Fleetplus
FleetPlus (now FleetPartners) is an Australian fleet management and vehicle leasing company offering novated leasing, business leasing, enterprise fleet management for 20-5,000 vehicles, and heavy commercial vehicle solutions to consumers, SMBs, corporates, and government fleets across Australia and New Zealand.
- Company typePrivate
- Founded2001
- HeadquartersPinkenba, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Fleetplus does
FleetPlus, now operating under the consolidated FleetPartners brand since 5 February 2025, is an Australian fleet management and vehicle leasing company headquartered in Pinkenba, Queensland. The company operates four primary product lines: novated leasing for individual consumers (salary-sacrificed personal vehicles with pre-tax income allocation), business leasing for small and medium businesses requiring 1-20 vehicles, full-service fleet management solutions for enterprise and government fleets of 20 to 5,000 vehicles, and specialist heavy commercial vehicle solutions covering trucks, yellow goods, tankers, plant and equipment with build management and lifecycle support. Its technology stack includes a 24/7 novated leasing platform, a corporate fleet management portal, a mobile-accessible Driver App delivered as a web application (no download required), and a Google Maps-powered Service Locator that directs customers to preferred partner service centres with no out-of-pocket expenses.
The business model combines subscription-style recurring revenue from operating leases with managed services revenue from ongoing fleet administration, accident management, roadside assistance, and end-of-life asset disposal. FleetPlus holds an Australian Financial Services Licence and acts as an Authorised Distributor of Allianz comprehensive motor vehicle insurance, generating ancillary commission revenue. Go-to-market runs through dedicated phone-based sales teams (1300 numbers for general, business, concierge, and roadside), online calculators for novated lease tax-savings estimation, and a preferred partner network of service centres, mechanics, tyre shops, windscreen repairers, petrol stations, and car washes. The customer base spans individual employees, SMBs, large corporates, government fleets, and heavy commercial operators across Australia and New Zealand, with the parent entity FleetPartners Group Limited (ABN 85 131 557 901) led by CEO Scott Taylor.
Fleetplus firmographics
Firmographics- Name
- Fleetplus
- Legal name
- FleetPartners Group Limited
- Website
- https://fleetplus.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FleetPlus (now FleetPartners) is an Australian fleet management and vehicle leasing company offering novated leasing, business leasing, enterprise fleet management for 20-5,000 vehicles, and heavy commercial vehicle solutions to consumers, SMBs, corporates, and government fleets across Australia and New Zealand.
- Ownership category
- akta.pro rank
Fleetplus industry classification
Industry- Product category
- Fleet Management and Vehicle Leasing
- NAICS
- Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
- akta.pro secondary industries
- Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK), Corporate & Employee Fleet Programs (THADAKAC), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)
Keywords
Where Fleetplus is headquartered
LocationHeadquarters
- HQ city
- Pinkenba
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fleetplus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Novated Leasing: Salary sacrifice arrangement allowing employees to lease vehicles using pre-tax income, providing tax advantages and 100% personal use capability
- Business Fleet Leasing: Vehicle leasing and management services for small businesses (1-20 vehicles) and enterprise fleets (20-5,000 vehicles), including acquisition, financing, and lifecycle management
- Heavy Commercial Vehicle Solutions: Customized financing, build management, modification, refurbishment, and lifecycle management for trucks, yellow goods, tankers, plant and equipment
- Fleet Management Services: Ongoing fleet management including vehicle maintenance, repairs, roadside assistance, accident management, and end-of-life asset disposal
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Novated Leasing - Individual |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Fleetplus product offering
Product offeringCore offering
FleetPlus (now operating as FleetPartners) provides operating leasing, fleet management, novated leasing, and salary packaging services for individuals and businesses across Australia. The company finances and manages passenger vehicles for individuals via novated leases, vehicles for small and medium businesses (1-20 vehicles), full-service fleet management for large enterprise and government fleets (20-5,000 vehicles), and customized heavy commercial vehicle solutions including trucks, yellow goods, and specialist assets. Supporting services include 24/7 roadside assistance, accident management, a Google Maps-powered service locator, and distribution of Allianz comprehensive motor vehicle insurance.
Product overview
FleetPlus (now operating as FleetPartners) offers a comprehensive vehicle leasing and fleet management platform with multiple integrated products. The portfolio includes Novated Leasing for personal vehicle financing, Business Leasing for SMEs (1-20 vehicles), Fleet Management Solutions for large enterprises (20-5,000 vehicles), and Heavy Commercial Solutions for custom trucks and specialist assets. Supporting infrastructure includes the Driver App for mobile access to services, a Service Locator powered by Google Maps, Accident Management, 24/7 Roadside Assistance, and Allianz-backed comprehensive insurance products. Customers access services through dedicated online platforms: the Novated Leasing Portal for personal lease management and the Fleet Management Portal for corporate fleet administration.
Differentiator
Problem solved
Functional benefit
Products and services
- Novated Leasing
Quantifiable outcome
- Save thousands in tax through novated leasing
- +2 more outcomes
Companies that use Fleetplus
Customer profileSegments4 records
Ideal customer profiles4 records
Fleetplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Fleetplus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Allianz Australia Insurance LimitedcoreFleetPartners is an Authorised Distributor of comprehensive motor vehicle insurance issued by Allianz Australia Insurance Limited (ABN 15 000 122 850 AFSL 234708). Insurance products include Novated Lease insurance and Operating Lease insurance, with FleetPartners receiving financial benefits from insurance products.
- Google MapssupportingPowering the Service Locator tool with Google Maps to help customers find preferred service centres, petrol stations, tyre shops, windscreen repairers, and car washes.
- Preferred Service Network PartnerscoreNetwork of trusted service centres, mechanics, tyre shops, windscreen repairers, petrol stations, and car washes that provide services with no out-of-pocket expenses for FleetPartners customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fleetplus competitors and assessment
Company assessmentEmerging players
- Salient Group: Salient Group is an Australian-based fleet management technology provider focused on telematics, fleet data, and operational efficiency for mid-market and enterprise clients. Represents an emerging tech-enabled competitor that could pressure FleetPartners' enterprise segment with stronger data analytics capabilities.
Direct peers
- Custom Fleet: Custom Fleet, owned by News Corp until divestment and now part of ORIX, is a long-established Australian fleet management company offering operating leases, fleet management, and heavy commercial solutions to enterprise clients. Directly comparable in service depth and customer segments.
- Eclipx Group: Eclipx (parent of FleetPartners' competitor FleetChoice and formerly FleetPartners Australia assets) provides operating lease, fleet management, and novated leasing products in Australia and New Zealand, directly mirroring FleetPartners' core product lines.
- SG Fleet Group: SG Fleet is one of Australia's largest listed fleet management and novated leasing companies, directly competing with FleetPartners across corporate fleets, novated leasing, and end-to-end vehicle lifecycle services. Most directly comparable peer in terms of product mix and target segments.
- Smartgroup Corporation: Smartgroup is an Australian-listed salary packaging and novated leasing specialist that overlaps directly with FleetPartners' individual novated leasing and SMB business leasing offerings. Comparable in target customer base, tax-driven product economics, and Australia-only geographic focus.
Broad incumbents
- Element Fleet Management: Element Fleet Management is one of the world's largest pure-play fleet management companies, serving enterprise and government clients with technology-enabled fleet services. Operates in the Australian market and competes for similar enterprise customers.
- ORIX Australia: ORIX Australia operates a broad commercial vehicle, fleet leasing, and asset finance business, overlapping with FleetPartners' business leasing and heavy commercial solutions. Larger Japanese-headquartered parent with greater capital base and broader product portfolio.
- LeasePlan Australia: LeasePlan (now part of ALD Automotive) is a global fleet management and leasing major with an established Australian presence, competing for the same 20-5,000 vehicle enterprise accounts and offering similar end-to-end fleet management with greater scale.
- Toyota Fleet Management Australia: Toyota Fleet Management is a captive OEM fleet service targeting business and government fleets, providing a comparable mix of leasing, servicing, and fleet management. Backed by Toyota's balance sheet and dealer network, representing a different distribution model but overlapping offerings.
Regional players
- ARTA (Australian Road Transport and Allied Industries) Fleet Services: ARTA provides fleet-related services to Australian road transport operators, including heavy commercial vehicle management that overlaps with FleetPartners' Heavy Commercial Solutions. Geographically aligned and serves a similar commercial customer base in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fleetplus social profiles
Digital presenceFleetplus compliance and trust
Trust signalCompliance1 record
Fleetplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetplus leadership team
Management profileNumber of profiles
Profiles1 record
Fleetplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetplus
What does Fleetplus do?
FleetPlus (now operating as FleetPartners) provides operating leasing, fleet management, novated leasing, and salary packaging services for individuals and businesses across Australia. The company finances and manages passenger vehicles for individuals via novated leases, vehicles for small and medium businesses (1-20 vehicles), full-service fleet management for large enterprise and government fleets (20-5,000 vehicles), and customized heavy commercial vehicle solutions including trucks, yellow goods, and specialist assets. Supporting services include 24/7 roadside assistance, accident management, a Google Maps-powered service locator, and distribution of Allianz comprehensive motor vehicle insurance.
Is Fleetplus a public or private company?
Fleetplus is a private company. It is classified as unknown and is currently operating.
When was Fleetplus founded?
Fleetplus was founded in 2001. It employs 51 to 100 people.
Where is Fleetplus based?
Fleetplus is headquartered in Pinkenba, Australia, in the Oceania region.
How does Fleetplus make money?
Four revenue lines are on record. Novated Leasing is the primary driver. The others are business Fleet Leasing, heavy Commercial Vehicle Solutions and fleet Management Services.
Who are Fleetplus's main competitors?
Salient Group is listed as an emerging player. Direct peers are Custom Fleet, Eclipx Group, SG Fleet Group and Smartgroup Corporation. Broad incumbents are Element Fleet Management, ORIX Australia, LeasePlan Australia and Toyota Fleet Management Australia. ARTA (Australian Road Transport and Allied Industries) Fleet Services is listed as a regional player.
Does Fleetplus have an API?
No public API is recorded for Fleetplus.
What industry is Fleetplus in?
Fleetplus's product category is Fleet Management and Vehicle Leasing. Its primary akta.pro industry code is THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs), with a secondary code of TLABAIAG, Maintenance Management Programs (Preventive Maintenance, Vendor Networks). Its NAICS code is 5321 and its SIC code is 7510.