Freeontour
- Company typePrivate
- Founded2013
- HeadquartersBad Waldsee, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Freeontour firmographics
Firmographics- Name
- Freeontour
- Legal name
- Caravaning Customer Connect GmbH
- Website
- https://freeontour.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Freeontour industry classification
Industry- Product category
- Camping Travel Platform
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industry
- Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)
Keywords
Where Freeontour is headquartered
LocationHeadquarters
- HQ city
- Bad Waldsee
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Freeontour business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Partner Cooperation Fees (Loyalty Program): Freeontour operates as the loyalty programme of the Erwin Hymer Group. Partner companies (campsites, motorhome stopovers, ferry operators, rental companies, dealers, accessory providers, boat rentals, guided tours, leisure operators) pay to participate in the loyalty program. Partner benefits include prioritised search results, highlighted entries, own partner section pages, and display in thematically matching magazine articles.
- Campsite Booking Commission: The platform enables users to search for available campsites and book instantly through the app and portal. The company earns commissions on completed bookings made through the Freeontour platform.
- Erwin Hymer Group Brand Integration: Freeontour is provided free of charge as a web portal and app for their customers and all camping/travel fans as part of the Erwin Hymer Group's customer loyalty and retention strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Portal Access |
| Freemium | Monthly | Freeontour Customer Card |
| Freemium | Annual | Partner Cooperation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Freeontour product offering
Product offeringCore offering
Freeontour operates a free camping travel platform consisting of a web portal and native mobile apps (iOS/Android) that provide route planning, a directory of over 24,000 campsites and nearly 6,000 motorhome pitches across Europe, an online travel magazine, and a digital customer card offering partner discounts. The platform functions as the loyalty programme of the Erwin Hymer Group and enables campsite bookings and Bluetooth route transfer to compatible Zenec navigation devices.
Product overview
Freeontour is a comprehensive camping and caravanning digital platform consisting of a web portal and mobile apps (iOS/Android). The core offering includes a route planner for planning camping holidays, a campsite directory with over 24,000 campsites and nearly 6,000 motorhome pitches across Europe, and an online magazine with travel inspiration. Registered users receive a digital Freeontour Customer Card for partner discounts. The platform features a Send-To-Car function for transferring routes to Zenec navigation devices via Bluetooth. The ecosystem serves motorhome, caravan, camper van, and tent campers.
Differentiator
Problem solved
Functional benefit
Products and services
- Freeontour Web Portal
Quantifiable outcome
- Over 100,000 app downloads on Google Play
- +2 more outcomes
Companies that use Freeontour
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Freeontour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Freeontour partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Erwin Hymer GroupcoreFreeontour is the loyalty programme of the Erwin Hymer Group. The platform is provided free of charge as a brand service for Erwin Hymer Group customers and all camping/travel fans. The Erwin Hymer Group includes vehicle brands Buerstner, Carado, Corigon, Crosscamp, Dethleffs, Etrusco, Hymer, Laika, LMC-Caravan, McRent, Niesmann Bischoff, Rent Easy, Sunlight, Elddis, Compass, Buccaneer, and Xplore.
- ZeneccoreZenec provides navigation devices (naviceivers Z-E3756/3766/3776 and Z-N956/966/976/975) that support the Freeontour Send-To-Car Bluetooth function. This enables users to transfer complete routes from the Freeontour app directly to their Zenec navigation device installed in motorhomes or cars.
- Getty ImagesminorGetty Images visual content is integrated into the Freeontour website through embed codes for stock images, enhancing the visual presentation of destinations and content.
- Campsite Partners (474)core474 campsite operators participate in the Freeontour partner programme, receiving prioritised visibility in search results and inclusion in thematically matching magazine articles.
- Motorhome Stopover Partners (85)core85 motorhome stopover/pitch operators participate in the Freeontour partner programme with prioritised search results.
- Dealer Partners (56)minor56 recreational vehicle dealers participate in the Freeontour partner programme.
- Leisure & Activity PartnersminorPartners include 22 thermal baths, 4 amusement parks, 12 museums, 5 guided motorhome tours, 3 boat rentals, and 1 activities/sights provider offering discounts and special offers to Freeontour members.
- Travel PartnersminorTravel partners include 4 ferry operators and 3 rental companies providing special offers to Freeontour members.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Freeontour competitors and assessment
Company assessmentEmerging players
- Roadsurfer: European RV rental and trip-planning platform with growing camping content and partnerships. Comparable to Freeontour in the motorhome trip-planning category, though primarily a rental operator rather than a campsite directory.
Direct peers
- Camping.info: Major German-language campsite directory and review platform with strong SEO presence in DACH. Comparable to Freeontour on campsite search and ratings, with broader language coverage.
- Campercontact: Dutch-origin motorhome stopover and campsite database covering Europe with reviews and route planning. Closely comparable to Freeontour in motorhome-focused catalogue and UGC reviews model.
- Pitchup.com: European campsite and glamping booking platform operating across multiple countries with online reservations. Direct competitor to Freeontour for campsite discovery and booking in the same European RV/camping audience.
- Park4Night: Community-driven motorhome stopover and pitch platform with strong user-generated content across Europe. Direct peer for motorhome pitch discovery and route sharing, overlapping Freeontour's pitch guide and route planner.
- ACSI Eurocampings: ACSI operates the Eurocampings campsite database and discount card for European campers. Direct peer for campsite directory, reviews, and member discount-card monetisation — same loyalty-card model as Freeontour.
Broad incumbents
- Booking.com (Camping & RV): Global OTA expanding into campsite and RV-park inventory with massive SEO and paid acquisition budgets. Indirect competitor for campsite booking traffic and demand capture in Europe.
- ADAC Campingführer: ADAC (German automobile club) operates a leading campsite guide and rating system with strong brand trust in DACH. Comparable as a campsite discovery and loyalty resource, with broader auto-club membership ecosystem.
- Outdooractive: Outdoor and adventure platform with route planning, POIs, and a broad hiking/cycling/travel content base. Adjacent competitor with overlapping route-planning capability, though more outdoor-general than RV-specific.
Regional players
- Stellplatz.info / Stellplatz-Radar: German-language motorhome stopover (Stellplatz) directory with strong DACH community. Comparable to Freeontour's pitch guide within the German market, though weaker outside DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Freeontour social profiles
Digital presenceFreeontour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freeontour leadership team
Management profileNumber of profiles
Profiles2 records
Freeontour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freeontour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freeontour
What does Freeontour do?
Freeontour operates a free camping travel platform consisting of a web portal and native mobile apps (iOS/Android) that provide route planning, a directory of over 24,000 campsites and nearly 6,000 motorhome pitches across Europe, an online travel magazine, and a digital customer card offering partner discounts. The platform functions as the loyalty programme of the Erwin Hymer Group and enables campsite bookings and Bluetooth route transfer to compatible Zenec navigation devices.
Is Freeontour a public or private company?
Freeontour is a private company. It is classified as corporate owned and is currently operating.
When was Freeontour founded?
Freeontour was founded in 2013. It employs 1 to 10 people.
Where is Freeontour based?
Freeontour is headquartered in Bad Waldsee, Germany, in the Europe region.
How does Freeontour make money?
Three revenue lines are on record. Partner Cooperation Fees (Loyalty Program) is the primary driver. The others are campsite Booking Commission and erwin Hymer Group Brand Integration.
Who are Freeontour's main competitors?
Roadsurfer is listed as an emerging player. Direct peers are Camping.info, Campercontact, Pitchup.com, Park4Night and ACSI Eurocampings. Broad incumbents are Booking.com (Camping & RV), ADAC Campingführer and Outdooractive. Stellplatz.info / Stellplatz-Radar is listed as a regional player.
Does Freeontour have an API?
No public API is recorded for Freeontour.
What industry is Freeontour in?
Freeontour's product category is Camping Travel Platform. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAMAJAF, Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays). Its NAICS code is 721211 and its SIC code is 7000.