Mitt i

What Mitt i does

Mitt i is a Stockholm-based local news publisher that has produced hyperlocal journalism since 1986 and operates 31 community newspapers covering the Stockholm metropolitan area. Its editorial scope spans traffic, schools, healthcare, sports, culture, and municipal affairs across more than 50 named neighborhoods organized into six regional clusters (Innerstan, Norr om stan, Söder om stan, Söderort, Västerort, Öster om stan). The platform is anchored by a geographic personalization feature that lets readers subscribe to area-specific news feeds, indicating a deliberate 'horizontal-by-geography' segmentation approach targeting Stockholm metro residents rather than enterprise customers.

The company's technology stack is a conventional multi-channel web media platform rather than a software product: a public website (mitti.se), a digital e-edition hosted at etidning.mitti.se, a mobile news app, RSS feed distribution, an email newsletter ('Kvarteret' / Nyhetsbrev), and a podcast ('Mitt i-podden' featuring 'Orreteg & Hertz'), supplemented by interactive quiz games (Spel). The differentiator is content specialization and geographic coverage density rather than proprietary technology. Editorial governance is led by Editor-in-Chief Jakob Larsson in the role of responsible publisher (ansvarig utgivare), with Frida Brooke and Johan Thornton as deputy responsible publishers under Swedish press law.

Mitt i is a privately held Swedish company (organization number 556471-5133) with no disclosed parent, subsidiaries, funding rounds, or institutional investors. Commercial operations include a self-serve SMB advertising portal at annons.mitti.se and a classifieds offering via tidningsannonsen.se, alongside print subscription distribution. Pricing is not publicly disclosed. With 101–250 employees and no financial disclosure in the source material, revenue, growth trajectory, and AI capability cannot be quantified from available data.

Name

Mitt i

Legal name

Mitt i

Website

http://www.mitti.se/

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Mitt i publishes 31 hyperlocal newspapers covering 50+ Stockholm neighborhoods since 1986, distributing content via print, e-edition, mobile app, newsletter, and podcast to Stockholm metro residents and local SMB advertisers.

Ownership category

akta.pro rank

Product category

Local newspaper publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local news publishing
• Community newspapers
• Regional journalism
• Digital news platform
• Local media

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels4 records

Marketing channels5 records

Core offering

Mitt i publishes 31 local newspapers in the Stockholm region, organized by neighborhood and municipality, covering topics including traffic, schools, healthcare, local sports, culture, and community events. The company distributes this editorial content across a digital web platform (mitti.se), a digital e-edition, a mobile news application, email newsletters (Kvarteret), a podcast (Mitt i-podden / Orreteg & Hertz), and interactive quiz games, alongside physical print newspapers.

Product overview

Mitt i is a local news publisher focused on Stockholm, Sweden, offering a multi-platform news portfolio. The core offering is local news coverage organized by Stockholm districts and municipalities. The product suite includes a digital e-newspaper (E-tidning), mobile news application, email newsletter (Kvarteret), podcast (Mitt i-podden), and interactive quiz games. The platform covers local news across Stockholm including traffic, schools, healthcare, sports, culture, and entertainment, organized geographically by neighborhoods and municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• E-tidning (E-newspaper / Web Newspaper) Digital edition of the newspaper accessible at etidning.mitti.se, allowing readers to read Mitt i's local Stockholm news online; webbtidning serves as the online news portal providing coverage organized by Stockholm districts and municipalities.
• Nyhetsapp (News App) Mobile application for accessing Mitt i's local Stockholm news on smartphones and tablets.
• Nyhetsbrev (Kvarteret Newsletter) Email newsletter delivering Mitt i's local news updates to subscribers, branded as the 'Kvarteret' newsletter.
• Mitt i-podden (Podcast — 'Orreteg & Hertz') Podcast featuring news discussions, analysis, and commentary, with hosts Klara and Evelina on the show 'Orreteg & Hertz'.
• Spel (Quiz Games) Online interactive quiz games and entertainment content including various quizzes about Stockholm neighborhoods and topics.
• Print Local Newspapers (31 editions) Physical local newspapers published across 31 Stockholm-area editions, each covering specific neighborhoods or municipalities with local news on traffic, schools, healthcare, sports, culture, and community events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• StockholmDirekt: Stockholm-based hyperlocal news outlet covering the same neighborhoods as Mitt i, now owned by Bonnier News. It is the closest direct competitor on geography, audience and SMB advertiser base.
• DirektPress: Swedish free local-newspaper publisher distributed in multiple regions. Closely comparable business model (free local print + digital) to Mitt i, though with broader geographic footprint.
• Lokaltidningen Mitt i-koncernen (group peers): Other Swedish local newspaper groups operating in adjacent metro areas with the same hyperlocal weekly newspaper model as Mitt i. Useful comparables for unit economics and ad-sales structure.

Broad incumbents

• Expressen: Major Swedish tabloid owned by Bonnier News with significant Stockholm metro coverage. Competes for the same Stockholm reader and advertiser wallet as Mitt i but at national scale.
• Sveriges Radio P4 Stockholm: Public-service local radio for Stockholm, covering news, traffic and culture. Comparable local-news audience and ad/sponsorship dynamics, though funded primarily through public means.
• Dagens Nyheter: Sweden's national newspaper of record, owned by Bonnier, with growing local Stockholm coverage. Comparable as a Stockholm news publisher and ad sales competitor but at national scope and much larger scale.
• SVT Nyheter: Swedish public broadcaster's Stockholm local-news vertical. Competes for Stockholm residents' attention and advertiser sponsorships in the same hyperlocal news category.

Regional players

• MittMedia / NTM-koncernen (local paper groups): Swedish regional newspaper group publishing local titles outside Stockholm. Comparable hyperlocal weekly newspaper model and ad-revenue structure, but serving other Swedish regions rather than Stockholm directly.

Emerging players

• Newsworthy (Stockholm local news via AI): Swedish AI-driven local news aggregator. Comparable as a Stockholm local-news channel targeting advertisers and readers, but with a tech-first, aggregator business model versus Mitt i's editorial-led model.
• Nyhetsbyrån Siren / eH Stockholm: Stockholm-focused digital news and culture outlet covering neighborhoods, restaurants and events. Comparable geographic focus and SMB advertiser base but with a younger, digital-native audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mittistockholm
• Facebookfacebook.com/mittistockholm
• LinkedInlinkedin.com/company/lokaltidningen-mitt-i

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitt i