Del Mar Vacations

What Del Mar Vacations does

Del Mar Vacations is a Cape Cod-based, veteran-owned vacation rental management company founded in 2015 by CEO Luke Chapman. Headquartered in Orleans, Massachusetts, the company operates a proprietary direct-to-consumer booking platform (book.thisisdelmar.com) that lists luxury and mid-range rental properties across 15 Cape Cod towns, with nightly rates ranging from approximately $412 to $2,364. The platform supports search by town, dates, guest count, and amenity tags (pet-friendly, waterfront, pool, hot tub, game room), powered by an integrated Google Maps locator and a HubSpot CRM backbone for marketing and guest communications.

The business is structured as a two-sided marketplace. On the demand side, Del Mar serves individual vacationers—families, couples, and groups, including a pet owner sub-segment and a sports tourism segment served via a Cape Cod Baseball League partnership—through direct booking that bypasses third-party OTAs and avoids their service fees. Payment terms are 51% at booking with the balance due 60 days before check-in. On the supply side, the firm offers full-service property management to homeowners covering marketing, maintenance, cleaning, and guest services through a dedicated owner portal (mydelmar.com), generating a recurring managed-services revenue stream in addition to transaction-based booking revenue.

The supporting ecosystem includes a Guest Portal for reservation management, A Local's Journal content blog, a Del Market local-goods storefront, a Guest Choice trip-planning service, accidental damage protection up to $500, and a Shopify-based Cape Cod Merch store. Distribution is exclusively direct-to-consumer via Del Mar's proprietary web properties, complemented by employee and homeowner referral programs, organic SEO, social media (Facebook, Instagram, LinkedIn, YouTube), and the event-driven CCBL partnership. Operating software integrates Rippling for HR and applicant tracking. The company is privately held with no disclosed institutional funding and no parent company.

Name

Del Mar Vacations

Legal name

Del Mar Vacations, Inc

Website

https://thisisdelmar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Del Mar Vacations is a Cape Cod-based, veteran-owned vacation rental management firm operating a direct-booking platform across 15 towns. It serves individual guests seeking luxury Cape Cod homes and homeowners needing full-service property management.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental management
• Luxury vacation rentals
• Vacation property management
• Cape Cod hospitality
• Short-term rental management

Headquarters

HQ city

Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Revenue generated from guest bookings of vacation rental properties. Pricing varies per property with dynamic nightly rates ranging from approximately $400 to $2,300+ per night. Payment structure: 51% at booking, balance due 60 days prior to check-in.
2. Property Management Services: Full-service property management for homeowners including marketing, maintenance, cleaning, and guest management. Homeowners list their properties through Del Mar's platform for management and rental income.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Del Mar Vacations directly books and manages a portfolio of luxury Cape Cod vacation rental properties for guests across 15 towns (Provincetown through Bourne), and provides full-service property management services to homeowners including marketing, maintenance, cleaning, and guest communications. The company operates exclusively through its own direct-booking platform (book.thisisdelmar.com), eliminating third-party platform fees for guests while delivering 5-star service standards and premium amenities.

Product overview

Del Mar Vacations operates a unified luxury vacation rental platform built around its core booking engine (book.thisisdelmar.com) that connects guests with handpicked Cape Cod properties. The ecosystem includes complementary modules: Guest Portal for reservation management, Owner Portal for property oversight, Del Market for local products, Cape Cod Merch via Shopify, Guest Choice for trip planning, and A Local's Journal blog for content. The platform emphasizes direct booking to eliminate third-party fees and provides 5-star service standards with premium amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Del Mar Vacation Rentals (Direct Booking Service) Direct-booking service providing luxury Cape Cod vacation rental accommodations (cottages, cabins, pet-friendly homes, beachfront and luxury retreats) across 15 towns, with 5-star service, premium linens, and amenities such as pools, hot tubs, waterfront access, and game rooms. Reservation payment structure: 51% at booking, balance due 60 days prior to check-in.
• Rental & Property Management Services Full-service property management offering for homeowners, covering marketing, guest services, maintenance, cleaning, and home operations for Cape Cod vacation rental properties, accessed via the mydelmar.com Owner Portal.
• Cape Cod Merchandise Store Shopify-powered e-commerce storefront selling Cape Cod branded merchandise and goods, complementing the vacation rental experience.

Quantifiable outcome

• Guests save hundreds of dollars by booking directly instead of through third-party platforms like Airbnb or VRBO

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Cape Cod Baseball LeaguecoreStrategic or Co-development PartnerProud partnership with Cape Cod Baseball League offering exclusive 5% discounts for CCBL ticket holders. Del Mar provides vacation rental accommodations near all CCBL team venues across Cape Cod towns including Orleans, Chatham, Brewster, Harwich, and others.
• Google Maps PlatformsupportingTechnology or IntegrationGoogle Maps Platform APIs are used to power location-based features on the booking website, including interactive maps for property searches and static map displays showing rental locations.
• Blue Cross Blue ShieldsupportingOthersHealth benefits provider for Del Mar employees through two different medical plans. Del Mar covers 75% of premiums for team members and eligible family members, with vision covered at 90% and dental at 50%.
• Inc.comsupportingOthersDel Mar Vacations is featured on Inc.com's company profile, recognizing the company's growth trajectory and business achievements.
• Habitat for Humanity Cape CodminorOthersDel Mar participates in community impact initiatives including beach cleanups and support for Habitat for Humanity Cape Cod chapter.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonder: Sonder operates short-stay apartments and vacation accommodations with its own direct booking platform and guest services technology, broadly comparable to Del Mar's tech-stack-plus-operations approach to upscale short-term rentals.
• Airbnb: Airbnb is the dominant global short-term rental marketplace and competes for guest demand; many of Del Mar's listings and value proposition (lower fees via direct booking) are positioned against Airbnb's marketplace model.
• VRBO (Expedia Group): VRBO is a major US-focused vacation rental marketplace under Expedia with particularly strong demand in family and beach destinations like Cape Cod; competes for guest bookings and is a key alternative Del Mar's direct-booking pitch is measured against.

Direct peers

• Evolve: Evolve is a national vacation rental management company combining a tech-driven platform with local operations, very similar to Del Mar's hybrid of proprietary direct-booking technology and on-the-ground guest/property services.
• AvantStay: AvantStay is a tech-enabled short-term rental manager focusing on premium, design-forward vacation homes and direct bookings, competing in the same upscale management niche Del Mar targets with its Cape Cod luxury portfolio.
• Vacasa: Vacasa is the largest US full-service vacation rental management company, offering property management, booking, and guest services across 30+ markets. Directly comparable business model to Del Mar (homeowner acquisition + managed bookings + local operations), but at significantly larger national scale.

Regional players

• We Need A Vacation: A Cape Cod-focused vacation rental agency operating across many of the same towns Del Mar serves (Orleans, Chatham, Brewster, etc.). It is the closest geographic direct competitor for both homeowners and guests in the Cape Cod market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DelMarVacations/videos
• Facebookfacebook.com/stayDelMar
• LinkedInlinkedin.com/company/del-mar-vacations
• Instagraminstagram.com/staydelmar
• Xx.com/staydelmar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Del Mar Vacations