Apoteksgruppen
Kronans Apotek AB (operating as Apoteksgruppen) is a Swedish pharmacy chain operating a nationwide network of physical pharmacies, an e-commerce platform, and a mobile app, selling prescription and OTC medications, health products, and veterinary medicines to Swedish consumers and corporate customers.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Apoteksgruppen does
Apoteksgruppen operates as Kronans Apotek AB, a Swedish pharmacy retail chain headquartered in Stockholm at Lindhagensgatan 116. Founded in 2009, the company runs a nationwide network of physical pharmacies spanning from Skåne in the south to Lappland in the north, providing prescription medications, over-the-counter products, and health advice. It is licensed by Läkemedelsverket (Swedish Medical Products Agency) to dispense both human and veterinary medicines, including via e-commerce.
The company's core technology comprises a brick-and-mortar pharmacy operation integrated with a full e-commerce platform at kronansapotek.se and a mobile application for iOS/Android. Supporting services include the Kundklubb loyalty program, prescription management handling electronic prescriptions, high-cost protection (högkostnadsskydd) administration, and a dedicated corporate B2B portal at foretag.kronansapotek.se. Klarna is integrated for payment processing, and the company holds a Trygg e-handel certification from Svensk Handel.
The revenue model is primarily retail (OTC and prescription medications, health services) sold to individual consumers across Sweden, supplemented by a secondary B2B stream targeting corporate customers with occupational health and procurement services. No pricing details are publicly disclosed. The company is privately held with 1001-5000 employees, no disclosed parent company, no venture funding rounds, and no reported M&A activity.
Apoteksgruppen firmographics
Firmographics- Name
- Apoteksgruppen
- Legal name
- Kronans Apotek AB
- Website
- https://apoteksgruppen.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kronans Apotek AB (operating as Apoteksgruppen) is a Swedish pharmacy chain operating a nationwide network of physical pharmacies, an e-commerce platform, and a mobile app, selling prescription and OTC medications, health products, and veterinary medicines to Swedish consumers and corporate customers.
- Ownership category
- akta.pro rank
Apoteksgruppen industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where Apoteksgruppen is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Apoteksgruppen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels4 records
Marketing channels4 records
Apoteksgruppen product offering
Product offeringCore offering
Apoteksgruppen operates as Kronans Apotek, a Swedish national pharmacy chain operating physical pharmacy stores across Sweden (from Skåne in the south to Lappland in the north) combined with an e-commerce website (kronansapotek.se) and a mobile app. The company sells prescription medications, over-the-counter health products, veterinary medicines, and provides pharmacy services including health advice, prescription management, high-cost protection handling, and medicine exchange. It is licensed by Läkemedelsverket (Swedish Medicines Agency) for both human and veterinary medication sales, supported by a customer loyalty club (Kundklubben) and corporate B2B services.
Product overview
Kronans Apotek operates as a unified pharmacy platform combining physical retail locations spanning Sweden from Skåne to Lappland with digital channels. The core offering consists of physical pharmacy stores and an online e-commerce store accessible via web browser and mobile app. Supporting services include a customer loyalty club (Kundklubb), corporate customer services (Företagskund), and integrated prescription management services handling electronic prescriptions, medicine exchanges, and high-cost protection calculations. All operations are conducted under Swedish Medicines Agency (Läkemedelsverket) licensing for both human and veterinary medications.
Differentiator
Problem solved
Functional benefit
Products and services
- Kronans Apotek Physical Pharmacies Physical pharmacy retail locations across Sweden selling prescription medications, over-the-counter products, veterinary medicines, and offering pharmacist health advice and counseling to individual consumers.
- Kronans Apotek Online Store E-commerce platform at kronansapotek.se enabling customers to purchase pharmacy products online via web browser on mobile and desktop, with prescription handling capabilities and free shipping on prescription orders.
- Kronans Apotek Mobile App Mobile application for iOS and Android smartphones and tablets providing access to pharmacy services, prescription management, and online shopping on-the-go.
- Kronans Apotek Kundklubb (Customer Club) Loyalty program offering points accumulation, personalized offers, and direct promotional communications for registered members at [email protected].
- Företagskund (Corporate Customer Services) Dedicated corporate/B2B pharmacy services and support for business customers, with separate corporate portal at foretag.kronansapotek.se for corporate health programs and occupational health supplies.
- Recepttjänster (Prescription Services) Electronic prescription management, prescription registry access, medicine exchange (generics substitution) services, and high-cost protection (högkostnadsskydd) handling for customers and dedicated prescriber contact line.
Companies that use Apoteksgruppen
Customer profileSegments3 records
Ideal customer profiles3 records
Apoteksgruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Apoteksgruppen partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Apoteksgruppen competitors and assessment
Company assessmentDirect peers
- Apotek Hjärtat: Largest pharmacy chain in Sweden, part of ICA Gruppen, operating physical stores plus e-commerce. Directly comparable to Kronans Apotek in product mix (Rx, OTC, health advice), national Swedish footprint, and omnichannel model.
- Apotea: Leading Sweden-based online pharmacy offering Rx, OTC, and beauty/wellness products with home delivery. Directly comparable as a Swedish pharmacy retailer competing for the same e-commerce prescription and OTC demand.
- Meds.se: Swedish online pharmacy focused on prescription dispensing and OTC, with strong digital customer experience. Directly comparable in Swedish e-pharmacy category and regulatory licensing requirements.
- LloydsApotek: Swedish pharmacy chain with both physical stores and online sales of Rx, OTC, and health products. Comparable as a multi-channel Swedish pharmacy retailer competing for the same customer segments.
- Doz Apotek: Swedish pharmacy brand with a focus on digital and online dispensing. Comparable as a Swedish pharmacy retailer targeting the same prescription and OTC demand, especially online.
- Apoteket AB: Former Swedish state pharmacy monopoly, now a state-owned pharmacy operator with physical stores and e-commerce. Comparable as a national Swedish pharmacy chain serving the same Rx and OTC market.
Regional players
- DocMorris: European online pharmacy group (Zur Rose) operating across multiple European markets including Sweden. Comparable as a pharmacy e-commerce player, though its primary scale is outside Sweden.
- Boots: UK-based pharmacy chain (part of Walgreens Boots Alliance) with physical stores and a strong online pharmacy. Comparable as a multi-channel pharmacy retailer in a European market with similar Rx/OTC product mix.
Broad incumbents
- CVS Health: Large US pharmacy retailer with physical stores, e-commerce, and PBM services. Comparable as a broad incumbent in pharmacy retail and digital pharmacy, though operating at much larger scale and in a different regulatory regime.
- Walgreens Boots Alliance: Global pharmacy retail and wholesale group operating Boots and Walgreens. Comparable as a broad incumbent with international pharmacy retail and distribution footprint, although at significantly larger scale than Kronans Apotek.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Apoteksgruppen social profiles
Digital presenceApoteksgruppen compliance and trust
Trust signalCompliance3 records
Apoteksgruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apoteksgruppen leadership team
Management profileNumber of profiles
Apoteksgruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apoteksgruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apoteksgruppen
What does Apoteksgruppen do?
Apoteksgruppen operates as Kronans Apotek, a Swedish national pharmacy chain operating physical pharmacy stores across Sweden (from Skåne in the south to Lappland in the north) combined with an e-commerce website (kronansapotek.se) and a mobile app. The company sells prescription medications, over-the-counter health products, veterinary medicines, and provides pharmacy services including health advice, prescription management, high-cost protection handling, and medicine exchange. It is licensed by Läkemedelsverket (Swedish Medicines Agency) for both human and veterinary medication sales, supported by a customer loyalty club (Kundklubben) and corporate B2B services.
Is Apoteksgruppen a public or private company?
Apoteksgruppen is a private company. It is classified as unknown and is currently operating.
When was Apoteksgruppen founded?
Apoteksgruppen was founded in 2009. It employs 1,001 to 5,000 people.
Where is Apoteksgruppen based?
Apoteksgruppen is headquartered in Stockholm, Sweden, in the Europe region.
Who are Apoteksgruppen's main competitors?
Direct peers on record are Apotek Hjärtat, Apotea, Meds.se, LloydsApotek, Doz Apotek and Apoteket AB. Regional players are DocMorris and Boots. Broad incumbents are CVS Health and Walgreens Boots Alliance.
Does Apoteksgruppen have an API?
No public API is recorded for Apoteksgruppen.
What industry is Apoteksgruppen in?
Apoteksgruppen's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of HLAMAIAF, Online Veterinary Pharmacies & E-commerce Retailers. Its NAICS code is 456110 and its SIC code is 5912.