studies: Participation in clinical trials for women's health treatments, working with sponsors and Contract Research Organizations (CROs). Research program directed by Jay Seedall, MS, with over 80 research projects managed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rosemark WomenCare Specialists is a private obstetrics and gynecology practice providing comprehensive women's healthcare services across all life stages, including prenatal care, labor and delivery, well-woman exams, gynecological treatment, urogynecology, primary care, and a Med Spa offering laser hair removal, facials, and facial injections. The practice also operates a clinical research program conducting women's health studies for pharmaceutical sponsors and CROs.

Product overview

Rosemark WomenCare Specialists is a comprehensive women's healthcare practice offering a unified platform of obstetrics, gynecology, primary care, urogynecology, and aesthetic medical services. The core platform consists of OB/GYN medical care delivered by board-certified physicians, certified nurse-midwives, physician assistants, and nurse practitioners. Specialty modules include urogynecology (the region's only urogynecologist), clinical research studies, and a Med Spa/Aesthetics division offering laser hair removal (Splendor X technology), esthetic facials, facial injections (Dysport, Xeomin, Restylane), and eyelash treatments. Advanced diagnostic capabilities include 3D/4D ultrasound imaging with cloud sharing technology and bone density scanning (Dexiscan). All services are consolidated under one roof at the expanded Potomac facility (3450 Potomac Way, Idaho Falls, ID).

Differentiator

Problem solved

Functional benefit

Brands

• Rosemark Aesthetics: Med Spa and aesthetic treatment services including laser hair removal, facials, facial injections, and skin treatments operated within the Rosemark practice.
• PatientFi

Products and services

• Obstetrics Services Comprehensive obstetric care including prenatal care, baby delivery at local hospitals, postpartum care, and infertility services, staffed by board-certified OB/GYN physicians and certified nurse-midwives.
• Gynecology Services Gynecological care across all life stages including teen, young adult, middle life, and senior women's healthcare, with annual exams, disease prevention, and treatment of gynecological conditions.
• Urogynecology Specialized care for female pelvic disorders including pelvic organ prolapse, urinary incontinence, and fecal incontinence, with pelvic reconstruction surgery and treatment by Dr. Ty Erickson, the region's only urogynecologist.
• Primary Care Primary care services for women including annual/wellness exams, breast cancer screening, cervical cancer screening, colorectal cancer screening, mental health support, nutrition counseling, osteoporosis management, and weight management.
• Aesthetics/Med Spa Medical spa services including laser hair removal, esthetic facials, facial injections (Botox, Dysport, Xeomin, Restylane), eyelash stimulant treatments, and body contouring, performed by certified aestheticians under physician supervision.
• Clinical Research Studies Women's health clinical research program conducting studies in obstetrics, gynecology, and aesthetics, partnering with sponsors and Contract Research Organizations (CROs), with staff including Certified Physician Investigators.
• Splendor X Laser Hair Removal Advanced laser hair removal using Splendor X technology with square-shaped laser for uniform coverage, treating all skin tones and various hair colors, with recommended 8 treatments for optimal results.
• 3D/4D Ultrasound Advanced prenatal ultrasound imaging using HDTV projection of high-resolution images, including 2D, 3D, and 4D imaging capabilities, available as an optional service beginning at approximately 32 weeks gestation.
• Bone Density Scanning (Dexiscan) DEXA bone density scanning for osteoporosis detection and bone health monitoring, with staff certified in clinical densitometry.
• Dysport Facial Injections FDA-approved prescription injection for temporary improvement of moderate to severe frown lines, injected into five muscle points between and over eyebrows to reduce muscle activity and wrinkles.
• Xeomin Facial Injections FDA-approved injectable targeting facial muscles responsible for dynamic wrinkles, using a pure-form formulation without added proteins to reduce risk of resistance over time.
• Restylane Facial Injections Hyaluronic acid-based dermal fillers including Restylane, Restylane Lyft, Restylane Refyne, Defyne, Kysse, and Contour for wrinkle correction, cheek augmentation, lip enhancement, and facial contouring.
• Esthetic Facials Therapeutic skincare treatments including cleansing, exfoliation, extraction, mask application, massage, and moisturizing, performed by certified aestheticians and customized to individual skin needs.
• Contraception Services Comprehensive birth control counseling and options including fertility awareness, barrier methods, short-term options (pills, patch, ring), long-acting reversible contraception (IUD, arm implant), and permanent sterilization.
• IV Therapy IV therapy services available at the expanded Potomac facility as part of the consolidated care offerings.

Quantifiable outcome

• 60-80% hair reduction after 8 laser hair removal treatments
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Others

• Bella Dea (now part of Rosemark Aesthetics): Idaho Falls medical aesthetics practice that merged with Rosemark Aesthetics in April 2025. Comparable as a regional aesthetics provider now consolidated under Rosemark, illustrating the tuck-in M&A path available in this market.
• Mountain View Hospital (Idaho Falls): Idaho Falls hospital where Rosemark physicians hold delivery privileges. Comparable as a regional hospital partner and potential competitive entrant expanding into women's health service lines.
• Eastern Idaho Regional Medical Center (EIRMC): Regional hospital system located adjacent to Rosemark's original 1994 office and key delivery partner. Comparable as the dominant regional health system whose obstetrics referrals and physician privileges Rosemark depends on.

Direct peers

• Atlanta Women's Health Group: Multi-provider OB/GYN group practice offering comprehensive women's healthcare including obstetrics, gynecology, and ancillary services. Closely comparable to Rosemark in service scope and physician-led independent practice model.
• Southdale ObGyn Consultants: Mid-size multi-provider OB/GYN group practice. Closely comparable to Rosemark in structure (multi-physician group, single regional market, comprehensive women's health services), though located in a different U.S. region.

Broad incumbents

• Together Women's Health: Multi-specialty women's health platform with OB/GYN, fertility, and aesthetics services. Directly comparable service mix to Rosemark (OB/GYN + aesthetics) but operating as a PE-backed roll-up across multiple U.S. markets.
• Unified Women's Healthcare: PE-backed (TPG) management services organization supporting a national network of OB/GYN practices. Comparable to Rosemark as an OB/GYN-centric platform, but operating at significantly larger scale across multiple states.
• Axia Women's Health: Largest independent women's healthcare platform in the United States, operating a network of OB/GYN practices. Directly comparable to Rosemark as a multi-site OB/GYN provider, though at vastly greater scale and with PE backing.
• Women's Health USA: Management services and capital partner to independent OB/GYN and women's health practices. Comparable business model layer to Rosemark's practice, though focused on enabling affiliated practices rather than direct patient care at scale.

Regional players

• Idaho Physicians Network: Regional independent physician network operating across Idaho with multi-specialty practices. Comparable as a regional provider group competing for the same patient pool in Idaho, though broader than women's health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rosemark
• Instagraminstagram.com/rosemarkwomencare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosemark WomenCare Specialists