Bernards Township Board Of eductaion

What Bernards Township Board Of eductaion does

Bernards Township Board of Education is a public PreK-12 school district headquartered in Basking Ridge, New Jersey, serving approximately 4,000 students across six schools: four elementary schools (Cedar Hill, Liberty Corner, Mount Prospect, Oak Street), William Annin Middle School (grades 6-8), and Ridge High School (grades 9-12). The district also operates an Integrated Preschool Program (PALS) at Mount Prospect School that combines special education and typically developing children. Instruction is aligned to New Jersey Student Learning Standards, with a broad portfolio that includes special education, health services, mental health and counseling support, before/after care, food service, and subscription busing.

The district's technology backbone centers on the Genesis Student Information System (registration, scheduling, grades, parent portal) and the Apptegy platform for the district website, mobile apps, and communications, supplemented by Thrillshare for newsletter distribution and emergency alerts. Curriculum delivery is supported by a wide set of third-party educational platforms (Google Workspace, Brainpop, Discovery Education, Lexia, Nearpod, Quizizz, Kahoot, Newsela, Turnitin, Desmos, and others). A flagship 2025-26 initiative, "Restoring Focus," integrates AI into educational programming to prepare students and educators to use AI tools ethically and creatively, supported by a District AI Plan and use of generative AI to produce meeting materials and explainer content.

Revenue is generated primarily through local property taxes and New Jersey state education aid, supplemented by several auxiliary fee-based streams: PALS preschool tuition of $400/month, subscription busing at $1,177 per student per year (2026-27), fee-based before/after care, a MaschioFood-managed lunch program with online prepayment via MySchoolBucks, and facility use fees for community organizations. The district also benefits from the recently formed Bernards Township Education Foundation (BTEF), a parent-run 501(c)(3) nonprofit that funds innovative programs and educator grants through community donations. The district is governed by an elected Board of Education and led by Superintendent Nick Markarian (retiring effective August 31, 2026) and Business Administrator/Board Secretary James Rollo.

Name

Bernards Township Board Of eductaion

Legal name

Bernards Township Board of Education

Website

https://bernardsboe.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bernards Township Board of Education operates a public PreK-12 school district in Basking Ridge, New Jersey, serving about 4,000 students across six schools. It delivers K-12 academic instruction, special education, transportation, food service, and child care, funded by property taxes.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDADABAA

Public School Districts (K–12)

Education/Education Administration, Accreditation & Policy/School Districts, Local Education Authorities & Boards

SECONDARYEDAJAAAB

Public Elementary Schools

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

SECONDARYEDAJAAAC

Public Middle Schools

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

Keywords

• Public K-12 education
• Preschool programs
• Special education services
• Before and after care
• Student transportation

Headquarters

HQ city

Basking Ridge

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Public Education Funding: The Bernards Township School District is a public school district funded primarily through local property taxes and state education funding. The district operates under the Bernards Township Board of Education governance.
2. Preschool Tuition: The district operates an Integrated Preschool Program (PALS) that charges tuition of $400/month for non-classified typically developing students.
3. Subscription Busing: The district offers optional subscription busing for students who do not meet state-mandated distance requirements. The 2026-27 cost is $1,177 per student per school year.
4. Before and After Care: The district provides fee-based before and after school care programs at elementary schools and William Annin Middle School for working families.
5. Food Services: The district operates a lunch program through MaschioFood, offering both paid and free/reduced lunch options. Payments are processed through mySchoolBucks.
6. Facility Use Fees: The district generates revenue from outside organizations using school facilities, with a published fee schedule for various spaces including the Ridge High School PAC, athletic fields, and gymnasiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bernards Township Board of Education operates a public PreK-12 school district serving approximately 3,000+ students across six schools in Basking Ridge, New Jersey. The district delivers academic instruction aligned with New Jersey Student Learning Standards, plus integrated preschool (PALS), special education, before/after care, food services, transportation, and extracurricular programs.

Product overview

Bernards Township Board of Education operates a comprehensive PreK-12 public school district serving approximately 4,000 students across six schools. The district offers a unified portfolio of educational and support services centered around the Genesis Student Information System for academic management and the Apptegy platform for communications. Core educational services include PALS Integrated Preschool, Restoring Focus wellness initiative (with AI integration), and Before/After School Care at all elementary schools. Support services include lunch program management, subscription busing, health services, and special education. The district communicates through the SOS Express newsletter and website, and partners with the Bernards Township Education Foundation (BTEF) nonprofit for supplementary program funding.

Differentiator

Problem solved

Functional benefit

Brands

• PALS (Preschool for All Learning Styles): Integrated preschool program educating special needs and typically developing children in a fun, hands-on learning environment.
• Bernards Township Education Foundation (BTEF)

Products and services

• PALS Integrated Preschool Program Integrated preschool program (Preschool for All Learning Styles) at Mount Prospect School educating special needs and typically developing children ages 3-5 using the Creative Curriculum, with morning and afternoon sessions four days per week; tuition is $400 per month for non-classified typically developing students.

Quantifiable outcome

• Achieve New Jersey Student Learning Standards at all grade levels
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• GenesiscoreTechnology or IntegrationThe district utilizes the Genesis student information system as its primary platform for student data management, parent/student portal access, registration, grade reporting, and scheduling. Genesis serves as the central technology infrastructure for district operations.
• MaschioFoodcoreTechnology or IntegrationMaschioFood provides food services for the district's lunch program. The company manages meal preparation and distribution across all district schools, with menus available through Nutrislice.
• ApptegycoreTechnology or IntegrationThe district uses Apptegy's platform for its official website, mobile apps (iOS/Android), and emergency alert communications (Apptegy Alerts) for phone, email, and text notifications.
• Community Visiting Nurse AssociationminorStrategic or Co-development PartnerMonthly health clinics offered in Bridgewater for uninsured residents of Bernards Township at no charge. Provides physical examinations, immunizations, and growth/development checkups for district students.
• PaySchools CentralminorChannel Partner/ Reseller/ DistributorThe district utilizes PaySchools Central as one of its payment processing platforms for subscription busing and other district fees. Parents can make credit card and eCheck payments through this platform.
• Bernards Township Education Foundation (BTEF)coreStrategic or Co-development PartnerBTEF is a parent-run nonprofit 501(c)(3) organization that strengthens and enriches the educational experience by funding innovative programs and equitable opportunities. They award educator grants and accept community donations.
• CiT-e NetminorChannel Partner/ Reseller/ DistributorThe district uses CiT-e Net payment platform for various district payments including preschool programs, before/after care, transcript fees, and facility use.
• MySchoolBucksminorChannel Partner/ Reseller/ DistributorOnline prepayment system for school lunches. Parents can pay for meals through this platform using credit cards or eChecks.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Randolph Township Schools: Morris County NJ public K-12 district of comparable size operating multiple schools. Similar structure with elementary, middle, and high school campuses, comparable extracurricular and special education offerings, and a similar property-tax funding base.
• Summit Public Schools: Union County NJ public K-12 district serving Summit. Comparable size, academic profile, and reliance on property tax funding; competes for the same pool of high-achieving NJ families evaluating suburban districts.
• Princeton Public Schools: NJ public K-12 district serving Princeton and surrounding areas. Similar PreK-12 structure, comparable community funding model, and overlapping competitive set for attracting and retaining educated, affluent families in central New Jersey.
• Chatham School District: Suburban NJ public K-12 district of similar scale and demographic profile. Comparable mix of elementary, middle, and high schools with overlapping extracurricular and before/after care offerings, and similar property tax funding base.
• West Windsor-Plainsboro Regional School District: A New Jersey public K-12 district of comparable size and affluence serving West Windsor and Plainsboro. Operates multiple schools with a similar comprehensive academic, special education, and extracurricular portfolio, and competes with Bernards for high-performing NJ families.
• Hillsborough Township Public Schools: Large Somerset County NJ public K-12 district neighboring the Bernards area. Operates a similar PreK-12 structure across multiple schools and shares the same regional competitive set for K-12 families in central New Jersey.

Broad incumbents

• Uncommon Schools: Multi-state public charter school network with a significant New Jersey presence (Camden, Newark, Paterson). Competes for the same K-8 urban and suburban families and represents the most credible alternative K-12 provider in the NJ public education market.
• KIPP New Jersey: New Jersey arm of the national KIPP charter school network, operating public charter schools in Newark, Camden, and other NJ cities. Represents a publicly funded alternative K-12 model that competes for the same pool of NJ families seeking higher-intensity public education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bernardstwpboe
• YouTubeyoutube.com/c/YouTubeBTSDBOE
• Facebookfacebook.com/profile.php?id=61583301788103
• Instagraminstagram.com/bernardstwpsd
• LinkedInlinkedin.com/company/bernards-township-board-of-education

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernards Township Board Of eductaion