Pieroth
- Company typePrivate
- Founded-
- HeadquartersBurg, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Pieroth firmographics
Firmographics- Name
- Pieroth
- Legal name
- Pieroth Wein GmbH
- Website
- https://pieroth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Pieroth industry classification
Industry- Product category
- Wine Distribution and Direct Sales
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Pieroth is headquartered
LocationHeadquarters
- HQ city
- Burg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Pieroth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Wine Sales B2C & B2B: Worldwide direct sales of exclusive wines, sparkling wines, champagnes and spirits to end consumers and business customers through personal wine tastings, events, and direct consultations
- Contract Winery Services: Full-service wine production and bottling services through PSS Weinkellerei, offering wine consulting, production, and bottling for business customers
- Family Estate Wines: Production and sale of wines from own 25-hectare vineyard estate in the Nahe region, featuring Riesling and Burgundy wines
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pieroth product offering
Product offeringCore offering
Pieroth is a family-owned German wine company that sells exclusive wines, sparkling wines, champagnes and spirits worldwide through personal wine consultants who host home wine tastings and direct consultations. Its three operating divisions are Direct Sales (Weinberatung), the PSS Weinkellerei contract winery, and the Pieroth Estate (Weingut Pieroth), a 25-hectare vineyard in the Nahe region producing Riesling and Burgundy wines. The company also runs regional sub-brands across Germany, Austria, Switzerland, UK, Italy and the USA.
Product overview
Pieroth Wein GmbH operates as a wine company with three main business divisions: Direct Sales (Weinberatung) for worldwide direct sales of wines, sparkling wines, champagnes, and spirits; PSS Weinkellerei (Central Winery) providing full-service wine production and bottling services; and Weingut Pieroth (Pieroth Estate) as the family's own winery cultivating 25 hectares in the Nahe region. The company also markets multiple sub-brands across different markets including Weingraf (Germany), Laforest Vins (Switzerland), Conte Ottavio Piccolomini (Italy), Weinkulturreisen (Germany wine tourism), and Baum Wine Imports (USA). Pieroth offers an online wine tasting service through its German subsidiary. The company generates approximately 90 million euros in worldwide sales and sells 22 million bottles annually across B2C and B2B channels.
Differentiator
Problem solved
Functional benefit
Brands
- Weingraf: Direct sales brand in Germany
- Laforest Vins
- Conte Ottavio Piccolomini
- Weinkulturreisen
- Baum Wine Imports
- PSS Winery / PSS Weinkellerei
- Pieroth Estate / Weingut Pieroth
- Pieroth Blue
Products and services
- Direct Sales (Weinberatung) Worldwide direct sales of exclusive wines, sparkling wines, champagnes and spirits through personal wine consultants who conduct tastings and provide personalized customer service to end consumers.
- PSS Weinkellerei (Central Winery) Full-service winery offering wine production services spanning the entire wine value chain, including oenological consulting, wine purchasing, bottling, and individual wine management for each B2B customer.
- Weingut Pieroth (Pieroth Estate) Family winery cultivating 25 hectares in the Nahe wine region, producing elegant Rieslings and Burgundy wines as ambassadors for German wine.
- Pieroth Online Wine Tasting (Online Weinprobe) Online wine tasting service offered by Pieroth Deutschland GmbH, allowing customers to sample international and German wines virtually from home.
- Weinkulturreisen (Wine Tourism) Wine tourism experiences operated in Germany under the Weinkulturreisen brand, providing curated wine-region travel to consumers.
- Weingraf (Germany Sub-brand) Regional direct-sales brand operating Pieroth's home wine-tasting business in Germany.
- Laforest Vins (Switzerland Sub-brand) Regional direct-sales brand operating Pieroth's home wine-tasting business in Switzerland.
- Conte Ottavio Piccolomini (Italy Sub-brand) Regional direct-sales brand operating Pieroth's home wine-tasting business in Italy.
- Baum Wine Imports (USA Sub-brand) Sales brand operating Pieroth's wine distribution business in the United States.
- Pieroth Blue (Iconic Brand) Iconic Pieroth wine brand featuring the recognizable royal blue bottle, sold through the direct-sales consultant network.
Quantifiable outcome
- 22 million bottles sold B2C & B2B annually
- +1 more outcomes
Companies that use Pieroth
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pieroth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pieroth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- infoscore Consumer Data GmbHminorThird-party credit check service provider for customer creditworthiness verification during order processing. Data shared includes name, address, and date of birth for credit assessment purposes.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pieroth competitors and assessment
Company assessmentDirect peers
- Wein & Co: Austrian specialist wine retailer with physical tasting stores, e-commerce and curated wine experiences; comparable regional wine retail concept targeting the same German-speaking premium wine consumer in DACH.
- The Wine Society: Long-established UK wine buying club with subscription-led D2C sales of curated wines to consumer members; closely comparable recurring-revenue subscription model and customer profile to Pieroth's tasting-led repeat customers.
- Naked Wines: Direct-to-consumer wine subscription platform operating across the UK, US and Australia with an online-only subscriber model; comparable as a modern D2C wine subscription operator competing for similar end consumers.
- Hawesko Holding: Germany's largest specialist wine mail-order and online retailer with a multi-channel direct-to-consumer model covering retail, e-commerce and B2B, directly comparable to Pieroth's D2C wine distribution core and overlapping German wholesale customer base.
- Laithwaites Wine: UK pioneer of the personal home wine tasting direct-sales model and one of Pieroth's direct in-country competitors via its UK subsidiary; very close analogue in business model, customer engagement and curated wine portfolio.
- Mack & Schühle AG: Major German wine producer and merchant with international export activities and B2B/bottle-to-bottle services; highly comparable vertically integrated wine producer-distributor with German roots and global reach.
- Mailer Großhandel: German wine merchant and direct-sales company operating own e-commerce and B2B distribution; comparable German-headquartered wine wholesale/retail hybrid targeting both consumers and trade.
- Bordeaux Index: Global fine wine merchant and subscription club with strong UK presence offering curated wines, en primeur and trading to enthusiasts; comparable premium-positioned direct wine curation model reaching similar consumer profiles.
Regional players
- Schlumberger Vertriebsgesellschaft: Austrian/German wine and beverage distribution group with direct retail and wholesale operations; adjacent regional distributor with comparable German-speaking consumer base and multi-tier beverage portfolio.
Broad incumbents
- Moët Hennessy (LVMH Wines & Spirits division): Global luxury wines and spirits portfolio including Moët & Chandon, Veuve Clicquot and Estates & Wines; broader incumbent showcasing how a producer brand portfolio of heritage wine assets can be scaled across global premium retail channels relevant to Pieroth's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pieroth social profiles
Digital presencePieroth compliance and trust
Trust signalCompliance4 records
Pieroth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pieroth leadership team
Management profileNumber of profiles
Profiles3 records
Pieroth subsidiaries and ownership
Company hierarchySubsidiaries7 records
Pieroth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pieroth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pieroth
What does Pieroth do?
Pieroth is a family-owned German wine company that sells exclusive wines, sparkling wines, champagnes and spirits worldwide through personal wine consultants who host home wine tastings and direct consultations. Its three operating divisions are Direct Sales (Weinberatung), the PSS Weinkellerei contract winery, and the Pieroth Estate (Weingut Pieroth), a 25-hectare vineyard in the Nahe region producing Riesling and Burgundy wines. The company also runs regional sub-brands across Germany, Austria, Switzerland, UK, Italy and the USA.
Is Pieroth a public or private company?
Pieroth is a private company. It is classified as family owned and is currently operating.
When was Pieroth founded?
Pieroth was founded in -1. It employs 1,001 to 5,000 people.
Where is Pieroth based?
Pieroth is headquartered in Burg, Germany, in the Europe region.
How does Pieroth make money?
Three revenue lines are on record. Direct Wine Sales B2C & B2B is the primary driver. The others are contract Winery Services and family Estate Wines.
Who are Pieroth's main competitors?
Direct peers on record are Wein & Co, The Wine Society, Naked Wines, Hawesko Holding, Laithwaites Wine, Mack & Schühle AG, Mailer Großhandel and Bordeaux Index. Schlumberger Vertriebsgesellschaft is listed as a regional player. Moët Hennessy (LVMH Wines & Spirits division) is listed as a broad incumbent.
Does Pieroth have an API?
No public API is recorded for Pieroth.
What industry is Pieroth in?
Pieroth's product category is Wine Distribution and Direct Sales. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.