AGROTEC Magyarország Kft.

What AGROTEC Magyarország Kft. does

AGROTEC Magyarország Kft. is a Hungarian agricultural machinery distributor and after-sales service provider, headquartered in Komárom and operating as a member of the AGROFERT Group. The company distributes a multi-brand portfolio including New Holland tractors, combines, balers, and BRAUD grape/orchard harvesters, complemented by Kverneland (tillage), Hardi (sprayers), Pöttinger (forage), Fliegl (transport), Zimmatic by Lindsay (irrigation), Trimble (precision farming), and Multiva, Dondi, and ZDT specialty lines. Its offering spans new equipment sales, used-equipment sales via a website storefront, spare parts supply, and workshop and on-farm service, including seasonal on-call duty during planting and harvest periods.

The company operates a nationwide footprint through regional centers in Komárom, Enying, Szolnok, Sárvár, Magyarhomorog, and a Marcali used-equipment viewing location, supplemented by territory-based equipment sales representatives and mobile parts-sales representatives who visit farms directly. Revenue is generated through hardware sales (new and used equipment), spare parts, and professional services (workshop repair and on-farm service), with used-equipment prices listed in HUF excluding VAT. Customer segments include crop farmers as the primary base, alongside horticultural/vineyard operators, livestock farmers, large-scale irrigation customers, and municipalities requiring compact and utility machinery.

The dedicated irrigation business unit was established in 2015 with four initial staff to serve Hungarian demand for quality center-pivot irrigation. Distribution combines an enterprise field-sales motion with channel partners across county-level regional centers and digital touchpoints (organic social media, blog, the periodic Agrár Horizont magazine, and a newsletter subscription). Precision farming solutions are delivered via Trimble integration rather than in-house AI development.

Name

AGROTEC Magyarország Kft.

Legal name

AGROTEC Magyarország Kft.

Website

https://agrotec.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AGROTEC Magyarország Kft. is a Hungarian agricultural machinery distributor and after-sales service provider, part of the AGROFERT Group, selling and servicing New Holland, Kverneland, Hardi, Pöttinger, Zimmatic, and Trimble equipment across regional centers for crop, vineyard, livestock, irrigation, and municipal customers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery distribution
• Farm equipment sales
• Precision farming technology
• Irrigation systems supply
• Agricultural parts and service

Headquarters

HQ city

Komárom

HQ country

Hungary

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New and complementary agricultural machinery sales: Sales of new agricultural machinery including New Holland tractors, combines, balers, and implements, as well as complementary brands such as Kverneland, Hardi, Pöttinger, and others.
2. Used equipment sales: Sales of used/pre-owned agricultural equipment including tractors, balers, sprayers, and mowers from various manufacturers.
3. Service and parts: Workshop and on-field repair services, maintenance, and machine preparation for seasonal operations. Mobile parts sales and seasonal on-call duty during planting and harvest periods.
4. Parts supply: Supply of spare parts and components for all brands represented, including direct mobile parts sales to farms across Hungary.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AGROTEC Magyarország Kft. distributes and services agricultural machinery across Hungary as an authorized dealer for multiple international brands. The portfolio includes New Holland tractors, combine harvesters, balers, and construction equipment; soil cultivation, seeding, fertilizing, spraying, and forage harvesting machinery from brands such as Kverneland, HARDI, Pöttinger, Fliegl, Dondi, Multiva, and ZDT; Zimmatic by Lindsay center pivot irrigation systems; and Trimble precision farming technology. The company complements sales with nationwide after-sales service, spare parts supply, mobile parts delivery, and seasonal on-call duty during planting and harvest periods.

Product overview

AGROTEC Magyarország Kft. is an agricultural machinery dealer and service provider operating as part of the AGROFERT Group. The company distributes a comprehensive portfolio of agricultural equipment through branded product categories including New Holland tractors, combine harvesters, balers, and construction equipment; soil cultivation and forage harvesting machinery; seeders, fertilizer spreaders, and sprayers; transport vehicles; and precision farming solutions. The portfolio includes both product sales (new equipment across multiple brands) and services (used machinery sales, spare parts, and repair services). The offering is organized around New Holland branded products as the primary brand, complemented by additional equipment brands including Kverneland, Dondi, Fliegl, Multiva, Pöttinger, Trimble, ZDT, and Hardi for specialized applications.

Differentiator

Problem solved

Functional benefit

Products and services

• New Holland tractors

Quantifiable outcome

• Hilltop Neszmély Zrt. — 4 New Holland T4.100F vineyard tractors delivered for 500+ hectare vineyard operation across 3 municipalities.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, standard and minor.

• AGROFERTcoreOthersAGROTEC Magyarország Kft. is a member of the AGROFERT group (https://www.agrofert.cz/), a major Central European agricultural holding company. The relationship provides the company with group-level operational support, purchasing leverage, and strategic alignment within the broader agricultural sector.
• New Holland Agriculture (CNH Industrial)coreChannel Partner/ Reseller/ DistributorExclusive distributor of New Holland agricultural machinery including tractors, combines, balers, sprayers, construction equipment, and BRAUD grape/orchard harvesters. New Holland is a flagship brand with decades of heritage in harvesters and agricultural equipment.
• Kverneland GroupcoreChannel Partner/ Reseller/ DistributorDistributor of Kverneland tillage equipment, including soil cultivation machinery.
• HARDIcoreChannel Partner/ Reseller/ DistributorDistributor of HARDI crop protection and spraying equipment. HARDI is a Danish company with over 60 years of experience in plant protection equipment.
• PÖTTINGERcoreChannel Partner/ Reseller/ DistributorDistributor of PÖTTINGER forage harvesting equipment including mowers, tedders, rakes, andLoader wagons.
• FlieglstandardChannel Partner/ Reseller/ DistributorDistributor of Fliegl agricultural machinery and equipment.
• Zimmatic by LindsaycoreChannel Partner/ Reseller/ DistributorDistributor of Zimmatic center pivot irrigation systems through AGROTEC's dedicated irrigation business unit (established 2015). Provides precision irrigation solutions for large-scale crop production.
• TrimblecoreTechnology or IntegrationIntegration partner for precision farming technology including GPS guidance, automated steering, and precision agriculture solutions. Sold and supported through AGROTEC's precision farming product category.
• MultivastandardChannel Partner/ Reseller/ DistributorDistributor of Multiva agricultural machinery.
• DondistandardChannel Partner/ Reseller/ DistributorDistributor of Dondi agricultural machinery.
• ZDTstandardChannel Partner/ Reseller/ DistributorDistributor of ZDT agricultural equipment.
• MEGFOSZ (Magyar Gazdák Szövetsége)minorOthersPartner association representing Hungarian farmers, linked through the website's partner section.
• Magyar Mezőgépész SzövetségminorOthersHungarian Agricultural Machinery Association (mezogepesz.hu), linked through the website's partner section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CLAAS: German agricultural machinery manufacturer specializing in combine harvesters, forage harvesters, and tractors, with a strong Hungarian dealer presence. Directly competes in the harvesting and forage categories where AGROTEC distributes New Holland and Pöttinger equipment.
• John Deere: Global agricultural machinery leader whose tractors, combines, and implements compete head-to-head with AGROTEC's New Holland portfolio in Hungary. Indirectly comparable as the dominant competing OEM in the categories AGROTEC sells.
• Väderstad: Swedish manufacturer of tillage and seeding equipment that competes with Kverneland (AGROTEC's partner) in Hungary. Indirectly comparable as an adjacent OEM whose products overlap AGROTEC's soil-cultivation and seeding categories.
• Kverneland Group: International manufacturer of tillage, seeding, and crop-protection equipment. AGROTEC distributes Kverneland in Hungary, but Kverneland also supplies competing dealers and could represent a competing product line to rival implement brands.
• AGCO Corporation: Global agricultural machinery conglomerate owning Massey Ferguson, Fendt, Valtra, and other brands, distributed in Hungary via partner dealers. Comparable as a competing OEM whose brands overlap AGROTEC's portfolio categories (tractors, combines, hay/forage), though AGCO is a manufacturer, not a peer dealer.

Direct peers

• Axiál Kft. One of Hungary's largest agricultural machinery distributors, headquartered in Baja, with a national regional-center network and multi-brand portfolio covering tractors, harvesters, and implements. Directly comparable to AGROTEC in target customer (Hungarian farmers), product categories, and dealer-network business model.
• KITE Zrt. Hungarian agricultural machinery distributor and John Deere partner with a national service network across Hungary. Closely comparable to AGROTEC in serving Hungarian crop farmers with full-line farm equipment, parts, and after-sales service, though skewed toward the John Deere brand family.
• Valkon Hungária Kft. Hungarian agricultural machinery dealer representing multiple international brands including Claas, Horsch, and others. Competes with AGROTEC for Hungarian farm equipment buyers across tractors, harvesters, and tillage categories with a similar dealer-network go-to-market.
• AGROTEC Group (Czech Republic) / eAgrotec: Czech-language AGROTEC/eAgrotec site is directly linked from AGROTEC Magyarország's homepage (CZ/SK language selector). It is the sister operation under the same AGROFERT Group, distributing the same brands (New Holland and complementary lines) in the Czech and Slovak markets — the most directly comparable peer in terms of business model, portfolio, and group affiliation.

Others

• CNH Industrial / New Holland Agriculture: AGROTEC's flagship brand supplier and corporate parent of New Holland. While not a peer in the dealer sense, CNH/New Holland is the single most important commercial counterparty to AGROTEC's business, defining its product portfolio and customer pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKcm8uFFHQNMCjBRjCIraVA
• Facebookfacebook.com/agrotecmagyarorszagkft
• LinkedInlinkedin.com/company/agrotec-magyarorszag
• Instagraminstagram.com/agrotecmagyarorszag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGROTEC Magyarország Kft.