Country Club of Peoria

What Country Club of Peoria does

Country Club of Peoria (CCP) is a private, member-owned country club founded in 1897 and headquartered at 4700 N. Grandview Drive, Peoria Heights, Illinois. Operating on the historic Grandview Drive corridor, the club delivers a traditional private-club experience built around an 18-hole championship golf course (redesigned in 2007 by Michael Benkusky from the original F.M. Birks nine-hole layout), six tennis courts (including two Har Tru Clay Courts), three swimming pools overlooking the Illinois River, a fitness center with certified trainers and group classes, full dining and bar services, and year-round social programming. Membership tiers include Full (40+), Associate (36-39), Junior (21-35), and Social (limited-golf) categories, with non-resident memberships available; admission is by member nomination followed by Membership Committee and Board of Directors approval.

The business model is subscription/dues-led, anchored by recurring membership revenue across the four tiers (with family privileges extending to spouse and dependent children), supplemented by ancillary income from F&B, private events, golf shop and PGA instruction, tennis programming, swim/dive teams, and Kids Kamp summer programming. Member acquisition is referral-driven: prospective members must be nominated by existing members and approved through a committee/board process, with marketing concentrated on the club's own website and word-of-mouth channels. The technology footprint is conventional for the segment, built on Jonas Club Software for club management.

The club's strategic posture is partnership-enabled scale without geographic expansion. Through its Invited (formerly ClubCorp) relationship, Full Members receive automatic access to 200+ affiliated clubs across 27 states and two countries plus special offerings at 1,000+ hospitality venues. CICCA reciprocity extends greens-fee-free access to seven peer Illinois clubs (Bloomington, Champaign, Danville, Decatur, Illini-Springfield, Quincy, Soangetaha), and City Clubs Network reciprocity provides dining, fitness, and overnight accommodations at four major-city business clubs. The firm has 51-100 employees and is privately held with no disclosed parent, subsidiaries, funding rounds, or revenue.

Name

Country Club of Peoria

Legal name

Country Club of Peoria

Website

https://ccofpeoria.org

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

51–100 employees

Short description

Country Club of Peoria is a 1897-founded private country club in Peoria Heights, Illinois serving member households with an 18-hole championship golf course, tennis courts, swimming pools, fitness center, dining, and social programming across multiple membership tiers.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Private country club
• Golf club membership
• Country club amenities
• Private club dining
• Recreational club services

Headquarters

HQ city

Peoria Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The club generates revenue primarily through membership subscriptions, with different tiers for regular members (40+), associate members (36-39), junior members (21-35), and social members. Membership privileges extend to members, their spouses, and dependent children.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Country Club of Peoria is a traditional private member club that provides access to an 18-hole championship golf course, driving range, six tennis courts, three swimming pools, a fitness center, full dining and bar services, and private event spaces. The club is gated behind a member-nomination and Board-approval process, with revenues generated from tiered membership dues (Full, Associate, Junior, and Social) plus ancillary food & beverage, programming, and event fees. Member benefits extend to spouses and dependent children, with reciprocal access to 200+ clubs via the Invited network and seven CICCA-affiliated Central Illinois country clubs.

Product overview

Country Club of Peoria is a traditional private country club offering a unified suite of recreational and social services centered around golf, tennis, swimming, and fitness. The core offering is the 18-hole championship golf course (redesigned in 2007 by Michael Benkusky) complemented by six tennis courts (including two Har Tru Clay Courts), three swimming pools overlooking the Illinois River, and a comprehensive fitness center with cardio/weight equipment, group classes, and saunas. Dining services include casual and formal options with seasonal menus. Membership programs (Full, Associate, Junior, and Social) provide tiered access to all facilities. Add-on benefits include Invited network access (200+ clubs nationwide) and CICCA reciprocity with Central Illinois country clubs. Youth programs include Kids Kamp summer camp and athletic programs for swimming, golf, and tennis.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course
• Tennis Facilities Six tennis courts including two Har Tru Clay Courts, with a Tennis Professional on staff and programming such as Kids Campout, Cardio Tennis, and Clinics. Available to club members and their dependents.
• Swimming Pools Three swimming pools on the bluff overlooking the Illinois River — Kids Pool, Lane Pool, and Diving Pool — with full locker rooms, a Swim Team, and a Pool Manager. Available to club members and their dependents.
• Fitness Center Fitness facility with elliptical machines, treadmills, stationary bikes, free weights, weight machines, group fitness classes, locker rooms, private showers, and dry saunas. Includes a Certified Fitness Director and personal fitness instruction. Available to club members.
• Dining Services Full dining and bar services including casual terrace dining, formal dining in the Grandview Room, seasonal menus crafted by Chef Shannon, and a curated wine selection. Menus include A la Carte, Dessert, Kids, and Brunch. Available to club members and their guests.
• Private Dining and Events Private dining rooms and event spaces for celebrations, business events, and social gatherings, with multiple unique rooms and gourmet catering by the culinary staff. Bookings coordinated through Clubhouse Manager Abigail Rose. Available to members and outside clients.
• Kids Kamp A 9-week summer program offering safe, teacher-directed activities for children in a familiar club environment, available to members' families.
• Youth Athletic Programs Youth athletic programs including Swim and Dive Teams, Junior Golf, and Junior Tennis, available to members' dependent children.
• Membership Programs Tiered membership programs: Full Membership (40+, full access), Associate Membership (36-39), Junior Membership (21-35), and Social Membership (full facilities access with limited golf access). Non-resident memberships available. Privileges extend to members, spouses, and dependent children.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Invited (formerly ClubCorp)coreChannel Partner/ Reseller/ DistributorInvited is the largest owner and operator of private golf and country clubs in the country with facilities in 26 states, DC, and two foreign countries. Full Members of CCP are automatically enrolled in Invited, gaining access to over 200 golf and country clubs, business clubs, sports clubs, and alumni clubs. Additionally, members have special offerings at over 1,000 hotels, resorts, restaurants and entertainment venues.
• CICCA (Central Illinois Country Club Association)coreChannel Partner/ Reseller/ DistributorCICCA member clubs include Bloomington Country Club, Champaign Country Club, Danville Country Club, Decatur Country Club, Illini (Springfield) Country Club, Quincy Country Club, and Soangetaha Country Club. CCP members may use facilities at these clubs with no greens fees for golf; food and beverages charged at home-club prices.
• City Clubs NetworkminorChannel Partner/ Reseller/ DistributorUnion League Club of Chicago, University Club of Milwaukee, University Club of Chicago, and Missouri Athletic Club. These clubs require a Letter of Good Standing from CCP and offer dining, fitness, and overnight accommodations but no golf. Reservations made directly with each club.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soangetaha Country Club: Galesburg, IL private country club and CICCA reciprocal partner. Operates a comparable full-service private club format in a similar-sized Illinois market, making it a direct peer.
• Decatur Country Club: Decatur, IL private country club and CICCA reciprocal partner. Operates with similar membership tiers, golf/dining/tennis amenities, and reciprocal access for CCP members — a directly comparable operating model.
• Quincy Country Club: Quincy, IL private country club and CICCA reciprocal partner. Mid-size Illinois private club with the same golf/social/family membership model, making it a directly comparable peer.
• Danville Country Club: Danville, IL private country club and CICCA reciprocal partner. Same full-service private membership club model in a comparable regional Illinois market, qualifying it as a direct operational peer.
• Barton Hills Country Club: Mid-size private country club in Ann Arbor, MI with a similarly traditional full-service model (championship golf, tennis, swimming, dining, family programming). Comparable in size, scope, and Mid-Americana positioning to CCP.
• Bloomington Country Club: Bloomington, IL private country club and CCP's CICCA reciprocal partner. Same full-service private club model (golf, dining, tennis, swimming, social events) for a comparable mid-sized Illinois market, making it a direct operational peer.
• Champaign Country Club: Champaign, IL private country club and CICCA reciprocal partner to CCP. Operates the same membership-based private club format in a comparable downstate Illinois market, providing near-direct comparability.
• Illini Country Club: Springfield, IL private country club and CICCA reciprocal partner. Comparable private-membership structure and amenity breadth in a similar Illinois state-region market, qualifying it as a direct peer.

Regional players

• Exmoor Country Club: Invited (ClubCorp) network private country club in Highland Park, IL (Chicago suburb). Operates the same private-membership club model and shares CCP's Invited reciprocal network, providing a regional (Chicago-area) comparable rather than a direct Peoria competitor.
• Ridge Country Club: Chicago-area Invited network private country club. Same private-membership, multi-amenity model and shares the Invited reciprocal platform with CCP, providing useful network-benchmarking comparability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ccpeoria
• LinkedInlinkedin.com/company/countryclubofpeoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club of Peoria