What DOZ Apotek does

DOZ Apotek is a Swedish omnichannel pharmacy chain operated by Admenta Sweden AB, headquartered in Stockholm. The company sells prescription medications, over-the-counter (OTC) pharmaceuticals, dietary supplements, beauty and personal care products, baby care items, and pet/veterinary products through both an e-commerce platform (dozapotek.se) and a network of physical pharmacies across multiple Swedish cities including Stockholm, Uppsala, Lund, Malmö, Kalmar, Halmstad, Eskilstuna, and others. It is licensed by Läkemedelsverket (Swedish Medical Products Agency) to dispense human and veterinary medicines, and offers in-pharmacy clinical and lifestyle services such as medical ear piercing (via Blomdahl), vaccination, blood pressure measurement, and skin moisture measurement.

The business is built on a standard e-commerce pharmacy platform integrated with prescription management (Admenta SSO), customer login, and a nationwide store-locator. Revenue is generated through transactional product sales across prescription, OTC, beauty, baby, and pet categories, plus fee-based in-store services (e.g., ear piercing at 329–489 SEK). Distribution combines the owned e-commerce site, physical retail, and third-party rapid-delivery (Wolt, 30–60 minutes) and telemedicine (Kry) partnerships, with Klarna used for payment processing. The product portfolio is supplemented by DOZ's own private-label basics and the Skinimal skincare sub-brand, and the company operates a customer loyalty program ("Medlemskap") and a sustainable-medicine curation initiative ("Välvald").

The company targets five consumer personas — prescription patients, health-conscious general consumers, families with children, pet owners, and service-oriented customers — through a direct-to-consumer go-to-market motion that emphasizes convenience (free shipping on prescriptions, same-day delivery), licensed pharmacist expertise, and licensed regulatory standing. No management team, ownership, or financial disclosures are available in the source data, leaving ownership, funding, and revenue structure opaque.

Name

DOZ Apotek

Legal name

Admenta Sweden AB

Website

https://dozapotek.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DOZ Apotek is a Swedish omnichannel pharmacy chain (online and physical stores) operated by Admenta Sweden AB, selling prescription and OTC medications, health/beauty/personal care products, and offering in-pharmacy services to Swedish consumers under a Läkemedelsverket license.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Retail pharmacy services
• Prescription medications
• Over-the-counter products
• Online pharmacy
• Health and beauty

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Prescription Medications: Dispensing prescription medications to customers, with free shipping options for prescription orders
2. Product Sales - OTC and Health/Beauty Products: Sale of over-the-counter medications, dietary supplements, beauty products, personal care, and baby care items
3. In-Store Services: Paid services including medical ear piercing (329-489 SEK), blood pressure measurement, vaccination, and moisture measurement
4. Pet/Veterinary Products: Sale of pet medications, supplements, and pet care products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

DOZ Apotek is an omnichannel Swedish pharmacy chain that dispenses prescription medications and sells over-the-counter pharmaceuticals, dietary supplements, health, beauty, baby, and pet care products through its e-commerce platform and physical pharmacy stores. The company also provides in-pharmacy services including vaccination, blood pressure measurement, moisture measurement, and medical ear piercing. It operates under the legal entity Admenta Sweden AB and is licensed by the Swedish Medical Products Agency (Läkemedelsverket).

Product overview

DOZ Apotek is an omnichannel Swedish pharmacy chain (online and physical stores) operated by Admenta Sweden AB. The company offers prescription medications, OTC pharmaceuticals, health and beauty products (skincare, supplements, personal care, dental care, baby care, pet care), plus in-pharmacy services including vaccination, blood pressure measurement, moisture measurement, and medical ear piercing. Key product lines include prescription handling, private-label basics (Skinimal skincare brand and DOZ Apotek own-brand products), and integrated services via Wolt delivery and Kry telemedicine. Customers can access prescription management online, earn loyalty points, and benefit from sustainability programs like Välvald for sustainable medicine choices.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Medications Prescription-only medications dispensed online or in-store upon valid prescription verification for individual consumers in Sweden.
• Over-the-Counter Medications and Health Products OTC medications, dietary supplements, vitamins, allergy remedies, cold and flu products, pain relief, and other self-care health products sold to individual consumers online and in-store.
• Skinimal Skincare Brand DOZ Apotek's own skincare brand offering minimalist, simplified skincare routines including moisturisers, anti-ageing serums, and sun protection products for individual consumers.
• DOZ Apotek Private Label Products DOZ Apotek's own brand of basic pharmacy essentials including cotton products, lip balm, petroleum jelly, shampoo, cotton swabs, and lens solution.
• Medical Ear Piercing Service Medical ear piercing performed by certified specialists using Blomdahl's sterile single-use equipment with skin-friendly titanium or plastic earrings, offered at select locations for children (minimum 5 years) and adults at 329 SEK for 1 piercing and 489 SEK for 2 piercings.
• Vaccination Services In-pharmacy vaccination services offered at selected DOZ Apotek locations for individual consumers.
• Blood Pressure Measurement Service In-pharmacy blood pressure monitoring service for customers at DOZ Apotek locations.
• Moisture Measurement Service In-pharmacy skin moisture measurement service for customers at DOZ Apotek locations.
• Wolt Express Delivery Service Same-day and express delivery service via Wolt offering 30-60 minute delivery for eligible pharmacy products in select areas of Sweden.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• BlomdahlminorStrategic or Co-development PartnerMedical ear piercing partnership where Blomdahl provides their medical-grade ear piercing method, sterile single-use products, and skin-friendly earrings (medical titanium or medical plastic) for use in DOZ Apotek stores. Blomdahl's ISO13485 certified manufacturing in Sweden ensures quality and safety standards.
• WoltminorChannel Partner/ Reseller/ DistributorQuick delivery partnership enabling 30-60 minute delivery of pharmacy products to customers in select areas. Wolt Drive logo appears on product pages indicating delivery availability.
• KlarnaminorOthersPayment services partnership enabling customers to pay using Klarna's payment solutions at checkout.
• LäkemedelsverketcoreOthersRegulatory partnership - DOZ Apotek operates under pharmacy license from Läkemedelsverket (Swedish Medical Products Agency), the regulatory body overseeing pharmacy operations and medication sales in Sweden.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• DocMorris: European online pharmacy (headquartered in the Netherlands / Switzerland) shipping to Sweden and other markets. Comparable as a pan-European pharmacy e-commerce competitor, though not a Swedish store operator.

Broad incumbents

• Apotek Hjärtat: Largest private pharmacy chain in Sweden, operating hundreds of physical stores plus e-commerce. Directly comparable to DOZ on omnichannel retail pharmacy, Rx dispensing, and broad OTC/beauty assortment, but at significantly larger scale and brand recognition.
• Apoteket AB: Swedish state-owned pharmacy chain operating both physical locations and an online store, dispensing prescription and OTC medicines. Comparable to DOZ on the regulated pharmacy offering and the omnichannel structure, with a stronger public-sector legacy brand.
• Boots (Walgreens Boots Alliance): International pharmacy-led health and beauty retailer with strong private-label expertise. Comparable to DOZ on the pharmacy-plus-beauty omnichannel model and on private-label development, although geographic overlap with DOZ is limited.

Emerging players

• Lyko: Swedish beauty and personal-care e-commerce retailer with strong private-label portfolio. Comparable to DOZ on the beauty/personal-care retail side and on private-label strategy, even though it is not a licensed pharmacy.

Direct peers

• Meds.se: Sweden-based online pharmacy focused on fast prescription delivery and OTC products. Directly competes with DOZ on digital prescription convenience and same-day delivery, intensifying pressure on DOZ's e-commerce prescription economics.
• Apotea: Largest online pharmacy in the Nordics, headquartered in Sweden. A direct competitor in the prescription and OTC e-commerce space where DOZ competes for digital Rx and OTC share, with a stronger pure-play online cost structure.
• Kronans Apotek: Major Swedish pharmacy chain with a network of physical stores and online pharmacy, offering prescription medications, OTC, beauty, and health services. Closely mirrors DOZ's omnichannel model and product mix, serving the same nationwide customer base.
• Apoteksgruppen: Swedish pharmacy cooperative/chain with physical locations across Sweden offering prescription, OTC, and health services. Comparable to DOZ in store format, geographic focus, and service-led differentiation.

Others

• Cederroth (Karo Healthcare): Nordic consumer-health and OTC manufacturer (Cederroth, CCS, Samarin) supplying pharmacies including DOZ. Comparable as a supplier partner within the Swedish pharmacy supply chain rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DozApotek
• LinkedInlinkedin.com/company/dozapotek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOZ Apotek