Orocash
Orocash is an Italian precious-metals retailer and digital investment platform, operated by Gens Aurea S.p.A., that buys gold and jewelry from individuals and sells certified gold bars, coins, and accumulation plans through 500+ European stores, an e-commerce site, and a mobile app.
- Company typePrivate
- Founded1998
- HeadquartersOsnago, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Orocash does
Orocash, operated by Italian parent company Gens Aurea S.p.A., is a vertically integrated precious-metals retailer and investment platform headquartered in Osnago (Lecco), Italy. Its core business is the buying and selling of physical gold, silver, and diamond jewelry through two complementary models: a traditional retail division offering gold purchasing (compro oro), new and refurbished jewelry, watches, and luxury items across 400+ owned and franchised stores in Italy and 500+ stores across Europe; and a digital investment division, OroCash Invest, that operates an e-commerce platform and mobile application enabling retail investors to purchase certified gold bars (lingotti) and coins, set up systematic gold accumulation plans (Piano di Accumulo), and store their holdings in third-party-managed high-security vaults under a custody service.
Orocash firmographics
Firmographics- Name
- Orocash
- Legal name
- Gens Aurea S.p.A.
- Website
- https://orocash.it
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orocash is an Italian precious-metals retailer and digital investment platform, operated by Gens Aurea S.p.A., that buys gold and jewelry from individuals and sells certified gold bars, coins, and accumulation plans through 500+ European stores, an e-commerce site, and a mobile app.
- Ownership category
- akta.pro rank
Orocash industry classification
Industry- Product category
- Precious Metals Retail and Investment
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where Orocash is headquartered
LocationHeadquarters
- HQ city
- Osnago
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Orocash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Gold Purchase and Sale Spread: OroCash generates revenue through the spread between buying and selling prices of gold. When customers sell gold items (jewelry, scrap gold), OroCash purchases at market rates, and when customers buy investment gold (bars, coins), the company sells at marked-up prices. Additional margins are applied on top of LBMA London Fixing benchmark prices.
- Investment Gold Sales: Sale of certified gold bars and coins to retail investors through the OroCash Invest platform, with pricing based on LBMA market rates plus a company margin.
- Custody Fees: Monthly and quarterly fees charged for secure storage of physical gold in vault facilities, based on total custody balance tiers.
- Plan Management Fees: One-time commission of 50 EUR for plan setup, plus stamp duty of 2 EUR per invoiced purchase under the accumulation plan.
- Jewelry Sales: Sale of new and refurbished jewelry, watches, diamonds, and luxury items through retail outlets.
- Gold Repurchase: The company offers to repurchase gold from customers at competitive rates, generating spread revenue on the buyback transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5-gram gold bar listed at 631.74 EUR |
| Unit Pricing | Pay-as-you-go | 10-gram gold bar listed at 1,228.42 EUR |
| Unit Pricing | Pay-as-you-go | 1-ounce gold bar listed at 3,732.25 EUR |
| Subscription | Monthly | Custody fees: up to 5,000 EUR balance = 5 EUR/month; 5,001-10,000 EUR = 10 EUR/month; above 10,000 EUR = 10 EUR + 0.05% monthly on excess |
| Subscription | Quarterly | Standalone custody: up to 5,000 EUR balance = 15 EUR/quarter; 5,001-10,000 EUR = 30 EUR/quarter; above 10,000 EUR = 30 EUR + 0.15% quarterly on excess |
| Subscription | Pay-as-you-go | Accumulation plan opening fee: 50 EUR one-time |
| Subscription | Pay-as-you-go | Minimum accumulation target: 100 grams |
| Other | Pay-as-you-go | Gold purchase: free quote, immediate payment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Orocash product offering
Product offeringCore offering
OroCash buys gold, silver, and diamond jewelry from individuals at market rates through its retail network and sells certified investment gold (bars and coins) via its online OroCash Invest platform. It also sells new and refurbished jewelry, luxury watches, and diamonds, and offers value-added services including systematic gold accumulation plans (Piano di Accumulo) and secure third-party vault custody for purchased gold.
Product overview
OroCash is a comprehensive precious metals retail and investment platform operated by Gens Aurea S.p.A. The offering consists of two main segments: (1) a retail division offering gold buying services (Compro Oro) and jewelry sales (Vendita Gioielli) through over 400 physical store locations across Italy, and (2) a digital investment division called OroCash Invest that enables online purchase of certified gold bars (Lingotti) and coins (Monete), supplemented by a systematic savings plan (Piano di Accumulo) and secure custody services (Servizio di Custodia). The platform also offers a loyalty program (Carta Fedeltà) and a mobile application for managing investments. The physical retail network and digital platform operate as integrated channels, allowing customers to buy online with home delivery or in-store pickup.
Differentiator
Problem solved
Functional benefit
Brands
- Luxury Zone: Retail jewelry brand operated by Gens Aurea for luxury jewelry and watches.
- OroCash Invest
Products and services
- Compro Oro (Gold Buying Service) Service that buys gold, silver, diamond jewelry, watches, and other precious items from individual consumers at transparent market rates with free valuation and immediate cash payment. Available in 400+ OroCash retail locations across Italy.
- Vendita Gioielli (Jewelry and Luxury Sales) Retail sale of new and refurbished gold jewelry, diamond jewelry, and luxury watches at competitive prices, available through OroCash retail stores including the Luxury Zone sub-brand outlets.
- OroCash Invest (Online Investment Platform) Digital e-commerce and investment platform for retail investors to purchase certified investment gold (bars and coins), manage systematic accumulation plans, and access vault custody services. Offers home delivery across Italy or in-store pickup at any of 400+ retail locations.
- Lingotti (Certified Gold Bars) Certified investment-grade gold bars available in multiple weights (5g, 10g, 1 ounce and others) sold through the OroCash Invest platform at LBMA-linked prices (e.g., 5g at EUR 631.74; 10g at EUR 1,228.42; 1oz at EUR 3,732.25).
- Monete (Gold Coins) Certified gold coins sold for investment purposes through the OroCash Invest platform, priced in line with LBMA market rates plus margin.
- Piano di Accumulo (Gold Accumulation Plan) Systematic gold savings plan enabling customers to accumulate physical gold through periodic payments starting from EUR 200 per quarter, with minimum purchases of approximately 1 gram per installment, a 100 gram accumulation target, and minimum 2.5 gram physical redemption. Charges a EUR 50 one-time setup fee plus EUR 2 stamp duty per invoiced purchase.
- Servizio di Custodia (Vault Custody Service) Secure storage service for customer-owned physical gold bars and coins held in high-security third-party vault facilities. Available as standalone custody (tiered quarterly fees: EUR 15/quarter up to EUR 5,000 balance; EUR 30/quarter for EUR 5,001-10,000; EUR 30 + 0.15% quarterly on excess above EUR 10,000) or linked to the accumulation plan (tiered monthly fees: EUR 5/month up to EUR 5,000; EUR 10/month for EUR 5,001-10,000; EUR 10 + 0.05% monthly on excess above EUR 10,000). Delivery cost is EUR 69 for shipments up to EUR 10,000 value with 0.06% surcharge on excess.
- Carta Fedeltà OroCash (Loyalty Program) Free loyalty card program that grants customers exclusive conditions, dedicated promotions, and tailored services when they buy or sell precious items with OroCash across the retail network.
- OroCash Invest Mobile App Mobile application (iOS and Android) that allows users to purchase, own, and manage gold investments including physical gold, custodial gold, and digital gold holdings, with real-time pricing and full portfolio control.
Quantifiable outcome
- Over 4 million customers served
- +2 more outcomes
Companies that use Orocash
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Orocash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Orocash partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vault / Caveau OperatorscoreExternal high-security vault facilities managed by commercial partners, used for storing customers' physical gold holdings. These partners hold the necessary authorizations and licenses for precious metal storage. OroCash uses these vault facilities for its custody service, maintaining gold segregation and insurance coverage.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Orocash competitors and assessment
Company assessmentDirect peers
- Italpreziosi: Italian precious metals operator active in gold refining, trading, and retail. Comparable to OroCash as a vertically integrated Italian gold and precious-metals business serving both industrial and consumer customers.
- Banco dell'Oro: Italian gold-buying retail chain offering compro oro and jewelry services through multiple physical locations. Directly competes with OroCash for both sell-side consumer gold and retail jewelry demand in Italy.
- Italgold: Italian precious metals dealer and refiner trading investment gold, coins, and bullion. Overlaps with OroCash on the investment gold and bullion distribution side, and competes for retail investor flow.
- BullionVault: Online gold, silver, and platinum investment platform allowing retail investors to buy, store, and trade allocated physical bullion. Comparable to OroCash Invest in product (certified investment gold with vaulted custody) and target customer (retail investors).
- GoldMoney: Digital precious metals platform enabling retail users to buy, sell, and store physical gold and silver in allocated vaults. Overlaps with OroCash Invest on investment gold, custody, and recurring accumulation use cases.
Emerging players
- Glint: Digital gold payment and savings platform allowing users to hold and transact in physical gold via an app. Comparable to OroCash Invest's mobile app and digital accumulation use case, with a focus on retail gold holders.
- The RealReal: US-based online luxury resale marketplace including fine jewelry, watches, and precious items. Conceptually comparable to OroCash's marketplace function for pre-owned and refurbished jewelry and watches, though operating model and geography differ.
Broad incumbents
- Atkinsons Bullion: UK precious metals dealer offering investment gold and silver coins and bars to retail and institutional customers. Comparable to OroCash Invest on the investment gold and bullion product set and retail investor focus.
- Chards: UK-based gold and precious metals dealer with a long-established retail and online operation selling coins, bars, and bullion. Comparable as a European gold investment retailer serving retail investors with both walk-in and digital channels.
- Royal Mint: UK state-owned mint producing and distributing investment gold and silver coins and bars, including digital gold products (RMG). Comparable to OroCash on certified investment gold coins and bars, and increasingly on digital gold investment experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Orocash social profiles
Digital presenceOrocash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orocash leadership team
Management profileNumber of profiles
Profiles1 record
Orocash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orocash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orocash
What does Orocash do?
OroCash buys gold, silver, and diamond jewelry from individuals at market rates through its retail network and sells certified investment gold (bars and coins) via its online OroCash Invest platform. It also sells new and refurbished jewelry, luxury watches, and diamonds, and offers value-added services including systematic gold accumulation plans (Piano di Accumulo) and secure third-party vault custody for purchased gold.
Is Orocash a public or private company?
Orocash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orocash founded?
Orocash was founded in 1998. It employs 101 to 250 people.
Where is Orocash based?
Orocash is headquartered in Osnago, Italy, in the Europe region.
How does Orocash make money?
Six revenue lines are on record. Gold Purchase and Sale Spread is the primary driver. The others are investment Gold Sales, custody Fees, plan Management Fees, jewelry Sales and gold Repurchase.
Who are Orocash's main competitors?
Direct peers on record are Italpreziosi, Banco dell'Oro, Italgold, BullionVault and GoldMoney. Emerging players are Glint and The RealReal. Broad incumbents are Atkinsons Bullion, Chards and Royal Mint.
Does Orocash have an API?
No public API is recorded for Orocash.
What industry is Orocash in?
Orocash's product category is Precious Metals Retail and Investment. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.