The Ciatti Company

What The Ciatti Company does

The Ciatti Company is a privately held, family-controlled bulk wine brokerage founded in 1971 by Robert Salles and headquartered in Novato, California. The firm operates a network of 10 regional offices across major wine-producing regions including the USA, Canada, Chile, Argentina, France, Germany, Spain, Australia/New Zealand, South Africa, and China, and self-describes as the world's largest wine broker. Its core business is intermediating transactions in bulk wine, wine grapes, grape juice concentrate, and bulk spirits, acting as an independent commission-based agent between wineries, growers, and producers and explicitly not working with restaurants or distributors.

The firm's product portfolio comprises four core brokerage categories (Bulk Wine, Bulk Grapes, Bulk Grape Juice Concentrate, and Bulk Spirits) plus two ancillary services: monthly wine and grape market reports distributed via Substack, and independent bulk wine, juice, and spirit inventory evaluations (subscription: $1,000/year or $300 per quarterly issue). Revenue is transaction-fee based: brokers earn commissions on completed sales, and the firm also earns subscription revenue from market reports. GTM is sales-led via regional offices staffed by wine-specialist brokers who negotiate spot market and long-term contracts on behalf of clients, including price, payment terms, and shipping.

The company has no proprietary technology platform, no API, and no public AI/ML capability; its competitive core is broker expertise, local market knowledge across each region, 50+ years of accumulated relationships, and global market intelligence synthesized into the monthly reports. Leadership comprises President and CEO Greg Livengood and Partner Glenn Proctor, alongside roughly 25 brokers across regions. The firm is privately held with no disclosed funding rounds, parent company, or M&A activity.

Name

The Ciatti Company

Legal name

Ciatti Company LLC

Website

https://ciatti.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ciatti Company is a privately held, family-controlled bulk wine brokerage founded in 1971, operating 10 regional offices worldwide to intermediat transactions in bulk wine, grapes, juice concentrate, and spirits between wineries, growers, producers, and financial institutions on a commission basis.

Ownership category

akta.pro rank

Product category

Wine Brokerage Services

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Bulk wine brokerage
• Wine grape sourcing
• Bulk spirits trading
• Wine market reports
• Beverage inventory valuation

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commission-based Brokerage: Ciatti Company operates as a wine brokerage paid through commissions on sales. They connect buyers and sellers of bulk wine, wine grapes, juice concentrate, and spirits and earn a percentage or fixed fee upon transaction completion. This is their primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Ciatti Company is a global bulk wine brokerage firm that connects buyers and sellers of bulk wine, wine grapes, juice concentrate, and spirits. Operating since 1971 across 10 regional offices, the firm earns commissions on transactions it brokers between wineries, growers, producers, and financial institutions, and also sells market intelligence through monthly situation reports and quarterly Bulk Wine Value Reports.

Product overview

Ciatti Company operates as a global bulk wine brokerage with a portfolio of four interconnected core products: Bulk Wine, Bulk Grapes, Bulk Grape Juice Concentrate, and Bulk Spirits. Supporting these core brokerage offerings are two key services—Wine and Grape Market Reports (monthly situation reports on global wine market conditions) and Inventory Evaluations (independent valuation services for financial institutions). The company leverages a network of 10 global offices to match buyers and sellers worldwide, functioning as an intermediary rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Wine Brokerage

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• John FearlessminorStrategic or Co-development PartnerSince 2016, Ciatti South Africa has worked with John Fearless, a USA craft hops and provisions company, to source and trade South African hops varietals cultivated in a unique coastal micro-climate directly to international craft brewing clients. This partnership extends Ciatti's capabilities beyond wine into craft brewing provisions.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• SJ Trading (S & J Wine & Spirits Trading): SJ Trading is a boutique US/EU bulk wine and spirits trader brokering transactions between international producers and buyers. Overlaps with Ciatti's bulk wine and bulk spirits brokerage product lines, particularly for cross-border deals.
• Turrentine Brokerage: Turrentine Brokerage is a leading US-based bulk wine and grape brokerage operating from Novato-adjacent California. Same core business model — connecting buyers and sellers of bulk wine, grapes, and juice concentrate on commission — making it the most direct competitor to Ciatti in North America.
• Free Wine (formerly Euro America / Euro-American Worldwide): Free Wine is a global importer and trader of bulk wine, beer, and spirits, sourcing on behalf of wineries and beverage producers across the US, Europe, and South America. Its international sourcing/trading function overlaps directly with Ciatti's cross-border brokerage mandate.
• Global Wine Partners: Global Wine Partners is a wine industry advisory and M&A firm that brokers transactions among wineries, vineyards, and brands. Overlaps with Ciatti in transaction intermediation in the wine industry, though focused more on M&A than commodity bulk wine.

Emerging players

• Wine Industry Brokerage & Advisory Firms (enSegura, Mori Associates): Smaller regional wine industry brokers (such as enSegura in California and various wine M&A advisors) operate in adjacent slices of Ciatti's market — buying, selling, and valuing bulk wine and wine businesses. Indirectly competitive for client wallet.
• The Premium Bulk Wine Company: The Premium Bulk Wine Company is a niche UK/European broker focused on high-end bulk wine for premium and sparkling wine producers. An emerging peer specialising in a higher-margin slice of the bulk wine category where Ciatti also transacts.

Broad incumbents

• Gallo Wine Company / Constellation Brands: Gallo and Constellation operate internal captive bulk wine trading functions and are major counterparties (and occasional competitors) in bulk wine markets. Their scale and trading desks overlap with Ciatti's buyer/seller ecosystem even though they aren't pure brokers.
• Vinmonopolet (Norway wine monopoly procurement): Vinmonopolet, Norway's state alcohol monopoly, is one of the largest bulk wine buyers in the Nordic region and a counterparty in cross-border transactions that Ciatti's Scandinavia-focused broker Catherine Mendoza services. Sits on the buyer side of the same flow Ciatti intermediates.

Regional players

• Paterson Projects: Paterson Projects is an Australian wine broker and advisory firm active in bulk wine transactions and valuations in Australia and New Zealand. Directly competes with Ciatti Australia/New Zealand's bulk wine brokerage line.

Others

• Citrus & Allied Essences / Treatt: Treatt is a global ingredients broker and supplier to the beverage industry, including wine, juice, and spirits producers. Comparable as a related B2B intermediary adjacent to Ciatti's juice concentrate and bulk ingredient brokerage line, though not a direct wine broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ciatticompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ciatti Company