Listrak
Listrak provides a unified cross-channel marketing automation platform that orchestrates personalized email, SMS, RCS, push, and web campaigns for 1,000+ retail and e-commerce brands, using real-time identity resolution and AI-powered recommendations to drive measurable revenue outcomes.
- Company typePrivate
- Founded1999
- HeadquartersLititz, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Listrak does
Listrak is a privately held, Lititz, Pennsylvania-based SaaS company founded in 1999 that provides a unified cross-channel marketing automation platform for retail and e-commerce brands. The platform orchestrates personalized customer experiences across email, SMS/MMS, push notifications, web, in-store, and RCS messaging from a single interface, anchored by a Data Platform module that performs real-time identity resolution across sessions and devices, a Listrak Intelligence module delivering AI-powered predictive analytics (churn, lifetime value, send-time optimization) and product recommendations, and a Journey Orchestration module that coordinates behavior-triggered lifecycle messaging with visual workflow building. The platform is sold via a sales-led go-to-market motion targeting enterprise and mid-market retailers, distributed through direct field sales, inside sales, a Shopify Plus Partnership, and an ecosystem of technology and agency partners (Measured, Amperity, Yotpo, Gorgias, Loyalty Lion, Bazaarvoice, Zapier, Rivo, Okendo), plus a UPS Alliance Partnership.
The company monetizes through annual SaaS subscriptions with custom, quote-based pricing tied to usage volume and feature tier, supplemented by Listrak Services (strategic account management, deliverability monitoring, optimization support). Listrak reports serving 1,000+ e-commerce clients across verticals including beauty, apparel, housewares, fragrance, jewelry, and gaming, with named customers such as Le Creuset, Peter Thomas Roth, Cartamundi, Vineyard Vines, Kendra Scott, Biossance, LAFCO New York, and VERB Products. The company holds SOC 2 Type 2 and EU-U.S./UK/Swiss-U.S. Data Privacy Framework certifications, supports GDPR compliance, and exposes seven REST APIs for developer integration. Listrak produces annual benchmark research (Cross-Channel and Beauty & Fashion Benchmark Reports) drawn from an analyzed corpus of 130 billion email and SMS/MMS messages, which functions as both thought leadership and a data asset supporting its positioning. Leadership includes co-founder and CEO Ross Kramer and co-founder and COO Howard Kramer, with a CRO, CFO, Chief Product Officer, and Enterprise VP rounding out the C-suite.
Listrak firmographics
Firmographics- Name
- Listrak
- Legal name
- Listrak Inc.
- Website
- https://listrak.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Listrak provides a unified cross-channel marketing automation platform that orchestrates personalized email, SMS, RCS, push, and web campaigns for 1,000+ retail and e-commerce brands, using real-time identity resolution and AI-powered recommendations to drive measurable revenue outcomes.
- Ownership category
- akta.pro rank
Listrak industry classification
Industry- Product category
- Cross-Channel Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Listrak is headquartered
LocationHeadquarters
- HQ city
- Lititz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Listrak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Listrak operates as a SaaS platform providing cross-channel marketing automation services to retailers and brands. The platform is sold as a subscription with pricing based on usage and feature tiers. The company offers enterprise field sales engagement, inside sales, and channel partner routes to market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and mid-market SaaS subscription pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Listrak product offering
Product offeringCore offering
Listrak sells a unified cross-channel marketing automation SaaS platform that enables retailers and e-commerce brands to orchestrate personalized customer engagement across email, SMS/MMS, mobile push, web, in-store, and RCS messaging from a single system. The platform combines identity resolution, an AI-powered data and intelligence layer, journey orchestration, product recommendations, and dedicated deliverability/account management services, sold primarily as annual subscriptions to mid-market and enterprise retailers.
Product overview
Listrak is a unified cross-channel personalization platform for email, SMS, mobile, push notifications, web, in-store and RCS messaging. The platform operates as an integrated architecture centered on the Listrak Cross-Channel Platform with co-dependent modules: Listrak Data Platform creates unified customer profiles from behavioral signals; Listrak Intelligence provides AI-powered predictive analytics and product recommendations; Journey Orchestration coordinates cross-channel campaigns with intelligent send time optimization; Experience Builder enables no-code popup and landing page creation; and specialized messaging modules handle Email Marketing, Mobile Marketing (SMS/MMS), RCS Messaging, and Push Notifications. Additional modules cover Paid Media & Social Audiences and Reporting & Analytics. The platform is complemented by Listrak Services (expert strategic support) and periodic benchmark research reports (Cross-Channel and Beauty & Fashion). The platform integrates natively with Shopify (Plus Partner) and offers REST APIs for developer access.
Differentiator
Problem solved
Functional benefit
Products and services
- Listrak Cross-Channel Marketing Platform Unified cross-channel marketing automation SaaS platform for enterprise and mid-market retailers and e-commerce brands, orchestrating personalized customer engagement across email, SMS/MMS, push, web, in-store, and RCS from a single system. Includes identity resolution, AI-powered intelligence, journey orchestration, product recommendations, and reporting modules.
- Listrak Services Expert professional services for Listrak platform clients including strategic account management, optimization support, deliverability monitoring, and dedicated account teams to accelerate growth and maximize ROI.
- 2026 Cross-Channel Benchmark Report Annual benchmark research report analyzing cross-channel email and SMS performance across 12 retail verticals, based on data from over 1,000 e-commerce clients and 130 billion messages.
- 2026 Beauty & Fashion Benchmark Report Vertical-specific benchmark research report for beauty and fashion retailers covering digital commerce trends, triggered campaign performance, and SMS efficiency benchmarks.
Quantifiable outcome
- 38% increase in Revenue Per Send due to personalized post-purchase messaging
- +8 more outcomes
Companies that use Listrak
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Listrak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
Listrak partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and flagship.
- ShopifycoreShopify Plus Partner integration providing seamless connectivity for Shopify merchants to access Listrak's cross-channel marketing platform. The partnership includes joint go-to-market activities and strategic workshops to help Shopify clients optimize their marketing.
- UPSsupportingUPS Alliance Partnership providing integrated shipping and logistics capabilities within the Listrak platform ecosystem.
- CartamundiflagshipCartamundi, a leading manufacturer of playing cards and board games including the Bicycle brand, partnered with Listrak to support international e-commerce expansion. The partnership focuses on compliance with marketing regulations across new geographic markets while enabling SMS as a performance driver. Results include 37% year-over-year increase in cross-channel revenue.
- VERB ProductsflagshipVERB Products selected Listrak as its unified cross-channel marketing partner to enhance e-commerce growth and personalized communications. Since the partnership, VERB has experienced a 300% increase in automations and a 30% lift in SMS conversions.
- MeasuredsupportingTechnology partner providing advertising analytics and incrementality measurement integrated with Listrak's platform.
- AmperitysupportingTechnology partner providing enterprise customer data platform capabilities integrated with Listrak.
- YotposupportingTechnology partner providing loyalty, reviews, and user-generated content solutions integrated with Listrak.
- ExtolesupportingPartner Spotlight episode on Innovation Unleashed podcast discussing referral marketing and personalized loyalty programs.
- Alchemy WorxsupportingPartner spotlight on podcast discussing email and SMS strategy optimization and AI's role in creative processes.
- Structured AgencysupportingPartner spotlight on podcast discussing ecommerce landscape, iOS updates, TikTok organic reach, email deliverability, and personalization.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Listrak competitors and assessment
Company assessmentDirect peers
- Cordial: Cordial is a direct cross-channel marketing platform for mid-market and enterprise retailers, offering email, SMS, push, and behavioral data. Closely comparable to Listrak on messaging channels, data architecture, and retail vertical focus.
- Braze: Braze is a publicly-traded cross-channel customer engagement platform covering email, SMS, push, in-app, and web. While more enterprise/tech focused, it increasingly competes with Listrak in retail for sophisticated cross-channel orchestration and AI personalization.
- Klaviyo: Klaviyo is the leading direct competitor to Listrak in retail and e-commerce marketing automation, offering email, SMS, and now push/RCS through a single platform. Both serve mid-market and enterprise DTC/retail brands with subscription-based SaaS pricing and shopify integration.
- Sailthru (Marigold Engage): Sailthru, now part of Marigold Engage, is a cross-channel personalization platform historically focused on retail and e-commerce. Directly comparable to Listrak on retail vertical depth, personalization focus, and enterprise SaaS model.
- Iterable: Iterable is a direct cross-channel marketing automation competitor offering email, SMS, push, in-app, and web personalization to mid-market and enterprise brands. Competes head-to-head with Listrak in retail and consumer verticals on similar use cases.
- Postscript: Postscript is an SMS-focused marketing platform for Shopify-based e-commerce brands. A direct competitor in the SMS subset of Listrak's cross-channel offering, particularly for mid-market DTC and Shopify-native retailers.
- Attentive: Attentive is a direct competitor specializing in SMS-first marketing for retail and e-commerce brands, increasingly expanding into email and cross-channel. Targets the same retail marketer buyer and competes for the same cross-channel messaging budget.
Broad incumbents
- Oracle Responsys / Eloqua: Oracle's marketing cloud products (Responsys, Eloqua) offer cross-channel marketing for enterprise B2C and B2B. A broad incumbent that overlaps with Listrak in enterprise retail accounts but as part of a much larger CX portfolio.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing platform with email, mobile, advertising, and journey orchestration capabilities. Competes with Listrak primarily in the largest enterprise retail accounts as part of a much wider portfolio.
Emerging players
- Yotpo: Yotpo is a marketing technology platform for e-commerce brands offering reviews, loyalty, SMS, and email. While not a head-to-head cross-channel competitor, it overlaps with Listrak's SMS/email offering and is an explicit technology partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Listrak social profiles
Digital presenceListrak compliance and trust
Trust signalCompliance3 records
Listrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Listrak leadership team
Management profileNumber of profiles
Profiles9 records
Listrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Listrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Listrak
What does Listrak do?
Listrak sells a unified cross-channel marketing automation SaaS platform that enables retailers and e-commerce brands to orchestrate personalized customer engagement across email, SMS/MMS, mobile push, web, in-store, and RCS messaging from a single system. The platform combines identity resolution, an AI-powered data and intelligence layer, journey orchestration, product recommendations, and dedicated deliverability/account management services, sold primarily as annual subscriptions to mid-market and enterprise retailers.
Is Listrak a public or private company?
Listrak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Listrak founded?
Listrak was founded in 1999. It employs 251 to 500 people.
Where is Listrak based?
Listrak is headquartered in Lititz, United States, in the North America region.
How does Listrak make money?
One revenue line is on record: saaS Platform Subscription.
Who are Listrak's main competitors?
Direct peers on record are Cordial, Braze, Klaviyo, Sailthru (Marigold Engage), Iterable, Postscript and Attentive. Broad incumbents are Oracle Responsys / Eloqua and Salesforce Marketing Cloud. Yotpo is listed as an emerging player.
Does Listrak have an API?
Yes. Listrak offers multiple REST APIs for developer integration: Email REST API (managing contacts, executing campaigns, returning performance metrics), SMS REST API (subscriber, list and short code management, transactional SMS), Cross Channel REST API (custom event management), Data Import REST API (importing retail-specific customer, order and product data as alternative to FTP), Two-Way SMS Conversation API (customer support help desk integration for real-time text interactions), Mobile App Push API (push notification delivery), and Privacy REST API (submitting and viewing forget request status). API access uses IP access lists managed through the admin portal. Documentation available at api.listrak.com with endpoints for email, sms, crosschannel/v1/docs, data, twowaysms/docs, mobileclient/docs, and privacy. Developer documentation is at api.listrak.com.
What industry is Listrak in?
Listrak's product category is Cross-Channel Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.