What Edumatch does

EduMatch, operated as Sarah-Jane Thomas, LLC since its 2014 founding, is a worldwide educator community and multi-brand professional learning platform headquartered in Alexandria, Virginia. The company connects over 30,000 educators across six continents through a portfolio of services spanning professional development (EduMatch Learning), book publishing (EduMatch Publishing, with PLF Press as a sub-imprint for non-educational content), strategic consulting (EduMatch Consulting), and a nonprofit foundation (EduMatch Foundation Inc.) that funds grassroots projects. EduMatch Learning delivers customized professional development to schools, districts, and educational organizations, including live professional learning series, asynchronous online courses, train-the-trainer programs, Mental Health First Aid training certified by the National Council for Mental Wellbeing, AI District Implementation support, and SEL/Trauma Response services, leveraging a network of over 250 contracted consultants and facilitators with expertise in DEI, mental health, innovative pedagogies, leadership, and instructional design. The company maintains partnership relationships with Google for Education and Adobe for Education and has served named customers including Val Verde Unified School District, North Andover School District, Palmdale School District, The Episcopal School of Knoxville, and the California Council on Teacher Education.

The underlying technology stack is assembled from third-party platforms rather than proprietary infrastructure: a Wix-hosted marketing and content site, a Shopify storefront for book sales (with bulk-order minimums of 10 books), a LearnWorlds learning management system for asynchronous courses, and Zoom/Vimeo/YouTube for content delivery and virtual events, with Stripe, PayPal, and Relay Financial handling payments and QuickBooks for accounting. Distribution runs through direct enterprise engagement with schools and districts, self-serve online courses, e-commerce book sales, and channel partnerships with major education technology vendors. EduMatch generates revenue across multiple streams—quote-based professional learning contracts (often multi-year), $600-per-hour strategy sessions, annual subscriptions for asynchronous courses, transactional book sales, and donations to the foundation arm. The company employs 1-10 people, is founder-controlled by Dr. Sarah Thomas, has no disclosed external institutional funding, and was recognized with the Excellence in Equity 2023 Award for contributions to equity in education.

Name

Edumatch

Legal name

Sarah-Jane Thomas, LLC

Website

https://edumatch.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

EduMatch is a worldwide educator community platform serving schools, districts, and individual educators through professional development services, book publishing, consulting, and a nonprofit foundation, supported by a network of 250+ consultants and partnerships with Google and Adobe for Education.

Ownership category

akta.pro rank

Product category

Education Professional Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

akta.pro secondary industry

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

Keywords

• Professional learning services
• Educator community platform
• Professional development
• Educational publishing
• Teacher training programs

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Learning Services: EduMatch Learning provides high-quality, personally tailored professional learning experiences to schools, districts, and organizations. Offerings include live professional learning series, asynchronous courses, and train-the-trainer programs. Revenue is generated through session fees, course enrollments, and long-term coaching engagements. Pricing varies by format (in-person, virtual, asynchronous) and session needs.
2. EduMatch Publishing: Publishing division that elevates authentic voices of educators and students. Publishes books and anthologies with a focus on amplifying historically silenced voices. Revenue generated through book sales via their Shopify store and bulk orders (minimum 10 books for bulk discount).
3. Strategy Sessions: One-hour strategy sessions offered at $600 per session, providing funding consultation and strategic planning support for schools and districts.
4. EduMatch Consulting: Strategic consulting services for the education industry, helping clients define ideal outcomes and achieve results through strategic planning.
5. EduMatch Foundation: Non-profit arm that supports the global vision of educators and students, providing mini-grants to grassroots projects. Funded through donations (PayPal).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

EduMatch operates a worldwide educator community that addresses educator isolation through tailored professional learning services, book publishing, consulting, and a nonprofit foundation. Its core offerings include live and asynchronous professional development sessions for schools and districts, a publishing imprint for educator and student authors, strategic consulting, and conference/event management services. The ecosystem serves over 30,000 educators globally through EduMatch Learning, EduMatch Publishing, EduMatch Consulting, and EduMatch Foundation.

Product overview

EduMatch is a worldwide educator community platform organized as a multi-brand ecosystem. The core offerings include EduMatch Publishing (with PLF Press sub-imprint for non-educational content), EduMatch Learning (providing professional development series, asynchronous courses, and Train-The-Trainer programs), and EduMatch Foundation (offering mini-grants). Additional services encompass consulting, events production, Mental Health First Aid Training, AI District Implementation, and SEL/Trauma Response support. The company connects over 30,000 educators globally through collaborative learning, publishing, and professional development services.

Differentiator

Problem solved

Functional benefit

Brands

• EduMatch Learning: Professional learning division providing high-quality, personally tailored professional learning experiences to increase efficacy, confidence, and courage of educators. Offers over 250 consultants with expertise in diversity, equity and inclusion, mental health, innovative pedagogies, leadership, and more.
• EduMatch Publishing
• EduMatch Foundation
• EduMatch Consulting

Products and services

• EduMatch Learning
• EduMatch Publishing
• Professional Learning Series
• Asynchronous Courses
• Train-The-Trainer Program
• EduMatch Foundation
• EduMatch Consulting
• EduMatch Events
• AI District Implementation
• Mental Health First Aid Training
• Strategy Session | Funding
• SEL and Trauma Response Implementation

Quantifiable outcome

• Reach of over 30,000 educators globally through community and professional learning
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google for EducationcoreGTM or Marketing PartnerEduMatch is a Google for Education Partner, providing professional learning services related to Google technologies and educational tools to districts and organizations.
• Adobe for EducationcoreGTM or Marketing PartnerEduMatch is an Adobe for Education Partner, offering professional development sessions related to Adobe tools and educational technology solutions.
• EdCamp MovementminorStrategic or Co-development PartnerEduMatch is a long-time supporter of the EdCamp movement. The company sends books to EdCamp events upon request and supports virtual connections through edcampvoice.com and edcampedumatch.org platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• EdTechTeam: EdTechTeam provides Google for Education and Apple professional development to schools and districts globally, with a network of expert educators delivering on-site, virtual, and hybrid training. Direct overlap with EduMatch on Google/Adobe PD, district contracts, and consultant-driven delivery model.
• BetterLesson: BetterLesson delivers personalized professional learning, coaching, and curriculum to K-12 educators and districts, with a network of 'Instructional Coaches' (former teachers) who deliver blended PD. Highly comparable coach-network model and focus on district contracts.
• EdSurge Concierge: EdSurge (with its Concierge service) helps districts select and roll out edtech tools and associated professional development. Overlaps with EduMatch on district PD and on educator-driven selection support.

Broad incumbents

• ISTE (International Society for Technology in Education): ISTE is a large, established professional association offering standards, certification, conferences, and PD for educators using technology. Competes broadly with EduMatch on educator PD and serves a similar segment but with a much wider portfolio and membership model.
• Solution Tree: Solution Tree is a large established publisher and PD provider serving K-12 schools and districts with author-led keynotes, workshops, and books on PLCs and school improvement. Overlaps with EduMatch Publishing on the book-plus-PD flywheel and with district-level PD.
• ASCD (Association for Supervision and Curriculum Development): ASCD is a longstanding educator membership association producing books, journals, online courses, and conferences for K-12 leaders and teachers. Comparable to EduMatch on educator publishing, conferences, and professional development, but broader and incumbent.
• Corwin Press: Corwin Press is a major education publisher (Sage imprint) producing practitioner books, online courses, and PD services for educators. Most directly comparable to EduMatch Publishing on the educational author-and-book flywheel.
• Edutopia (George Lucas Educational Foundation): Edutopia produces free, high-quality videos, articles, and resources on K-12 best practices and shares educators' stories — paralleling EduMatch's video/blog publishing and educator-storytelling positioning. Operates at nonprofit scale rather than fee-for-service PD.
• Frontline Education: Frontline Education sells a broad SaaS suite to K-12 districts (HCM, PD tracking, evaluations) and supports district-led PD workflows at scale. Targets the same district buyer with PD-adjacent (rather than live PD delivery) offerings.

Emerging players

• EdCamp Foundation: EdCamp Foundation supports the global EdCamp movement of free, participant-driven educator unconferences — overlapping with EduMatch's community ethos, conference-support work, and grassroots educator engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/edu_match
• YouTubeyoutube.com/@EduMatch
• Facebookfacebook.com/groups/edumatchfam
• LinkedInlinkedin.com/company/edumatchers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edumatch