What Siniat does

Siniat is the French market-facing brand of Etex France Building Performance S.A. (Avignon), the French building-products subsidiary of Belgian industrial group Etex (42 countries, 12,500+ employees). The company manufactures plasterboard panels (BA10–BA25 thicknesses) and associated dry-construction systems — partitions, ceilings, insulation complexes, metal profiles (Prégymétal), alveolar panels (Prégyfaylite), and exterior facade panels — for new-build and renovation across healthcare, education, hospitality, offices, retail, housing, and aquatic-centre building types. Its technology stack centers on proprietary formulations including Vivapure (negative-carbon plasterboard), VivaCycle (100% recycled-gypsum plasterboard), Capt'Air (formaldehyde capture at 80% with 95% destruction rate), and Prégylight UP / PrégyTwin UP (ergonomic lightweight boards). Four French gypsum quarries feed seven manufacturing plants, each supplying an average 200 km radius; 100+ SKUs carry Cradle to Cradle Bronze certification.

Siniat distributes exclusively through authorized French building-material wholesalers (négoces), reaching three primary customer segments: professional installers (artisans, plaquistes, contractors), specification professionals (architects, engineers), and distributors themselves. The company does not sell directly to end consumers and does not publicly disclose pricing. Go-to-market combines digital tools (PRO Calcul, MémoPlac, Configurateur CREATEX, Géo+ delivery tracking via Shippeo, MemoBIM, SintIA chatbot), an e-learning and training catalog (QUALIOPI-certified), the Club Pro Siniat loyalty program, the SINIAT RENOV' renovation-focused offering, BIM objects distributed via BIMobject, email marketing (Campaign Monitor), trade-show presence (Batimat, Artibat), and SMS campaigns.

Revenue is generated primarily through hardware sales of plasterboard and associated systems to professional buyers via the négoce channel, with no disclosed pricing or revenue split between Siniat and sister brand Promat within Etex France BP. Key ESG credentials include Ecovadis Gold (top 5% globally, only French plasterboard manufacturer to hold it), Cradle to Cradle Bronze certification across 100+ references, the 2024 Trophée Usine RSE de l'Année for water reuse at Saint-Loubès, and a 92/100 gender-pay equality index in 2025. Recent strategic activity (2024–2026) has centered on sustainability-led product innovation (Vivapure, VivaCycle, PREGYBOIS), ecosystem deepening (Biofib', URSA, Valobat), and the first documented geographic expansion outside France into Ghana via a partnership with Velo West Africa Group.

Name

Siniat

Legal name

Etex France Building Performance S.A.

Website

https://siniat.fr

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Siniat is a French manufacturer of plasterboard, insulation, and dry-construction systems serving professional tradespeople and specifiers across France through an authorized distributor network, as part of Belgium's Etex Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Plasterboard and construction material sales: Siniat generates revenue primarily through the manufacture and direct sale of plasterboard panels, plaster products, insulation systems, profiles, and accessories to professional building tradespeople (architects, craftsmen, merchants, contractors) in France. Products are sold through a network of authorized distribution partners with an average factory supply radius of 200 km. The company also offers technical services including BIM object libraries, professional training, and digital tools (PRO Calcul, MémoPlac, Géo+ tracking). Revenue is predominantly product-based and recurring through ongoing construction and renovation demand.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Siniat manufactures and sells plasterboard panels and dry construction systems for the French building market, including standard, moisture-resistant, fire-resistant, acoustic, and lightweight variants, together with thermal-acoustic insulation complexes, metal profiles, plasters, joint compounds, and accessories. The company sells exclusively through a network of authorized professional building material distributors (négoces), targeting craftsmen, drywall installers, contractors, architects and specification professionals for new construction and renovation projects.

Product overview

Siniat is a French industrial manufacturer specializing in plasterboard and technical construction solutions. The product portfolio centers on plasterboard panels in various thicknesses (BA10, BA13, BA15, BA18, BA25) and performance types including standard, moisture-resistant (Hydro), acoustic, fire-resistant (PRÉGYFLAM), and multi-performance variants (SolidRoc Air, PRÉGYROC AIR with Capt'Air technology). Key innovations include Vivapure (negative carbon impact plasterboard), VivaCycle (100% recycled gypsum), and Prégylight Up (lightweight for worker safety). The range extends to thermal-acoustic insulation panels (Prégymax, Prégytherm), alveolar partitions (PRÉGYFAYLITE), metal profiles (PRÉGYMÉTAL), and exterior solutions (Weather Defence, Aquaboard, Unimat insulation). Supporting products include plasters, mortars, joint compounds, and accessories (screws, suspensions, tapes). Siniat also offers digital tools (PRO Calcul, MémoPlac comparator, CREATEX configurator, MémoBIM) and services including delivery tracking (Géo+) and AI chatbot assistance (SintIA). Partnerships with Biofib' provide biosourced insulation options, while BIM object downloads via BIMobject.com enable digital design workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Viva: A pioneering program to reinvent plasterboard with low carbon and 100% recycled solutions, compliant with RE2020.
• Eco Plâtre

Products and services

• Vivapure Plasterboard Negative carbon impact plasterboard panel for indoor air quality improvement and low-carbon construction. Aimed at professional building tradespeople and architects specifying RE2020 compliant plasterboard.
• VivaCycle Plasterboard Plasterboard panel manufactured from 100% post-consumer recycled gypsum, enabling closed-loop recycling for sustainable construction. For professional building tradespeople and construction projects targeting circular economy materials.
• Prégylight Up Lightweight BA13 Lightweight BA13 plasterboard panel designed to reduce worker musculoskeletal strain and improve handling on construction sites. For professional installers prioritizing ergonomic and efficient installation.
• PrégyTwin UP BA18S Lightweight Board Lightweight BA18S plasterboard 25% lighter than standard, with acoustic performance up to 64dB and fire protection EI 60. For technical construction sites requiring high-performance partitions.
• SolidRoc Air Technical Plasterboard High-performance multi-function plasterboard developed for technical projects requiring elevated performance in tertiary/commercial buildings. For architects and contractors specifying high-performance interior systems.
• PRÉGYPLAC Standard Plasterboard Range Standard plasterboard panel range (BA13 and other thicknesses) manufactured with 15% recycled content from consumer waste and 95% natural materials. The most widely used Siniat product for partitions, ceilings and general construction.
• PRÉGYWAB Moisture-Resistant Plasterboard Plasterboard panel designed for highly humid environments (swimming pools, kitchens, collective showers) and exterior ceilings. High moisture resistance for wet rooms and exterior applications.
• Weather Defence Exterior Facade Panel 3-in-1 exterior facade panel combining fire resistance, rigid breather membrane, and structural sheathing. For wood frame (timber) construction in medium and high-rise buildings.
• PRÉGYFLAM Fire-Resistant Plasterboard High fire performance plasterboard for structural protection, used with PRÉGYMÉTAL frames to deliver fire resistance ratings up to R120. For fire-rated partitions, structural protection, and regulatory compliance.
• PRÉGYROC AIR Indoor Air Quality Plasterboard Multi-performance plasterboard incorporating Capt'Air technology to capture up to 80% of formaldehyde and destroy over 95%, with over 50 years of effectiveness. For projects prioritizing indoor air quality and healthy buildings.
• PRÉGYFAYLITE Alveolar Partition Panels Prefabricated alveolar partition panels consisting of two plasterboard plates bonded to a honeycomb cardboard network. Lightweight, easy to handle, economical, available in Standard, Hydro (moisture-resistant), Déco (pre-printed), and Hydro Déco variants.
• Prégymax Thermal-Acoustic Insulation Panels Thermal-acoustic insulation panels combining BA13 plasterboard with ACERMI-certified graphite-enhanced EPS polystyrene insulation. Available in various facings for humidity, acoustic, and indoor air quality performance. First thermo-acoustic composite of its kind in the French market.
• Prégytherm Thermal Insulation Panels Thermal insulation panels consisting of BA13 or BA10 plasterboard bonded to ACERMI-certified graphite-enhanced EPS polystyrene insulation. Practical solution for thermal insulation in dry and wet rooms.
• PRÉGYMÉTAL Metal Profiles and Frames Metal profiles and frames in galvanized steel (C/U/L/Ω shapes) serving as support structure for plasterboard fixation. Includes Montants (studs), Rails (tracks), Cornières (angles), and Fourrures (furring). NF CSTB normalized or under CSTB Technical Avis.
• Carreaux de Plâtre PF3 Plaster Blocks High-quality pure plaster blocks with groove system for easy assembly. For traditional or massive partitions, ready to paint or wallpaper. Provides fire protection and thermal/hygrometric regulation.
• Unimat Exterior Insulation Range Complete range of expanded polystyrene (PSE) insulation panels for interior and exterior applications including Unimat Facade BD, Unimat Facade Ultra BD (improved compression resistance), and Unimat Soubassement for basement insulation.

Quantifiable outcome

• Prégyplac STD BA13 contains 15% recycled material from consumer waste
• +9 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Etex Building PerformancecoreStrategic or Co-development Partner · 25 June 2026Etex Building Performance announced a new partnership with Velo West Africa Group to introduce Siniat Lightweight Construction Solutions to Ghana, combining European technology with local market expertise. Siniat is a brand of Etex France Building Performance, which is part of the Etex Group.
• Velo West Africa GroupminorStrategic or Co-development Partner · 25 June 2025Velo West Africa Group partnered with Etex Building Performance to introduce Siniat Lightweight Construction Solutions to the Ghanaian market, combining European technology with local market expertise. This marks the 10th anniversary of Velo West Africa Group's ITALKOL brand in Ghana.
• Biofib'coreStrategic or Co-development PartnerSiniat and Biofib' formed a strategic partnership to offer partition, counter-partition and ceiling systems with Biofib' Trio biosourced insulation (hemp, flax, cotton) certified for fire resistance. The partnership offers 300+ configurations from EI30 to EI180, with tested and validated fire and acoustic performance for ERP, tertiary, collective housing, and individual home buildings. The collaboration was further strengthened in 2025 with the addition of ceiling solutions and improved carbon impact labeling.
• URSAcoreStrategic or Co-development PartnerSiniat and URSA presented complementary and durable partition solutions at Artibat, uniting their expertise to offer more sustainable and comfortable partitions compliant with RE2020. URSA is a leading insulation manufacturer.
• ValobatcoreStrategic or Co-development PartnerSiniat joined Valobat, an eco-organization created in July 2021 by 28 leading construction material companies to organize the collection and recycling of construction and demolition waste in France. Valobat operates as a multi-material waste take-back scheme for the building sector, operational from January 2023. Siniat had already been operating Eco Plâtre for plaster recycling, and Valobat complements this.
• Marquetis (SoLocal Marketing Services / MarketingConnect)minorGTM or Marketing PartnerMarquetis agency manages SMS marketing campaigns for Siniat via the SoLocal MarketingConnect platform, used to communicate with distribution partners and professionals.
• DCM / Sarbacane Software (Primotexso)minorGTM or Marketing PartnerDCM uses the Sarbacane Software tool Primotexto to send SMS campaigns for Siniat, specifically for events associated with the Club PRO Siniat loyalty program.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Placo (Saint-Gobain): Placo is Saint-Gobain's French plasterboard brand and Siniat's primary direct competitor in the French partitions and ceilings market, offering a comparable portfolio of standard, technical, acoustic, and moisture-resistant plasterboards to the same professional installer base.
• Knauf: Knauf is one of the world's largest plasterboard manufacturers with a significant French footprint (Knauf France), directly competing with Siniat on standard and technical plasterboard systems, insulation laminates, and steel profiles.
• British Gypsum (Saint-Gobain): Saint-Gobain's UK plasterboard brand sharing technology and product DNA with Placo; comparable in product architecture (standard, moisture, fire, acoustic boards) and serves as a benchmark for Siniat's cross-Channel competitive positioning.
• Fermacell (James Hardie): Fermacell produces fiber gypsum and cement boards used for partitions, floors, and fire protection across Europe, overlapping with Siniat's high-performance SolidRoc Air and PRÉGYFLAM ranges in the technical specification segment.
• Promat (Etex): Promat is Etex's fire-protection brand and a sister brand to Siniat within Etex France Building Performance S.A., producing high-performance passive fire protection boards for the same technical specification and contractor ecosystem in France.
• Gyproc (Saint-Gobain): Saint-Gobain's pan-European plasterboard brand; serves as a sister brand to Placo with overlapping product architecture (Habito, Rigidur, Gyptone) competing with Siniat on premium specification boards.

Broad incumbents

• USG (Knauf): USG, now part of Knauf, is one of the largest North American plasterboard manufacturers offering comparable Sheetrock, Firecode, and Mold Tough product families that compete technically with Siniat's range in international projects.
• National Gypsum: National Gypsum is a major US plasterboard producer with PURPLE and Gold Bond product lines serving residential and commercial construction; a relevant benchmark for Siniat's product and certification strategy though operating in a different geography.
• Georgia-Pacific Gypsum: Georgia-Pacific's DensArmor, DensGlass, and ToughRock product families compete globally with Siniat in moisture-resistant, glass-mat, and standard plasterboard categories for commercial and residential construction.

Regional players

• Yoshino Gypsum: Yoshino Gypsum is Japan's leading plasterboard manufacturer with a comparable portfolio of standard, fire-resistant, moisture-resistant, and acoustic boards; relevant as a regional peer benchmark for Siniat's product mix even though it does not compete in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/siniatfrance
• Facebookfacebook.com/SiniatFrance
• LinkedInlinkedin.com/company/siniat-france

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siniat