What 360care does

360care is an administrative services company that connects senior care communities with ancillary healthcare providers, delivering on-site clinical services to elderly residents in nursing homes, assisted living facilities, and long-term care communities across 23 U.S. states. The company is a service mark of Citizens Financial Corporation and is headquartered in Louisville, Kentucky. Its service portfolio spans optometry, podiatry, dental, audiology, cerumen removal, primary care, and behavioral health, with a network of more than 400 clinicians serving over 3,000 senior care facilities. Service delivery uses geriatric-specialized diagnostic equipment capable of evaluating patients who cannot give verbal responses, and provider notes are electronically transmitted into facility EMRs via integrations with Point Click Care and MatrixCare.

The company's technology platform centers on administrative infrastructure rather than clinical software: it manages scheduling, billing, compliance documentation, and EMR interoperability on behalf of both providers and facilities. A proprietary insurance product, the 360care Insurance Program issued by Citizens Security Life Insurance Company, provides additional coverage for qualifying Medicaid residents and is positioned as a revenue expansion lever. The patient portal and state-by-state online payment processing via Instamed extend resident and family interaction beyond on-site visits.

360care's revenue model is built on insurance reimbursement (Medicare, Medicaid, private insurance) and private-pay resident billing, with the company handling end-to-end billing on behalf of contracted providers. The go-to-market motion is enterprise field sales targeting senior care operators directly, with the value proposition of a single source for multiple ancillary services, budget-neutral economics for facilities, and reduced hospital readmission risk. Customer concentration sits within the long-term care vertical but is distributed across thousands of individual facilities, while payer concentration across government reimbursement programs is an inherent sector exposure.

Name

360care

Legal name

Citizens Financial Corporation

Website

https://360care.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

360care is an administrative services company that provides on-site ancillary healthcare services—including optometry, podiatry, dental, audiology, primary care, and behavioral health—to residents of more than 3,000 senior care communities across 23 U.S. states, handling scheduling, billing, compliance, and EMR integration.

Ownership category

akta.pro rank

Product category

Ancillary Healthcare Services for Senior Care Facilities

NAICS

Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Facilities Support Management Services (8744), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Ancillary care services
• Senior care providers
• On-site clinical services
• Geriatric healthcare
• Long-term care services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Reimbursement: All treatment is paid for by the residents' insurance (Medicare, Medicaid, private insurance) or directly by the residents if there is no coverage. 360care handles all billing and completes the billing process for providers.
2. 360care Insurance Program: Insurance plans issued by Citizens Security Life Insurance Company provide comprehensive care coverage for qualifying Medicaid residents. Plans are available at no additional out-of-pocket cost, with no deductibles, no co-pays, and no waiting periods.
3. Private Pay: 360care also serves private pay residents who do not have insurance coverage for ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

360care is an administrative services company that provides on-site ancillary healthcare services to residents of senior care communities. It coordinates a network of 400+ clinicians who deliver optometry, podiatry, dental, audiology, cerumen removal, primary care, and behavioral health services directly at nursing homes, assisted living, and long-term care facilities, handling scheduling, billing, compliance, and EMR integration. A companion 360care Insurance Program underwritten by Citizens Security Life Insurance Company extends coverage for qualifying Medicaid residents.

Product overview

360care is an administrative services company serving as a link between senior care communities and ancillary healthcare providers. The company offers a comprehensive portfolio of on-site clinical services for senior care residents including Optometry, Podiatry, Dental, Audiology, Cerumen Removal, Primary Care, and Behavioral Health services. The core platform is an administrative infrastructure that handles scheduling, billing, compliance, and EMR integration, enabling over 400 clinicians to serve more than 3,000 senior care communities. A supplementary insurance program (360care Insurance) provides additional coverage for qualifying Medicaid residents. The Patient Portal enables residents and families to access care information. All services are delivered on-site at senior care facilities using state-of-the-art equipment, with provider notes electronically transmitted to facility EMR systems via Point Click Care and MatrixCare integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Optometry Services
• Podiatry Services On-site podiatry services focused on prevention, diagnosis, and treatment of foot disorders resulting from injury, disease, and age in the geriatric population, including at-risk foot care, nail and callus care, ingrown nail treatment, pain management, and dermatologic problems of the feet.
• Dental Services On-site dental services for the geriatric population including exams, cleanings, diagnostic x-rays, fillings, simple extractions, and denture services (new, replacement, and repairs), designed to limit facility exposure and expense associated with sending residents out for care.
• Audiology Services On-site audiology services for senior care residents including comprehensive hearing assessments, hearing aid fitting, repairs and reprogramming, counseling on use and care of hearing aids, assistive listening devices, cerumen removal, and fall risk assessment.
• Cerumen Removal Services On-site ear exams to remove impacted cerumen (earwax) in order to reduce the risk of problems associated with cerumen impaction, a condition affecting more than one-third of the elderly and cognitively impaired.
• Primary Care Services Facility-based primary care delivered by nurse practitioners to improve resident care, support staff, address Medicare and facility quality initiatives, and reduce hospital readmissions; services include acute issue management, chronic disease exacerbation, stabilization visits, monthly regulatory visits, discharge visits, annual H&Ps, Medicare annual wellness visits, fall risk assessment, polypharmacy evaluations, and advance care planning.
• Behavioral Health Services Behavioral health services provided in partnership with Deer Oaks Behavioral Health, offering compassionate, quality-driven mental health services tailored for residents in long-term care communities as part of 360care's integrated, whole-person care offering.
• 360care Insurance Program Insurance program issued by Citizens Security Life Insurance Company that provides comprehensive care coverage for qualifying Medicaid residents, available at no additional out-of-pocket cost with no deductibles, no co-pays, no waiting periods, and no prior authorizations; covers products such as glasses, dentures, and hearing aids with warranties.
• Patient Portal Online patient portal that allows senior care residents and their families to access health information, review care documentation, and make payments, providing transparency into the care provided by 360care's clinicians.

Quantifiable outcome

• Evidence-based and proactive approach reduces facility Return to Hospital percentages and decreases expenses associated with readmissions
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Deer Oaks Behavioral HealthcoreStrategic or Co-development Partner360care has entered a collaboration with Deer Oaks Behavioral Health, a national leader in behavioral health services for long-term care communities. Deer Oaks provides compassionate, quality-driven mental health services and 360care jointly works with them to provide integrated and whole-person care for residents. Contact: 888.365.6271 or www.deeroaks.com/contact
• Point Click CarecoreTechnology or IntegrationEMR integration partner enabling electronic transmission of provider notes directly to resident charts. Integration eliminates faxing and paper documentation, reducing administrative burden on facility staff and improving care continuity.
• MatrixCarecoreTechnology or IntegrationEMR integration partner enabling electronic transmission of provider notes directly to resident charts. Integration eliminates faxing and paper documentation, reducing administrative burden on facility staff and improving care continuity.
• Citizens Security Life Insurance CompanycoreStrategic or Co-development PartnerInsurance plan issuer for the 360care Insurance Program. Citizens Security Life Insurance Company, headquartered in Louisville, KY, issues insurance plans that provide comprehensive care coverage for qualifying Medicaid residents. Plans are available at no additional out-of-pocket cost with no deductibles, no co-pays, and no waiting periods.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• BrightSpring Health Services: Public, diversified home and community-based health services platform serving complex populations including seniors, with pharmacy, home health, hospice, and behavioral health offerings — closely comparable to 360care's multi-specialty ancillary model for senior care facilities.
• OnSight Healthcare: Mobile optometry and ancillary services company that historically served over 700 nursing homes across 6 states; co-founded by Dr. Andrew Feltz, who is now 360care's National Clinical Director of Optometry, making OnSight the closest historical and operational analogue.
• Help at Home: Leading personal care services provider for seniors and adults with disabilities across multiple states; comparable as a Medicaid-funded caregiving services platform with similar scale (serving tens of thousands of seniors) and similar dependence on state-level Medicaid policy.

Broad incumbents

• Enhabit: Public home health and hospice provider spun out from Encompass Health — relevant peer given the same Medicare-driven reimbursement model and focus on post-acute and chronic care populations overlapping with 360care's primary care and ancillary services.
• The Ensign Group: Public skilled nursing and senior living operator across more than a dozen states — comparable as the buyer-side counterpart to 360care's services, and overlapping where Ensign's Standard Bearer / operationally affiliated businesses have historically purchased ancillary services similar to those 360care sells.
• Landmark Health (Optum): Risk-bearing in-home medical care provider for complex, chronically ill seniors — now part of Optum. Comparable because it delivers physician/NP-led care into senior living settings and homes under value-based contracts, overlapping with 360care's Primary Care and quality-initiative positioning.
• Humana / CenterWell: Humana's CenterWell senior-focused care division operates primary care clinics inside senior communities and home health services — a large, well-capitalized incumbent competing for the same value-based senior care dollars that 360care addresses through facility-based primary care.
• Addus HomeCare: Public personal care, hospice, and home health provider primarily serving elderly populations — comparable because it sells recurring, services-based care to vulnerable seniors via contracts with state Medicaid programs and managed care plans, similar to how 360care bills Medicare/Medicaid across many states.
• Pennant Group: Public operator of home health, hospice, and senior living services — comparable as a multi-state senior care services platform, though Pennant operates its own facilities whereas 360care sells services into third-party facilities.
• Aveanna Healthcare: Public home health and hospice provider with operations across multiple states — comparable in delivering reimbursed clinical services into homes and care settings, with a comparable reliance on Medicaid waiver and Medicare reimbursement dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/360careqpc
• YouTubeyoutube.com/channel/UCn8rhP5_u4jY4KIW4v9M7fA
• Facebookfacebook.com/360carehealthcarerecruiting
• LinkedInlinkedin.com/company/onhealthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360care