What Response Solutions does

Response Solutions LLC is a privately held acquisition marketing firm headquartered in Fort Myers, Florida, that provides omnichannel targeting solutions to B2B and B2C marketers. The company builds and monetizes a multi-service platform spanning six core product lines: Omnichannel Data Solutions (custom data sets), Digital Solutions (one-to-one digital targeting including display, programmatic, CTV, OOH, video, and retargeting), Analytics and Strategic Consulting (powered by a proprietary Machine Learning platform), List Management, Insert and Print Media, and performance-based Lead Generation.

Underlying the offering is a proprietary technology stack centered on a Support Vector Machine-based ML platform that develops hundreds of micro-segment models in parallel and self-modifies with each campaign cycle, the RM2S six-stage strategic planning process, and an ID Mapping capability that resolves anonymous website visitors into addressable audiences across direct mail, email, and social channels.

Revenue is generated through five streams: performance-based lead generation fees (CPC, CPL, cost per order), list rental and data monetization transactions, analytics and strategic consulting engagements, managed insert media services, and custom data set subscriptions. Go-to-market is sales-led through direct engagement (phone, website forms, account executives) and performance-based co-registration distribution, with no publicly disclosed pricing. The company serves B2C marketers and B2B marketers as primary segments, with secondary exposure to non-profits, catalogers, education, and retail/CPG, and operates as part of The Alesco Group alongside Alesco LLC, Alesco Data, Stat Resource Group, Statlistics, and Mailing Lists Direct.

Name

Response Solutions

Legal name

Response Solutions LLC

Website

https://responsesolutionsllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Response Solutions LLC is a privately held Fort Myers, Florida-based acquisition marketing firm offering omnichannel data, digital targeting, ML-powered analytics, list management, insert media, and performance-based lead generation services to B2B and B2C marketers across multiple verticals, operating as part of The Alesco Group.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Direct marketing services
• Omnichannel marketing solutions
• Lead generation programs
• Marketing analytics consulting
• List management services

Headquarters

HQ city

Danbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation Services: Performance-based lead generation where clients pay only for results delivered such as acceptable cost per click, prospect registrations, white paper downloads, or product/service purchases. Co-registration and CPC/CPL omni-channel lead generation services.
2. List Rental and Data Monetization: Rental of postal and email lists, digital/social media targeting placements, database placements, and non-competitive data licensing opportunities. Income generating through list category analysis and advertiser category analysis.
3. Analytics and Strategic Consulting: Data analytics services including historical discovery, market penetration, segmentation analysis, machine learning algorithm development, matchback analysis, customer profile analysis, and data enhancement services.
4. Insert Media Management: Managing advertising space in clients' outbound shipments, selling insert media opportunities to non-competitive companies, processing orders, managing fulfillment, invoicing advertisers, and providing monthly revenue analysis.
5. Custom Data Sets: Building custom data sets purpose-built for specific client needs and marketplaces, from one-off lists to private database builds with extensive selection attributes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Response Solutions is an acquisition marketing firm that sells omnichannel targeting solutions combining custom data sets, digital advertising, machine learning-driven analytics, list management, insert and print media, and performance-based lead generation. Its services are designed to help B2C and B2B marketers acquire new customers, maximize lifetime value, and reduce churn across postal, email, mobile, social, and digital channels. The offering is unified by a proprietary Machine Learning platform and the RM2S Strategic Planning Process that optimize the entire campaign lifecycle.

Product overview

Response Solutions offers a platform of omnichannel marketing solutions combining data, digital advertising, analytics, and strategic consulting services. The core offerings include Omnichannel Data Solutions (custom data sets), Digital Solutions (targeted online advertising), Analytics & Strategic Consulting (ML-powered prospect identification), List Management (data monetization), Insert & Print Media (physical media advertising), and Lead Generation (performance-based programs). These are unified through proprietary Machine Learning algorithms and the RM2S Strategic Planning Process that enables optimization across the entire campaign lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Omnichannel Data Solutions Custom data sets purpose-built for specific marketing needs, providing data sourcing and aggregation for B2B and B2C marketers to drive acquisition campaigns.
• Digital Solutions One-to-one digital targeting capabilities including display advertising, programmatic reach, social media marketing, digital listening, video content, CTV and OOH advertising, and retargeting solutions for marketers seeking to strengthen prospect engagement and increase conversions.
• Analytics & Strategic Consulting Machine Learning algorithms and RM2S Strategic Planning Process providing analytics solutions for customer acquisition, churn prediction, reactivation, and campaign optimization, designed to deliver increased response rates, higher average spend, greater lifetime values, and lower costs.
• List Management Data asset monetization services including list category analysis, advertiser category analysis, data quality review, data enhancement, segmentation, and list delivery technology platform that creates diversified revenue streams extending the reach of data assets to core and non-endemic marketers.
• Insert & Print Media Solutions Package inserts, blow-ins, ride-alongs, statements, newspaper inserts, magazine advertising, cooperative mailers, and card decks for reaching prospects through print media with purchasing power while they are engaged and receptive to new offers. Includes managed insert media selling, order processing, fulfillment, invoicing, and monthly revenue analysis.
• Lead Generation Performance-based marketing programs including co-registration leads, CPC/CPL omni-channel lead generation, campaign strategy, creative development, media planning, and fulfillment services that produce high-value prospects and customers for clients in DTC, financial services, publishing, B2B, and ecommerce.

Quantifiable outcome

• Response rate increases of 50%-200% for clients who haven't previously utilized analytics
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Alesco LLCcoreOthersParent company and corporate affiliate of Response Solutions LLC. Alesco LLC, The Alesco Group LLC, Alesco Data, Response Solutions LLC, Stat Resource Group LLC, Statlistics, and Mailing Lists Direct operate collectively under 'The Company' umbrella for privacy policy and business operations purposes.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Acxiom (IPG): Major data and identity solutions provider within IPG, offering large-scale consumer data and audience targeting — comparable to Response Solutions' data asset and targeting foundation.
• Zeta Global: Publicly listed data-driven marketing technology company combining first-party data, AI-based scoring, and omnichannel activation — overlapping with Response Solutions' ML targeting and ID mapping capabilities.
• Merkle: Established data-driven marketing agency offering identity resolution, analytics, and omnichannel campaign execution, overlapping heavily with Response Solutions' ML-driven targeting and analytics offering.
• Epsilon (Publicis): Large data, identity, and performance marketing business within Publicis, providing targeting data, analytics, and omnichannel execution at much greater scale — broad incumbent to Response Solutions' positioning.

Direct peers

• Direct Agents: Digital performance marketing agency offering paid media, SEO, and data-driven customer acquisition with overlap in lead generation and analytics.
• Stirista: Mid-market data-driven marketing services company providing B2B and B2C data, lead generation, and omnichannel campaign execution, similar in size and offering to Response Solutions.
• Listrak: Omnichannel digital marketing platform focused on retail and consumer brands, with overlap in email, SMS, social, and personalized retargeting — directly comparable in omnichannel targeting.
• AdRoll (NextRoll): Retargeting and cross-channel digital advertising platform with identity resolution capabilities comparable to Response Solutions' ID mapping and digital retargeting.
• Harte Hanks: Direct marketing and customer-care services firm offering data analytics, direct mail, lead generation, and omnichannel marketing — closely matching Response Solutions' core bundle of services.
• Valassis (Vericast): Large-scale provider of print media, package inserts, and data-driven marketing services — directly comparable to Response Solutions' insert and print media business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/discovresponse
• Facebookfacebook.com/ResponseSolutionsLLC
• LinkedInlinkedin.com/company/response-solutions-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Response Solutions