IDM

What IDM does

IDM Properties LLP is a London-based, privately held (LLP) integrated property services platform founded in 2005 and headquartered at Gainsborough Studios in Islington. The group operates a vertically integrated stack of wholly-owned subsidiaries — IDM Land, IDM Development London, IDM Investments London, IDM Estates, IDM Property Management, IDM Private Finance (FCA-authorized, reference 754670), IDM Construction (launched 2015), IDM Interiors, IDM Building Supplies, and four regional Development entities (North, East, South, West London) — delivering services across investment, development (new-build, restoration, conversion), property and block management, estate agency (sales and lettings), mortgage and protection insurance advisory, in-house construction, interior design, and imported building supplies.

The company executes residential property development primarily across London and the M25 area and reports more than 40 completed developments and over 1,000 delivered apartments to date, with flagship schemes including Gainsborough Studios (253 apartments, 30,000 sqft of mixed-use commercial), the Hoover Building (66 apartments), Newbury Mews, and the Grade II*-listed Keeling House restoration. In 2019, IDM received six industry recognitions spanning RICS, BREEAM, RIBA, International Property Awards, and Structural Heritage. Distribution is direct-to-segment: enterprise-field sales for development and joint-venture deals with landowners and developers; mid-market sales for estate agency, property management, and interiors; and consumer-facing mortgage advisory and home furnishings. No public pricing is disclosed; transactions and advisory engagements are negotiated individually, with IDM Private Finance citing a fee of around £495.00 or commission-based compensation.

The business model combines lump-sum development revenue (transactional), recurring managed services (property management, lettings), professional services fees (mortgage advisory, interior design), and hardware/supplies margin (building supplies). Land and deal flow are sourced through direct outreach, joint ventures, and an agent referral channel that pays introduction fees. The firm's differentiated go-to-market proposition centers on rapid deal execution — board approval is not required for transactions — alongside in-house construction capability and an integrated service offering that captures multiple margin layers across the property lifecycle. Geographic operations remain confined to London and the M25, with no disclosed expansion beyond that footprint, no external institutional funding, and no public revenue disclosure.

Name

IDM

Legal name

IDM Properties LLP

Website

https://idmproperties.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

IDM Properties LLP is a London-based, privately-held integrated property services platform that delivers investment, development, property management, estate agency, FCA-regulated mortgage advisory, in-house construction, interiors, and building supplies to landowners, developers, investors, and buyers across London and the M25.

Ownership category

akta.pro rank

Product category

Property Development and Real Estate Services

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Property development services
• Real estate investment
• Property management services
• Construction services
• Estate agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Property Development & Sales: IDM develops residential properties across London and the M25 area, selling completed units to generate revenue. The company has completed over 40 developments with over 1000+ apartments delivered.
2. Private Finance / Mortgage Advisory: IDM Private Finance Limited provides mortgage and protection insurance advisory services. They can be paid by commission, a fee of around £495.00, or a combination of both.
3. Construction Services: IDM launched its own construction arm in 2015 to deliver development projects. They retain control of development programs, timelines and financials.
4. Property Management: Property management department offering bespoke services to landlords and developers, managing buildings from single flats to large mixed-use freeholds.
5. Estate Agency: IDM Estates handles all sales as well as third party instructions, offering full service arranging lettings for investment properties.
6. Interior Design Services: Interior design team providing comprehensive solutions from conception to delivery for landlords or homeowners, including furniture solutions for rental properties.
7. Building Supplies: IDM Building Supplies imports and supplies high value second fix items, competitive in the open market and able to supply to IDM developments, subcontractors and external customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

IDM Properties is a multi-faceted property services company that develops, sells, manages, finances, constructs, and furnishes residential property across London and the M25 area. Operating as a group of integrated divisions, the company handles the full property lifecycle from land acquisition and investment assessment through new builds, restorations, and conversions, to property management, estate agency, mortgage advisory, and supply of building fixtures.

Product overview

IDM Properties is a multi-faceted property services company operating as a platform of complementary divisions spanning the entire property lifecycle. The core offering consists of Investment Services (capital protection and growth), Development Services (new builds, restorations, conversions), Property Management (landlord and block management), Estate Agency (sales and lettings), Private Finance (mortgage advisory), Construction (in-house delivery arm), Interiors (design and furnishing), and Building Supplies (importing high-value fixtures). These divisions work together to deliver developments from land acquisition through construction to sale, management, and furnishing.

Differentiator

Problem solved

Functional benefit

Brands

• IDM Private Finance: Mortgage and protection insurance advisory services based in London, authorized and regulated by the FCA under reference 754670.

Products and services

• Investment Services
• Development Services Property development services covering new builds, restorations, and conversion projects with architecture and design at the forefront, delivered across London and the M25 area.
• Property Management Bespoke property management services for landlords and developers, managing buildings from single flats to large mixed-use freeholds, including block management for IDM's own developments.
• Estate Agency Estate agency services handling sales for IDM's own developments as well as third-party sales instructions, plus full service lettings arrangements for investment properties.
• Private Finance Mortgage and protection insurance advisory services with access to high street lenders, major financial institutions, and private banks; FCA authorized and regulated under reference 754670. Paid by commission, a fee of around £495.00, or a combination.
• Construction In-house construction division launched in 2015 to deliver development projects, providing a dynamic and flexible approach from tender through to on-site completion, retaining control of development programs, timelines, and financials.
• Interiors Interior design services for landlords and homeowners from conception to delivery, including kitchens, bathrooms, tiles, paint, surfaces, and ready-to-go furniture solutions for residential or rental properties.
• Building Supplies Sourcing and importing high-value second fix items from around the world to build and fit-out apartments to higher specifications; also competitive in the open market and supplies to IDM developments, subcontractors, and external customers.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Joint Venture Partners (Landowners, Business Owners, Construction Firms)coreStrategic or Co-development PartnerIDM regularly undertakes joint ventures with landowners, business owners, and construction firms for development projects. They offer flexible structures to suit particular deal requirements and can enter into unconditional or subject-to-planning purchase arrangements.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Notting Hill Genesis: Large London housing association and developer with significant development pipeline in and around London. Competes for similar land opportunities and JV structures as IDM.

Direct peers

• Mount Anvil: London-focused residential developer specialising in new-build and conversion schemes of similar size to IDM. Closest scale and product overlap within the London mid-market.
• Berkeley Group: Major London-focused residential developer with a comparable integrated model spanning development, construction, and sales. Competes with IDM for London land, planning consents, and prime buyer demand.
• Telford Homes: London residential developer focused on new-build and joint venture schemes, often partnering with public sector landowners. Comparable target customer base and development economics to IDM.
• Quintain: London-focused developer best known for the Wembley Park masterplan; competes for large mixed-use sites and partnership opportunities in the same M25 geographies as IDM.
• Durkan: South East England-focused residential developer with in-house construction and a similar integrated model. Comparable size and operating geography, including heritage and conversion work.

Broad incumbents

• Bellway Homes: UK national housebuilder with London division competing for residential land in the same markets. Larger and broader geographically than IDM, but overlapping product.
• Lendlease: Global developer with a significant London residential and mixed-use portfolio. Overlaps with IDM on large-scale London regeneration but operates at materially greater scale.
• Barratt Developments: UK's largest volume housebuilder with a London presence. Provides a public-market benchmark for residential development economics and competes for suburban London/M25 land.

Emerging players

• Pocket Living: London-based developer focused on compact, design-led homes for first-time buyers. Comparable in scale and design-led positioning but narrower product focus than IDM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDM