Trade Master Group

What Trade Master Group does

Trade Master Group is a privately held Ukrainian B2B media and information company that operates as a specialized vertical publisher and event organizer for the country's wholesale and retail trade sector. Headquartered in Kyiv and operating under the legal entity ТОВ "Трейд Мастер Груп", the company runs the TradeMaster.ua portal as its core asset, distributing original news, market analytics, expert interviews, video training, and category-specific coverage spanning retail, food and non-food markets, logistics, real estate, marketing, HR, and innovation to an audience of 50,000+ newsletter subscribers and 10,000+ social followers. The platform hosts a Company Catalog organized into 17 industry verticals (food and non-food suppliers, Private Label providers, retail chains, distributors, HoReCa, logistics, equipment, IT, transport, and foreign companies) and a Tenders Platform for procurement listings.

The company's revenue model spans six streams: advertising on the portal and in the TradeMaster Journal (print and digital), paid placement in the Company Catalog on multi-year contracts, professional training delivered through the TradeMaster Training Center (trade marketing, sales coaching, last-mile logistics, coaching-style management), sponsorship and exhibition fees from flagship events (PrivateLabel&FMCG Master and the All-Ukrainian Logistics Day, each drawing 2,000+ participants and 150–190+ exhibition stands), B2B marketing and PR services that leverage the 50,000+ subscriber newsletter reach, and information services offering market analytics and research.

TradeMaster serves a six-segment audience dominated by retail chains (40% of audience), manufacturers (20%), distributors (20%), B2B service providers (10%), with HoReCa and pharmaceutical companies contributing the remaining 10%. Named enterprise customers and partners on the platform include major Ukrainian retail and consumer brands such as VARUS, EVA (1,170+ stores), ATБ, SPAR Ukraine, Файно Маркет, pharmacy network АНЦ, dairy producer АТ Молочний альянс, LUXORD, plus logistics operators Boxline UCL Ukraine and Євро Форвардінг. Geographic operations are single-country (Ukraine) with no disclosed international expansion, and reciprocal informational partnerships with Interfax-Ukraine, DELO, Dsnews.ua, and IMVO extend content reach. Pricing is quote-based and not publicly disclosed across all product lines.

Name

Trade Master Group

Legal name

ТОВ "Трейд Мастер Груп"

Website

https://trademaster.ua

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Trade Master Group is a Ukrainian B2B media operator running the TradeMaster.ua portal, journal, training center, company catalog, and industry events for wholesale and retail trade professionals across retail, manufacturing, distribution, HoReCa, and pharmaceutical sectors in Ukraine.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising on portal and journals: The company sells advertising placements on its B2B portal (trademaster.ua), in its print and digital journals (TradeMaster magazine), and across its social media channels with over 10,000 followers. This includes sponsored articles, banner advertising, and branded content.
2. Company catalog placement: Companies can add their profiles to the catalog of companies after completing registration and making a payment for placement. The catalog includes product listings with photos and descriptions, news, promotions, tenders, and management information.
3. Training center services: The TradeMasterGroup Training Center offers professional training programs for managers, HR professionals, coaches, logistics specialists, analysts, and business owners. Programs include sales coaching, trade marketing, inventory management, coaching-style management, and retail supplier school.
4. Conference and exhibition participation: The company organizes major industry events including PrivateLabel&FMCG Master (annual exhibition-conference with 2000+ participants, 190+ exhibition stands) and the All-Ukrainian Logistics Day (XXXV with 2000+ participants, 150+ exhibition stands). Revenue is generated through exhibition participation fees and sponsorship packages.
5. B2B marketing and PR services: The company provides B2B marketing and PR services for clients, including content publication, newsletter distribution to over 50,000 subscribers, and social media promotion.
6. Information services: The company provides information services including market analytics, industry news, expert opinions, and research publications accessible through the portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Trade Master Group is a B2B media group for the wholesale and retail trade industry in Ukraine. It operates the TradeMaster.ua information portal covering news, analytics, expert interviews, and market insights, alongside a print/digital journal, a professional training center, large-scale industry conferences and exhibitions, a paid company catalog directory, and a tenders/procurement listings platform.

Product overview

Trade Master Group operates a unified B2B media and information portal for Ukraine's wholesale and retail trade sector. The core TradeMaster Portal aggregates news, analytics, and industry insights across retail, food/non-food markets, real estate, marketing, and logistics. It is complemented by the TradeMaster Journal, a Training Center offering professional development programs, and flagship annual conferences (PrivateLabel&FMCG Master and All-Ukrainian Logistics Day). The platform also features a Company Catalog and Tenders Platform as marketplace tools. TradeMaster Group positions itself as a comprehensive professional ecosystem serving retail chains, manufacturers, distributors, and B2B service providers.

Differentiator

Problem solved

Functional benefit

Brands

• TradeMaster Training Center: Training center offering professional development programs for retail, logistics, sales, and management professionals.
• TradeMaster Journal
• PrivateLabel&FMCG Master
• All-Ukrainian Logistics Day

Quantifiable outcome

• 50,000+ newsletter subscribers reached with weekly industry digest
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Dsnews.uaminorGTM or Marketing PartnerDsnews.ua serves as an informational partner for TradeMaster content, with mutual cross-promotion of industry news and articles.
• Інтерфакс-УкраїнаminorGTM or Marketing PartnerInterfax-Ukraine serves as an informational partner, providing and receiving industry news coverage through the TradeMaster platform.
• DELOminorGTM or Marketing PartnerDELO serves as an informational partner for TradeMaster, with mutual news sharing and content distribution agreements.
• IMVO (Інформаційний партнер)minorGTM or Marketing PartnerIMVO serves as an informational partner, with reciprocal news sharing on the TradeMaster portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delo.ua (DELO): Delo.ua is a major Ukrainian business news portal covering economics, finance, and corporate news. It is directly comparable to TradeMaster as a Ukrainian-language B2B/news media platform serving business professionals, and is in fact a mutual content partner of TradeMaster.
• LIGA.net: LIGA.net is a leading Ukrainian business, legal, and reference information portal. It is directly comparable to TradeMaster as a vertical B2B information/media platform serving Ukrainian professionals, with similar advertising and subscription monetization.
• Minfin.com.ua: Minfin.com.ua is a major Ukrainian financial and business information portal. It is directly comparable to TradeMaster as a Ukrainian-language B2B vertical media platform monetized through advertising, catalog listings, and subscription services targeting professional audiences.
• AIN.UA: AIN.UA is a Ukrainian business and technology media outlet. While tech-focused rather than trade-focused, it is a directly comparable Ukrainian B2B digital media platform with similar advertising, events, and content monetization models.
• Dsnews.ua: Dsnews.ua is a Ukrainian business and economic news portal. It is directly comparable to TradeMaster as a Ukrainian B2B information portal and is a mutual informational partner of TradeMaster with cross-promotional content arrangements.
• Interfax-Ukraine: Interfax-Ukraine is a leading Ukrainian news agency covering business, economic, and political news. It is directly comparable to TradeMaster as a Ukrainian B2B information provider and serves as a mutual informational partner.

Broad incumbents

• Informa Markets: Informa Markets is a global B2B events, exhibitions, and media group operating flagship trade shows across FMCG, retail, and logistics. It is broadly comparable to TradeMaster's events business (PrivateLabel&FMCG Master, Logistics Day) as a much larger incumbent in the same trade event vertical.
• RX Global (Reed Exhibitions): RX Global is a leading global exhibitions and events organizer across B2B verticals. It is broadly comparable to TradeMaster's exhibitions business model (paid exhibitor stands, sponsorship, conference participation fees) as a much larger, global incumbent.

Regional players

• Retail Week: Retail Week is a leading UK-based B2B media outlet for the retail industry, combining news, events, awards, and research. It is regionally comparable to TradeMaster as a vertical B2B retail trade media brand in a different geography with similar content, events, and subscription monetization.
• Lebensmittel Zeitung: Lebensmittel Zeitung is Germany's leading B2B trade media for grocery, FMCG, and retail. It is regionally comparable to TradeMaster as a long-established vertical B2B trade media outlet covering retail and FMCG value chains, with similar audience, advertising, and events monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trademaster.ua
• Xx.com/trademasterua
• LinkedInlinkedin.com/company/trademastergroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Master Group