Soya Concept

Soya Concept is a Denmark-based women's fashion company founded in 2002, offering affordable apparel to female consumers and operating a 101-250 person team from Sønderborg with direct and wholesale channels.

Company typePrivate
Founded2002
HeadquartersSønderborg, Denmark
Headcount101–250
GTM typeB2C
OfferingServices

Soya Concept firmographics

Firmographics

Name: Soya Concept
Website: https://soyaconcept.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 101–250 employees
Short description: Soya Concept is a Denmark-based women's fashion company founded in 2002, offering affordable apparel to female consumers and operating a 101-250 person team from Sønderborg with direct and wholesale channels.
Ownership category
akta.pro rank

Soya Concept industry classification

Industry

Product category: Women's Apparel
NAICS: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821), Footwear Manufacturing (3162)
SIC: Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
akta.pro primary industry: Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)
akta.pro secondary industry: Sandals, Flip-Flops & Open-Toe Footwear Manufacturing (IMAOAIAG)

Keywords

Womens fashion apparel
Affordable clothing
Ladies wear
Fashion retail
Womens footwear

Where Soya Concept is headquartered

Location

Headquarters

HQ city: Sønderborg
HQ country: Denmark
HQ region: Europe

Markets served

Soya Concept business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales

Soya Concept product offering

Product offering

Core offering

Soya Concept designs, produces and sells affordable, high-quality women's fashion, including apparel and (following the 2018 acquisition of Shoe The Bear) footwear. The brand serves individual female consumers through its own website and through wholesale/retail channels, positioning itself in the value segment of European women's fashion.

Differentiator

Problem solved

Functional benefit

Products and services

Soya Concept women's apparel

Companies that use Soya Concept

Customer profile

Ideal customer profiles1 record

Soya Concept technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Soya Concept competitors and assessment

Company assessment

Regional players

Masai Clothing: Danish womenswear brand focused on loose-fit/relaxed apparel; shares Soya Concept's Nordic base, middle-market positioning, and mature wholesale model.

Broad incumbents

Vero Moda: Denmark-headquartered womenswear flagship of Bestseller with significantly larger scale; broader incumbent in the same affordable fashion category as Soya Concept.
Zalando: Pan-European fashion marketplace selling womenswear and footwear; a critical distribution partner/competitor that shapes demand and pricing for European mid-market fashion brands like Soya Concept.

Direct peers

Selected Femme: Premium-affordable womenswear brand from Bestseller; competes for the same mid-market European female consumer and is distributed through similar wholesale and DTC channels.
Bianco Footwear: Scandinavian footwear brand comparable to Soya Concept's Shoe The Bear subsidiary; directly relevant as a fashion footwear peer now operating within Soya Concept's portfolio.
Gina Tricot: Swedish affordable womenswear brand with overlapping price point, customer demographic, and Nordic retail/wholesale footprint; a direct comparable in scale and positioning.
Only (Only & Sons / Only Women): Bestseller-owned affordable fashion brand; directly comparable to Soya Concept in target customer, mid-market price band, and multi-channel European distribution.
Vila (Vila Clothes): European affordable womenswear brand owned by Bestseller; competes head-to-head with Soya Concept on price point, style cadence, and wholesale/digital reach across Northern Europe.
Samsoe Samsoe: Danish affordable-to-premium womenswear brand sharing Soya Concept's Copenhagen-adjacent Nordic design DNA and wholesale-heavy European model.
ICHI (ICHI Denmark): Danish affordable womenswear brand with near-identical customer profile, price band, and multi-channel European distribution model; a close direct comparable.

Market position

Customer concentration

Soya Concept financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Soya Concept leadership team

Management profile

Number of profiles

Soya Concept funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Soya Concept M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soya Concept

What does Soya Concept do?

Is Soya Concept a public or private company?

Soya Concept is a private company. It is classified as venture growth investor backed and is currently operating.

When was Soya Concept founded?

Soya Concept was founded in 2002. It employs 101 to 250 people.

Where is Soya Concept based?

Soya Concept is headquartered in Sønderborg, Denmark, in the Europe region.

Who are Soya Concept's main competitors?

Masai Clothing is listed as a regional player. Broad incumbents are Vero Moda and Zalando. Direct peers are Selected Femme, Bianco Footwear, Gina Tricot, Only (Only & Sons / Only Women), Vila (Vila Clothes), Samsoe Samsoe and ICHI (ICHI Denmark).

Does Soya Concept have an API?

No public API is recorded for Soya Concept.

What industry is Soya Concept in?

Soya Concept's product category is Women's Apparel. Its primary akta.pro industry code is IMAOAIAB, Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear), with a secondary code of IMAOAIAG, Sandals, Flip-Flops & Open-Toe Footwear Manufacturing. Its NAICS code is 458 and its SIC code is 5600.