lrytas.lt

What lrytas.lt does

UAB Lrytas (operating as lrytas.lt) is a privately held Lithuanian digital news media company founded in 2006 and headquartered at A. Goštauto g. 12A, Vilnius. The company operates one of the largest Lithuanian-language news portals in the country, distributing content across politics, business, sports, world events, lifestyle, health, and culture. Following a December 2025 divestiture by Estonian media group AS Ekspress Grupp, the company is now owned by UAB Admisa, an entity controlled by Lithuanian producer Rolandas Skaisgirys, who also chairs Lietuvos ryto televizija. The transaction was approved by the Lithuanian Competition Council and resulted in a reported EUR 4.2 million loss for the prior owner.

The platform combines a free ad-supported news website with Lrytas Premium, a tiered recurring subscription service offering over 300 premium articles per month, author commentaries, and historical series at promotional rates starting at €1/month. Distribution is multi-surface: the lrytas.lt website, native iOS and Android mobile applications, Lrytas.tv television streaming (including 'Laisvės TV' live broadcasts), a separate newspaper subscription service (prenum.lrytas.lt), and an English-language sub-brand (Lrytas EN). Revenue is generated from two streams — recurring subscription fees (with auto-renewal via bank card, internet banking, or phone billing) and display/native advertising.

The company serves a B2C general Lithuanian consumer audience as its primary segment, with a secondary audience of business professionals seeking economic and market coverage. Operational headcount is reported at 51–100 employees. Customer acquisition is direct-to-consumer via the website, mobile apps, and TV channel, with social login (Google, Apple, Facebook, LinkedIn), newsletter communications, and a charitable partnership with Gelbėkit vaikus (Save the Children Lithuania) used as engagement and retention mechanisms. No AI/ML capabilities, funding rounds, or external investors are disclosed in the available data.

Name

lrytas.lt

Legal name

UAB "Lrytas"

Website

https://lrytas.lt

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

lrytas.lt (UAB Lrytas) is one of Lithuania's largest Lithuanian-language news portals, offering free and premium content across politics, business, sports, and lifestyle via website, mobile apps, Lrytas.tv streaming, and a newspaper subscription service, monetized through advertising and tiered recurring subscriptions.

Ownership category

akta.pro rank

Product category

Digital News and Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

akta.pro secondary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Digital news media
• Online news portal
• Premium news subscription
• Video news streaming
• Mobile news apps

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lrytas Premium Subscriptions: Subscription-based revenue from premium content. Tiers include monthly (1 EUR first month, then 3.49 EUR), annual (39.99 EUR promotional first year, then 17.99 EUR), and 24-month plans (79.98 EUR promotional). Auto-renewal with credit card or phone payment. Includes charitable donation option where 5% goes to 'Gelbėkit vaikus' organization.
2. Advertising Revenue: Advertising space on the news portal including display banners, native advertising, and promotional campaigns. Site features ad placements throughout content sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

lrytas.lt is a Lithuanian digital news media company operating one of the country's largest online news portals. It delivers 24/7 news coverage across politics, business, sports, world events, lifestyle, and culture through its website, mobile apps, TV streaming service (Lrytas.tv), and a premium subscription (Lrytas Premium) offering exclusive content. Revenue is generated primarily through advertising and recurring premium subscriptions priced at promotional introductory rates.

Product overview

Lrytas.lt is a comprehensive Lithuanian news media platform offering a unified news portal with multiple integrated products. The core product is the main news website (Lrytas.lt) providing news across categories including Lithuania, World, Business, Sports, Health, Lifestyle, Science/IT, Culture, and more. Premium subscription service (Lrytas Premium) unlocks exclusive content including over 300 premium articles monthly, author commentaries, and historical stories. The platform also includes Lrytas.tv for video/TV streaming, a mobile application for iOS and Android, and an English-language version (Lrytas EN). The platform is owned by UAB 'Admisa', controlled by producer Rolandas Skaisgirys.

Differentiator

Problem solved

Functional benefit

Brands

• Lrytas Premium: Premium subscription service offering exclusive articles, author commentaries, and premium content.
• Lrytas.tv

Products and services

• Lrytas.lt News Portal Comprehensive Lithuanian-language news website covering Lithuania, World, Business, Sports, Health, Lifestyle, Science/IT, Culture, Auto, and more. Free access for general consumers.
• Lrytas Premium Subscription Recurring subscription service offering unlimited access to premium content including over 300 exclusive articles per month, author commentaries (Oskaras Koršunovas, Nerijus Kesminas), the 'Atsukam laiką' historical series, and Saugirdas Vaitulionis interviews. Available in monthly, annual, and 24-month tiers with auto-renewal.
• Lrytas.tv Streaming Service Television streaming service offering live news broadcasts, talk shows, and video content including 'Laisvės TV', 'Nauja diena', and 'Informacinis skydas' programs, plus content affiliated with Lietuvos ryto televizija.
• Lrytas Mobile Application Native mobile application for iOS (App Store) and Android (Google Play) providing Lrytas news content, weather, horoscopes, and TV program listings on smartphones.
• Lrytas EN (English Edition) English-language version of the Lrytas news portal offering selected content translated into English, covering Lithuanian business, economy, politics, and society for international readers.
• Lrytas Newspaper Subscription Traditional physical newspaper subscription service for delivery of the printed Lrytas newspaper to subscribers.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Gelbėkit vaikus (Save the Children Lithuania)minorGTM or Marketing PartnerCharitable partnership where Lrytas Premium subscribers can choose to donate 5% of their subscription cost to the 'Gelbėkit vaikus' organization. Monthly subscribers donate 0.05 EUR first month, then 0.17 EUR/month; annual subscribers donate 0.40 EUR; 2-year subscribers donate 1.49 EUR.
• Lietuvos ryto televizijacoreStrategic or Co-development PartnerLrytas is closely affiliated with Lietuvos ryto televizija (LRT), sharing content and cross-promotion. Rolandas Skaisgirys serves as board chairman of LRT and controls UAB Admisa, which owns Lrytas.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delfi.lt: Delfi.lt is one of the largest and most-trafficked news portals in Lithuania, offering general news, lifestyle, and entertainment content in Lithuanian. It directly competes with Lrytas.lt for the same Lithuanian reader audience, ad budgets, and subscription conversions.
• 15min.lt: 15min.lt is a major Lithuanian news portal known for fast news updates and broad topical coverage. It competes directly with Lrytas.lt for general Lithuanian news readership, advertising inventory, and digital subscriptions.
• LRT.lt: LRT.lt is the public broadcaster's Lithuanian-language online news platform, providing comprehensive news coverage funded by public resources. It competes with Lrytas.lt for both reader attention and advertising share in the Lithuanian market.
• Alfa.lt: Alfa.lt is a Lithuanian news portal offering general news, commentary, and lifestyle content. It is a direct peer to Lrytas.lt in targeting Lithuanian-language readers with news and entertainment.
• Verslo žinios (vz.lt): Verslo žinios is one of Lithuania's leading business-focused news outlets, covering markets, economy, and corporate news. It overlaps with Lrytas.lt's 'Verslas' (Business) section and competes for business readership and B2B advertising.

Broad incumbents

• TV3.lt: TV3 is one of Lithuania's leading commercial television broadcasters, operating a digital news platform alongside its TV channels. It is comparable to Lrytas.lt and Lrytas.tv in delivering cross-platform video news and competing for the same Lithuanian ad budgets.
• Lietuvos rytas: Lietuvos rytas is a historic Lithuanian daily newspaper and parent brand of the Lrytas.lt portal. As the legacy print publication whose digital brand Lrytas extends, it represents the broader newspaper-plus-digital peer group.
• Delfi TV: Delfi's video/streaming operations (live news, talk shows) compete directly with Lrytas.tv for streaming viewership and video ad inventory in Lithuania.

Regional players

• Diena.lt: Diena is a Lithuanian daily newspaper with an associated online news platform. It targets a similar Lithuanian reader demographic as Lrytas.lt, with a stronger legacy print focus but operating in the same news and subscription category.

Emerging players

• Delfi (Estonia/Latvia): Delfi's Estonian and Latvian portals operate the same digital news model as Delfi.lt and represent the cross-Baltic regional competitive dynamic that Lrytas.lt faces from international media groups expanding across the Baltics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lrytaslt
• Instagraminstagram.com/lrytas_lt
• YouTubeyoutube.com/channel/UCZ8VHgZ6Uhj-HBRYLXhL6JQ
• LinkedInlinkedin.com/company/lrytas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lrytas.lt