XinXii
XinXii is a Berlin-based digital self-publishing platform, founded in 2007, that enables independent authors and small publishers to publish ebooks and audiobooks for free and distribute them to 100+ global retailers including Amazon, Apple Books, Google, Tolino, and Audible under a revenue-share model.
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What XinXii does
XinXii is a digital self-publishing and distribution platform operated by GD Publishing Ltd. & Co. KG, a German limited partnership headquartered in Berlin. Founded in 2007, the platform enables independent authors, hobby writers, and small publishers to publish ebooks and audiobooks and distribute them globally to major retailers including Amazon Kindle, Apple Books, Google Play Books, Tolino, Kobo, Scribd, and Audible — reaching what the company describes as 100+ online stores. The core technology is a multi-format publishing pipeline that supports 12+ digital formats (ePub, PDF, mobi, etc.) with automated ePub conversion for fiction titles, an author dashboard with sales reporting, and a marketplace front-end available in 8 European languages.
The platform operates on a product-led, self-serve model. Authors register for free and upload their content directly; XinXii handles technical conversion and distribution syndication. Monetization is based on a 30% commission on net sales prices (authors retain 70% for items priced ≥€2.95 and 40% for lower-priced items), supplemented by a €9.99 processing fee for non-fiction conversion and ancillary fees for edits or early distribution cancellation. The company also operates a sub-brand, XinXii Study, focused on educational content, and maintains a content-marketing function through its blog and free Buchmarketing Guide.
Customer segments are primarily individual indie authors and hobby writers, with small publishers as a secondary audience and readers/buyers as the demand-side counterpart. The company is founder-led under Managing Director Dr. Andrea Schober, with no disclosed external funding, no parent company, and a headcount reported at 1–10 employees, indicating a lean operation. Strategic positioning is centered on removing barriers to entry (no upfront costs, no exclusivity, no rights transfer) and aggregating distribution that would otherwise require authors to manage individual retailer relationships.
XinXii firmographics
Firmographics- Name
- XinXii
- Legal name
- GD Publishing Ltd. & Co. KG
- Website
- https://xinxii.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- XinXii is a Berlin-based digital self-publishing platform, founded in 2007, that enables independent authors and small publishers to publish ebooks and audiobooks for free and distribute them to 100+ global retailers including Amazon, Apple Books, Google, Tolino, and Audible under a revenue-share model.
- Ownership category
- akta.pro rank
XinXii industry classification
Industry- Product category
- Self-Publishing Platform
- NAICS
- Book Publishers (51313), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)
- akta.pro secondary industries
- Self-Publishing Distribution Aggregators (Wide E-book/Audiobook/Print) (MPAJAJAC), Digital Publishing Aggregators & Distribution (e-book distribution, news syndication) (MPAJAMAE), Self-Publishing & Author Platforms (BPAMAJAF)
Keywords
Where XinXii is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
XinXii business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Commission on Sales: XinXii earns a 30% commission on net sales prices for all ebooks and audiobooks sold through the platform and its distribution partners. Authors receive 70% of net price for items sold at €2.95 or higher, and 40% for items priced between €0.99 and €2.94.
- Processing Fees: One-time processing fee of €9.99 including VAT for conversion of non-fiction/specialist books ( Sachbücher/Ratgeber). Fiction conversion is free. Additional fees apply for edits after first change (€9.99) and distribution cancellation within 3 months (€9.99-€19.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free publishing with 70% author commission |
| Transaction based/ take rate | Pay-as-you-go | Lower-priced items commission structure |
| Unit Pricing | Pay-as-you-go | Non-fiction conversion service |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels5 records
XinXii product offering
Product offeringCore offering
XinXii operates a digital self-publishing marketplace where independent authors and small publishers can publish ebooks and audiobooks for free and distribute them globally to over 100 online stores including Amazon Kindle, Apple Books, Google Books, Tolino, Kobo, Scribd, and Audible. Authors retain full rights, earn a 70% commission on net sales for items priced at €2.95 or higher, and benefit from automatic ePub conversion, multi-format file upload, and a centralized sales dashboard.
Product overview
XinXii is Europe's leading indie eBook self-publishing and distribution platform operated by GD Publishing Ltd. & Co. KG based in Berlin. The platform consists of a core self-publishing marketplace (Selfpublishing Center) where authors can publish eBooks and audiobooks for free, reaching readers through major international retailers including Amazon, Apple Books, Google Books, Tolino, Scribd, and Audible. The platform handles technical ePub conversion, provides 70% author commissions, and offers marketing resources including the XinXii Buchmarketing Guide and dedicated blog. Authors receive their own author page, can upload content in over 12 digital formats, and manage all publications through a unified dashboard with detailed sales reporting.
Differentiator
Problem solved
Functional benefit
Brands
- XinXii Study: Study/educational content platform operating at xinxii-study.de
Products and services
- eBook Publishing & Distribution Platform Core self-publishing platform enabling authors to upload, convert, and distribute ebooks across major international retailers. Includes free publishing, 70% author commission on net sales for items priced at €2.95 or higher, support for 12+ digital formats, automatic ePub conversion for fiction titles, and access to Amazon, Apple Books, Google Books, Tolino, Kobo, and Scribd.
- Audiobook Publishing & Distribution Audiobook publishing and distribution service allowing authors to publish audio titles and reach over 100 online stores and streaming platforms globally, including Audible. Part of the unified self-publishing experience alongside eBook publishing.
- Audio Quality Tester Free tool for authors to test and validate audio quality of audiobook recordings before publishing them on the XinXii platform.
- XinXii Buchmarketing Guide Free comprehensive marketing guide for authors containing 40 tips for effective online book marketing, including social media strategies and contributions from industry experts. Available as PDF, ePub, and mobi downloads.
Quantifiable outcome
- Authors earn 70% commission on net sales price for items ≥€2.95
- +1 more outcomes
Companies that use XinXii
Customer profileSegments3 records
Ideal customer profiles3 records
XinXii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
XinXii partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Amazon (Kindle)coreAmazon Kindle serves as a major distribution channel for XinXii-published ebooks. Authors can opt to distribute their content to the Kindle store as part of the global distribution network.
- Apple BookscoreApple iBooks integration allows XinXii authors to reach Apple device users globally through the Apple Books store.
- Google Play BookscoreGoogle Play Books distribution partnership enables ebook delivery to Android users and web readers worldwide.
- TolinocoreTolino alliance (including Thalia, Hugendubel, and other German/Austrian retailers) provides regional distribution for the German-speaking market.
- AudiblecoreAudible partnership enables audiobook distribution to Audible's global subscriber base, with content reaching over 100 online stores.
- KobominorKobo distribution expands author reach to Kobo's international eReading platform and associated retail partners.
- ScribdminorScribd subscription service integration provides access to Scribd's subscriber base for unlimited reading plans.
- ClipDealerminorMarketing partnership offering XinXii users 15% discount on ClipDealer (royalty-free photos and music). ClipDealer is recommended for authors creating book covers and marketing materials.
- WiseStampminorWiseStamp email app partnership allows users to integrate their XinXii author page into email signatures for promotional purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
XinXii competitors and assessment
Company assessmentBroad incumbents
- IngramSpark: Ingram Content Group's print and ebook distribution platform reaching 40,000+ retailers and libraries worldwide. Broader incumbent in the indie author distribution space with stronger library and print channels.
- ACX (Audiobook Creation Exchange): Audible/Amazon's audiobook self-publishing platform for indie authors and narrators. Overlaps with XinXii's audiobook distribution offering but operates with exclusive and non-exclusive distribution models.
- Kobo Writing Life: Rakuten Kobo's first-party self-publishing platform. A distribution partner of XinXii but also a direct-to-author alternative with comparable royalty terms for international indie authors.
- Amazon Kindle Direct Publishing (KDP): Amazon's first-party self-publishing platform for ebooks and audiobooks (via ACX/Audible). The dominant incumbent that authors can use directly, representing the largest disintermediation threat to XinXii's aggregator value.
Regional players
- Tolino Media: Self-publishing arm of the Tolino alliance (Thalia, Hugendubel, etc.) serving the German/Austrian/Swiss market. Regional direct competitor that is also a distribution partner of XinXii.
Direct peers
- StreetLib: Italy-based ebook and audiobook self-publishing and distribution aggregator serving indie authors across Europe. Closely comparable to XinXii in target geography, language coverage, and free aggregator model.
- BookBaby: Self-publishing services company offering ebook, print, and audiobook production and distribution to authors. Comparable paid-service and aggregator hybrid targeting the same indie author segment.
- Smashwords: Long-running indie ebook distribution platform (now part of Draft2Digital) historically compared head-to-head with XinXii in the indie author segment. Same publisher model targeting similar customer base.
- PublishDrive: Self-publishing and distribution platform offering ebook, audiobook, and print-on-demand distribution to 400+ stores. Directly comparable aggregator model with similar international ambitions and free-tier pricing.
- Draft2Digital: US-based ebook and audiobook aggregator distributing to major retailers (Amazon, Apple, Kobo, Barnes & Noble, libraries). Closest direct competitor to XinXii with the same aggregator-plus-marketplace model and global author base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
XinXii social profiles
Digital presenceXinXii financial estimates
Financial estimateRevenue estimate
Valuation estimate
XinXii leadership team
Management profileNumber of profiles
Profiles2 records
XinXii subsidiaries and ownership
Company hierarchySubsidiaries1 record
XinXii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XinXii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XinXii
What does XinXii do?
XinXii operates a digital self-publishing marketplace where independent authors and small publishers can publish ebooks and audiobooks for free and distribute them globally to over 100 online stores including Amazon Kindle, Apple Books, Google Books, Tolino, Kobo, Scribd, and Audible. Authors retain full rights, earn a 70% commission on net sales for items priced at €2.95 or higher, and benefit from automatic ePub conversion, multi-format file upload, and a centralized sales dashboard.
Is XinXii a public or private company?
XinXii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XinXii founded?
XinXii was founded in 2007. It employs 1 to 10 people.
Where is XinXii based?
XinXii is headquartered in Berlin, Germany, in the Europe region.
How does XinXii make money?
Two revenue lines are on record. Commission on Sales are the primary driver. The others are processing Fees.
Who are XinXii's main competitors?
Broad incumbents on record are IngramSpark, ACX (Audiobook Creation Exchange), Kobo Writing Life and Amazon Kindle Direct Publishing (KDP). Tolino Media is listed as a regional player. Direct peers are StreetLib, BookBaby, Smashwords, PublishDrive and Draft2Digital.
Does XinXii have an API?
No public API is recorded for XinXii.
What industry is XinXii in?
XinXii's product category is Self-Publishing Platform. Its primary akta.pro industry code is MPAJAJAA, Self-Publishing Platforms (KDP-style Marketplaces & Portals), with a secondary code of MPAJAJAC, Self-Publishing Distribution Aggregators (Wide E-book/Audiobook/Print). Its NAICS code is 51313 and its SIC code is 2731.