Porter Hills Village

What Porter Hills Village does

Porter Hills Village is a not-for-profit Continuing Care Retirement Community (CCRC) located on a 35-acre wooded campus at 3600 Fulton St E in Grand Rapids, Michigan, adjacent to the Cascade Hills Country Club. Founded in 1973 and now operating as part of Brio Living Services — a parent formed through affiliation with United Methodist Retirement Communities that brings 120+ years of combined senior living experience — the community serves approximately 400 residents across the full continuum of care: Independent Living (including luxury units in The Ravines and the forthcoming The Flats, plus garden apartments and town homes), Assisted Living branded as Catered Living, Memory Care in dedicated Harmony and Cedar households, and Skilled Nursing delivered through both a traditional Health Center and the Green House Homes small-home model at Cook Valley Estates. The organization employs roughly 250 team members and maintains faith-based, mission-driven governance supported by a Benevolence Fund.

The community's underlying technology and care platform centers on a single-campus CCRC model with priority access to higher care levels through a Life Plan Agreement. Differentiated clinical and engagement capabilities include Teepa Snow's Positive Approach to Care (PAC) certification (one of only a handful of 'Participating' PAC organizations nationwide since 2023), Music & Memory certification for dementia residents, Tovertafel interactive gaming systems in the Health Center, and the Balanced Living wellness program supported by NIFS. On-site integrated healthcare is delivered through partnerships with 360care (primary care, dental, podiatry, optometry, audiology) and Corewell Health Geriatrics (specialized geriatrics), alongside an intergenerational YMCA Generations Daycare Program.

Revenue is generated through three streams: one-time, partially refundable entrance fees for Independent Living; recurring all-inclusive monthly service fees covering utilities, dining, housekeeping, maintenance, and amenities; and care-level fees that scale for Assisted Living, Memory Care, and Skilled Nursing. Pricing is quote-based and not publicly disclosed, supported by a MoneyGauge-powered affordability calculator and a resident referral program offering $1,000 incentives. Go-to-market is sales-led and event-driven, combining personalized campus tours, Discovery Series luncheons, and direct inquiry handling through dedicated sales, marketing, and front-desk phone lines. Geographic operations are concentrated exclusively in the Grand Rapids / West Michigan market.

Name

Porter Hills Village

Legal name

Porter Hills Village

Website

https://porterhillsvillage.mybrio.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Porter Hills Village is a not-for-profit Continuing Care Retirement Community in Grand Rapids, Michigan, serving approximately 400 residents across Independent Living, Assisted Living, Memory Care, and Skilled Nursing on a single 35-acre campus within the Brio Living Services network.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK)

Keywords

• Senior living services
• Continuing care retirement community
• Assisted living
• Memory care
• Skilled nursing

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Life Plan Agreement - Entrance Fees: One-time entrance fee required for Independent Living residency, with a portion refundable when the resident moves out. The amount depends on the size and location of the home chosen. This is a unique housing option for mature adults offering lifetime right of occupancy and priority access to higher levels of care.
2. Monthly Service Fees: All-inclusive monthly service fee based on dwelling type. Covers utilities, dining allowance (replenished quarterly), housekeeping, maintenance, amenities, and access to community programs. Fee varies by residence size and care level.
3. Care Level Fees: Additional fees for higher levels of care including Assisted Living (Catered Living), Memory Care, and Skilled Nursing. Private pay basis with long-term care insurance and Veteran benefits potentially applicable. Fees scale with care needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Porter Hills Village operates as a not-for-profit Continuing Care Retirement Community (CCRC) on a 35-acre wooded campus in Grand Rapids, Michigan. It provides a full continuum of senior living services including Independent Living residences, Assisted Living (Catered Living), Memory Care households, and Skilled Nursing (including Green House Homes), with priority access to higher levels of care via a Life Plan Agreement. Support services include multiple dining venues, a Balanced Living wellness program, and on-site healthcare partnerships.

Product overview

Porter Hills Village operates as a Continuing Care Retirement Community (CCRC) offering a comprehensive portfolio of senior living products across multiple levels of care. The portfolio includes Independent Living products (The Ravines, The Flats, Garden Apartments, and Town Homes), Assisted Living (Catered Living), Memory Care (Harmony and Cedar households), and Skilled Nursing (Health Center and Green House Homes). Supporting services include multiple dining venues (Fairway Grille, Café VanderMey, Main Dining Room, Mosaic Market), the Balanced Living wellness program, on-site healthcare partnerships (360care, Corewell Health Geriatrics), and specialized care programs (Teepa Snow's PAC, Music & Memory). The community is part of Brio Living Services, a not-for-profit organization formed through the affiliation of Porter Hills and United Methodist Retirement Communities.

Differentiator

Problem solved

Functional benefit

Brands

• The Ravines: New luxury independent living apartments at Porter Hills Village, featuring two-bedroom units with modern finishes, wooded views, and private garage parking. Fully reserved as of January 2026.
• The Flats
• Balanced Living by Brio Living Services

Products and services

• Independent Living - Garden Apartments (Evergreen, Wisteria) Spacious garden-style apartments designed for ease, privacy, and connection with open living spaces and thoughtful layouts, offered as part of Porter Hills Village's Independent Living portfolio.
• Independent Living - Town Homes (Walnut, Willow) Two-level town homes with spacious layouts and high-quality craftsmanship, offered as part of Porter Hills Village's Independent Living portfolio.
• Independent Living - The Ravines Luxury independent living apartments featuring two-bedroom units with high-end features including 9-foot ceilings, GE Profile appliances, private garages, tiled kitchen backsplash, all-tiled showers with glass doors, and wooded views.
• Independent Living - The Flats Upcoming independent living apartments offering one and two-bedroom options with modern features and thoughtful details as part of Porter Hills Village's expansion.
• Assisted Living (Catered Living) Personalized assisted living services providing customized care plans and assistance with daily activities while maintaining resident independence through enriching programs, dining, and wellness opportunities.
• Memory Care (Harmony and Cedar Households) Specialized memory care in two secure households for individuals with Alzheimer's and other forms of dementia, featuring Teepa Snow's Positive Approach to Care (PAC) training and Music & Memory certified program.
• Skilled Nursing (Health Center) 24-hour skilled nursing care at the on-campus Health Center featuring high staff-to-resident ratios, a person-centered approach, and innovative engagement tools like the Tovertafel interactive game system.
• Green House Homes at Cook Valley Estates Small-home model of skilled nursing offering intimate, fully licensed residences serving 10-12 residents each, with private rooms, private baths, and home-like living and dining spaces, using a person-directed care model with Shahbazim caregivers.

Quantifiable outcome

• Peace of mind through Life Plan Agreement ensuring priority access to care on campus
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Teepa Snow's Positive Approach to Care (PAC)coreTechnology or Integration · 1 January 2023Dementia care training and certification program. Porter Hills Village is recognized as one of only a handful of 'Participating' PAC organizations nationwide since 2023, providing specialized skills training for team members in fostering meaningful communication and supportive environments.
• 360carecoreStrategic or Co-development PartnerBrings routine healthcare services directly to campus including primary care, dental, podiatry, optometry, and audiology appointments. Eliminates the need for residents to travel off-campus for many routine wellness visits.
• Corewell Health GeriatricscoreStrategic or Co-development PartnerProvides on-site specialized care for complex age-related conditions including Alzheimer's disease, dementia, arthritis, heart and lung disease, fall risk, and other age-related concerns. Team-based coordinated approach delivers convenience and continuity of care.
• NIFS (National Institute for Fitness and Sport)coreStrategic or Co-development PartnerWellness partner supporting the Balanced Living program, providing expert guidance and resources for fitness and sport programming to help residents stay active and healthy.
• Music & MemorycoreTechnology or IntegrationCertified music therapy program using personalized playlists to help residents with Alzheimer's and dementia experience moments of joy, clarity, and comfort through familiar music.
• YMCA Generations Daycare ProgramminorStrategic or Co-development PartnerOn-site childcare program providing care for children from infancy through age five, fostering meaningful connections between young children and residents through shared activities and volunteer opportunities for over 20 years.
• United Methodist Retirement Communities (UMRC)coreStrategic or Co-development PartnerPartner organization in forming Brio Living Services. Combined legacy of over 120 years of experience serving older adults in Michigan.
• United Methodist and Presbyterian ChurchesminorStrategic or Co-development PartnerFaith-based heritage relationships guiding Christian values of inclusivity, compassion, and respect for all regardless of faith or background.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Life Care Services: Major third-party manager/operator of CCRCs and senior living communities across the U.S. Comparable in CCRC operating model, Life Plan Agreement structure, and continuum-of-care delivery at a national scale.
• Trinity Health Senior Communities: Health system-affiliated senior living operator running CCRCs and assisted living across the Midwest, including Michigan. Broader portfolio and regional scale with overlapping continuum-of-care services.
• Atria Senior Living: Large for-profit operator of independent living, assisted living, and memory care communities across the U.S. Overlaps on assisted living and memory care but lacks the CCRC/entry-fee and skilled nursing depth of Porter Hills Village.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and continuing care retirement communities nationwide. Overlaps on multiple care levels but is a broadly diversified for-profit incumbent.

Direct peers

• Holland Home: Faith-based not-for-profit CCRC based in the Grand Rapids MSA offering independent living, assisted living, memory care, and skilled nursing on multiple campuses. Most direct competitor given overlapping service lines, geography, and mission-driven model.
• United Methodist Retirement Communities (UMRC): Michigan-based not-for-profit CCRC operator affiliated with Porter Hills under Brio Living Services. Comparable Life Plan Agreement model, faith-based heritage, and continuum-of-care service lines across the state.
• Beacon Hill at Eastgate: Not-for-profit Life Plan Community in Grand Rapids providing independent living, assisted living, memory care, and skilled nursing. Closely comparable CCRC product, contract structure, and West Michigan service area.
• Clark Retirement Community: Not-for-profit CCRC in Grand Rapids offering independent living, assisted living, memory care, and skilled nursing with a Life Plan Agreement structure. Direct overlap in product, pricing model, and primary market.
• Brookcrest: Grand Rapids-area senior living community offering independent living, assisted living, memory care, and skilled nursing on a single campus. Comparable continuum-of-care product and local market overlap.

Regional players

• Sunset Retirement Communities: Not-for-profit CCRC serving Northwest Ohio and Southeast Michigan with independent living, assisted living, memory care, and skilled nursing. Comparable product model in an adjacent regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PorterHills
• Facebookfacebook.com/Baileys-Grove-Senior-Housing-100069212084734
• LinkedInlinkedin.com/company/porter-hills-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porter Hills Village