Audiences Unlimited

Name

Audiences Unlimited

Legal name

Audiences Unlimited Inc.

Website

https://audiencesunlimited.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Arts Services

NAICS

Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)

Keywords

• Live music performances
• Senior care programming
• Disability arts services
• Community arts access
• Nonprofit arts programs

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Individual Contributions: The organization relies on individual donors who support the mission of bringing arts to underserved populations. Monthly sponsorships and one-time gifts are accepted through the Embassy Theatre Foundation donation portal.
2. Grants and Foundation Funding: Audiences Unlimited receives grant funding from organizations including AWS Foundation/WindSwell Foundation ($21,350 Gilmore Inclusive Arts Grant), National Endowment for the Arts ($10,000 Challenge America award), The James Foundation, Flagstar Foundation, M.E. Raker Foundation, Ian and Mimi Rolland Foundation, Marion-Clairmont Family Fund, and Arts United.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Audiences Unlimited delivers live performing arts programs directly to underserved populations across Northeast Indiana. The organization provides over 115 monthly live music performances at senior living facilities, nursing homes, adult day academies, and community centers across five counties. Named programs include Live Music Performances, Music Enrichment, Narrative Theatre (My Expressions), Adaptive Dance, the Jukebox Saturday Night mobile entertainment program, the Adaptive Narrative Theatre Production, and the Inclusion Mural public art initiative.

Product overview

Audiences Unlimited is a nonprofit arts organization operating as a single unified program under the Embassy Theatre umbrella. Its core offerings center on bringing live music and performing arts directly to underserved populations—seniors in long-term care facilities and adults with disabilities. The portfolio consists primarily of live performance programs including Music Enrichment (choral and adaptive music), Narrative Theatre/My Expressions (stage productions), Adaptive Dance, and the Jukebox Saturday Night program. A 2023 Inclusion Mural project extended the organization's reach into public art. All programs aim to create cultural access for people with limited mobility or disabilities, delivered through over 115 monthly performances across five Northeast Indiana counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Performances Hour-long live music performances delivered on-site at senior living facilities, long-term care centers, and community settings across Northeast Indiana counties (Allen, DeKalb, Noble, LaGrange, Steuben).
• Music Enrichment Program Music-focused programming for adults with intellectual and developmental disabilities at L.I.F.E. Adult Day Academy, featuring choral ensembles and adaptive music experiences.
• Narrative Theatre Program (My Expressions) Theatre production program in which adults with disabilities participate in narrative play production, building confidence and public speaking skills through staged performances.
• Adaptive Dance Adaptive dance programming led by the Fort Wayne Dance Collective for individuals with disabilities, integrated into Music Enrichment performances.
• Jukebox Saturday Night Mobile, wheelchair-accessible jukebox program providing free-play entertainment at care facilities, available free to facilities affiliated with Audiences Unlimited since 1999.
• Adaptive Narrative Theatre Production Adaptive theatre production pairing neurodiverse and neurotypical youth in a live, staged production, performed at Parkview Physicians Group ArtsLab Theatre at Arts Campus Fort Wayne.
• Inclusion Mural Project Public art initiative in downtown Fort Wayne empowering people with disabilities to contribute to community beautification, created as part of AUI's 50th anniversary celebration.

Quantifiable outcome

• Over 115 performances per month
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fort Wayne PhilharmoniccoreStrategic or Co-development Partner · 1 October 2025Longstanding partnership bringing Fort Wayne Philharmonic ensembles to perform at AUI facilities. During the 2025-26 season, Philharmonic ensembles including Harrison String Quintet, West Central Winds, Fort Wayne Philharmonic Brass Quintet, Lakeside Wind Quintet, Wayne Street Strings, Meadowlark Quartet, and The Back Row Trio performed at 25 AUI facilities from October 2025 through April 2026.
• Fort Wayne YoutheatrecoreStrategic or Co-development Partner · 1 January 2022Partnership for Adaptive Narrative Theatre Production pairing neurodiverse and neurotypical youth. Funded by $10,000 NEA Challenge America award. Performances held at Parkview Physicians Group ArtsLab Theatre at Arts Campus Fort Wayne. The Neurodiversity Project: The Wonderful World of Aesop featured middle and high school youth working together.
• Embassy TheatrecoreStrategic or Co-development PartnerAudiences Unlimited is a program of the Embassy Theatre. The Embassy Theatre provides organizational stewardship while AUI maintains its mission-driven, self-sustaining program relying on private giving. Kelly Updike serves as President & CEO of Embassy Theatre.
• L.I.F.E. Adult Day Academy (L.A.D.A.)coreStrategic or Co-development PartnerPartnership since 2017 to serve adults with intellectual and developmental disabilities. AUI provides music, theatre, dance, and rhythm opportunities that encourage skill development and promote physical, emotional, and social well-being. Programs include Music Enrichment, adaptive dance, and narrative theatre performances.
• The Playfair GroupminorStrategic or Co-development Partner22-year partnership providing the 'Jukebox Saturday Night' mobile, wheelchair-accessible jukebox program for care facilities. The program is free to facilities affiliated with Audiences Unlimited and has been running since 1999. Playfair has been in the coin-operated amusement industry for over 89 years.
• TurnstoneminorStrategic or Co-development PartnerDisability service provider that collaborated with AUI on the Inclusion Mural project. Turnstone's arts programming helped artists with disabilities participate in the mural creation. Artists like Michael Cameron were referred through Turnstone's programs.
• Fort Wayne Dance CollectiveminorStrategic or Co-development PartnerCollaborative partner for adaptive dance performances with L.A.D.A. students. Gloria Minnich leads the adaptive dance group for performances like Sock Hop events.
• DeKalb County Council on AgingminorStrategic or Co-development PartnerCommunity partner bringing live performances to seniors aging at home through the Heimach Center in Auburn. Performances transform the center and create community among seniors.
• LaGrange County Council on AgingminorStrategic or Co-development PartnerCommunity partner bringing live music performances to seniors in LaGrange County, helping address depression, isolation, and providing connection for older adults aging at home.
• It Is Music Time LLCminorStrategic or Co-development PartnerMusic therapy partner that led the choral ensemble for LADA's Music Enrichment program. Heather Palmer (Board-certified music therapist) led performances.
• Woodview Assisted LivingminorStrategic or Co-development PartnerFacility partner hosting regular AUI performances. Site of DaVita Dialysis donation presentation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lifetime Arts: National nonprofit that provides training, resources, and program models for creative aging programming in community settings. Direct peer to AUI in bringing arts to older adults.
• EngAGE: Nonprofit delivering arts, wellness, and lifelong learning programs to seniors in affordable housing communities. Closely comparable to AUI's facility-based, arts-for-underserved-seniors model.
• National Center for Creative Aging: National nonprofit advancing arts and creativity as a vital part of healthy aging. Operates in the same creative-aging vertical as AUI, with overlapping funder and partner networks.
• Arts for the Aging: Washington, D.C.-area nonprofit bringing interactive arts programs to older adults, including those with dementia and disabilities. Closely matches AUI's mission of engaging seniors and adults with disabilities through live performing arts.
• Music & Memory: Nonprofit that brings personalized music programming to individuals with dementia, cognitive, and physical conditions in care settings. Overlaps with AUI's senior care music delivery model.
• Songwriting Works: Nonprofit that engages older adults, especially those with dementia and disabilities, in collaborative songwriting. Highly comparable participant population and performing-arts-for-seniors mission to AUI.

Broad incumbents

• VSA / Kennedy Center: The Kennedy Center's accessibility and disability-inclusive arts programming arm. Operates in AUI's disability-arts vertical but at vastly larger national scale and as part of a flagship performing arts institution.
• National Guild for Community Arts Education: National service organization supporting community-based arts education organizations. AUI fits the member profile of small/regional community arts programs serving underserved populations.
• Americans for the Arts: National nonprofit advocating for the arts and providing resources, research, and grant programs to arts organizations. A relevant ecosystem-level peer and policy/funder touchpoint for AUI.

Emerging players

• Sphinx Organization: National nonprofit advancing diversity in classical music through artist development, education, and community engagement. Overlaps with AUI's classical-music partnerships (e.g., Fort Wayne Philharmonic) and community-access mission.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AudiencesUnlimitedInc
• LinkedInlinkedin.com/company/audiences-unlimited-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audiences Unlimited