ME Group

What ME Group does

ME Group srl is an Italian designer and manufacturer of premium electric scooters, founded in 2013 and headquartered in Passirano (Brescia) with a manufacturing plant in nearby Flero. The privately held PMI Innovativa employs 1–10 people and has €590,000 in subscribed capital, positioning itself as a boutique, design-led alternative to mass-market Asian producers, which the company itself acknowledges account for over 90% of global scooter output. It serves style-conscious urban commuters in Italy seeking sustainable, customizable Italian-made mobility.

The product line consists of two vehicles built around a patented SMC (Sheet Moulding Compound) composite monocoque frame — the first scooter globally built with this material as both structural body and outer skin, achieving a 40% weight reduction versus conventional frames. The ME 2.5 (2.5 kW, 45 km/h, ciclomotore) targets riders aged 14+, while the ME 6.0 (6 kW, 80 km/h, motociclo) targets riders aged 16+; both use brushless permanent-magnet in-wheel motors, extractable lithium batteries (48V/72V), energy recovery systems, and Italian high-end componentry (Domino handlebars, Paioli suspension). Design is led by Sergio Mori, and the vehicles are extensively customizable. Limited-edition collaborations with fashion brands MSGM (Fantastic Me, 2022) and North Sails (recycled-sail collection, 2022) extend the product surface.

Revenue is generated almost entirely through one-time hardware sales of electric scooters in Italy, priced at €5,490–€6,690 list (€3,690–€5,045 effective after the Italian ecobonus, depending on scrappage status), with optional financing. Go-to-market is a direct-to-consumer motion anchored by website test-ride bookings, supplemented by an authorized Italian dealer network and experiential retail at MSGM and North Sails boutiques in Milan. Ancillary revenue comes from partner-manufactured accessories (Isotta windshields and luggage racks, Tucano Urbano covers). The customer base is individual consumers only, with no enterprise or fleet customers disclosed.

Name

ME Group

Legal name

ME Group srl

Website

https://scooterelettrico.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ME Group srl is an Italian designer and manufacturer of premium electric scooters (ME 2.5 and ME 6.0) featuring patented SMC composite frames, serving style-conscious urban commuters in Italy via direct sales, dealers, and fashion-brand collaborations.

Ownership category

akta.pro rank

Product category

Electric Scooters

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Frames, Chassis & Structural Components Manufacturing (IMACAOAG)

Keywords

• Electric scooters
• Made-in-Italy design
• Urban mobility
• Composite frame scooters
• Sustainable two-wheelers

Headquarters

HQ city

Passirano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electric Scooter Hardware Sales: ME Group generates revenue primarily from the sale of electric scooters (ME 2.5 and ME 6.0 models). The company operates on a one-time hardware purchase model with optional financing. Revenue is augmented by government ecobonus subsidies which reduce the effective purchase price for end customers. Accessories (parabrezza, portapacchi, copertina) and customisation options represent additional ancillary revenue. The company is positioned as a premium Made-in-Italy brand with pricing above mass-market Asian competitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ME Group designs, manufactures, and sells premium Made-in-Italy electric scooters — the ME 2.5 (2.5 kW, 45 km/h moped) and ME 6.0 (6 kW, 80 km/h motorcycle) — both built on a patented SMC composite monocoque frame with brushless in-wheel motors and removable lithium battery packs. The company sells directly to consumers and through an Italian dealer network, with optional bespoke customisation, fashion-brand collaboration editions, and accessories.

Product overview

ME Group is an Italian electric scooter manufacturer offering two core vehicle models (ME 2.5 and ME 6.0) distinguished by power output and licensing requirements. The ME 2.5 is a 45 km/h moped (2.5 kW) targeting younger riders from age 14, while the ME 6.0 is an 80 km/h motorcycle (6 kW) for riders 16+. Both models feature SMC composite frames (patented technology), extensive customization options, and Italian manufacturing. The product line includes limited edition collaborations with fashion brands (ME x North Sails using recycled sails, MSGM Fantastic ME) and branded accessories (windshields, luggage racks, covers) from partners like Isotta and Tucano Urbano.

Differentiator

Problem solved

Functional benefit

Products and services

• ME 2.5 Electric moped (ciclomotore) with 2.5 kW brushless motor, 45 km/h top speed, and 80 km range. Features 12" aluminum alloy wheels, disc brakes, and a removable 48V / 2.52 kWh lithium battery. Eligible for riders aged 14+ with AM/A1/A2/B license. Positioned for urban mobility with the same SMC composite frame architecture and Italian-made componentry as the flagship.
• ME 6.0 Electric motorcycle (motociclo) with a 6.0 kW brushless permanent magnet motor integrated in the wheel hub, 80 km/h top speed, 0-30 km/h in 2 seconds, and 70 km range. Built on a patented SMC composite monocoque frame with Paioli suspension, Domino handlebar, 12" aluminum alloy wheels, and disc brakes. Removable 72V / 2.88 kWh (20 kg) lithium battery with 5.5-hour full charge and brake energy recuperation. Eligible for riders aged 16+ with B/A/A2/A1 license.
• ME x North Sails Limited-edition special edition of the ME scooter created with North Sails. Each unit reuses decommissioned North Sails ocean sails as sartorial applications on the scooter body, available in four colourways (Sabbia, Marea, Tempesta, Vento) inspired by North Sails' North Tech line. Produced as unique customised specimens aimed at sustainability-minded, design-conscious urban riders.
• MSGM Fantastic ME Special-edition ME scooter collaboration with the MSGM fashion brand, available in two variants: MSGM signature fluorescent yellow with the 'never look back, it's all ahead' quote, and pastel colours from the Fantastic Green capsule collection with the 'Per chi ha il coraggio di cambiare' quote. Launched as part of a sustainability / positive mobility narrative at Milan Design Week 2022, with test rides bookable at the MSGM store in Milan and across ME dealers.
• Parabrezza (Windshield) — Made for ME by ISOTTA

Quantifiable outcome

• ME 6.0: 6 kW power, 80 km/h max speed, 0-30 km/h in 2 seconds, 70 km range per charge
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• MSGMflagshipStrategic or Co-development Partner · 1 January 2022MSGM (Massimo Giorgetti's fashion brand) and ME Motorino Elettrico partnered for the Salone del Mobile 2022 to create 'Fantastic Me' — two special edition scooter variants in MSGM's signature yellow fluo and pastel colours inspired by the Fantastic Green capsule collection. The collaboration was unveiled at the Milan Design Week / Salone del Mobile, with the scooters on display at the MSGM store in Milan. MSGM founder Massimo Giorgetti contributed a quote emphasising sustainability and beauty. Test rides were bookable at the MSGM store or via all ME dealers. The partnership represents a co-branded product development and joint GTM activation at a high-profile design event.
• North SailsflagshipStrategic or Co-development Partner · 1 January 2022North Sails and ME Motorino Elettrico partnered to create ME x North Sails — a collection reusing decommissioned North Sails ocean sailing sails with sartorial applications on the scooter body. The collection features four colourways (Sabbia, Marea, Tempesta, Vento) inspired by North Sails' North Tech line. Each unit is a unique custom piece. The collaboration was presented with a joint Test Ride Experience, with a physical scooter on display at the North Sails store in Milan (Via Durini 27). North Sails provided a 10% discount code for their online store to ME x North Sails prospects. Both brands share a sustainability and ocean protection ethos.
• ISOTTAminorOEM/ Whitelabel/ Licensing PartnerISOTTA produces accessories for ME scooters — specifically a windshield (parabrezza) and a luggage rack (portapacchi) — branded 'Made for ME in ISOTTA'. These are listed as official optional accessories on the ME equipment page.
• Tucano UrbanominorOEM/ Whitelabel/ Licensing PartnerTucano Urbano produces a scooter cover (copertina) for ME scooters, branded 'Made for ME in Tucano Urbano'. Listed as an official accessory on the ME equipment page.
• 21WOL (21 Wolfs)minorGTM or Marketing Partner21WOL (21 Wolfs) partnered with ME during Milan Design Week to host an event with 'contagious energy' messaging. The collaboration promoted sustainable lifestyle and design, with ME participating in the Design Week activities alongside 21WOL.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Italjet: Italian scooter brand with electric variants (e-Milano and Dragster electric concepts), known for design-forward styling. Comparable Italian design DNA and urban scooter focus.
• GOVECS: Germany-based European electric scooter OEM producing light electric mopeds and motorcycles. Comparable European boutique manufacturer serving urban commuter segments in a similar regulatory framework (EU L1e/L3e vehicle classes).
• Askoll Holding: Italian electric scooter manufacturer (eS, eS2, eS3) based in Veneto, selling through a domestic dealer network. Closest direct competitor to ME Group: same Italian e-moped/light motorcycle category, similar DTC-with-dealer GTM, comparable price positioning.
• Silence Urban Ecomobility: Spanish designer/manufacturer of premium electric mopeds (S01, S02) selling across Southern Europe. Direct comparable on product category, urban EV positioning, and design-led premium pricing.

Emerging players

• NIU Technologies: Chinese-headquartered, NASDAQ-listed global e-scooter brand with strong European retail expansion. Competes on the same urban EV moped category but at a lower price tier and significantly larger scale — sets the price-floor benchmark ME measures against.
• Ray Motors: Emerging Italian electric scooter startup positioned on Italian design and sustainability. Same domestic market and boutique scale; useful peer for context on emerging competitive entrants.

Regional players

• Energica Motor Company: Italian premium electric motorcycle maker (Modena) targeting higher-performance electric bikes. Same Italian design/engineering heritage and Made-in-Italy positioning, but different performance tier — frames the upscale Italian EV ceiling.

Broad incumbents

• Piaggio (Vespa Elettrica): Italy's incumbent scooter OEM (Vespa, Piaggio) with a Vespa Elettrica line that competes head-on with ME on Italian urban electric mobility. Larger portfolio and scale, but overlapping consumer target and channel structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/me_motorinoelettrico
• LinkedInlinkedin.com/company/me-scooter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ME Group