Hymer AG

What Hymer AG does

Hymer AG (legally Hymer GmbH & Co. KG) is a German premium recreational vehicle manufacturer founded in 1957 and headquartered in Bad Waldsee, operating as a subsidiary of Erwin Hymer Group SE. The company designs and produces integrated motorhomes (e.g., B-Class MasterLine I, B-Class ModernComfort I, Exsis-i Pure), semi-integrated motorhomes (B-Class MasterLine T, ML-T, GT-S, Exsis-t families), and camper vans (Grand Canyon S, Redwood, CamperVans Fiat), built primarily on Mercedes-Benz Sprinter and Fiat chassis platforms. Proprietary technologies include the SLC (Super Light Chassis) with independent wheel suspension, PUAL-foamed wall insulation for year-round use, and the Hymer Connect connected-vehicle platform for app-based control of living functions.

Hymer sells through a network of 300+ authorized dealers and service partners across 13 European countries, supported by localized country websites and an online vehicle configurator. Pricing spans approximately €68,900 for entry-level camper vans (Hymer Redwood) to €238,500 for the premium Venture S off-road motorhome, with a portfolio that includes special editions (BlackLine, CrossTrail, CrossOver, Xperience, Pure). The customer base is consumer-led, primarily leisure travelers and outdoor enthusiasts, with secondary segments targeting digital nomads/remote workers and off-road adventure seekers. Revenue is generated via one-time hardware sales of vehicles plus original parts and accessories, with deep strategic co-dependence on Mercedes-Benz for chassis and embedded technology.

The company is privately held and positions itself as the original inventor of the motorhome, citing 67+ years of German engineering heritage and a dense cluster of design awards (Red Dot, iF, German Design Award, European Innovation Award, Golden Motorhome). The broader European caravans market is forecast to grow at a 14.55% CAGR through 2034, providing a structural tailwind for Hymer's premium positioning.

Name

Hymer AG

Legal name

Hymer GmbH & Co. KG

Website

https://www.hymer.com/en/

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Hymer AG is a German premium motorhome and camper van manufacturer founded in 1957, selling Mercedes-Benz Sprinter and Fiat-based recreational vehicles through 300+ dealers across 13 European countries to leisure travelers and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Recreational Vehicles Manufacturing

NAICS

Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214)

SIC

Motor Homes (3716), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Semi-Trailer Manufacturing (Dry Van/Reefer/Tanker/Lowboy) (IMACAGAB)

Keywords

• Motorhome manufacturing
• Camper van production
• Recreational vehicles
• Premium motorhomes
• Integrated motorhomes

Headquarters

HQ city

Bad Waldsee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorhome and Camper Van Sales: Hymer generates primary revenue from the manufacturing and direct sale of premium recreational vehicles including integrated motorhomes (B-Class MasterLine I, B-Class ModernComfort I), semi-integrated motorhomes (B-Class MasterLine T, B-Class ModernComfort T, ML-T, GT-S), and camper vans (Grand Canyon S, CamperVans Fiat, Redwood, Exsis models). Vehicles are sold through authorized dealer networks across Europe with prices ranging from approximately €68,900 to €238,500.
2. Original Parts and Accessories: Hymer generates revenue from the sale of Hymer original parts and accessories, including vehicle components, camping equipment, and branded merchandise through dealers and the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hymer AG designs, manufactures, and sells premium recreational vehicles including integrated motorhomes (B-Class MasterLine I, B-Class ModernComfort I), semi-integrated motorhomes (B-Class MasterLine T, ML-T, GT-S, Exsis-t series), and camper vans (Grand Canyon S, Redwood, CamperVans Fiat). Vehicles are built primarily on Mercedes-Benz Sprinter and Fiat chassis platforms with proprietary technologies including SLC chassis, PUAL foam insulation, and Hymer Connect smart connectivity. Hymer also sells original parts and accessories through its dealer network.

Product overview

Hymer AG is a German manufacturer of premium recreational vehicles founded in 1957, offering three main product categories: integrated motorhomes (B-Class MasterLine I, B-ML I BlackLine, B-Class ModernComfort I, Exsis-i Pure), semi-integrated motorhomes (B-Class MasterLine T, B-ML T BlackLine, B-Class ModernComfort T, ML-T, ML-T CrossOver, ML-T CrossTrail, ML-T Xperience, GT-S, Exsis-t, Exsis-t Pure), and camper vans (Grand Canyon S with CrossTrail/CrossOver/Xperience variants, Redwood, CamperVans Fiat). The product portfolio ranges from entry-level models under €80,000 to premium off-road motorhomes exceeding €230,000, built primarily on Mercedes-Benz Sprinter and Fiat chassis platforms. Special edition models (BlackLine, CrossTrail, CrossOver, Xperience, Pure) offer targeted customization for specific use cases. The company also provides proprietary Hymer Connect connected vehicle technology and a comprehensive accessories program.

Differentiator

Problem solved

Functional benefit

Brands

• Hymer Connect: Smart technology system for controlling living area functions via app and central control panel
• SLC Chassis
• PUAL

Products and services

• Hymer B-Class MasterLine I Premium fully integrated motorhome based on Mercedes-Benz Sprinter chassis, featuring SLC chassis, GRP stern and bow design, 36cm multi-purpose double floor, and comprehensive self-sufficiency features including 180L freshwater tank and 153L refrigerator. Priced at €162,400.
• Hymer B-ML I BlackLine Fully integrated special edition motorhome featuring distinctive black design accents, iconic exterior styling, and high-quality equipment package combining technical superiority with pure elegance. Priced at €180,500.
• Hymer B-Class ModernComfort I Fully integrated Mercedes-Benz Sprinter motorhome combining the first fully integrated Sprinter power head with award-winning SLC chassis, featuring particularly lightweight and stable bodywork and enhanced safety features. Priced at €141,000.
• Hymer B-Class MasterLine T Premium semi-integrated motorhome based on Mercedes-Benz Sprinter with T-hood construction for improved aerodynamics, featuring SLC chassis, luxurious interior, and comprehensive self-sufficiency with 180L freshwater and 150L wastewater tanks. Priced at €134,500.
• Hymer B-ML T BlackLine Semi-integrated special edition motorhome featuring distinctive black design accents, forward-looking technology, and uncompromising comfort in a powerful and elegant package. Priced at €154,500.
• Hymer B-Class ModernComfort T Semi-integrated motorhome featuring innovative, safe, and lightweight construction combining new Mercedes Sprinter chassis cowl with award-winning SLC chassis for optimal compromise between lightness and stability. Priced at €122,500.
• Hymer ML-T CrossTrail Semi-integrated special edition motorhome designed for confident and independent exploration, combining off-road capability with comfort for freedom without compromise on any terrain. Priced at €167,900.
• Hymer GT-S Entry-level premium semi-integrated motorhome based on Mercedes-Benz front-wheel drive with original frame, featuring new Mercedes Sprinter technology with extensive assistance and multimedia systems. Priced at €103,900.
• Hymer ML-T Semi-integrated motorhome combining Mercedes-Benz Sprinter quality with innovative lightweight construction, featuring Hymer Connect smart system, efficient LED lighting, and comprehensive safety package with optional all-wheel drive. Priced at €114,600.
• Hymer ML-T Xperience Special edition semi-integrated motorhome based on Mercedes-Benz Sprinter combining exclusive aesthetics with full starting equipment at attractive price, featuring rear-wheel drive for agile handling. Priced at €123,600.
• Hymer ML-T CrossOver Special edition semi-integrated motorhome offering self-sufficiency for up to 10 days, combining supreme off-road capabilities with unmatched style and luxury on Mercedes-Benz Sprinter platform. Priced at €159,900.
• Hymer Grand Canyon S CrossTrail Premium camper van special edition featuring maximum self-sufficiency, state-of-the-art technology, and uncompromising off-road performance with distinctive design for journeys beyond the beaten track. Priced at €148,900.
• Hymer Grand Canyon S CrossOver Adventure-oriented camper van edition model usable independently for up to 10 days, featuring pioneering self-sufficiency options, off-track assistants, and cutting-edge connectivity for grand adventures. Priced at €135,900.
• Hymer Grand Canyon S Xperience Camper van special edition based on Mercedes-Benz Sprinter with comprehensive set-up equipment ensuring maximum connectivity and high autonomy for freedom in every respect.
• Hymer Grand Canyon S Premium camper van on Mercedes-Benz chassis featuring powerful rear-wheel drive, Hymer Connect app control, double-glazed acrylic windows, and customizable multifunctional interiors for sporty driving comfort. Priced at €96,900.
• Hymer Redwood Compact camper van offering premium quality with attractive price-performance ratio, featuring hallmark Hymer quality with homely comfort inside and maximum freedom outside for spontaneous urban or countryside adventures. Priced at €68,900.
• Hymer CamperVans Fiat Compact camper van based on Fiat chassis featuring individual configurations, premium comfort features, pioneering technology, and guaranteed van-life feeling with separate bathroom. Starting at €76,400.
• Hymer Exsis-t Semi-integrated motorhome featuring lightweight construction under 3,000kg for exceptional payload reserves, compact exterior with spacious interior, and excellent everyday usability. Starting at €97,600.
• Hymer Exsis-t Pure Entry-level semi-integrated motorhome on Fiat Original frame with comprehensive equipment package featuring Sauvignon Oak finish, delivering driving and living comfort at attractive price. Priced at €94,700.
• Hymer Exsis-i Pure Entry-level integrated motorhome featuring Fiat Original frame with comprehensive equipment package for driving and interior comfort, styled with Sauvignon Oak finish on proven 140hp Fiat chassis.
• Hymer Venture S Innovative off-road motorhome featuring 190-horsepower engine, all-terrain tyres, Alphatronics projector, mobile Sonos sound system, pneumatic pop-up roof with integrated stairway, and yacht-style sun deck with 180-degree panoramic views. Priced at €238,500.
• Hymer Original Parts & Accessories Extensive range of genuine Hymer parts and accessories in Hymer quality, covering replacement components and optional equipment for vehicle maintenance and customization.
• Hymer Connect Smart vehicle connectivity system enabling app-based control of living area functions including heating, ambient lighting, and mattress firmness through smartphone integration for mobile smart home experience.

Quantifiable outcome

• Self-sufficiency for up to 10 days with comprehensive equipment packages including solar panels, lithium batteries, and large freshwater tanks (180L)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mercedes-BenzcoreStrategic or Co-development PartnerMercedes-Benz is the primary chassis and technology partner for Hymer motorhomes. Hymer builds integrated, semi-integrated motorhomes, and camper vans on Mercedes-Benz Sprinter chassis. The partnership enables integration of Mercedes technologies including 9G-TRONIC automatic transmission, 4MATIC all-wheel drive, MBUX multimedia system, and advanced driver assistance systems. Mercedes brings 130 years of vehicle construction expertise to the collaboration.
• FiatcoreStrategic or Co-development PartnerFiat provides chassis platforms for Hymer camper vans and semi-integrated motorhomes, including the Fiat Original frame configuration for models like the Exsis-t. The partnership enables affordable entry points into the Hymer product range.
• Erwin Hymer GroupcoreOthersErwin Hymer Group SE is the parent company of Hymer GmbH & Co. KG. The group also includes other RV brands such as Eriba (premium caravans). The group provides shared services including IT infrastructure, data protection services, and strategic direction.
• EribaminorStrategic or Co-development PartnerEriba is a sister brand within the Erwin Hymer Group specializing in premium caravans. Hymer website references Eriba as part of the group's brand portfolio.
• FreeontourminorGTM or Marketing PartnerFreeontour is a travel portal promoted on Hymer's website, offering travel inspiration and planning resources for Hymer vehicle owners.
• CARAVANA GmbHminorChannel Partner/ Reseller/ DistributorCARAVANA GmbH operates a vehicle marketplace integrated into Hymer's website for listing pre-owned Hymer vehicles for sale. The platform enables private sellers and dealers to list vehicles.
• TUFA GmbHminorImplementation/ SI/ Consulting PartnerTUFA GmbH operates the Hymer Driving Xperience program, providing driving training and experience events for Hymer customers. The partnership enables experiential marketing through controlled driving environments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dethleffs: A sister brand within Erwin Hymer Group SE, Dethleffs manufactures motorhomes, caravans, and camper vans for the European market. Direct comparison: same parent, same distribution patterns, same chassis supply, competing for the same German and European RV customer base across overlapping product categories.
• Rapido Group: French motorhome and caravan manufacturer owning brands including Rapido, Pilote, Fleurette, and Westfalia. Directly comparable in mid-premium European motorhome manufacturing with similar product range and distribution through European dealerships.
• Knaus Tabbert AG: One of Europe's largest RV manufacturers, publicly listed, producing motorhomes, caravans, and camper vans under Knaus, Tabbert, T@B, Weinsberg, and Morelo brands. Direct head-to-head competitor in the German premium-mid market on Mercedes and Fiat chassis platforms.
• Bürstner GmbH & Co. KG: German motorhome and caravan manufacturer, sister brand within Erwin Hymer Group SE. Direct overlap with Hymer in motorhome and camper van product categories on shared chassis supply and dealer network channels.
• Westfalia Mobil GmbH: German premium camper van and motorhome manufacturer specializing in Mercedes-Benz V-Class and Sprinter-based conversions. Directly comparable to Hymer in the camper van / Class B segment with shared Mercedes chassis platform focus.
• Carthago Reisemobilbau GmbH: German premium motorhome manufacturer focused on integrated and semi-integrated A/B-class motorhomes on Fiat and Mercedes chassis. Closely comparable to Hymer in premium positioning, customer demographic (affluent 55+ European leisure travelers), and product technology focus.
• LMC Caravan GmbH: German caravan, motorhome, and camper van manufacturer in the mid-premium segment. Comparable product range, chassis supply, and European dealer distribution; competes head-to-head with Hymer Exsis and ML-T product tiers on value-engineering positioning.
• Niesmann+Bischoff GmbH: Premium German motorhome manufacturer (Arto, Smove, Flair product lines) and a sister brand within Erwin Hymer Group. Directly competes in the high-end integrated motorhome segment with overlapping chassis suppliers and dealer network footprint.

Broad incumbents

• Volkswagen Commercial Vehicles (California / Grand California): OEM-built camper vans (California, Grand California) based on the VW Transporter and Crafter platforms. Competes directly with Hymer's Grand Canyon S and Redwood camper vans in the entry-premium European camper van segment with the advantage of factory-direct distribution.
• Trigano SA: Paris-listed European market leader in leisure vehicles (caravans, motorhomes, camper vans) and outdoor equipment. Comparable as a broad incumbent across European RV segments - similar product categories but much wider portfolio and pan-European manufacturing base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hymer-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hymer AG