RINK

What RINK does

RINK Hockey Corp. is a privately held Canadian hockey development company founded in 2009 and headquartered in Oak Bluff (Winnipeg metropolitan area), Manitoba. The company operates a 95,000 sq ft flagship training centre in Oak Bluff and a 5,300 sq ft facility in Kelowna, BC, delivering year-round on-ice and off-ice development across youth hockey players (U7 through U18), goaltenders, figure skaters, and adult learners. Its owned subsidiaries include RINK Training Centre, Testify Performance (sports-science-driven off-ice training), RINK Hockey Academy Winnipeg, RINK Hockey Academy Kelowna (acquired in July 2020 from Pursuit of Excellence and Edge of Excellence), and Custom Edge Skate Sharpening.

RINK's core product is its RINK Development Model, a six-pillar framework (Power Skating, Shooting, Puck Control, Battle & Compete, Position Specific, Small Area Games) operationalized through the proprietary EDGE Power Skating curriculum, the striped Mastery Program progression, and the Goalie PEPP training system. Technology components include live on-ice video projection for real-time correction, metric-based Keiser equipment in the off-ice facility, and a 120x60 training sheet sanctioned by Hockey Manitoba for U7/U9 sanctioned gameplay. Programs are distributed through owned facilities, partner arenas (Gateway Arena, Rutland Arena), a mobile Regional Development program serving 30+ Minor Hockey Associations, and a self-serve online booking system (ezfacility.com).

RINK monetizes through a mix of recurring seasonal program tuition, week-long summer camp registration, 1-on-1 private instruction, ice rentals, skate-sharpening and profiling services ($8.99-$39+), and subscription-based coach education ($250-$850/year). Its six-team CSSHL presence in each of Winnipeg and Kelowna provides academic-integrated hockey academy revenue. Marketing is community-led and content-driven, leveraging professional athlete alumni (Seth Jarvis, Connor Dewar, Morgan Geekie, Joel Hofer), a blog, podcast, YouTube channel, and charity events. The company is founder/owner-led (Brad Rice CEO, Ryan Cyr President, co-founders Mike Keane and Tina Jones) with no disclosed institutional capital.

Name

RINK

Legal name

RINK Hockey Corp.

Website

https://therink.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

RINK Hockey Corp. is a privately held Canadian hockey development company operating flagship training facilities in Winnipeg and Kelowna, delivering on-ice, off-ice, and academy programs for youth players, goalies, figure skaters, and adult learners across 30+ partner associations.

Ownership category

akta.pro rank

Product category

Hockey Training and Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Hockey skill development
• Power skating training
• Goaltending development
• Off-ice performance training
• Hockey academy

Headquarters

HQ city

Macdonald

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hockey Development Programs: Year-round skill development programs for players and goalies across multiple age groups (U7 through Elite), including seasonal programs with ongoing enrollment fees.
2. Summer Hockey Camps: Week-long camps running July-August at multiple locations with registration fees per participant.
3. Skate Sharpening Services: Retail skate sharpening and profiling services at the Winnipeg facility with per-service pricing.
4. Ice Rentals: Facility ice time rentals for teams and groups.
5. 1-on-1 Private Instruction: Individual training sessions with certified skills coaches for personalized development.
6. Regional Development Services: Bringing development programs to minor hockey associations and teams in communities across North America, including custom team training and camp delivery.
7. RINK Hockey Academy: Education-based hockey academy (CSSHL) with student athletes in Winnipeg and Kelowna, providing integrated academic and hockey development.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

RINK is a private hockey training organization that provides on-ice and off-ice player, goalie, and figure skating development through camps, clinics, 1-on-1 sessions, seasonal programs, and education-based hockey academies. It also operates regional development programming, skate sharpening services, and sports-science-based off-ice training via Testify Performance.

Differentiator

Problem solved

Functional benefit

Brands

• R1 Program: Elite off-season hockey training program for top-caliber male and female players and goalies from across Canada. Position-specific training with invite-only access and on/off ice integration.
• Testify Performance
• RINK Hockey Academy
• Mastery Program
• EDGE Power Skating Camps
• Custom Edge Skate Sharpening
• RINK Regional Development
• RINK Development Model

Products and services

• Hockey Development Programs (Mastery Program) Year-round, multi-level skill development programs for players (U7 through Elite) synchronizing on- and off-ice training, with progression through Introductory, Development, Advanced, High-Performance, and Elite levels.
• Goalie Development Programs Position-specific goaltending development from U9 through advanced levels, including the Goalie PEPP methodology covering power-skating, position-specific movement, edgework, and puck-handling.
• EDGE Power Skating Camps Power skating camps combining figure skating, speed skating, and hockey power skating techniques, featuring live on-ice video projection and personalized video analysis with low athlete-to-coach ratios.
• Summer Hockey Camps Week-long summer camps (July-August) at multiple locations including Winnipeg and Kelowna, with per-participant registration fees, covering skills, power skating, and game development.
• R1 Off-Season Training Invite-only elite off-season hockey training program for top-caliber male and female players and goalies, including professional and NHL-drafted athletes, with position-specific on/off-ice integration.
• Learn to Skate Programs Skate Canada certified CanSkate learn-to-skate programs for ages 3-5, 5-12, and adults/teens 13+, teaching basic skating skills.
• Figure Skating Programs Skate Canada certified figure skating programs for recreational and competitive skaters ages 3+, spanning Learn to Skate, Intro to Figure Skating, Junior Development, and Junior Performance.
• 1-on-1 Private Instruction Individual training sessions for players and goalies with certified skills coaches for personalized development.
• RINK Hockey Academy Education-based hockey academy (CSSHL member) integrating academics with hockey development for student athletes in Winnipeg and Kelowna across U15 through U18 Prep divisions.
• Testify Performance (Off-Ice Training) Sports-science and data-driven off-ice performance training division offering metric-based programs, athletic therapy, and rehabilitation using equipment such as Keiser Functional Trainers.
• Regional Development Programming Mobile hockey development programming delivered directly to minor hockey associations and teams across North America, including custom camps, team training, and coach development.
• Custom Edge Skate Sharpening Retail skate sharpening, profiling, blade maintenance, and rollerblade conversion services at the Winnipeg facility with per-service pricing.
• Ice Rentals Facility ice time rentals for teams and groups.
• Coaches Club Annual subscription membership for coaches offering tiered access to practice drill implementation and design, classroom mentorship, video databases, and 1-on-1 consultation across Head Coach, GM, and Owner levels.

Quantifiable outcome

• Trusted by 30+ Minor Hockey Associations for 2025-26 season
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Minor Hockey Associations (30+)coreStrategic or Co-development Partner · 1 January 2025RINK Regional Development serves 30+ minor hockey associations across North America in 2025-26, delivering customizable camps and training directly to communities with 100% partner renewal rate.
• Kingswood Golf CourseminorStrategic or Co-development PartnerPartnership for Golf/Hockey Combo Camp at La Salle, MB - Kingswood Golf Course delivers morning golf instruction while RINK provides afternoon hockey training.
• Homerun SportsminorStrategic or Co-development PartnerPartnership for Baseball/Hockey Combo Camp - Homerun Sports delivers morning baseball instruction while RINK provides afternoon hockey training.
• Niverville Nighthawks (MJHL)minorStrategic or Co-development PartnerRegional development partnership bringing MJHL-level coaching staff to Niverville Tryout Prep Combo Camp for high-level competitive training.
• 50 Below Sports + EntertainmentminorOthers50 Below Sports + Entertainment is a tenant at the RINK Training Centre facility. Winnipeg ICE, Winnipeg Blues, and Manitoba Junior ICE Spring Hockey groups are solely owned and operated by 50 Below.
• Canadian Sport School Hockey League (CSSHL)coreStrategic or Co-development PartnerRINK Hockey Academy is a member of the CSSHL, operating teams in Winnipeg and Kelowna that compete in the league's U15, U15 Prep, U16 Prep, U17 Prep, U18 Prep, and U18 Prep Female divisions.
• Skate CanadacoreStrategic or Co-development PartnerRINK Learn to Skate programs are Skate Canada Certified, following the nationally-tested CanSkate curriculum and certification standards.
• Pursuit of Excellence Hockey Academy (POE) / Edge of Excellence (EOE)coreOEM/ Whitelabel/ Licensing PartnerRINK Hockey Corp. acquired POE and EOE as of July 1, 2020, expanding RINK Hockey Academy to Kelowna with David Roy continuing as part of the organization.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Total Hockey: Hockey retail and training facility operator with multiple US locations. Comparable business model combining retail, multi-sport programming, and facility-based skill development, similar to RINK's Training Centre plus Custom Edge skate sharpening combination.
• Pro Ambitions Hockey: Multi-location hockey school offering summer camps and skill development across North America. Comparable to RINK's regional development and summer camp business model, with overlapping target customer segments (youth hockey players) and similar multi-site delivery.
• Ridley College: Ontario-based private school with a strong hockey program and multiple CIS/CSSHL teams. Comparable to RINK Hockey Academy in combining rigorous academics with elite hockey development for student-athletes in the same Canadian prep-school ecosystem.
• Shattuck-St. Mary's: Minnesota-based prep school with one of the most elite hockey programs in North America, serving U15-U18 student-athletes. Closely comparable to RINK Hockey Academy as a high-profile hockey-focused academic institution competing for similar talent.
• International Hockey Academy (IHA): US-based hockey school providing summer camps, skills training, and academy-style programs. Comparable to RINK's summer camp and skill development offerings, particularly relevant for cross-border North American customer overlap.
• The Hill Academy: Ontario-based elite hockey and academic academy with multiple CSSHL teams. Direct competitor in the hockey academy category with a similar integrated education model, premium tuition, and elite athlete development focus.
• Ontario Hockey Academy (OHA): Ontario-based education-integrated hockey academy offering CSSHL teams and skill development. Closely comparable to RINK Hockey Academy's academic + hockey model with overlapping target customers (U15-U18 student-athletes) and similar premium positioning.
• Power Edge Pro (PEP): Hockey skills training company that provides on-ice skill development systems and video analysis, widely adopted by NHL teams and amateur programs. Directly comparable to RINK's EDGE Power Skating methodology and skill development offering for youth players and goalies.

Broad incumbents

• Bauer Hockey: Major hockey equipment manufacturer with broader reach into performance and training through Bauer Performance and youth initiatives. Competes for hockey training mindshare and adjacent revenue streams, but from a much larger equipment-and-apparel portfolio position rather than a pure training focus.

Emerging players

• Mike Richter's MR24: Hockey training brand founded by former NHL goaltender Mike Richter focused on skills and goalie development. Comparable to RINK's goaltender-focused programming (Goalie PEPP, R1 goalie training) and shares the ex-pro athlete endorsement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdJ9MxB1C4f1J6x0kX3Y0eQ
• LinkedInlinkedin.com/company/rink-training-centre
• Facebookfacebook.com/RINKTrainingCentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RINK