Kingpin Equipment Co.

What Kingpin Equipment Co. does

Kingpin Equipment Co. (operating as Kingpin Equipped under parent entity Bluebird Research Group, Ltd., a Colorado corporation) designs and manufactures low-profile 12-volt LED scene lighting for outdoor industry professionals and enthusiast vehicle owners. The company was founded in 2023 and operates from Denver, Colorado, with a 1–10 employee headcount and outsourced factory manufacturing. Its product line is organized into two core families: the V-Series (single-color, built-in rotational mounting, IPX4 rated) and the F-Series (dual-color white/red night-vision mode, built-in controls, IP54 rated, optional 360° Search Mount). Lights are offered in 12", 28", and 40" lengths and are engineered with a unified lens-and-chassis design, fully diffused optical lens (4K neutral white), 20AWG wiring, anodized aluminum chassis, and polycarbonate lens rated for impact resistance.

The company sells primarily through its direct-to-consumer Shopify storefront (kingpinequipped.com) with USD and CAD pricing for US and Canadian customers, supplemented by a wholesale dealer network with formal dealer applications and a store locator. A kit builder tool offers Bronze, Silver, and Gold tiers bundling lights, switches, and accessories with progressive savings. Named OEM and brand partners include Super Pacific (factory installation), EarthRoamer, XOverland, Snake River Manufacturing, Zion Off-road, Black River, and Razorback Offroad. All revenue derives from one-time hardware sales with no subscription component. Marketing centers on Instagram, Facebook, email list building (10% first-order discount), Overland Expo event presence, and SEO/content marketing on category pages for trucks, trailers, campers, and SUVs.

Name

Kingpin Equipment Co.

Legal name

Bluebird Research Group, Ltd.

Website

https://kingpinequipped.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Kingpin Equipment Co. (dba Kingpin Equipped) designs and manufactures low-profile 12-volt LED scene lighting for trucks, trailers, campers, SUVs, and overland vehicles, selling direct-to-consumer online and through a North American dealer and OEM network.

Ownership category

akta.pro rank

Product category

Vehicle LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG)

akta.pro secondary industry

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• LED scene lighting
• Truck bed lights
• Vehicle interior lighting
• Overland lighting kits
• 12-volt LED lights

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales: One-time hardware sales of LED lights, light kits, switches, and accessories through direct e-commerce (kingpinequipped.com) and wholesale dealer accounts. Revenue is generated entirely from product sales with no recurring subscription component.
2. Wholesale / B2B2C: Wholesale accounts for retailers who purchase Kingpin products at wholesale prices and resell to end consumers. Retailers submit dealer applications, are verified for tax-exempt status, and access a dedicated wholesale catalog.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Kingpin Equipment Co. designs and manufactures low-profile 12-volt LED scene lighting fixtures (V-Series single-color with built-in rotation and F-Series dual-color white/red) sold individually and in bundled kits for installation in trucks, trailers, campers, SUVs, UTVs, and overland vehicles. Products include light bars (12", 28", 40"), installation kits, dimmer switches, power supplies, and search-mount brackets. Sales are made directly through kingpinequipped.com e-commerce and via an authorized wholesale dealer network across North America.

Product overview

Kingpin Equipment Co. is a manufacturer of low-profile, high-output LED lighting for vehicles. The product portfolio centers on two core light series (V-Series single-color and F-Series dual-color lights in 12", 28", and 40" sizes) with integrated rotation features. These lights are designed for installation on trucks, trailers, campers, SUVs, UTVs, and overland vehicles. The offering extends to complete installation kits bundling lights with dimmer switches (touch and rotary), power supply equipment, wiring, and search mount brackets for 360-degree rotation. Accessories include power cables, AC adapters, and search mount kits. The lights operate on 12-volt systems, feature weatherproof ratings (IPX4 for V-Series, IP54 for F-Series), and include innovations such as dual-color white/red modes and fully diffused optical lenses to eliminate harsh glare.

Differentiator

Problem solved

Functional benefit

Products and services

• V-Series 12" Light Single-color LED light bar with built-in rotation, designed for tight spaces and replacing factory dome lights. IPX4 weather-resistant for exterior use. Priced at $64.99.
• V-Series 40" Light Single-color LED light bar with built-in rotation, sized for maximum performance on larger work areas such as truck tailgates. Priced at $119.99.
• F-Series 12" Light Dual-color LED light bar (white and red night-vision modes) with built-in ON/OFF and color controls. Outputs approximately 3-4x more light than a standard dome light while drawing only 0.3 Amps. Priced at $74.99.
• F-Series 28" Light Dual-color LED light bar (white and red night-vision modes) positioned between the 12" and 40" models, offering very bright illumination for medium-sized applications. Priced at $99.99.
• F-Series 40" Light Dual-color LED light bar (white and red night-vision modes) providing maximum performance and daylight simulation for longer work areas. Dimensions 40" L x 1.13" W x 1.13" H, draws 12 Watts (12V DC @ 1.1 Amps). Priced at $129.99.
• F-Series Search Mounts Rotating bracket kit providing 360-degree rotation for F-Series lights with endless mounting options. Priced at $29.99.
• Touch Dimmer Switch Touch-sensitive dimmer switch for ON/OFF and dimming control of one or multiple Kingpin lights. Priced at $19.98.
• Rotary Dimmer Switch Rotary-style dimmer switch for ON/OFF and dimming of Kingpin lights, with half brightness using half power. Priced at $29.98.
• 12-Volt Power Supply Kit 5A battery wiring kit for connecting lights to power sources up to 25FT, enabling battery connection for truck and SUV lighting installations. Priced at $58.99.
• Power Cable, 20GA 20 gauge matching two-conductor cable for connecting Kingpin lights and power supplies. Priced at $26.99.
• AC Power Supply AC to DC wall adapter enabling household power connection for Kingpin lights. Priced at $24.99.
• Kingpin™ F-Series 12" Light Kit Complete kit including one F-Series 12" dual-color light, rotary dimmer switch, and power cable. Designed for replacing factory dome lights or adding lighting to UTV racks, bed racks, golf carts, SUV hatches, and truck canopies. Priced at $149.99.
• Kingpin™ F-Series 40" Light Kit Complete kit including one F-Series 40" dual-color light, search mount kit for 360-degree rotation, rotary dimmer switch, and wire spool. Designed for truck tailgates, SUV hatches, Jeep rear windows, and similar applications. Priced at $199.99.
• Kingpin™ Original Truck Bed Light Kit Original lighting kit for truck toppers, canopies, camper shells, and caps featuring three V-Series 40" single-color lights with built-in rotation, two touch dimmer switches, power cable spool, and power supply kit. Provides two zones of control for ceiling, side doors, and tailgate areas. Priced at $439.99.
• Kingpin™ Dual-Color Truck Bed Light Kit Dual-zone dual-color lighting package for truck beds featuring three F-Series 40" lights with red/white modes, search mount kit, two rotary dimmer switches, power supply kit, and power cable. Controls tailgate separately from sides or interior. Priced at $539.99.
• Kingpin™ Dual-Color Trailer Light Kit Complete lighting kit designed for enclosed trailers, cargo trailers, kayak trailers, dirt bike trailers, and snowmobile trailers with dual-color (white/red) capability.
• Kingpin Gift Card Gift cards available in denominations starting from $25.00 for purchasing Kingpin lighting products and accessories.

Quantifiable outcome

• 4.9/5 average rating from 486+ verified reviews
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, significant, moderate and minor.

• Bluebird Research Group, Ltd.coreOthersBluebird Research Group, Ltd. is the legal entity operating as 'Kingpin Equipped' (dba). The parent company is referenced in Terms of Service and Terms of Sale as the contracting party for all website transactions and sales agreements. All website operations, product sales, and legal agreements are conducted under the Bluebird Research Group, Ltd. entity.
• Super PacificsignificantOEM/ Whitelabel/ Licensing PartnerSuper Pacific installs Kingpin lights from the factory in their overland camper products. This is a confirmed OEM partnership where Kingpin lights are a factory-installed option, not an aftermarket add-on. Kingpin's marketing explicitly states 'Installed from the factory. The fitment of our lights in many campers is unmatched. Just take it from the guys over at Super Pacific.'
• EarthRoamersignificantOEM/ Whitelabel/ Licensing PartnerEarthRoamer features Kingpin lighting as part of their premium expedition vehicle builds. Listed as a 'Trusted By' brand partner on kingpinequipped.com alongside other major overland manufacturers.
• XOverlandmoderateOEM/ Whitelabel/ Licensing PartnerXOverland is an overland expedition outfitter featuring Kingpin lighting in their vehicle builds. Listed as a 'Trusted By' brand partner on kingpinequipped.com with product imagery showing Kingpin lights installed in XOverland vehicles.
• Snake River ManufacturingmoderateOEM/ Whitelabel/ Licensing PartnerSnake River Manufacturing is a trailer manufacturer that incorporates Kingpin lighting in their products. Listed as a 'Trusted By' brand partner on the Kingpin website.
• Zion Off-roadmoderateOEM/ Whitelabel/ Licensing PartnerZion Off-road is an off-road and overland parts manufacturer featuring Kingpin lighting in their builds. Listed as a 'Trusted By' brand partner on kingpinequipped.com.
• Black River (by Summit)minorOEM/ Whitelabel/ Licensing PartnerBlack River by Summit is an overland equipment brand featuring Kingpin lighting in their product ecosystem. Listed as a 'Trusted By' brand partner on the Kingpin website.
• Razorback OffroadminorOEM/ Whitelabel/ Licensing PartnerRazorback Offroad is an off-road automotive parts brand registered as a Kingpin partner with Kingpin lights featured in their builds. Listed as a 'Trusted By' brand partner.
• Overland ExpomoderateGTM or Marketing PartnerKingpin maintains an active presence at Overland Expo Mtn West events as an exhibitor, engaging directly with the overland community, demonstrating products, and building brand awareness. They exhibited at the Loveland, Colorado event with Booth #E445.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diode Dynamics: Engineered aftermarket LED lighting (light bars, pods, scene lights) for automotive and powersports applications with strong DTC e-commerce presence — directly comparable to Kingpin in product category, target customer, and D2C-first GTM motion.
• Baja Designs: Premium off-road and overland LED lighting manufacturer (light bars, auxiliary lights, scene lights) with deep penetration into the overland/off-road enthusiast community — Kingpin's most established direct competitor in the same use cases.
• Rigid Industries: Leading LED light bar and off-road lighting brand serving trucks, UTVs, trailers, and overland builds with broad product breadth — competes in the same vehicle-scene-lighting category as Kingpin, particularly in off-road channels.
• KC HiLites: Long-established off-road and auxiliary lighting brand offering light bars, scene lights, and accessory lighting for trucks and overland vehicles — directly comparable product portfolio and overlapping target customer base.
• Vision X Lighting: Manufacturer of LED light bars, pods, and scene/work lighting for off-road, commercial, and industrial vehicle applications — directly comparable in product mix targeting trucks, trailers, and work vehicles.
• Heretic Studio: Boutique overland/off-road LED lighting manufacturer offering premium light bars and scene lights — competes with Kingpin in the same enthusiast overland niche with comparable design-led positioning.
• Morimoto: Aftermarket automotive lighting specialist (LED bars, pods, scene/work lights) sold primarily D2C with strong enthusiast brand — comparable business model, product overlap, and overland/off-road audience to Kingpin.

Emerging players

• Cali Raised LED: Overland/Toyota-focused LED lighting and accessory brand targeting the same Tacoma/4Runner/Land Cruiser audience as Kingpin — partial product overlap with a comparable enthusiast D2C model.
• Auxbeam: Budget-to-mid-tier LED light bars and automotive lighting sold primarily online — competes with Kingpin at the lower end of the same vehicle lighting category, setting the price floor.

Broad incumbents

• Rough Country: Broad automotive aftermarket brand offering suspension, lighting, and accessories for trucks, Jeeps, and off-road vehicles — overlapping LED lighting product line as part of a much wider portfolio, with deeper distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kingpinequipped
• Instagraminstagram.com/kingpin_equipped
• LinkedInlinkedin.com/company/kingpin-equipment-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingpin Equipment Co.