Motor Trade Association of Western Australia

What Motor Trade Association of Western Australia does

Motor Trade Association of Western Australia (MTA WA) is a member-based industry association founded in 1934, operating as the peak body for Western Australia's automotive sector. The organisation represents 1,600+ member businesses across 15 industry sectors, including franchise automotive dealers, body repairers, commercial vehicle operators, motorcycle and caravan dealers, tyre dealers, engine reconditioners, parts recyclers, and service stations. Members receive industry advocacy at State and Federal Government levels, business advisory services, supplier discounts, compliance support, and access to training and apprenticeship services. Headquartered at 253 Balcatta Road, Balcatta WA, with a second training-only site in Maddington, MTA WA operates through a member-elected Board of Directors led by President Robyn Cook (appointed October 2025) and Group CEO Neil Le Febvre (commencing December 2025).

MTA WA generates revenue across four streams: annual membership fees (quote-based by business size and type), nationally recognised training delivery via its separate RTO arm MTA WA Training Inc. (RTO Provider No. 0627), e-commerce shop sales of compliance forms, safety labels, and stationery, and licensing course fees (Sales Person, Yard Manager under the Motor Vehicles Dealers Act 1973). The training portfolio spans apprenticeships (AUR30620 Light Vehicle Mechanical, AUR30320 Automotive Electrical, AUR32721 EV Technology), short courses, and dealer training, delivered through a blended model combining the aNewSpring online LMS, in-person workshops at the Balcatta Automotive Innovation Training Centre, and on-the-job workplace assessments. The organisation also operates as a Group Training Organisation (GTO), placing apprentices with host employers and currently managing 300+ employed apprentices out of 850+ in training, with a cumulative 20,000+ apprentices trained since 1995.

MTA WA has positioned itself as a national leader in electric vehicle training, producing Australia's first graduate of Certificate III in Automotive Electric Vehicle Technology (Heavy Vehicle) and upskilling 65+ automotive lecturers across Western Australia. The EV training portfolio includes one-day AURETH101 depower courses, five-day BEV diagnose and repair programs, a dual-trade EV apprenticeship pathway, and online safety courses, supported by purpose-built training equipment (sectioned EV vehicles, mounted battery systems). The organisation has secured enterprise partnerships with Fortescue, MACA, WesTrac, and MG Motor WA for fleet electrification training, and was recognised as WA's Large Training Provider of the Year (2025) and Australian Training Awards Bronze (2024).

Name

Motor Trade Association of Western Australia

Legal name

Motor Trade Association of Western Australia

Website

https://mtawa.com.au

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Motor Trade Association of Western Australia (MTA WA), founded 1934, is the peak industry body for WA's automotive sector, serving 1,600+ member businesses through advocacy, RTO-accredited training, and a Group Training Organisation placing 850+ apprentices across Western Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Balmattum

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees that vary depending on business size and type. Members receive access to industry specialists, employer services, supplier discounts, business development workshops, and exclusive industry news.
2. Training and Course Delivery: Revenue from delivering nationally recognized training qualifications, short courses, and professional development programs. Fees vary by course type with member discounts available.
3. Shop Products and Forms: Sale of automotive industry forms (contracts, job cards, appraisal forms), stationery, safety labels, key tags, and other business supplies. Products available with member pricing discounts.
4. Licensing Course Fees: Fees for Salesperson and Yard Manager licensing courses required under Motor Vehicles Dealers Act 1973. Online delivery with examination components.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MTA WA is a member-based industry association that provides advocacy, business support, and representation for Western Australia's automotive industry. It also operates an RTO (MTA WA Training, RTO 0627) delivering nationally recognised automotive apprenticeships and short courses, and a Group Training Organisation (GTO) that places apprentices with host employers. Revenue is generated through annual membership subscriptions, training and licensing course fees, and an online shop selling industry forms, EV safety labels, and stationery.

Product overview

MTA WA operates as a member-based industry association providing a unified platform of services to Western Australia's automotive sector. The core offering combines membership advocacy and business support with RTO-accredited training (RTO Provider No. 0627) and Group Training Organisation (GTO) apprentice employment services. The product portfolio spans: (1) MTA WA Training - award-winning automotive training including apprenticeships (AUR30620, AUR30320, AUR32721), traineeships, and specialized EV training; (2) Apprentice Employment Service/GTO - placing apprentices with host employers; (3) MTA WA Membership - industry representation, business support, and member discounts; (4) Member Portal - online account management with discount codes and job listings; (5) MTA WA Shop - e-commerce selling industry forms (contracts, appraisals, stock registers), accessories (key tags), and EV safety labels; and (6) Jobs Board - connecting members with job seekers. The EV training portfolio includes specialized courses from entry-level online safety (Working Safely with BEV/HEV) through to advanced 5-day diagnostic repair programs and dual-trade apprenticeships combining light vehicle mechanical with EV technology qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• MTA WA Training Nationally recognized, award-winning automotive training delivered by RTO Provider No. 0627, offering apprenticeship training, traineeships, industry training, and dealer training across automotive trades including light vehicle mechanical technology, automotive electrical technology, and EV technology.
• Apprentice Employment Service / Group Training Organisation (GTO) Places apprentices with quality automotive businesses as a Group Training Organisation, managing employment issues, support, and placement across Western Australia for member employers.
• MTA WA Membership Member-based subscription providing industry advocacy, business support, training access, supplier discounts, and representation at state and federal government levels for automotive businesses across 15 industry sectors.
• MTA WA Shop E-commerce platform offering industry-specific forms (contracts, appraisals, stock registers), accessories (key tags), and EV safety labels, available with member pricing discounts.
• Jobs Board Online platform for MTA WA members to list vacancies and for job seekers to promote themselves, connecting automotive employers with candidates.
• AUR32721 Certificate III in Automotive Electric Vehicle Technology (Light Vehicle) Specialized EV apprenticeship qualification covering battery electric vehicle systems, high voltage components, and diagnostic repair skills, forming part of MTA WA's EV training portfolio.
• EV Dual Trade Apprenticeship (AUR30620 + AUR32721) Combined apprenticeship pathway enabling learners to specialize in battery electric vehicle technology while acquiring light vehicle mechanical skills, resulting in two separate qualifications.
• 5-day Advanced Battery Electric Vehicle Training - Diagnose and Repair Advanced 5-day BEV diagnostic and repair training covering traction motors, high voltage systems, HVAC cooling, and DC-DC converters for experienced automotive technicians, priced at Non-Member $2,930 / Member $2,680.
• AURETH101 Depower and Reinitialise Battery Electric Vehicles (1-Day) One-day course for automotive trade professionals covering safe depowering and reinitialising of battery electric vehicles, required by AASRA for EV technical information access, priced at Non-Member $750 / Member $650.
• Working Safely with Battery and Hybrid Electric Vehicles (Online) Self-paced online foundational course providing knowledge about BEV and HEV systems, including optional practical assessment for nationally accredited units for WA residents, priced at $695 with 3-month access.
• Sales Person Licensing Course Online licensing course required under Motor Vehicles Dealers Act 1973 for individuals engaged in buying or selling vehicles in WA, priced at $395 (Members $375) with 180-day access and examination.
• EV Safety Labels (EV TAGS) Safety warning tags for electric vehicles containing 100 tag pairs, designed for EV service and maintenance environments, priced at Non-Member $880 / Member $550.

Quantifiable outcome

• 1,600+ active members served
• +4 more outcomes

Named customers5 records

Segments15 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FortescuecoreStrategic or Co-development PartnerMajor mining company partnering with MTA WA on EV training and workforce development for fleet electrification in Western Australia.
• MACAcoreStrategic or Co-development PartnerMining and civil construction company collaborating with MTA WA on EV training programs for heavy vehicle technicians.
• WesTraccoreStrategic or Co-development PartnerHeavy equipment dealer and service provider working with MTA WA on EV training aligned with fleet electrification requirements.
• MG Motor WAcoreStrategic or Co-development PartnerMG Motor WA requires technicians to complete specialized EV training through MTA WA Training before being permitted to work on MG electric vehicles at dealerships, ensuring manufacturer-level safety and compliance.
• ANZ BankminorOthersBanking partner shown in MTA WA partner logos section.
• Commonwealth BankminorOthersBanking partner shown in MTA WA partner logos section.
• CapricornminorOthersCommercial partner shown in MTA WA partner logos section.
• VACC MotortechminorOthersVictorian automotive industry association partner shown in MTA WA partner logos section.
• OfficeworksminorOthersOffice supplies partner shown in MTA WA partner logos section providing member discounts.
• ChemwatchminorOthersChemical safety and compliance partner shown in MTA WA partner logos section.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victorian Automobile Chamber of Commerce (VACC): VACC is the peak industry body for Victoria's automotive sector, offering member advocacy, RTO training, and industry representation — the closest direct functional analogue to MTA WA for a different state. VACC is also one of MTA WA's listed partner organizations.
• Motor Traders' Association of NSW: NSW's automotive industry association providing member services, training, and advocacy; structurally and operationally similar to MTA WA but serving New South Wales.
• Motor Trades Association of Queensland (MTA QLD): Queensland's peak automotive industry body delivering training, advocacy, and member services to automotive businesses; directly comparable in mission, services, and member-based revenue model.
• Motor Trade Association of South Australia: South Australia's automotive industry association providing RTO-aligned training, apprenticeship support, and member advocacy — closely mirroring MTA WA's combined RTO/GTO structure.
• Australian Automotive Aftermarket Association (AAAA): National industry association for the automotive aftermarket with member services, training, and advocacy across Australia — overlaps materially with MTA WA's repair and aftermarket member segments.
• AMBRA (Australian Motor Body Repairers Association): National body repairer industry body that MTA WA's board chairperson Peter Coupland chairs; provides advocacy and standards for body repairers — overlapping with one of MTA WA's core member segments.

Regional players

• RACT (Royal Automobile Club of Tasmania): Tasmania-based motoring and automotive services organization offering member services and automotive training in a smaller regional market; comparable in automotive training and member-service scope but geographically distinct.

Broad incumbents

• Motor Trades Association of Australia (MTAA): National peak body representing the interests of state-based motor trade associations, including MTA WA. Broader remit than MTA WA's WA focus and operates as the umbrella advocacy organization rather than a training provider.
• TAFE Western Australia: Western Australia's public vocational training provider delivering competing automotive and EV qualifications; a major incumbent in the same WA training market that MTA WA's RTO 0627 operates in.

Others

• Capricorn Society: Member-owned automotive cooperative providing supplier rebates and member benefits to automotive businesses; overlaps with MTA WA's member-benefit and supplier-discount functions rather than training or advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MTA_of_WA
• Facebookfacebook.com/MTAofWA
• LinkedInlinkedin.com/company/motor-trade-association-of-western-australia
• Xx.com/mta_wa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Trade Association of Western Australia