IKR Agrár

What IKR Agrár does

IKR Agrár Kereskedelmi és Szolgáltató Kft. is a Hungarian agricultural trading and services company headquartered in Bábolna, operating as a wholly-owned member of the AGROFERT HOLDING a.s. group since its 2012 acquisition. The company supplies Hungarian agricultural producers with a comprehensive portfolio spanning solid and liquid fertilizers (including proprietary GreenFert microgranulated starters and foliar fertilizers), crop protection products (herbicides, fungicides, insecticides, plus biological preparations such as Trichoderma-based Hi Spore and mIKRo products), seeds (hybrid corn, sunflower, rapeseed, wheat, sorghum), specialty turf fertilizers, and microbiological products. Beyond agricultural inputs, IKR Agrár offers grain trading (purchasing wheat, corn, barley, sunflower, rapeseed and oilseeds from contracted farmers and selling to domestic mills, feed producers, vegetable oil factories, and starch factories), crop insurance in partnership with Groupama Biztosító Zrt., and production financing structured around harvest schedules with no hidden fees.

The company's technical differentiator is its proprietary Zónainfó geoinformation platform, developed in-house since 2004, which integrates field boundary management, GPS-referenced soil sampling data across 15 parameters, satellite-based historical yield measurement (10-15 years of data at 10x10 meter resolution), and differential fertilizer application planning into a smartphone-accessible web application that requires no GIS software installation. Complementary services include georeferenced soil sampling at 0-30cm and 30-60cm depths with 1-meter profile analysis, and a national drone pilot network providing field boundary surveys with RTK accuracy, microtopography mapping, weed mapping, vegetation monitoring, and game damage assessment. Distribution is multi-channel: four regional directors oversee field sales teams covering Hungary's Northwest, Southwest, Northeast, and Southeast regions, supported by 28 territorial centers and warehouses with grain storage and drying facilities, plus an e-commerce webshop. Pricing is quote-based through regional representatives rather than publicly listed.

The business model combines transactional input sales with recurring engagement through production financing and grain buyback contracts that align with farmer harvest cycles. Customer segments span Hungarian agricultural producers from small family farms (180+ hectares) to large commercial enterprises and crop protection service providers, alongside horticultural operations and sports turf/golf facilities served through the Lovogreen brand. Strategic R&D activity includes a March 2025 KKV_FÓKUSZ government-grant-backed consortium project with Széchenyi István University and Agrofil-SZMI Kft. to develop an arbuscular mycorrhizal fungi (AMF) inoculant-containing microgranulated starter fertilizer, funded at HUF 635 million through February 2027, signaling a push into biological fertilizer innovation.

Name

IKR Agrár

Legal name

IKR Agrár Kereskedelmi és Szolgáltató Kft.

Website

https://ikragrar.hu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

IKR Agrár is a Hungarian agricultural trading company and AGROFERT Group subsidiary that supplies fertilizers, seeds, crop protection, grain trading, production financing, crop insurance, and precision agriculture services to Hungarian farmers through 28 regional centers and a proprietary Zónainfó geoinformation platform.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Agricultural Chemicals (2870), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling) (AFABABAI)

Keywords

• Agricultural input distribution
• Fertilizer seed supply
• Crop protection products
• Precision agriculture services
• Grain trading services

Headquarters

HQ city

Bábolna

HQ country

Hungary

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Input Sales (Fertilizers, Seeds, Crop Protection): Core revenue from selling fertilizers (solid and liquid), seeds (field crops including corn, wheat, rapeseed, sunflower, sorghum), crop protection products (herbicides, fungicides, insecticides), and foliar fertilizers. Products sourced from AGROFERT group factories (DUSLO, LOVOCHEMIE, Linz), and international manufacturers (YARA, Timac Agro, ICL, HAIFA).
2. Grain Trading and Commodity Sales: Purchases grain (wheat, corn, barley, sunflower, rapeseed, triticale, rye, oats, soybean) from contracted farmers and resells to domestic mills, feed producers, vegetable oil factories, and starch factories. Also exports rapeseed, wheat, and corn to regional markets. Revenue derived from commodity price margins.
3. Production Financing: Provides deferred payment financing for seeds, fertilizers, and crop protection purchases for contracted farmers. Revenue generated through interest charges on the financing arrangements.
4. Precision Agriculture Services: Fee-based precision agriculture services including soil mapping, zone management, satellite yield analysis, drone surveys, differential application planning, and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

IKR Agrár distributes agricultural inputs — solid and liquid fertilizers, seeds (corn, wheat, rapeseed, sunflower, sorghum), crop protection products (herbicides, fungicides, insecticides), foliar fertilizers, and microbiological products — to Hungarian agricultural producers. It complements these physical product lines with value-added services including precision agriculture (proprietary Zónainfó web GIS, satellite yield analysis, drone surveys, georeferenced soil sampling), grain trading, production financing with deferred payment, and crop insurance in partnership with Groupama.

Product overview

IKR Agrár Kft. operates as an agricultural trading and services company within the AGROFERT Group, offering an integrated portfolio of agricultural inputs and precision farming services. The product portfolio includes proprietary fertilizer brands (GreenFert microgranulated starters and foliar fertilizers), Lovogreen lawn fertilizers, and distributed products from AGROFERT-group manufacturers (DUSLO, LOVOCHEMIE) and international partners. Crop protection offerings span herbicides, insecticides, fungicides, and biological products including the Hi Spore Trichoderma and mIKRo microbiological product lines. Seed offerings cover hybrid corn, sunflower, rapeseed, wheat, and sorghum with exclusive distribution rights for several varieties. Services include precision agriculture with unique satellite-based yield measurement, the proprietary Zónainfó web GIS platform, georeferenced soil sampling, agricultural drone services, grain trading, crop insurance, production financing, and technology development consulting. The company maintains nationwide coverage with regional centers, warehouses, grain storage, and drying facilities across Hungary.

Differentiator

Problem solved

Functional benefit

Brands

• GreenFert: Own-brand line of microgranulated starter fertilizers and foliar fertilizers manufactured domestically in Hungary.
• Lovogreen
• Lovospeed
• Lovosulbor
• IKR Zöldítő Duo
• Hi Spore

Products and services

• GreenFert mIKRo microgranulated starter fertilizers Own-brand Hungarian-manufactured microgranulated starter fertilizer product family including mIKRo Turbo Starter Plus (recommended primarily for corn and cereals), mIKRo Eko Starter (NP compound for early root formation), and mIKRo Olajos Starter (recommended primarily for sunflower and rapeseed). Tailored to Hungarian agricultural conditions.
• Lovogreen turf fertilizers Specialized granular NPK fertilizers containing meso- and microelements for medium to heavily stressed lawns including football pitches, golf courses, and ornamental lawns. Includes spring-autumn (NPK 20-5-8 + 2 MgO) and summer-winter (NPK 10-5-20 + 4 MgO) formulations with urea-formaldehyde slow-release nitrogen (2–3 months), suitable for water-protection zones with minimal nitrate leaching. Trademark of Lovochemie, a.s., distributed exclusively in Hungary by IKR Agrár.
• Lovospeed foliar fertilizer Nitrogen-dominant liquid foliar fertilizer containing magnesium, sulfur, and a microelement package (zinc, iron, copper, manganese). Contains all three available nitrogen forms for rapid nutrient uptake during intensive crop growth periods, particularly when solid fertilizer uptake is uncertain due to lack of rainfall. Trademark of Lovochemie, a.s., distributed exclusively in Hungary by IKR Agrár.
• Lovosulbor foliar fertilizer High-nitrogen, sulfur, and chelated microelement-rich foliar fertilizer providing rapid nutrient supplementation for field and horticultural crops. Contains immediately available nitrogen, sulfur for oil synthesis, and boron for flowering and fruit set. Trademark of Lovochemie, a.s., distributed exclusively by IKR Agrár.
• Borosan Forte foliar fertilizer EC fertilizer for prevention and treatment of boron deficiency in boron-demanding plants. Distributed by IKR Agrár from the Lovochemie foliar fertilizer portfolio.
• Ferosol foliar fertilizer Foliar fertilizer that prevents and treats iron deficiency in plants, ensuring optimal chlorophyll formation and supporting photosynthesis. Distributed by IKR Agrár from the Lovochemie foliar fertilizer portfolio.
• Fertigreen Kombi NPK 7-7-5 foliar fertilizer Nitrogen, phosphorus, potassium, and sulfur-containing foliar fertilizer. Distributed by IKR Agrár from the Lovochemie foliar fertilizer portfolio.
• Hi Spore microbiological product Trichoderma fungal preparation that establishes symbiosis with crop plant roots, enhancing nutrient uptake and resistance to environmental stress factors and pests without additional pesticide application. Distributed by IKR Agrár.
• mIKRo-CELL microbiological product Stem decomposition product for special recycling of crop residues, featuring cellulose decomposition and nitrogen fixation capabilities. Developed in-house as part of IKR Agrár's mIKRo product family.
• mIKRo-SPORE microbiological product Trichoderma asperellum preparation that establishes symbiosis with plants by colonizing root surfaces, supporting nutrient uptake and resistance. Developed in-house as part of IKR Agrár's mIKRo product family.
• Horticultural products Wide range of horticultural products for tomato, pepper, and other horticultural crop cultivation. Includes water-soluble mono fertilizers, water-soluble complex fertilizers, and solid complex base and top fertilizers, leveraging international specialty suppliers such as ICL and HAIFA.
• Fertilizers (solid and liquid) Own-manufactured solid complex fertilizers and starters, innovative yield-enhancing products from internationally significant fertilizer manufacturers, and liquid fertilizers. Portfolio includes DUSLO and LOVOCHEMIE brands as well as AGROFERT Linz nitrogen and NPK products (e.g., Corn Starter Pro developed for Hungarian market conditions), alongside international partners YARA, Timac Agro, ICL, and HAIFA.
• Crop protection products (herbicides, insecticides, fungicides) Comprehensive range of herbicides, insecticides, and fungicides for field crops, fruit varieties, vegetables, and forestry cultures, including the Superspray adjuvant for enhanced active ingredient absorption. Nationwide pesticide warehouse network with collection points.
• Seeds (corn, sunflower, rapeseed, wheat, sorghum) Seed offerings for major field crops verified by large-plot variety trials, including hybrid corn, sunflower, rapeseed, wheat, and sorghum seeds with exclusive distribution rights for several varieties. Includes the proprietary IKR Zöldítő Duo greening seed mixture for ecological focus areas.
• Zónainfó precision farming platform Proprietary web-based GIS precision agriculture platform developed by IKR Agrár since 2004. Provides mapping-based advisory services accessible via smartphone, including table boundary management, zone mapping, soil information integration, and download of differentiated application plans, without requiring desktop GIS software installation. Integrates laboratory results with geodata to create precision nutrient supply maps across 15 selectable parameters.
• Precision agriculture services Full-service precision agriculture support from field surveying and management zone development through soil sampling and precision advisory to differentiated nutrient management and fertilizer application planning. Includes satellite-based yield measurement (10–15 years of yield data at 10x10 m resolution) and georeferenced soil sampling at 0–30 cm and 30–60 cm depths with 1 m profile analysis across 15 variables (pH, humus, N, P, K, micronutrients).
• Agricultural drone services Nationwide drone pilot network offering field boundary surveying with RTK accuracy, microtopography mapping, slope category assessment, protected zone delineation, weed mapping, plant counting, vegetation monitoring, and game damage assessment.
• Grain trading Year-round purchase and sale of wheat, corn, barley, sunflower, rapeseed, and other grains. Maintains own storage facilities across Hungary (Devecser, Pécsvárad, Pécs-Reménypuszta, Békéscsaba, Magyarhomorog, Hajdúnánás, Demecser, Szirmabesenyő, Szerencs) and serves domestic mills, feed producers, vegetable oil factories, and starch factories as well as regional export markets (rapeseed, wheat, corn). Holds ISCC and GMP+ certifications for biomass raw material sales.
• Production financing Deferred-payment production financing for seeds, fertilizers, and crop protection purchases for contracted farmers cultivating corn, winter wheat, barley, rapeseed, and sunflower. Payment terms aligned to harvest schedules; gross, HUF-based financing with no hidden costs beyond interest, no integrator fee, handling cost, framework setup commission, credit appraisal fee, or attorney/notary fees. Customized collateral system and single fixed maturity.
• Crop insurance Plant insurance services offered in partnership with Groupama Biztosító Zrt., covering both state-subsidized and traditional insurance options for field crops, horticultural crops, and other plants, including coverage for drought, flood, hail, fire, and extreme weather events.
• Technology development consulting Agronomic advisory and technology development consulting built on 20+ years of work making precision farming digitalization, software, sensors, sampling and yield mapping procedures, and drone technology available to Hungarian agricultural practice. Includes publication of cultivation technology prospectuses (wheat, rapeseed, corn, sunflower).
• Pesticide container collection Collection of pesticide-contaminated containers at 16 locations nationwide as part of IKR Agrár's environmental protection and sustainability commitment.

Quantifiable outcome

• Differential fertilizer application driven by precision agriculture reduces input costs while maintaining or improving yields
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Széchenyi István UniversitycoreStrategic or Co-development Partner · 1 March 2024Consortium partner in R&D project (2024-1.1.1-KKV_FÓKUSZ-2024-00077) for development of arbuscular mycorrhizal fungi (AMF) inoculant-containing microgranulated starter fertilizer. Project runs from March 2025 to February 2027, funded with HUF 635 million at 62% intensity.
• AGROTEC Magyarország Kft.coreChannel Partner/ Reseller/ DistributorAGROTEC Magyarország Kft. is a group company within the AGROFERT structure. As a group member, it provides business opportunities and synergies that support IKR Agrár's operations in the Hungarian market.
• NT Élelmiszertermelő Kft.minorStrategic or Co-development PartnerNT Élelmiszertermelő Kft. is a group company within the AGROFERT structure. The business opportunities generated by this company within the group support IKR Agrár's operations.
• Groupama Biztosító Zrt.coreStrategic or Co-development PartnerGroupama Biztosító Zrt. is the insurance partner providing crop insurance products offered through IKR Agrár. The partnership enables IKR Agrár to offer state-subsidized and traditional crop insurance to Hungarian farmers, including coverage for drought, flood, hail, fire, and extreme weather events.
• Agrofil-SZMI Kft.coreStrategic or Co-development PartnerConsortium partner in R&D project for development of AMF inoculant-containing microgranulated starter fertilizer. Agrofil-SZMI Kft. brings soil science and microbiology expertise to the partnership.
• LOVOCHEMIE, a.s. (Czech Republic)coreTechnology or IntegrationLOVOCHEMIE is Czech Republic's leading fertilizer manufacturer and exclusive supplier of foliar fertilizers (Lovospeed, Lovosulbor, Borosan Forte, etc.) and turf fertilizers (Lovogreen) sold under exclusive distribution agreement. IKR Agrár has distributed LOVOCHEMIE products since 2013. Products are supported by field trials and continuous development based on Hungarian farmer feedback.
• DUSLO (Slovakia)coreTechnology or IntegrationDUSLO operates the Vágszelléke fertilizer factory (Slovakia) and is a key supplier of nitrogen fertilizers (MAS, DASA, urea, nitrification inhibitor ENSIN) to IKR Agrár. Products are well-known premium quality brands in Hungary.
• AGROFERT Linz (Austria)coreTechnology or IntegrationAGROFERT's Linz-based nitrogen and NPK fertilizer factory (acquired in 2024) supplies nitrogen and NPK products to IKR Agrár, including Corn Starter Pro developed specifically for Hungarian market conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Viterra (formerly Glencore Agriculture): Viterra is one of the world's largest grain origination and agricultural trading networks, active in Hungary and Central Europe. Comparable to IKR Agrár's grain trading business, with similar commodity handling activities but vastly larger global footprint.
• UPL Limited: UPL is a global crop protection company with significant presence in Central and Eastern Europe. Comparable to IKR Agrár as a broad incumbent in agrochemical manufacturing and distribution, competing for the same Hungarian farmer wallet.
• Corteva Agriscience: Corteva is a global seed and crop protection major with active Hungarian operations. Comparable to IKR Agrár's seed and crop protection distribution business, especially on hybrid corn, sunflower, and rapeseed portfolios.
• ADM Hungary: ADM is one of the world's largest agricultural commodity traders and processors, active in Hungarian grain origination and oilseed processing. Directly comparable to IKR Agrár's grain trading business unit on the merchandising side, though with vastly larger scale and global diversification.
• Yara International: Yara is one of the world's largest fertilizer producers and a direct supplier to IKR Agrár. Comparable as a broad incumbent in nitrogen and complex fertilizers, though Yara operates upstream in manufacturing while IKR Agrár operates in distribution and advisory.
• Bayer Crop Science: Bayer Crop Science is a global crop protection and seed major with deep Hungarian market presence. Comparable to IKR Agrár's crop protection and seed distribution activities, though Bayer operates as an upstream manufacturer rather than distributor.
• Cargill Hungary: Cargill operates grain origination and agricultural supply businesses in Hungary and across CEE, competing with IKR Agrár in grain trading and crop input supply. A global incumbent with broader geographic reach but similar core commodity handling activities.
• Syngenta (China National Chemical): Syngenta is a global crop protection and seed major that supplies products to IKR Agrár's competitors and increasingly to large Hungarian farms directly. Comparable as a broad incumbent in crop protection chemicals and hybrid seeds.

Direct peers

• KITE Zrt. KITE Zrt. is one of Hungary's largest agricultural input distributors, supplying fertilizers, seeds, crop protection, and precision farming services to Hungarian farmers. It is the most directly comparable peer to IKR Agrár in terms of product portfolio, target customer base, and nationwide service model.
• Axiál Kft. Axiál is a major Hungarian agricultural machinery and input distributor offering equipment, spare parts, fertilizers, crop protection, and precision agriculture services. Comparable to IKR Agrár as a Hungarian full-service ag retailer, though with a stronger machinery focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IKRagrar

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IKR Agrár