What WEIN & CO does

WEIN & CO Handelsgesellschaft m.b.H. is Austria's largest specialty wine and spirits retailer, founded in 1993 by wine collector Heinz Kammerer together with 15 sommeliers. The company sells wines, champagnes, spirits, gourmet foods, and accessories to both individual consumers and corporate customers through an integrated omnichannel model: 24 owned retail stores across all major Austrian federal states (9 in Vienna, 15 in the rest of Austria), four of which feature integrated wine bars offering by-the-glass service and food; an award-winning e-commerce platform (weinco.at, weinco.de, weinco.ch) delivering across Austria and Germany via DPD; a mobile app; a multi-tier VinoCard loyalty program with a co-branded Diners Club payment card; and a dedicated B2B service channel for corporate procurement.

The assortment spans up to 2,000 wines from Austria and major global wine regions, complemented by two private label brands (Hauswein & Co. and Slice of Life), a Fine Wine / Bordeaux en primeur subscription service, a No & Low Alcohol category, and supporting services including delicatessen (Genusswelt), approximately 300 wine events per year, curated wine tourism trips (Genussreisen), and digital content (Weinblick magazine, blog, email "Die Weinpost"). Pricing is transaction-based with a €69 free-shipping threshold, tiered loyalty discounts up to 5% (Gold VinoCard), volume-bundle discounts, and a €42.80/year VinoCard subscription fee.

The company is wholly owned by Hawesko Holding SE, the leading German wine trading group listed on the Frankfurt Stock Exchange, since 2018, operating as a strategic Austrian subsidiary with managing directors Matthias Niebling and Johannes Vasak. The revenue model rests on one-time retail and B2B transactions, supplemented by recurring revenue from subscriptions (Bordeaux en primeur, regular wine Abo) and the VinoCard loyalty program; the integrated wine bars and events provide on-premise and experience-based revenue streams. No proprietary technology platform or AI capability is described in the source material; operations rely on standard e-commerce and point-of-sale systems.

Name

WEIN & CO

Legal name

WEIN & CO Handelsgesellschaft m.b.H.

Website

https://weinco.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

WEIN & CO is Austria's largest specialty wine retailer, founded in 1993, selling wines, spirits, gourmet foods, and accessories through 24 owned stores (9 in Vienna), an e-commerce platform serving DACH, wine bars, and a B2B corporate service.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF)

Keywords

• Wine retail
• Spirits retail
• Fine wine
• Wine ecommerce
• Corporate gifting

Headquarters

HQ city

Vösendorf

HQ country

Austria

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Wine & Spirits Sales: WEIN & CO generates revenue primarily through direct retail sales of wines, spirits, and gourmet food products both in physical stores and via its e-commerce platform. The assortment includes up to 2,000 wines from Austria and major wine-producing regions worldwide, complemented by private label brands ('Hauswein & Co' and 'Slice of Life'), fine spirits, accessories, and delicatessen items. Sales are one-time transaction-based with no subscription requirement for standard purchases.
2. Gastronomy & On-Premise: Four of the 24 retail locations feature integrated wine bars offering wines by the glass alongside food service, generating revenue from on-premise consumption including service charges.
3. B2B / Corporate Wine Services: WEIN & CO serves business customers through a dedicated B2B service channel for corporate wine procurement, events, and gifting.
4. Events & Experiences: The company organizes approximately 300 events annually including tastings, wine trips, and themed experiences, generating revenue through ticket sales and driving in-store traffic.
5. Subscription (Bordeaux Subskription): WEIN & CO offers en primeur Bordeaux wine subscriptions, allowing customers to secure allocations of highly rated wines before general release, typically requiring advance payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

WEIN & CO is an Austrian omnichannel wine and fine spirits retailer offering up to 2,000 wines from Austria and global wine regions through 24 physical retail locations, a webshop, mobile app, and dedicated B2B service. The assortment is complemented by spirits, delicatessen, wine accessories, and two private label brands (Hauswein & Co. and Slice of Life). The company further offers experiential services including four integrated wine bars, in-store tastings, ~300 annual events, wine trips (Genussreisen), Bordeaux en primeur subscriptions, and a tiered VinoCard loyalty program.

Product overview

WEIN & CO operates as an omnichannel wine and fine spirits retailer combining a unified e-commerce platform (webshop) with 24 physical retail locations across Austria, 4 of which feature integrated wine bars. The core offering centers on a curated assortment of up to 2,000 wines organized by country, region, producer, and grape variety, complemented by two private-label brands—Hauswein & Co. and Slice of Life—alongside premium Fine Wine selections and en primeur Bordeaux subscriptions. The platform extends through a mobile app, a multi-tiered VinoCard loyalty program (Klassik/Gold/Platin), and a B2B service for corporate procurement. Supporting categories include delicatessen (Genusswelt), wine accessories, spirits, events and tastings, curated wine tourism trips (Genussreisen), a digital wine magazine (Weinblick), and a dedicated No & Low Alcohol section. The portfolio's architecture functions as a unified retail platform with modular add-ons spanning physical, digital, subscription, and hospitality channels.

Differentiator

Problem solved

Functional benefit

Brands

• Hauswein & Co. One of the two private label wine brands sold by WEIN & CO.
• Slice of Life

Products and services

• WEIN & CO Webshop Online e-commerce platform for purchasing wines, champagnes, spirits, and delicatessen products across Austria, Germany, and Switzerland; features search by country, region, grape variety, producer, and price with customer reviews and tasting notes.
• WEIN & CO Shops 24 physical retail locations across Austria (9 in Vienna, 15 across other federal states) offering wine, spirits, and delicatessen products with expert in-store sommelier guidance.
• WEIN & CO Bars & Gastronomie Wine bar service at four select shop locations offering wines by the glass, food pairings, table reservations, and private séparée bookings.
• WEIN & CO App Mobile application for iOS and Android providing access to the full product catalog, exclusive app-only offers, barcode scanning, VinoCard management, and push notifications for deals.
• VinoCard Bonusprogramm Multi-tiered loyalty program (Klassik, Gold, Platin) based on 12-month purchase volume; benefits include free tastings, 5% loyalty discount on non-promotional wines for Gold/Platin members, birthday gifts, and exclusive pre-sale rights. Diners Club co-branded VinoCard with payment function available at €42.80/year.
• Fine Wine Sortiment Premium collection of rare, high-rated, and collectible wines including Bordeaux icons, cult wines, and limited releases.
• Bordeaux-Subskription En primeur wine subscription service allowing customers to secure allocations of upcoming Bordeaux vintage releases before general market availability, requiring advance payment.
• Hauswein & Co. Private label wine brand offering accessible everyday wines at value price points.
• Slice of Life Private label wine brand complementing the core portfolio with approachable styles.
• WEIN & CO B2B Service Business-to-business wine procurement service for corporate customers, restaurants, and hotels; includes dedicated B2B pricing, account management, and bulk ordering for events, gifting, and business hospitality needs.
• WEIN & CO Abo (Wine Subscription) Regular wine delivery subscription service providing curated bottles on a recurring schedule.
• Genussreisen (Wine Tours) Curated wine tourism experiences including guided tours to wine regions such as Friaul, Veneto/Prosecco, Piemont, Wagram, Burgenland, and Vulkanland Steiermark.

Quantifiable outcome

• Free standard shipping on orders over €69 in Austria and Germany
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Vinatis: French online wine specialist with broad assortment, sommelier advice, and corporate gifting services. Comparable on e-commerce-led wine retail, B2B corporate offering, and curated content.
• Berry Bros. & Rudd: Long-established UK fine wine merchant combining retail, private client services, and en primeur allocations. Highly comparable on Fine Wine and Bordeaux en primeur subscription mechanics, though UK-focused.
• Majestic Wine: UK-based specialist wine retailer with omnichannel stores, tasting events, and a popular mixed-case Discovery Club subscription. Comparable omnichannel, events-driven, subscription-supported wine retail model in a different geography.
• Laithwaites: One of the UK's largest wine merchants with online, retail, and subscription channels, focused on producer-direct wines. Comparable on subscription-led, content-rich wine retail with international producer relationships.
• Tannico: Italy's leading online wine retailer with broad assortment, sommelier curation, and restaurant supply. Comparable as a digital-led specialty wine merchant, though Italy-focused and online-first rather than store-led.
• The Wine Society: UK member-owned wine merchant with curated selection, subscription-style ordering, and strong content-led engagement. Comparable on curated assortment, subscription economics, and content-driven customer education.

Emerging players

• Vivino: Largest global wine marketplace and label-scanning app with integrated e-commerce and community reviews. Comparable as a digital discovery and purchase layer in wine, though it does not operate physical retail.

Broad incumbents

• Hawesko: Parent company and one of Germany's largest wine mail-order and e-commerce retailers (Hawesko, Vino, Wein & Vinos). Comparable in assortment breadth and premium positioning, with broader DACH reach via mail-order.
• Rewe Group: Operates Billa, Spar, and Penny in Austria with extensive wine assortments and aggressive private-label programs. A key in-market competitor on price, assortment scale, and convenience, though wine is one category among many.

Direct peers

• Jacques' Wein-Depot: Sister company under Hawesko Holding SE operating a franchised German wine retail depot network with tasting-focused stores. Closest comparable by model, parent, and category, serving the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgtYG80mDYnZ3vIjqmTBGGA
• Facebookfacebook.com/WEINundCO
• LinkedInlinkedin.com/company/weinundco
• Instagraminstagram.com/weinundco/?hl=de
• Xx.com/weinundco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEIN & CO