Lareau Courtiers d'assurances

What Lareau Courtiers d'assurances does

Lareau Courtiers d'assurances is a privately held, independent property and casualty insurance brokerage headquartered in Napierville, Quebec, and founded in 1955. The firm places personal and commercial insurance on behalf of clients through relationships with 30+ commercial insurers and 15+ personal/SME insurers, earning brokerage commissions without underwriting risk on its own balance sheet. Distribution runs through a network of 73 brokers operating out of 12 physical branches across 8 Quebec regions (Gatineau, Joliette, La Prairie, Mirabel, Montréal, Québec City, Saint-Chrysostome, Saint-Félicien, Saint-Jean-sur-Richelieu, Saint-Rémi, and Valleyfield), with a Mirabel location currently in development.

The product portfolio spans personal lines (auto, home, boat, motorcycle, snowmobile, ATV, RV, umbrella up to C$10M, short-term rental/Airbnb, and high-value asset coverage) and commercial lines organized across 14 verticals including agriculture, agri-food, aviation, construction, service companies, garage, large enterprise, real estate, video games, manufacturing/distribution, microbreweries/vineyards, SME, IT, and transport. Specialized products include credit, equipment breakdown, surety, cyber, legal expense, pollution, civil liability, professional liability (E&O), and directors and officers (D&O). Two sub-brands, Héritage Saveurs (craft beverage) and Programme Café, target niche Quebec industries. The firm is the first damage insurance brokerage in Canada to achieve B Corp certification (2024), holds RIBO designation, and is licensed across all Canadian provinces; international coverage is delivered via the UNIBA broker network spanning 130 countries.

The business model is a face-to-face, sales-led brokerage: clients obtain quotes and policy placement through assigned brokers rather than direct/online channels, supported by 24/7 customer service, a multi-language (French/English) content presence, and dedicated claims advocacy. The website lists no proprietary technology platform, no public API, no AI/ML capabilities, and no software products — the firm is a pure service intermediary monetized through carrier commissions. With 250+ insurance professionals and no disclosed revenue, ownership, or M&A activity, Lareau presents as a mature, founder-controlled regional brokerage executing incremental product and geographic expansion.

Name

Lareau Courtiers d'assurances

Legal name

Lareau Courtiers d'assurances

Website

https://lareau.ca

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Lareau Courtiers d'assurances is a privately held, Quebec-based independent property and casualty insurance brokerage founded in 1955, serving individuals and businesses through 73 brokers across 12 branches with access to 30+ commercial and 15+ personal insurers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance brokerage services
• Personal lines insurance
• Commercial lines insurance
• Risk management consulting
• Claims advocacy

Headquarters

HQ city

Napierville

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance brokerage commissions: Lareau generates revenue through commissions from multiple insurance providers. As an independent broker, they earn commissions from insurance companies for placing policies with clients. The company works with over 30 insurers for commercial clients and 15+ insurers for SME/personal lines, providing impartial advice and coverage matching.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lareau Courtiers d'assurances is an independent insurance brokerage founded in 1955 that places property and casualty insurance policies for individuals and businesses with multiple insurance carriers. The firm works with 30+ insurers for commercial clients and 15+ insurers for personal/SME lines, providing risk analysis, policy matching, and 24/7 claims support. Distribution is carried out through a network of 73 brokers across 12 branches in Quebec.

Product overview

Lareau Courtiers d'assurances is a Quebec-based independent property and casualty insurance brokerage founded in 1955, offering a comprehensive portfolio of insurance products for individuals (Particuliers) and businesses (Entreprises). The personal insurance division includes core products such as automobile, habitation (home), boat, motorcycle, snowmobile, ATV, recreational vehicle, and umbrella liability coverage, supplemented by specialized high-value coverage for luxury assets and short-term rental (Airbnb) protection. The commercial division covers 14 industry sectors including agriculture, agri-food, aviation, construction, service companies, garage, large corporations, real estate, video games, manufacturing/distribution, microbreweries/vineyards, SME, IT, and transport/cargo. Additionally, Lareau offers specialized insurance products including credit insurance, equipment breakdown, surety bonds, cyber risks, legal expenses, pollution, civil liability, professional liability (E&O), and executive risks (D&O). The firm operates through its exclusive Héritage Saveurs program for microbreweries/vineyards/cideries and a specialized Café Program for coffee businesses. As the first damage insurance firm in Canada to achieve B Corp certification, Lareau represents a service-oriented brokerage model with over 250 professionals across 12 offices in Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Héritage Saveurs: Exclusive insurance program for vineyards, cider houses and microbreweries

Products and services

• Assurance Automobile Personal auto insurance covering civil liability, vehicle damage (all-risk, collision, non-collision, specified perils), replacement value protection, replacement insurance, and travel expense coverage for individual consumers.
• Assurance Habitation Personal home insurance covering the building, personal property, valuable objects, wine cellar, water damage, rental value, living expenses, pool/spa/sauna, identity theft, earthquake, oil overflow, seasonal residences, and stored goods for individual homeowners.
• Assurance Bateau Personal boat insurance covering civil liability, vessel damage, personal effects, agreed value, courtesy boat, emergency towing, medical expenses, and accidental death for individual boat owners.
• Assurance Motocyclette Personal motorcycle insurance covering civil liability, vehicle damage, added equipment, no-depreciation value, replacement insurance, courtesy motorcycle, and roadside assistance.
• Assurance Motoneige Personal snowmobile insurance covering civil liability, vehicle damage, added equipment, no-depreciation value, replacement insurance, and roadside assistance.
• Assurance Vehicule tout terrain (VTT) Personal ATV insurance covering civil liability, vehicle damage, added equipment, no-depreciation value, replacement insurance, and roadside assistance.
• Assurance Vehicule recreatif Personal RV insurance covering civil liability, motorhome damage, personal property, dependencies, no-depreciation value, replacement insurance, travel expenses, and roadside assistance.
• Assurance Umbrella Personal umbrella liability insurance providing additional coverage from $1 million to $10 million in excess of underlying home, auto, boat, and recreational vehicle policies on a worldwide basis.
• Assurance Location court terme - Airbnb Short-term rental insurance for individual hosts (e.g., Airbnb) protecting the property, liability, valuable objects, theft, vandalism by tenants, and temporary relocation expenses.
• Assurance Haut de gamme High-value personal insurance for luxury real estate, specialized equipment, art collections, and luxury vehicles with customized coverage and personalized service for affluent individual clients.
• Assurance Agriculture Commercial agricultural insurance covering animals, machinery, buildings, products, pollution, and liability for farming operations.
• Assurance Agroalimentaire Commercial agri-food insurance covering civil liability, umbrella, D&O, buildings, products, water damage, earthquake, machinery, equipment breakdown, pollution, loss of income, product liability, product recall, and cyber risks.
• Assurance Aviation Commercial aviation insurance covering drones, personal and commercial aircraft, airport facilities, hangars, hull damage, passenger liability, and loss of income.
• Programme Cafe Specialized commercial insurance program for coffee shops, cafes, coffee roasters, and wholesalers covering building, equipment, product liability, cyber risks, business income, and product contamination.
• Assurance Construction Commercial construction insurance covering site insurance, professional liability, wrap-up liability, defective workmanship warranty, floating insurance, crane-handled goods, concrete removal warranty, installation risk, and surety bonds.
• Assurance Entreprise de services Commercial insurance for service companies covering professional liability (E&O), earthquake, contents, portable equipment, fleet automobile, employee dishonesty, and media/advertising liability.
• Assurance Garage Commercial garage insurance covering buildings, contents, equipment, tools, customer vehicles, and cyber risks for auto repair shops, body shops, and service stations.
• Assurance Grande entreprise Commercial insurance for large corporations covering D&O, E&O, equipment breakdown, stock throughput, cargo, automobile fleets, crisis management, cyber risks, kidnapping/extortion, M&A, credit, intellectual property, business travel, and reputational risk.
• Assurance Immobilier Commercial real estate insurance covering professional liability (E&O), earthquake, goods in transit, owner property, warehouseman liability, equipment breakdown, loss of income, and pollution.
• Assurance Jeu video Commercial insurance for video game developers protecting against industry-specific risks with coverage adapted to the evolving nature of the sector.
• Assurance Manufacturier, distributeur et grossiste Commercial insurance for manufacturers, distributors, and wholesalers covering D&O, E&O, flood endorsement, credit insurance, and stock throughput coverage.
• Heritage Saveurs - Microbrasserie, Vignoble et Cidrerie Exclusive sub-brand insurance program for microbreweries, vineyards, cideries, and distilleries covering merchandise, third-party storage, transport, food contamination, shortage risk, warehouseman liability, residence, and personal property.
• Assurance PME Commercial insurance for SMEs covering arenas, associations, fabrication workshops, childcare centers, bowling/billiard halls, retail stores, creameries, service businesses, daycares, gyms, pools/spas, landlords, hardware stores, and restaurants.
• Assurance Technologie de l'information Commercial IT insurance covering D&O, professional liability (E&O), office contents, intellectual property, data loss protection, and cyber risks for software development, web applications, network management, hosting, and cloud solutions.
• Assurance Transport Commercial transport and cargo insurance covering buses, light/heavy trucks, warehousing, logistics, semi-trailers, stock throughput, air/sea/land transport, animal transport, dangerous goods, raw materials, fleet automobile, merchandise, warehouseman/carrier liability, and customs bonds.
• Assurance Credit Commercial credit insurance protecting accounts receivable against non-payment risks in Quebec, Canada, the US, and internationally.
• Assurance Bris des equipements Commercial equipment breakdown insurance covering pressure vessels, mechanical/electrical failures, production machinery, and consequential losses for perishable goods.
• Assurance Cautionnement Commercial surety bonding supporting businesses in project execution, bid bonds, performance bonds, labor/material payment bonds, and commercial bonds for licenses and permits.
• Assurance Cyberrisques Commercial cyber risk insurance covering privacy information management liability, data breach response, computer intrusion protection, and data recovery costs.
• Assurance Frais juridiques Commercial legal expense insurance providing access to legal advice, lawyer fees, and legal representation for businesses.
• Assurance Pollution Commercial pollution insurance covering sudden/accidental and gradual pollution events, substance emissions, and potential fines/penalties.
• Assurance Responsabilite civile Commercial civil liability insurance covering business assets against lawsuits arising from operations and activities.
• Assurance Responsabilite professionnelle (E&O) Commercial professional liability (E&O) insurance protecting businesses against financial losses caused to third parties due to professional errors, negligence, or omissions.
• Assurance Risques executifs (D&O) Commercial directors and officers (D&O) insurance covering administrators and executives against personal liability and defense costs from lawsuits.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UNIBAcoreStrategic or Co-development PartnerInternational network of independent insurance brokers present in 130 countries. Allows Lareau to assist and protect clients' assets that export internationally. UNIBA brokers specialize in risk management and understand cultural, regulatory, and expectation differences for international business.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Westland Insurance Group: Westland is a growing Western Canada-focused insurance brokerage with national ambitions, offering personal and commercial P&C through a branch network. Comparable retail brokerage model, though currently strongest in Western Canada and rapidly consolidating.

Broad incumbents

• Hub International: Hub International is a large North American insurance brokerage with significant Canadian operations including Quebec. Comparable in P&C and specialty commercial brokerage, but operates as a much larger, PE-backed multi-national platform serving enterprise and middle-market clients.
• Willis Towers Watson (WTW): WTW is a global insurance and risk advisory firm with a Canadian practice. Comparable in commercial brokerage, risk management consulting, and specialty lines, but skewed to large enterprise and reinsurance placements.
• Marsh Canada: Marsh is a global insurance broker and risk advisor with a substantial Canadian practice including Quebec. Overlaps with Lareau's commercial and specialty lines (D&O, E&O, cyber, surety) but serves predominantly larger enterprise and complex risk placements.
• Aon Canada: Aon is a global insurance and reinsurance brokerage with Canadian operations including Montreal. Comparable in commercial P&C placement and risk advisory, but operates at far greater scale and serves primarily large corporate and institutional clients.
• Arthur J. Gallagher (Gallagher): Gallagher is a global insurance brokerage with a sizable Canadian platform following its acquisitions. Overlaps with Lareau in commercial P&C, surety, and specialty placement, but with broader geographic and segment reach.

Direct peers

• BFL Canada: BFL Canada is one of the largest independent Canadian insurance brokerages, offering P&C and specialty coverage to businesses and individuals nationwide. Directly comparable to Lareau in independent brokerage model, multi-carrier panel approach, and Canadian commercial focus.
• BrokerLink: BrokerLink is one of Canada's largest retail insurance brokerages with a strong Quebec and Ontario footprint, offering personal and commercial P&C products through a multi-branch advisor network. Directly comparable in retail brokerage model and product breadth, though owned by Intact Financial.
• Jones Deslauriers Insurance (JDI): Jones Deslauriers is a major Quebec-headquartered insurance brokerage serving commercial and personal clients across the province. Closest geographic and segment peer to Lareau, with overlapping P&C product lines, multi-branch Quebec distribution, and specialty commercial expertise.

Regional players

• Unica Insurance: Unica Insurance is a Canadian specialty insurer and brokerage focused on non-standard auto and niche commercial lines. Adjacent to Lareau's specialty product set (commercial P&C), but operating as a niche carrier-broker rather than a multi-line retail brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lareau Courtiers d'assurances