Mårdskog and Lindkvist

What Mårdskog and Lindkvist does

Mårdskog and Lindkvist AB is a family-owned, full-range foodservice wholesaler headquartered in Jönköping, Sweden, with regional operations in Norrkøping and Kalmar. Founded in 1961, the company supplies food, beverages, and non-food products to approximately 1,500 professional-kitchen customers across southern Sweden, from Skåne to Mälardalen. The assortment draws on roughly 400 suppliers, of which approximately 130 are local/nearby producers (närproducenter), a curated network that the company positions as its key differentiator alongside national brands.

The operating platform combines three purpose-built warehouse and office properties, a fleet of eight biogas-powered delivery trucks, and a multi-channel ordering infrastructure that supports telephone, inside sales, field sales with dedicated account representatives, and a web shop at mardskog.se. The technology stack is conventional for the sector: Mailchimp for newsletters, Validoo Item and GS1 for product information, Cool Guard for cold-chain temperature monitoring, and Whistle/Qnister for whistleblowing. Supporting publications, including Goda Sidorna (published roughly six times per year), Starka Sidorna (alcoholic beverages), Goda Sommaren, Glassiga Sidorna, and Matkalendern, serve as content-marketing and promotional tools rather than distinct product lines.

Revenue is generated through transaction-based product sales, with prices adjusted four times per year per foodservice-industry convention and additional fees for split packaging, weekend delivery, and orders below 4,000 SEK. Customer segments span restaurants, hotels, public-sector kitchens, bakeries, and named enterprise accounts including Astrid Lindgrens Värld and (effective January 2026) the Din Bagare bakery/patisserie network of approximately 40 members nationwide. The company is privately held by the Mårdskog family, with Thomas Mårdskog as CEO and Thommy Mårdskog as Vice CEO, and reports no institutional investors, subsidiaries, or M&A activity in the disclosed history.

Name

Mårdskog and Lindkvist

Legal name

Mårdskog Lindkvist AB

Website

https://mardskog.se

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Mårdskog and Lindkvist is a family-owned Swedish full-range foodservice wholesaler, founded in 1961, supplying food, beverages, and non-food products to approximately 1,500 professional kitchens across southern Sweden through warehouses in Jönköping, Norrkøping, and Kalmar.

Ownership category

akta.pro rank

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449), Meat and Meat Product Merchant Wholesalers (42447), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Broadline Foodservice Distribution (CRAOABAA), Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF), Foodservice Supplier Last-Mile (B2B to Restaurants) (TLAAAHAJ), Broadline Foodservice Supplies Wholesale (AFAIALAA)

Keywords

• Foodservice wholesale
• Professional kitchen supply
• Food distribution services
• Restaurant grocery supply
• Local food sourcing

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Foodservice Wholesale Product Sales: Mårdskog & Lindkvist operates as a full-range foodservice wholesaler, selling food, beverages, and non-food products to professional kitchens. Revenue is generated through product sales with pricing set per current assortment and price list, with price adjustments four times per year per industry practice. Additional fees apply for split packaging, weekend delivery, and deliveries below 4,000 SEK (environmental fee of 250 SEK). The company functions as the complete supplier for professional food and beverage needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mårdskog & Lindkvist is a full-range foodservice wholesaler that supplies food, beverages, and non-food products to approximately 1,500 professional kitchen customers across southern Sweden. The company operates warehouses and a fleet of biogas-powered delivery trucks in Jönköping, Norrköping, and Kalmar, complemented by a webshop for online ordering, a supplier portal for product information management, and a sales force of dedicated field and inside representatives.

Product overview

Mårdskog & Lindkvist operates as a family-owned food wholesaler serving professional kitchens across southern Sweden. The company provides an integrated offering combining an e-commerce platform (webbshop) for online ordering, a supplier portal (Leverantörsportalen) for product information management, and periodic publications including promotional magazines like Goda Sidorna and Starka Sidorna. Their core service encompasses food and beverage distribution with a focus on locally sourced products alongside national brands, supplemented by inventory management support and staff training programs through Krogarna.se. Approximately 400 suppliers and about 130 local producers contribute to their complete assortment for professional kitchens.

Differentiator

Problem solved

Functional benefit

Brands

• Goda Sidorna: The company's own market program and promotional magazine for customers, started in 2009 when cooperation with ServiceGrossisterna concluded.
• Starka Sidorna

Quantifiable outcome

• Over 700 million SEK annual revenue with ~1,500 customers and ~400 suppliers across southern Sweden

Named customers3 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Din BagarecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Mårdskog & Lindkvist won a competitive tender to become the food wholesaler for Din Bagare, a nationwide umbrella organization for bakeries and patisseries owned and operated by local entrepreneurs. The three-year agreement starting January 1, 2026 covers cold kitchen and restaurant supply for approximately 40 member establishments across Sweden from Umeå in the north to Malmö in the south. This is described as one of the company's largest deals and a milestone in the company's history.
• Astrid Lindgrens VärldcoreStrategic or Co-development PartnerAstrid Lindgrens Värld (Astrid Lindgren's World) in Vimmerby serves authentic food made from locally sourced ingredients supplied by local food companies. Mårdskog & Lindkvist has collaborated with the theme park for many years and shares the same values regarding the origin of good raw materials. The company is proud of this partnership.
• Hela MänniskancoreStrategic or Co-development PartnerMårdskog & Lindkvist has a collaboration agreement with the organization Hela Människan for extended social sustainability and reduced food waste. This partnership addresses social responsibility by reducing food waste and supporting community initiatives.
• Krogarna.seminorGTM or Marketing PartnerKrogarna.se is a training and education platform for the hotel and restaurant industry. As a benefit to customers, Mårdskog & Lindkvist offers discounts on training courses through Krogarna.se. Sales representatives inform customers about this benefit.

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Martin & Servera: Sweden's largest foodservice distributor, owned by a cooperative of independent restaurant owners. Sells a full assortment of food, beverages, and non-food to restaurants, hotels, and public kitchens — directly comparable in product breadth, target customer, and business model to Mårdskog & Lindkvist, but at substantially greater national scale.
• Menigo Foodservice: Major Swedish foodservice distributor owned by Axfood, supplying restaurants, fast food, and large kitchens across Sweden with a full-range assortment. Direct competitor to Mårdskog & Lindkvist in product offering and customer base, with the key difference being national coverage and Axfood backing.
• Axfood Snabbgross: The wholesale/foodservice cash-and-carry arm of Swedish retail group Axfood, serving small foodservice operators, restaurants, and convenience retailers. Comparable full-range assortment with overlapping customer base, particularly in the small-business and convenience channel.
• Bergendahls Food: Swedish food retail and wholesale group operating City Gross and Mat.se, with foodservice and grocery distribution operations in southern Sweden. Overlaps with Mårdskog & Lindkvist in southern Sweden geographic coverage and full-range food distribution.

Regional players

• Frode Laursen: Danish-headquartered transport and foodservice distribution group operating across the Nordics. Comparable in foodservice wholesale and temperature-controlled logistics, but primarily serves the Danish and broader Nordic market rather than competing head-to-head in Sweden.

Broad incumbents

• Metro AG: Germany-based international wholesale/cash-and-carry operator (METRO Cash & Carry) with presence across Europe including Sweden. Offers broad foodservice assortment to HoReCa customers; overlaps with Mårdskog & Lindkvist in serving professional kitchens but operates at much larger international scale with broader product portfolio.
• ICA Sverige: Sweden's largest grocery retailer with associated foodservice and wholesale operations. Overlaps with Mårdskog & Lindkvist in food distribution to professional buyers via ICA's wholesale channels, though primarily retail-focused rather than foodservice-specialized.
• Coop Sverige: Major Swedish grocery retailer and wholesaler with foodservice operations serving public-sector and HoReCa customers. Comparable in broad food distribution, though Coop's primary business is consumer retail and the foodservice arm serves as a complement to that.
• Lantmännen: Swedish agricultural cooperative and food conglomerate with foodservice, grain, and processed-food operations across the Nordics. Overlaps with Mårdskog & Lindkvist in foodservice distribution and Nordic food sourcing, though Lantmännen operates as a much broader food/agriculture group.

Others

• HKScan: Nordic meat producer and B2B foodservice supplier operating across Sweden, Finland, and the Baltics. Functions as both a potential supplier to Mårdskog & Lindkvist's assortment and an adjacent competitor in meat distribution to professional kitchens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mårdskog and Lindkvist