What Toupret does

Toupret is a French specialty-chemicals manufacturer founded in 1938 and headquartered in Corbeil-Essonnes, France, producing wall preparation fillers and coatings (enduits de préparation des murs) for professional painters, plasterers, drywall installers, woodworking professionals, exterior facade specialists, and demanding DIY users. The company invented the first ready-to-use powder plaster and operates three specialized production sites in France (Corbeil-Essonnes for powder products, Saint-Étienne for small-format paste, and Tigery with 23,000-tonne large-volume paste capacity), a 40,000m² logistics hub in Lisses, and five wholly-owned international subsidiaries in the UK (2004), Switzerland (2005), Benelux (2007), Spain, and Poland (2014), with distribution to more than 30 countries. Its product portfolio spans eleven ranges — gap-filling, levelling, smoothing, exterior facade, plasterer/drywall, specialized treatments, wood, mechanizable (Airless and projection), decorative finishes, and multispécialiste fillers — supported by proprietary technologies including the patented PLANEO® SYSTEM application concept, SANEO® depolluting chemistry that captures formaldehyde, and lightweight micro-bead formulations averaging 96% natural-origin raw materials.

Toupret makes money by selling its filler and coating products through a network of professional distributors in France (including Le Comptoir Seigneurie Gauthier, Sikkens, La Plateforme du Bâtiment, Caparol, Tollens, Zolpan, Jefco, and Peinture de Paris) and via direct subsidiaries internationally, with approximately 30% of revenue generated outside France. Pricing is not publicly disclosed and products are sold exclusively through the distributor channel. Adjacent revenue streams include professional training (classroom sessions at the training center, on-site distributor training, in-company programs, and the elearning.toupret.fr e-learning platform) and a suite of digital services for professionals — quantity calculator, product comparator, technical documentation downloads, hotline support, on-site chantier start-up assistance, and a color-matching service compatible with ten tinting-machine brands including Innova, ZOLPACHROM 3, Unikalo, PPG, and ACOMIX/Sikkens.

The go-to-market combines channel-partner distribution, an enterprise field-sales model with technical experts conducting on-site demonstrations, and event-driven engagement through the Expertour mobile program and participation in BATIMAT (2022 and 2024). The company invests 4% of revenue in R&D, runs an 8-person R&D team, and derives 25% of sales from products less than 3 years old, with key certifications including ISO 9001 across all French production sites plus Spain and Poland, NF Environnement for 37% of fillers, and CE/UKCA marking. Toupret is privately held with no identified parent company or external institutional investor disclosed in the available data.

Name

Toupret

Legal name

TOUPRET

Website

https://toupret.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Toupret is a French specialty-chemicals manufacturer founded in 1938, producing wall preparation fillers and coatings for professional painters, plasterers, drywall installers, and facade and wood specialists across Europe and 30+ countries. It operates three French production sites, five international subsidiaries, and a proprietary distributor network.

Ownership category

akta.pro rank

Product category

Wall Preparation Fillers and Construction Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Joint Compounds, Skim Coats & Wall Prep Materials (IMADAKAI)

akta.pro secondary industries

Drywall Joint Compounds & Taping Products (IMADAEAB), Primers, Sealers & Undercoats (IMADAKAJ)

Keywords

• Wall preparation fillers
• Construction plasters
• Decorative wall finishes
• Surface renovation products
• Professional building coatings

Headquarters

HQ city

Corbeil-essonnes

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Professional Construction Compounds Sales: Sale of wall preparation products including fillers, smoothing compounds, exterior products, plasterboard solutions, wood products, and decorative finishes. Products sold in powder (mixed with water) and paste (ready-to-use) formats through distributor network.
2. Professional Training Services: Training programs for construction professionals including classroom sessions in training center, on-site sessions with distributors, company visits, and e-learning modules.
3. Technical Documentation and Resources: Technical documentation, guides, and product data sheets available for download, supporting professional users in product selection and application.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Toupret manufactures and sells professional wall preparation fillers (enduits) including gap-filling, levelling, smoothing, exterior, plasterboard, wood, mechanizable, decorative, and multispecialist fillers in powder and paste formats. The company also provides professional training, on-site technical demonstrations, color-matching, and a range of patented application tools and systems. Products are sold exclusively through a network of professional distributors across France and 5 international subsidiaries serving more than 30 countries.

Product overview

TOUPRET is a French manufacturer and the French market leader in wall preparation fillers (enduits de préparation des murs) for professional painters, plasterers, drywall installers, and demanding DIYers. The company invented ready-to-use fillers in 1938 and operates three automated production sites in France. Its core offering is organized into eleven product ranges: Enduits de rebouchage (gap-filling fillers), Enduits d'égalisage (levelling/garnishing fillers), Enduits de lissage (smoothing/finishing fillers), Enduits extérieurs (exterior facade fillers), Enduits de plâtriers et plaquistes (plasterer/drywall fillers), Solutions spécialisées (specialized treatment solutions), Enduits bois (wood fillers), Enduits mécanisables — subdivided into AIRSPRAY for Airless and PULS'AIR for machine projection (mechanizable fillers), Enduits décoratifs (decorative finish coatings), Enduits multispécialistes (multispecialist multi-purpose fillers), and Outils pour enduire (application tools). Supporting services include professional training and e-learning, on-site technician-demonstrator support, a technical support hotline, a color-matching service compatible with multiple tinting machine brands, a quantity calculator, and a product comparator. TOUPRET distributes its products through a partner distributor network across France and internationally via 5 subsidiaries (UK, Benelux, Switzerland, Spain, Poland) and distribution to over 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• PLANEO SYSTEM: Patented plaster application system using rollers and interchangeable blade squeegees for more comfortable and productive application.
• SANEO
• AIRSPRAY
• PULS'AIR
• MAGIC'LISS
• MAGIC'DECO
• TOUPRET G
• TOUPRET F
• TOUPRET R
• Cachet Blanc
• Cachet Bleu
• TX110

Products and services

• Enduits de rebouchage (Gap-Filling Fillers) Powder and paste fillers for interior use designed to fill holes, chases, and cracks on walls of new or renovated supports, applied by hand or machine. Targeted at painters, plasterers, and drywall installers.
• Enduits d'égalisage (Levelling Fillers) Garnishing fillers for filling irregular or damaged walls on medium to large surfaces, applied in layers up to 5 mm on new or renovated, bare or painted supports.
• Enduits de lissage (Smoothing Fillers) Smoothing fillers for levelling supports and eliminating minor imperfections (cracks, holes under 2 mm thickness) to achieve a perfectly smooth surface before applying paint or wall coverings.
• Enduits extérieurs (Exterior/Facade Fillers) Complete exterior range for renovation, repair, gap-filling, levelling, and treatment of facades and exterior walls, including wood treatment solutions, in powder and paste formulas.
• Enduits de plaquistes (Plasterer and Drywall Fillers) Professional fillers for plasterers and drywall installers covering joint bonding, jointing of plasterboards with or without insulated edges, levelling, gap-filling, smoothing, and a range of joint tape products.
• Solutions spécialisées (Specialized Treatment Solutions) Specialized surface preparation and treatment products including humidity blocking, wall hardeners/consolidators, crack repair fillers, crack and movement tapes, and solutions for flexible and tiled supports.
• Enduits bois (Wood Fillers) Professional fillers for wood renovation including gap-filling, repair, reconstitution of damaged or missing wood elements, smoothing, and pore-filling for joinery, for interior and exterior use.
• Enduits mécanisables (Mechanizable Fillers - AIRSPRAY & PULS'AIR) Mechanizable fillers in paste or powder form for application via Airless machines (AIRSPRAY) or projection machines (PULS'AIR), designed for large-scale new-build and major renovation projects.
• Enduits décoratifs (Decorative Finishes) Interior decorative wall coating finishes including STUCC, TRADITION, CHAUX BROSSÉE, TERRE DE CHAUX, SABLÉ, SOIE, BÉTON MURAL, and STUCC ACRYLIQUE, offering marble, patinated, textured, silky, and industrial concrete effects.
• Enduits multispécialistes (Multispecialist Fillers) Versatile, time-saving multi-purpose fillers designed for multi-trade craftspeople handling diverse tasks across different project types.
• Outils pour enduire (Application Tools) Professional application tools including putty/spreading blades (Bi-Flex technology), projection rollers, telescopic poles, and a 6-in-1 professional application kit, designed for use with Toupret fillers.
• Formation & E-Learning (Professional Training) Professional training modules covering fund preparation standards, decorative finishes, and building defects, delivered at Toupret's training centre, regionally through distributor partnerships, or via their e-learning platform.
• Calculateur de quantité (Quantity Calculator) Online calculator tool enabling professionals to estimate the quantity of filler needed per m² based on surface area and selected product category.
• Colorimétrie (Color Matching Service) Color formulation service providing formulas adapted to tinting machines from manufacturers including Innova, ZOLPACHROM 3, Unikalo, PPG, Théolaur, Sylco USF, ACOMIX/Sikkens, COLORTREND, CAPATINT/CAPAROL, and Onip.
• Documentation technique et guides (Technical Documentation and Guides) Downloadable technical documentation, technical data sheets, and expert guides covering filler types, application techniques, support diagnostics, and standards.
• Démarrage chantier (Job Site Start-up Assistance) Technical technician-demonstrator support across France for guidance and on-site assistance during project startup, covering product selection and application techniques for manual or mechanized fillers.
• Service technique (Technical Support Hotline) Expert technical and commercial support hotline for all questions on surface preparation, product characteristics, compatibility, support diagnostics, regulations, and recommendations.
• Gamme d'enduits allégés (Lightweight Fillers Range) Lightweight filler range using micro-bead technology that reduces mineral filler weight, providing lower density and consumption, faster drying and recoating times, increased work output, and improved worker comfort.
• AIRSPRAY F ICE Ready-to-use 2-in-1 smoothing and renovation filler with an icy finish, applied via Airless machine, designed to produce impeccable interior finishes.
• AIRSPRAY GC LIGHT Lightweight smoothing and levelling filler in paste form for Airless application, designed for large-scale construction sites.
• PULS'AIR IVOIRE Finishing filler for projection application designed for new construction sites, eliminating the need for separate Blue and Orange mixes.

Quantifiable outcome

• 25% of sales from products less than 3 years old
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Pink Rockets (Stade Français Paris)minorGTM or Marketing Partner · 1 January 2024TOUPRET continues as official partner of the Pink Rockets, the women's rugby team of Stade Français Paris. Partnership renewal demonstrating brand commitment to sports and local community engagement.
• Action 3PFminorStrategic or Co-development Partner · 1 January 2018Association supporting young people in orientation around painting and flooring trades. TOUPRET supports promotion and strengthening of trade attractiveness for young people.
• Pour un Sourire d'Enfant (Cambodge)minorOthersNGO supported by TOUPRET for educating children about building trades in Cambodia. Social commitment to international development.
• Association de la Chimie du VégétalminorStrategic or Co-development PartnerTOUPRET is a member of the Association of Plant Chemistry whose mission is to support and accelerate the development of biosourced chemistry.
• Wall-AceminorStrategic or Co-development PartnerEuropean research and development program for thermal insulation. TOUPRET collaborates with twelve actors across Europe on innovation in building insulation.
• REKUPOminorStrategic or Co-development PartnerEco-responsibility partnership for end-of-chantier bucket recycling. TOUPRET participates in deploying the REKUPO device designed by their partner for recycling paste filler buckets.
• MIA IndustriesminorChannel Partner/ Reseller/ DistributorAfrican distribution partner covering Cameroon, Gabon, and Senegal markets.
• SOREF Côte d'IvoireminorChannel Partner/ Reseller/ DistributorDistribution partner for Côte d'Ivoire market.
• BERNABE Côte d'IvoireminorChannel Partner/ Reseller/ DistributorDistribution partner for Côte d'Ivoire market specializing in waterproofing services.
• Akzo Nobel Coatings (Morocco)minorChannel Partner/ Reseller/ DistributorDistribution partner for Morocco market under AkzoNobel brand.
• LCT (Tunisie & Algérie)minorChannel Partner/ Reseller/ DistributorDistribution partner covering Tunisia and Algeria markets.

Scale indicators13 records

Recent moves14 records

Expansion highlights6 records

Regional players

• Zolpan (Cromology): Zolpan is a French paints and coatings distributor (part of Cromology group) listed as a Toupret distribution partner, with own-brand decorative finishes. Competes indirectly with Toupret in France through adjacent coatings offerings.

Broad incumbents

• Caparol (DAW Group): Caparol is a German paints/coatings leader offering wall preparation fillers alongside its broader coatings portfolio. Listed as a Toupret distribution partner in France, making it both a channel and product-line competitor.
• PPG Industries: PPG is a global paints and coatings manufacturer with complementary decorative and architectural coatings lines, also a Toupret color-matching integration partner. Broad incumbent competing across the decorative finishing stack.
• Jotun: Jotun is a Norwegian global coatings manufacturer active in decorative and protective paints across Europe, Africa, and the Middle East. Geographic overlap in Toupret's Mediterranean and African distribution markets.
• Weber (Saint-Gobain): Weber, the façade and tile adhesives arm of Saint-Gobain, offers wall preparation, renders, and façade systems that overlap with Toupret's exterior fillers and decorative finishes. A broader incumbent with significantly larger scale and resources.
• AkzoNobel (Sikkens/Dulux): AkzoNobel is a global coatings giant whose Sikkens brand is both a Toupret distributor and a competitor in fillers/primers. Represents the kind of vertically integrated multinational that could pressure Toupret's market position over time.

Direct peers

• Knauf: Knauf is a global building materials leader with a major plasterboard and joint compound range, directly competing with Toupret's Enduits de plaquistes range. Operates in the same wall systems category with broader product depth and global scale.
• Siniat (Etex): Siniat, part of Etex group, is a major European plasterboard and jointing compound manufacturer competing directly with Toupret's drywall/plasterer product range. Comparable customer base of plasterers and drywall installers.
• Semin: Semin is a French manufacturer of wall preparation fillers, tapes, and smoothing products with overlapping product categories in gap-filling, levelling, and smoothing fillers. Most direct head-to-head competitor to Toupret in the French professional wall preparation market.
• Beissier: Beissier is a Spanish/French specialty manufacturer of fillers, primers, and wall preparation products (Pronto, Aguaplast brands). Directly competes with Toupret across filling, smoothing, and specialty fillers in France and Iberia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MyToupret/videos
• Facebookfacebook.com/toupret
• LinkedInfr.linkedin.com/company/toupret-sa
• Instagraminstagram.com/toupret_france
• Pinterestpinterest.fr/toupret

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toupret