Medsport

What Medsport does

Medsport is a private, Bogotá-headquartered specialty medical center focused on orthopedics and sports medicine, serving recreational athletes, professional athletes, and the general population with musculoskeletal and related conditions. The center operates two co-located facilities covering priority consultations, ambulatory surgery across three operating theaters, diagnostic imaging (open MRI for extremities and X-ray), rehabilitation and physiotherapy, a pain management clinic, sports medicine, sports nutrition, and sports psychology, alongside newly added neurology and cardiology clinics. Clinical technology includes open MRI for upper and lower extremities, advanced arthroscopy for shoulder/elbow/hip/knee/ankle, minimally invasive pain interventions, and orthobiologic treatments such as platelet-rich plasma and stem-cell therapy.

The center is the first in Colombia accredited by ISAKOS for Sports Traumatology Fellowship training and holds FIFA Medical Centre of Excellence designation. It serves as official medical provider for Millonarios FC, the Colombian Olympic Committee (across three Olympic cycles) and Coldeportes, providing elite-team medical coverage, return-to-play protocols, and pre-season evaluations. The medical team carries more than 30 years of combined orthopedic experience, with subspecialists in knee, hip, hand and upper-limb surgery and sports traumatology. Several physicians hold academic roles at Universidad Javeriana and instruct the one-year Sports Traumatology Fellowship.

Revenue is generated through fee-for-service across consultations, ambulatory surgery, diagnostic imaging and rehabilitation, supplemented by contracts with multiple Colombian health insurers (Sura, Allianz, Seguros Bolívar, Colmédica, MedPlus, Coomeva, AXA Colpatria, Liberty, Panamerican, Mapfre, Colsanitas, Suramericana, Ecopetrol) covering EPS and prepaid medicine, plus private-pay patients. A monthly subscription plan ($50/month) is offered for Neurology Clinic coverage. Go-to-market is direct-to-consumer (walk-in priority consultations, scheduled appointments) amplified by insurance referrals and long-tenured institutional partnerships with national sports bodies. Multiple physicians are also affiliated with leading Bogotá hospitals (Hospital San Ignacio, Clínica del Country, Clínica de la Colina, Clínica MedIPort, Clínica VIP), extending surgical and consultation capacity beyond the primary facility.

Name

Medsport

Legal name

Medsport

Website

https://medsport.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Medsport is a private Bogotá-based orthopedic and sports medicine center running two facilities, three operating theaters and outpatient services for professional athletes, recreational athletes and the general population, recognized as Colombia's first ISAKOS-accredited Sports Traumatology Fellowship site and a FIFA Medical Centre of Excellence.

Ownership category

akta.pro rank

Product category

Sports Medicine and Orthopedic Healthcare Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Sports medicine services
• Orthopedic surgery
• Musculoskeletal rehabilitation
• Ambulatory surgery center
• Physical therapy services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultations: Revenue from specialized outpatient consultations across orthopedics, sports medicine, nutrition, psychology, and other medical specialties. Services are billed per visit or through health insurance coverage.
2. Diagnostic Imaging Services: Revenue from diagnostic imaging services including X-rays and open MRI scans for extremities.
3. Ambulatory Surgery: Surgical procedures performed in 3 operating theaters with technology, including joint replacements and arthroscopic procedures. Revenue generated through insurance or private payment.
4. Rehabilitation and Physiotherapy: Physical rehabilitation and physiotherapy services for recovery and reintegration to daily activities or sports.
5. Health Insurance Contracts: Revenue from contracts with Colombian health insurers including Sura, Allianz, Seguros Bolívar, Colmédica, MedPlus, Coomeva, Axa Colpatria, Liberty, and others for EPS and prepaid medicine coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Medsport is a specialized healthcare center providing orthopedic and sports medicine services including diagnosis, treatment, surgical intervention, and rehabilitation. It operates outpatient ambulatory surgery across three operating theaters, diagnostic imaging (X-rays and open MRI), specialized consultations in orthopedics/traumatology, sports medicine, pain management, rehabilitation/physiotherapy, and a FIFA-affiliated football medicine program. The center also runs an ISAKOS-accredited Sports Traumatology Fellowship training program for physicians.

Product overview

Medsport is a Colombian specialized center for orthopedics and sports medicine offering a comprehensive portfolio of services. The core offering includes an integrated healthcare center providing diagnosis, treatment, and integral rehabilitation. Key services encompass outpatient surgery with three state-of-the-art operating theaters, diagnostic imaging (X-rays and open MRI), specialized outpatient consultations in orthopedics/traumatology covering shoulder, hand, hip, knee, foot and ankle, sports medicine, sports nutrition, and sports psychology, a pain clinic, rehabilitation and physiotherapy, priority consultations for acute injuries, FIFA-affiliated medical services, neurology and cardiology clinics, and a sports traumatology fellowship program. The center is the first in Colombia accredited by ISAKOS and serves recreational athletes, high-performance athletes, and individuals with musculoskeletal conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cirugía Ambulatoria (Ambulatory Surgery)

Quantifiable outcome

• 4.8/5 customer perceived value rating
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• ISAKOS (International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine)coreStrategic or Co-development PartnerISAKOS accreditation makes Medsport the first center in Colombia certified for sports traumatology fellowship training. This partnership provides the framework for their one-year fellowship program training orthopedic surgeons in sports medicine, arthroscopy, and orthopedic surgery techniques.
• FIFAcoreStrategic or Co-development PartnerFIFA Medical Centre of Excellence designation recognizes Medsport's excellence in sports medicine, particularly football medicine. The center showcases educational videos and maintains official FIFA recognition for medical standards.
• Millonarios FCcoreStrategic or Co-development PartnerDr. Catalina Chica García served as team doctor for Millonarios professional football club for 8 years, providing injury prevention, medical follow-up, primary care, and return-to-play protocols for players.
• Coldeportes (Ministerio del Deporte)flagshipStrategic or Co-development PartnerDr. Catalina Chica García served as team doctor for Coldeportes (Colombian Ministry of Sports) and provided medical services at the High Performance Center. The fellowship program includes evaluations at the Coldeportes High Performance Center.
• Comité Olímpico ColombianoflagshipStrategic or Co-development PartnerDr. Catalina Chica García served as team doctor for the Colombian Olympic Committee for 10 years and three Olympic cycles, accompanying Colombian national team athletes across various sports disciplines.
• Hospital San IgnaciominorStrategic or Co-development PartnerDr. Luis Alejandro García González serves as affiliated physician at Hospital San Ignacio, one of Colombia's leading medical institutions, where he performs surgeries and consultations.
• Clínica del CountryminorStrategic or Co-development PartnerDr. Rafael Eduardo Perez Nuñez serves as affiliated physician at Clínica del Country, a leading private hospital in Colombia, where he performs hip and knee surgeries.
• Clínica MedIPortminorStrategic or Co-development PartnerMultiple Medsport physicians (Dr. Luis Alejandro García, Dr. Rafael Eduardo Perez) are affiliated with Clínica MedIPort for surgical procedures and consultations.
• Clínica de la ColinaminorStrategic or Co-development PartnerDr. Rafael Eduardo Perez Nuñez performs hip and knee surgeries at Clínica de la Colina.
• Clínica VIPminorStrategic or Co-development PartnerMultiple Medsport physicians are affiliated with Clínica VIP for surgical procedures.
• ACCART (Asociación Colombiana de Cirugía Artroscópica y Reconstrucción Articular)minorOthersDr. Carlos Esteban López Betancur is an active member of ACCART, the Colombian Association of Arthroscopic Surgery and Joint Reconstruction.
• SLARD (Sociedad Latinoamericana de Artroscopia, Reconstrucción Articular y Trauma Deportivo)minorOthersDr. Carlos Esteban López Betancur is an active member of SLARD, the Latin American Society of Arthroscopy, Joint Reconstruction, and Sports Trauma.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aspetar Orthopaedic and Sports Medicine Hospital: Specialty sports medicine and orthopedics hospital in Doha; FIFA Medical Centre of Excellence offering comparable fellowship-grade training and elite athlete services, making it a closest international analogue to Medsport.
• Isokinetic Medical Group: Internationally recognized sports rehabilitation and orthopedics group; FIFA Medical Centre of Excellence with a multi-clinic footprint in elite athlete rehab - directly comparable to Medsport's rehab-plus-surgery model.
• Centro Médico Teknon (FIFA-affiliated): Barcelona private hospital with a dedicated FIFA-affiliated sports medicine unit serving elite football clubs; comparable specialty infrastructure and athlete-side care delivery to Medsport.
• Olympia - Hospital Quirónsalud Madrid: Madrid-based sports medicine and high-performance center within a leading private hospital group; comparable integrated orthopedics, sports medicine, and rehabilitation offering for elite athletes.

Broad incumbents

• Hospital for Special Surgery (HSS): US specialty orthopedic hospital with fellowship programs and sports medicine leadership; serves as a broader global benchmark for orthopedic specialty practice scale.
• Hospital Israelita Albert Einstein: Major Brazilian private hospital system with a high-volume sports orthopedics and rehabilitation unit; comparable LatAm benchmark for full-stack specialty sports medicine delivery.
• Clínica Las Condes: Chilean private hospital with a prominent sports medicine and traumatology service; relevant LatAm incumbent peer in elite athlete orthopedic care.
• Hospital Italiano de Buenos Aires: Large Argentine private teaching hospital with an active sports medicine and orthopedics program; relevant broader LatAm incumbent comparable in scope and reputation.

Regional players

• Clínica del Country: Bogotá private hospital where Medsport physicians perform surgeries; closely co-located incumbent in the same specialty patient pool and a recognized orthopedic provider in Bogotá.
• Hospital Universitario San Ignacio: Bogotá teaching hospital with orthopedic and traumatology department where Medsport physicians are affiliated; relevant same-city peer for surgical and sports medicine cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medsportco
• LinkedInlinkedin.com/company/medsport-colombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medsport