SG Fleet Group
SG Fleet Group provides integrated fleet management, vehicle leasing, and salary packaging services to corporate, government, and employee clients across Australia, New Zealand, and the United Kingdom, managing over 250,000 vehicles globally.
- Company typePrivate
- Founded1988
- HeadquartersPymble, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What SG Fleet Group does
SG Fleet Group is an integrated mobility solutions provider offering fleet management, vehicle leasing, salary packaging, and novated lease services to corporate, government, and employee clients across Australia, New Zealand, and the United Kingdom. The company originated as Lease Way in 1988, was consolidated under Super Group, listed on the ASX in March 2015, and was taken private by Pacific Equity Partners in May 2025. SG Fleet manages more than 250,000 vehicles globally (over 270,000 in Australia, 25,000+ in New Zealand, 18,000 in the UK) serving 1,500+ Australian and 500+ New Zealand corporate clients, and holds 39% share of UK risk fleet in the salary sacrifice segment.
The technology stack is anchored by the Fleetintelligence reporting portal, Bookingintelligence resource management application, Motrak GPS and sensor-based telematics, and the eStart/eManage EV transition and in-life management solutions. Supporting sub-brands include Novalease (personal lease-based salary sacrifice) and Salarylease (business lease-based salary sacrifice) in the UK, Litelease and SG Taxi for flexible mobility, and integrated maintenance, accident management, funding, and consultancy modules. The platform is supplemented by partner integrations with Kwik Fit (tyres/MOT), 1link (100,000+ vehicles across 1,000+ UK locations), Experian (credit checks), and Close Brothers Finance.
The business model is multi-stream and primarily recurring: subscription/managed-service fees from fleet management contracts, recurring rental income from leased vehicles (including novated leases), transaction-based fees from short-term rental and Litelease, and managed-service revenue from salary sacrifice administration. Go-to-market combines enterprise field sales for large corporate and government fleets, inside sales for employer-sponsored salary sacrifice schemes, and self-service portals (Motorchoice, mySG, electric car listing) for SMB and employee segments. The company is regulated by the FCA in the UK (reference 625294) and ISO 27001 certified across the group.
SG Fleet Group firmographics
Firmographics- Name
- SG Fleet Group
- Legal name
- SG Fleet Australia Pty Limited
- Website
- https://sgfleet.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SG Fleet Group provides integrated fleet management, vehicle leasing, and salary packaging services to corporate, government, and employee clients across Australia, New Zealand, and the United Kingdom, managing over 250,000 vehicles globally.
- Ownership category
- akta.pro rank
SG Fleet Group industry classification
Industry- Product category
- Fleet Management Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate & Employee Fleet Programs (THADAKAC)
- akta.pro secondary industries
- Government & Public Sector Fleet Management (THADAKAE), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD), Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL)
Keywords
Where SG Fleet Group is headquartered
LocationHeadquarters
- HQ city
- Pymble
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
SG Fleet Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Fleet Management Services: Recurring fleet management fees for services including vehicle leasing, maintenance management, accident management, and fleet optimization. Revenue generated through managed service contracts with corporate and government clients.
- Vehicle Leasing: Corporate vehicle leasing and novated leases generating recurring rental income from leased vehicles. Includes short-term and long-term leasing arrangements.
- Salary Sacrifice Schemes: Employee car benefit salary sacrifice schemes where employers offer vehicle benefits through salary packaging, with SG Fleet providing administration and vehicle provision services.
- Short-term Rental and Litelease: Flexible vehicle rental solutions including daily rental, short-term hire, and medium-term Litelease arrangements for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Salary Sacrifice Scheme - 20% Taxpayer Example |
| Other | Monthly | Salary Sacrifice Scheme - 40% Taxpayer Example |
| Other | Monthly | Employer Savings |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
SG Fleet Group product offering
Product offeringCore offering
SG Fleet Group provides integrated corporate fleet management, vehicle leasing (including novated and short-term rental), and salary packaging/sacrifice services across Australia, New Zealand, and the United Kingdom. The company manages over 250,000 vehicles for more than 1,500 corporate and government clients through proprietary platforms for fleet reporting (Fleetintelligence), telematics (Motrak), resource booking (Bookingintelligence), and EV transition planning (eStart).
Product overview
SG Fleet operates as an integrated mobility solutions platform offering fleet management, vehicle leasing, and employee benefit services across Australia, New Zealand, and the UK. The core platform is built around Fleetintelligence (reporting and analytics portal) and Bookingintelligence (resource management portal), supported by comprehensive fleet management services. The product portfolio includes specialised sub-brands for salary sacrifice schemes: Novalease (personal lease-based) and Salarylease (business lease-based) in the UK, alongside Novated Leasing for Australian employees. EV fleet solutions are delivered through eStart (transition planning) and eManage (in-life management). Supporting modules cover maintenance, accident management, funding solutions, consultancy, downtime management, short-term rental (Daily Rental, Litelease), telematics (Motrak), roadside assistance, insurance, and used vehicle provision. The Australian operation additionally offers salary packaging, remote area housing, and FIFO employee benefits. The NZ operation provides vehicle leasing and fleet management with a focus on sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Fleetintelligence: Online tool with a variety of reporting functions that allow control of business expenditure and minimise risk.
- Bookingintelligence
- Motrak
- eStart
- Litelease
- SG Taxi
- Novalease
- Salarylease
Products and services
- Fleet Management
Quantifiable outcome
- 97% of short-term vehicle hire bookings go ahead right the first time
- +4 more outcomes
Companies that use SG Fleet Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
SG Fleet Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
SG Fleet Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Financial Conduct Authority (FCA)coreUK financial regulator that authorized and regulates SG Fleet UK Limited (FCA reference number 625294).
- Kwik FitminorPreferred tyre provider for fleet and salary sacrifice customers, with online fleet bookings portal for MOT, tyres, and brakes.
- Lloyd Latchford Insurance Brokers LtdminorInsurance broker arranging insurance products primarily underwritten by Aviva for SG Fleet customers.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
SG Fleet Group competitors and assessment
Company assessmentEmerging players
- Fleetio: Fleetio is a fast-growing SaaS fleet management platform that digitizes maintenance, fuel, and driver workflows for mid-market and smaller fleets. It represents the emerging software-only competition to traditional outsourced fleet management players like SG Fleet, particularly among SMB customers.
Direct peers
- Wheels: Wheels is a long-established North American fleet management company specializing in full-service fleet leasing, accident management, and telematics-led driver programs. Its integrated platform and service mix closely mirror SG Fleet's Fleetintelligence, Motrak, and accident management stack.
- Custom Fleet: Custom Fleet is one of Australia's largest fleet management and vehicle leasing providers, serving corporate and government clients with end-to-end fleet solutions. It directly competes with SG Fleet in the Australian fleet management, novated leasing, and short-term rental markets.
- ORIX Australia (ORIX Fleet Operations): ORIX Australia operates a sizeable corporate fleet leasing and management business, including novated leases for individual employees. It is a direct competitor in the Australian corporate fleet management and salary packaging segments.
Broad incumbents
- Element Fleet Management: Element Fleet Management is the world's largest pure-play fleet management company, managing millions of vehicles across North America, Europe, and Australasia. It overlaps with SG Fleet in fleet management services, analytics, and EV transition support, though at materially greater scale.
- Ayvens (formerly ALD Automotive / LeasePlan): Ayvens was formed by the merger of ALD Automotive and LeasePlan and is the largest global vehicle leasing and fleet management player. It directly overlaps with SG Fleet in operating leases, full-service fleet management, and increasingly in EV fleet consulting across the same three regions.
- Holman: Holman is a US-headquartered, family-owned fleet management and leasing provider with international reach. It competes for large multi-national corporate fleet accounts and increasingly in EV fleet transition services that mirror SG Fleet's eStart offering.
- LeasePlan: LeasePlan, now part of Ayvens, historically operated the largest global fleet leasing franchise and previously ran a sizeable ANZ business that SG Fleet acquired in 2025. It is the historical reference point and former competitor for SG Fleet's corporate fleet customers.
- Enterprise Fleet Management: Enterprise Fleet Management is the fleet management arm of Enterprise Mobility, managing hundreds of thousands of vehicles primarily in North America. It is an incumbent competitor in full-service fleet management and corporate vehicle programs adjacent to SG Fleet's core offering.
Others
- Geotab: Geotab is the leading independent telematics provider for commercial fleets, supplying GPS tracking and driver behavior analytics. Its MyGeotab platform competes directly with SG Fleet's Motrak telematics offering for both internal and third-party fleet operator deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SG Fleet Group social profiles
Digital presenceSG Fleet Group compliance and trust
Trust signalCompliance2 records
SG Fleet Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SG Fleet Group leadership team
Management profileNumber of profiles
Profiles2 records
SG Fleet Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
SG Fleet Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SG Fleet Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SG Fleet Group
What does SG Fleet Group do?
SG Fleet Group provides integrated corporate fleet management, vehicle leasing (including novated and short-term rental), and salary packaging/sacrifice services across Australia, New Zealand, and the United Kingdom. The company manages over 250,000 vehicles for more than 1,500 corporate and government clients through proprietary platforms for fleet reporting (Fleetintelligence), telematics (Motrak), resource booking (Bookingintelligence), and EV transition planning (eStart).
Is SG Fleet Group a public or private company?
SG Fleet Group is a private company. It is classified as private equity controlled and is currently operating.
When was SG Fleet Group founded?
SG Fleet Group was founded in 1988. It employs 501 to 1,000 people.
Where is SG Fleet Group based?
SG Fleet Group is headquartered in Pymble, Australia, in the Oceania region.
How does SG Fleet Group make money?
Four revenue lines are on record. Fleet Management Services are the primary driver. The others are vehicle Leasing, salary Sacrifice Schemes and short-term Rental and Litelease.
Who are SG Fleet Group's main competitors?
Fleetio is listed as an emerging player. Direct peers are Wheels, Custom Fleet and ORIX Australia (ORIX Fleet Operations). Broad incumbents are Element Fleet Management, Ayvens (formerly ALD Automotive / LeasePlan), Holman, LeasePlan and Enterprise Fleet Management. Geotab is listed as an others.
Does SG Fleet Group have an API?
No public API is recorded for SG Fleet Group.
What industry is SG Fleet Group in?
SG Fleet Group's product category is Fleet Management Services. Its primary akta.pro industry code is THADAKAC, Corporate & Employee Fleet Programs, with a secondary code of THADAKAE, Government & Public Sector Fleet Management. Its NAICS code is 5321 and its SIC code is 7510.