What NormannPartners does

NormannPartners AB is a privately held strategy and innovation consulting firm headquartered in Stockholm, Sweden, founded in 2003. It serves global corporations, multilateral institutions, and governments across multiple sectors, with delivery teams in London, Zürich, and additional European cities including Munich, Amsterdam, Gothenburg, Helsinki, Konstanz, and Sophia-Antipolis. The firm operates with a stated headcount band of 11–50 employees and is led by founder and Chairman Ulf N Mannervik alongside Managing Partner Per Schiemann Larsson and Partners Gerard Drenth and Jonas Hoffmann.

The firm’s offering is built around two integrated service lines: ‘Strategy for Changing Worlds’ and ‘Scaling Innovation for Change’. Underlying both is a scenario-based strategy methodology combined with a collaborative, bespoke consulting process and creative design thinking. The methodology runs through structured phases (Frame, Explore, Define) and three capability tracks (Deep world views, Dynamic strategy / innovation portfolios, Responsive execution / innovation system) that clarify strategic assumptions, stress-test strategies against future scenarios, and build innovation portfolios that hedge for changing worlds. The firm explicitly positions itself as a pioneer of scenario-based strategy and strategy process design.

Commercially, the firm earns revenue through professional-services engagements (project-based, bespoke consulting) sold directly to enterprise and institutional clients. It engages a global network of leading minds to augment delivery, markets primarily through content (website, LinkedIn) and earned media (a December 2025 Forbes article), and announced a strategic global collaboration with Anchora Advisory in 2025. Customer-level disclosures are limited: two anonymized case studies (a global manufacturer and a fossil-power technology company that pivoted toward renewable energy portfolios) are referenced on its site, while revenue figures and contract-level economics are not publicly disclosed.

Name

NormannPartners

Legal name

NormannPartners AB

Website

https://normannpartners.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

NormannPartners AB is a privately held Stockholm-based strategy and innovation consultancy, founded in 2003, that delivers bespoke scenario-based strategy and innovation portfolio services to global corporations, multilateral institutions, and governments across Europe.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Strategy consulting
• Scenario planning
• Innovation management
• Business transformation
• Strategic foresight

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategy Consulting Services: Bespoke strategy consulting engagements delivered by diverse teams with extensive strategy experience across many sectors. Engagement model involves collaborative work with client management, senior managers, and researchers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NormannPartners delivers bespoke scenario-based strategy consulting to global corporations, multilateral institutions, and governments. Its two integrated service lines — 'Strategy for Changing Worlds' and 'Scaling Innovation for Change' — help clients clarify strategic assumptions, build deep world views, design future scenarios, develop dynamic strategies and innovation portfolios, stress-test those strategies against key uncertainties, and execute responsive plans for navigating volatile environments.

Product overview

NormannPartners is a strategy consulting firm offering two integrated service offerings: 'Strategy for Changing Worlds' and 'Scaling Innovation for Change'. Their approach combines scenario-based strategy with collaborative bespoke consulting, powered by creative design thinking, to help global leaders understand future scenarios, set ambitions, and drive transformative change.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy for Changing Worlds A scenario-based strategy and strategy process design service that helps organizations clarify their strategic assumptions, build deep world views, design future scenarios based on trends and key uncertainties, develop dynamic strategies (clear ambitions, concrete solutions, priorities), stress-test strategies against uncertainties, define contingency plans, and implement responsive execution with regular foresight updates and roadmap follow-up.
• Scaling Innovation for Change An innovation management service that helps organizations balance core business renewal with new growth areas, including clarifying innovation focus, building deep world views, designing future scenarios, stress-testing innovation portfolios against key uncertainties, defining dynamic innovation portfolios with contingency areas, and designing responsive innovation systems anchored in client culture.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Anchora AdvisorycoreStrategic or Co-development PartnerStrategic global collaboration announced between Anchora Advisory and NormannPartners, as referenced in press release linking to EinPressWire. Nature of collaboration appears to be strategic advisory partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kearney: Kearney (formerly A.T. Kearney) is a global management consultancy with strong strategy, operations, and transformation practices serving multinational enterprises. It competes in adjacent enterprise strategy segments and serves clients across multiple sectors comparable to NormannPartners' base.
• Roland Berger: Roland Berger is a leading European-headquartered global strategy consultancy with deep coverage of corporate strategy, operations, and innovation. As a broader incumbent with strong European roots, it is a direct competitor for the same enterprise strategy mandates that NormannPartners pursues.
• McKinsey & Company: McKinsey is the world's largest strategy consultancy with a dedicated scenario planning practice and global research infrastructure. It competes for the same enterprise strategy and transformation budgets and represents the upper-bound incumbent in scenario-based strategic foresight.
• Bain & Company: Bain & Company is a top-tier global strategy consultancy with a Strategy Practice and a foresight/scenario planning capability. It serves as a direct broad-incumbent competitor for enterprise strategy and transformation engagements.
• Boston Consulting Group: BCG is a global strategy consultancy with deep scenario planning and foresight capabilities embedded in its Strategy & Operations practice. It competes for large corporate strategy mandates and offers a comparable, though far broader, version of NormannPartners' scenario and innovation work.
• Arthur D. Little: Arthur D. Little is a long-established global management and strategy consultancy with a broad portfolio spanning strategy, innovation, and operations. Its innovation and strategy transformation practice directly overlaps with NormannPartners' 'Scaling Innovation for Change' and scenario-based offerings.

Direct peers

• Reos Partners: Reos Partners is a global social-purpose consultancy specializing in scenario-based strategy, multi-stakeholder transformation, and systems change for corporations, governments, and international institutions — directly comparable to NormannPartners' scenario and strategy offering and client base.
• Mars & Co: Mars & Co is a privately held, senior-heavy boutique strategy consultancy operating from a small number of offices with a similar bespoke engagement model and partner-led delivery. Its scale, selectivity, and focus on top-tier corporate strategy engagements closely mirror NormannPartners' positioning.
• OC&C Strategy Consultants: OC&C is a privately held boutique strategy consultancy with a partner-heavy model and offices across Europe and other regions. Its focus on senior-led, bespoke corporate strategy engagements for multinational clients is structurally similar to NormannPartners' model.
• Stratos (strategy consultancy): Stratos is a boutique strategy and innovation consultancy with European roots focused on corporate strategy, innovation, and growth. Its size, regional base, and bespoke engagement model make it a structural comparable to NormannPartners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/normannpartners
• Xx.com/normannpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NormannPartners