The Ciatti Company
The Ciatti Company is a privately held, family-controlled bulk wine brokerage founded in 1971, operating 10 regional offices worldwide to intermediat transactions in bulk wine, grapes, juice concentrate, and spirits between wineries, growers, producers, and financial institutions on a commission basis.
- Company typePrivate
- Founded1971
- HeadquartersNovato, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Ciatti Company does
The Ciatti Company is a privately held, family-controlled bulk wine brokerage founded in 1971 by Robert Salles and headquartered in Novato, California. The firm operates a network of 10 regional offices across major wine-producing regions including the USA, Canada, Chile, Argentina, France, Germany, Spain, Australia/New Zealand, South Africa, and China, and self-describes as the world's largest wine broker. Its core business is intermediating transactions in bulk wine, wine grapes, grape juice concentrate, and bulk spirits, acting as an independent commission-based agent between wineries, growers, and producers and explicitly not working with restaurants or distributors.
The firm's product portfolio comprises four core brokerage categories (Bulk Wine, Bulk Grapes, Bulk Grape Juice Concentrate, and Bulk Spirits) plus two ancillary services: monthly wine and grape market reports distributed via Substack, and independent bulk wine, juice, and spirit inventory evaluations (subscription: $1,000/year or $300 per quarterly issue). Revenue is transaction-fee based: brokers earn commissions on completed sales, and the firm also earns subscription revenue from market reports. GTM is sales-led via regional offices staffed by wine-specialist brokers who negotiate spot market and long-term contracts on behalf of clients, including price, payment terms, and shipping.
The company has no proprietary technology platform, no API, and no public AI/ML capability; its competitive core is broker expertise, local market knowledge across each region, 50+ years of accumulated relationships, and global market intelligence synthesized into the monthly reports. Leadership comprises President and CEO Greg Livengood and Partner Glenn Proctor, alongside roughly 25 brokers across regions. The firm is privately held with no disclosed funding rounds, parent company, or M&A activity.
The Ciatti Company firmographics
Firmographics- Name
- The Ciatti Company
- Legal name
- Ciatti Company LLC
- Website
- https://ciatti.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Ciatti Company is a privately held, family-controlled bulk wine brokerage founded in 1971, operating 10 regional offices worldwide to intermediat transactions in bulk wine, grapes, juice concentrate, and spirits between wineries, growers, producers, and financial institutions on a commission basis.
- Ownership category
- akta.pro rank
The Ciatti Company industry classification
Industry- Product category
- Wine Brokerage Services
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where The Ciatti Company is headquartered
LocationHeadquarters
- HQ city
- Novato
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
The Ciatti Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commission-based Brokerage: Ciatti Company operates as a wine brokerage paid through commissions on sales. They connect buyers and sellers of bulk wine, wine grapes, juice concentrate, and spirits and earn a percentage or fixed fee upon transaction completion. This is their primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quarterly Bulk Wine Value Reports subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
The Ciatti Company product offering
Product offeringCore offering
The Ciatti Company is a global bulk wine brokerage firm that connects buyers and sellers of bulk wine, wine grapes, juice concentrate, and spirits. Operating since 1971 across 10 regional offices, the firm earns commissions on transactions it brokers between wineries, growers, producers, and financial institutions, and also sells market intelligence through monthly situation reports and quarterly Bulk Wine Value Reports.
Product overview
Ciatti Company operates as a global bulk wine brokerage with a portfolio of four interconnected core products: Bulk Wine, Bulk Grapes, Bulk Grape Juice Concentrate, and Bulk Spirits. Supporting these core brokerage offerings are two key services—Wine and Grape Market Reports (monthly situation reports on global wine market conditions) and Inventory Evaluations (independent valuation services for financial institutions). The company leverages a network of 10 global offices to match buyers and sellers worldwide, functioning as an intermediary rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Wine Brokerage
Companies that use The Ciatti Company
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Ciatti Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Ciatti Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John FearlessminorSince 2016, Ciatti South Africa has worked with John Fearless, a USA craft hops and provisions company, to source and trade South African hops varietals cultivated in a unique coastal micro-climate directly to international craft brewing clients. This partnership extends Ciatti's capabilities beyond wine into craft brewing provisions.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
The Ciatti Company competitors and assessment
Company assessmentDirect peers
- SJ Trading (S & J Wine & Spirits Trading): SJ Trading is a boutique US/EU bulk wine and spirits trader brokering transactions between international producers and buyers. Overlaps with Ciatti's bulk wine and bulk spirits brokerage product lines, particularly for cross-border deals.
- Turrentine Brokerage: Turrentine Brokerage is a leading US-based bulk wine and grape brokerage operating from Novato-adjacent California. Same core business model — connecting buyers and sellers of bulk wine, grapes, and juice concentrate on commission — making it the most direct competitor to Ciatti in North America.
- Free Wine (formerly Euro America / Euro-American Worldwide): Free Wine is a global importer and trader of bulk wine, beer, and spirits, sourcing on behalf of wineries and beverage producers across the US, Europe, and South America. Its international sourcing/trading function overlaps directly with Ciatti's cross-border brokerage mandate.
- Global Wine Partners: Global Wine Partners is a wine industry advisory and M&A firm that brokers transactions among wineries, vineyards, and brands. Overlaps with Ciatti in transaction intermediation in the wine industry, though focused more on M&A than commodity bulk wine.
Emerging players
- Wine Industry Brokerage & Advisory Firms (enSegura, Mori Associates): Smaller regional wine industry brokers (such as enSegura in California and various wine M&A advisors) operate in adjacent slices of Ciatti's market — buying, selling, and valuing bulk wine and wine businesses. Indirectly competitive for client wallet.
- The Premium Bulk Wine Company: The Premium Bulk Wine Company is a niche UK/European broker focused on high-end bulk wine for premium and sparkling wine producers. An emerging peer specialising in a higher-margin slice of the bulk wine category where Ciatti also transacts.
Broad incumbents
- Gallo Wine Company / Constellation Brands: Gallo and Constellation operate internal captive bulk wine trading functions and are major counterparties (and occasional competitors) in bulk wine markets. Their scale and trading desks overlap with Ciatti's buyer/seller ecosystem even though they aren't pure brokers.
- Vinmonopolet (Norway wine monopoly procurement): Vinmonopolet, Norway's state alcohol monopoly, is one of the largest bulk wine buyers in the Nordic region and a counterparty in cross-border transactions that Ciatti's Scandinavia-focused broker Catherine Mendoza services. Sits on the buyer side of the same flow Ciatti intermediates.
Regional players
- Paterson Projects: Paterson Projects is an Australian wine broker and advisory firm active in bulk wine transactions and valuations in Australia and New Zealand. Directly competes with Ciatti Australia/New Zealand's bulk wine brokerage line.
Others
- Citrus & Allied Essences / Treatt: Treatt is a global ingredients broker and supplier to the beverage industry, including wine, juice, and spirits producers. Comparable as a related B2B intermediary adjacent to Ciatti's juice concentrate and bulk ingredient brokerage line, though not a direct wine broker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Ciatti Company social profiles
Digital presenceThe Ciatti Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ciatti Company leadership team
Management profileNumber of profiles
Profiles9 records
The Ciatti Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ciatti Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ciatti Company
What does The Ciatti Company do?
The Ciatti Company is a global bulk wine brokerage firm that connects buyers and sellers of bulk wine, wine grapes, juice concentrate, and spirits. Operating since 1971 across 10 regional offices, the firm earns commissions on transactions it brokers between wineries, growers, producers, and financial institutions, and also sells market intelligence through monthly situation reports and quarterly Bulk Wine Value Reports.
Is The Ciatti Company a public or private company?
The Ciatti Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ciatti Company founded?
The Ciatti Company was founded in 1971. It employs 11 to 50 people.
Where is The Ciatti Company based?
The Ciatti Company is headquartered in Novato, United States, in the North America region.
How does The Ciatti Company make money?
One revenue line is on record: commission-based Brokerage.
Who are The Ciatti Company's main competitors?
Direct peers on record are SJ Trading (S & J Wine & Spirits Trading), Turrentine Brokerage, Free Wine (formerly Euro America / Euro-American Worldwide) and Global Wine Partners. Emerging players are Wine Industry Brokerage & Advisory Firms (enSegura, Mori Associates) and The Premium Bulk Wine Company. Broad incumbents are Gallo Wine Company / Constellation Brands and Vinmonopolet (Norway wine monopoly procurement). Paterson Projects is listed as a regional player. Citrus & Allied Essences / Treatt is listed as an others.
Does The Ciatti Company have an API?
No public API is recorded for The Ciatti Company.
What industry is The Ciatti Company in?
The Ciatti Company's product category is Wine Brokerage Services. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 42482 and its SIC code is 6221.