What Gina Tricot does

Gina Tricot is a Swedish privately held fashion retail chain headquartered in Borås, Sweden, founded in 1997. The company operates a direct-to-consumer model combining owned e-commerce (ginatricot.com) with physical retail stores across Nordic countries and ships to over 30 countries internationally. Its product portfolio spans women's clothing (jeans, tops, dresses, outerwear, swimwear, loungewear), accessories (jewelry, bags, scarves, sunglasses), and footwear, complemented by sub-brands targeting younger demographics — Gina Tricot Young for ages 9–14 and teens 14+ — and Gina Home for home décor.

The business monetizes through one-time retail transactions at accessible price points, with a free-shipping threshold of 400 SEK and delivery options ranging from 9.95 to 69 SEK via partnerships with PostNord, BudBee, and Instabox. Customer engagement is reinforced by the Gina Tricot Club loyalty program offering a 10% welcome discount, stamp-based rewards, and member-exclusive deals. Distribution is multi-channel, including Instagram Instashop and a Tradedoubler-powered affiliate program. The company works with 54 suppliers (91% of production from the top 20), conducts extensive supply-chain auditing (51 amfori BSCI audits and 270 internal audits in 2024), and has scaled sustainable fiber usage to 77% of total fiber consumption with organic cotton at 37%.

Gina Tricot differentiates through sustainability certifications (OCS, GRS, RWS, RAS, RMS, RCS), strategic partnerships with WWF, UNICEF, and Earth Protex (Tex2Tex), and operational targets such as a 22% reduction in electricity consumption versus a 2021 base year and 73% of Tier 1 production units on renewable electricity. The 2024 launch of the Pre-Loved resale concept signals entry into circular fashion. Joachim Modigh serves as CFO. No proprietary technology platform or AI/ML capabilities are disclosed, and revenue figures are not publicly available.

Name

Gina Tricot

Legal name

Gina Tricot

Website

https://www.ginatricot.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gina Tricot is a Swedish privately held fashion retail chain operating e-commerce and physical stores across Nordic countries and 30+ international markets, serving young women and teens with affordable clothing, accessories, and footwear.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (45831)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Statement & Trend Jewelry (CRAKABAB)

Keywords

• Women's fashion retail
• Fast fashion clothing
• Apparel and accessories
• Footwear retail
• Online fashion store

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Retail Sales: Gina Tricot generates revenue through direct sales of women's clothing, accessories, and footwear via e-commerce and physical retail stores. Products are sold at retail prices with one-time transaction model.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Gina Tricot is a Swedish fashion retail chain that sells women's clothing, footwear, and accessories through its own e-commerce platform (ginatricot.com) and a network of physical retail stores across the Nordic countries. The product portfolio spans jeans, tops, dresses, outerwear, swimwear, loungewear, jewelry, bags, and shoes, complemented by sub-brands (Gina Tricot Young for ages 9-14 and teens 14+, Gina Home for home décor), a loyalty program (Gina Tricot Club), and a resale concept (Pre-Loved). The company sources through approximately 54 suppliers and ships to customers in over 30 countries.

Product overview

Gina Tricot is a Swedish fashion retailer offering a unified e-commerce and physical retail platform for women's fashion across over 30 countries. The core offering centers on the ginatricot.com online platform and brick-and-mortar stores, complemented by two sub-brands targeting younger demographics (Gina Tricot Young for ages 9-14 and teens 14+). Product portfolio spans clothing categories (jeans, trousers, sweaters, tops, blouses, dresses, skirts, outerwear, swimwear, sportswear, loungewear), accessories (jewelry, bags, belts, hats, scarves, sunglasses), and shoes. Additional services include the Gina Tricot Club loyalty program offering personalized rewards and member deals, the Pre-Loved resale concept for sustainable fashion, multiple delivery options (PostNord, BudBee, Instabox, Click & Collect), and an affiliate marketing program via Tradedoubler. The Gina Home line extends into home décor.

Differentiator

Problem solved

Functional benefit

Brands

• Gina Tricot Young: Young fashion line for teens (9-14 and 14+ age groups) including the Pre-Loved resale concept for outgrown jeans
• Gina Home

Products and services

• Gina Tricot (Core Retail Platform) Swedish fashion retail platform offering women's clothing and accessories through online and physical stores, shipping to over 30 countries.
• Women's Clothing (Kläder) Full range of women's clothing including jeans, trousers, sweaters, tops, blouses, shirts, dresses, skirts, jackets, coats, underwear, shorts, party wear, swimwear, basics, sportswear, knitwear, loungewear, and matching sets.
• Accessories (Accessoarer) Accessories including jewelry (necklaces, earrings, rings, bracelets), bags, wallets, phone cases, belts, hats, caps, scarves, gloves, sunglasses, blue light glasses, bag charms, and necessaries.
• Shoes (Skor) Women's footwear including pumps, sneakers, ballet flats, sandals, boots, and other shoe styles.
• Gina Tricot Young (9-14) Fashion line targeting customers aged 9-14, offering age-appropriate clothing options including the Pre-Loved resale concept for outgrown jeans.
• Gina Tricot Young (14+ teen) Teen fashion line for customers 14+ years old, offering trendier styles suitable for teenagers, including casual wear, party outfits, and everyday basics.
• Gina Home Home décor collection including home accessories and interior items.
• Gina Tricot Club (Loyalty Program) Loyalty program offering 10% welcome discount, digital stamp card (1 stamp per purchase, 5 stamps = reward), exclusive member deals, personalized offers, early access to collections, newsletter, and birthday rewards.
• Pre-Loved Gina Tricot Young Resale concept allowing members to hand in outgrown jeans for resale in selected stores, receiving a value check valid on any Gina Tricot product.

Quantifiable outcome

• 77% of total fiber consumption from more sustainable fibers in 2024
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• World Wide Fund for Nature (WWF)coreStrategic or Co-development Partner · 1 January 2024Gina Tricot maintains a partnership with WWF to improve soil and water health for ecosystems, businesses, and communities. This partnership supports the company's long-term sustainability goals in environmental stewardship.
• amfori BSCIcoreStrategic or Co-development PartnerGina Tricot participates in amfori BSCI audits covering 13 areas including decent working hours, fair pay, working conditions, child labour, forced labour, and discrimination. In 2024, 51 inspections were made through this partnership.
• ZDHC (Zero Discharge of Hazardous Chemicals)coreTechnology or IntegrationGina Tricot strengthened ZDHC MRSL implementation across Tier 1 and Tier 2 wet processing suppliers. Using chemical formulations conforming to ZDHC MRSL ensures restricted substances are not intentionally used during production, protecting workers and ecosystems.
• Earth Protex (Tex2Tex™)minorStrategic or Co-development PartnerTex2Tex™ fiber, a trademark of Earth Protex, addresses fashion industry's polyester waste circularity challenges. Gina Tricot developed their first collection using Tex2Tex™ RPET as part of their support for innovation projects advancing new fibers and technologies.
• UNICEFminorOthersIn 2024, Gina Tricot initiated three in-store fundraising campaigns supporting UNICEF's work for children affected by conflicts and disasters. Customers donated a total of 383,902 SEK through these campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• H&M: H&M is the dominant Nordic fast fashion incumbent offering women's, children's, and accessories ranges across global retail and e-commerce. It overlaps directly with Gina Tricot on women's apparel, accessories, and loyalty mechanics (H&M Member), but at much broader scale.
• Zara (Inditex): Zara is the global fast fashion benchmark for women's apparel and accessories. It competes with Gina Tricot on trend speed, accessible price points, and women's fashion breadth, though at much larger scale and global reach.
• Mango: Mango is a Spanish affordable fashion retailer with strong women's apparel and accessories lines distributed globally via physical stores and e-commerce. It is comparable to Gina Tricot in price positioning, women's focus, and increasingly its sustainability commitments.

Direct peers

• KappAhl: KappAhl is a Swedish-headquartered affordable fashion retailer operating in the Nordics with women's, children's, and accessories lines. It is the closest geographic and positioning peer to Gina Tricot, competing for the same value-conscious Nordic women shopper.
• Lindex: Lindex is a Nordic-based fashion retailer offering women's clothing, underwear, and kids' wear across physical stores and e-commerce. It competes head-to-head with Gina Tricot in Swedish/Nordic malls and shares Gina Tricot's multi-generational (women + kids) positioning.
• Vero Moda (Bestseller): Vero Moda is Bestseller's flagship women's fashion brand targeting the same young women demographic as Gina Tricot across Europe and global online channels. It is a direct competitor in trend-driven, affordable women's apparel and accessories.
• ONLY (Bestseller): ONLY is Bestseller's value-focused women's fashion brand with a comparable price point to Gina Tricot. Strong overlap on young women's casual and going-out wear across European e-commerce.
• New Look: New Look is a UK-based affordable fashion retailer with women's apparel, accessories, and footwear across store and online channels. Comparable to Gina Tricot in price architecture and women's plus teens positioning.

Emerging players

• Shein: Shein is a global ultra-fast online fashion retailer targeting younger women with very low prices and high trend turnover. It competes with Gina Tricot for the same demographic and compresses pricing power across the European fast fashion segment.

Regional players

• Boozt: Boozt is a leading Nordic online fashion marketplace carrying multiple women's and kids' brands. It is comparable to Gina Tricot as a competitor for the same Nordic online shopper and a possible indirect channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ginatricot
• LinkedInlinkedin.com/company/gina-tricot-ab

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gina Tricot