Bonaparte

Advertising and Marketing Servicesbonaparte.ag

Bonaparte is a Brazil-based B2B innovation agency founded in 2011, delivering project-based Strategy, Creative, Engagement, and Digital services to enterprise clients including Meta, Heineken, and Gang from offices in São Paulo and Porto Alegre.

Company typePrivate
Founded2011
HeadquartersPôrto Alegre, Brazil
Headcount51–100
GTM typeB2B
OfferingServices

What Bonaparte does

Bonaparte is a Brazil-based innovation and communication agency founded in 2011 that delivers project-based professional services to enterprise clients. It operates from a São Paulo headquarters on Av. Paulista and a secondary office in Porto Alegre, with a team of 51-100 professionals drawn from 14 nationalities organized into multidisciplinary squads covering Strategy, Creative, Engagement, and Digital disciplines.

Service delivery spans strategic consulting, advertising and graphic design, experiential and engagement marketing, and digital execution including web/app development, UX/UI design, SEO, and DevOps. Named engagements include Meta's 'Age of Conversation' campaign across Brazil, Argentina, and Mexico; Heineken's 'Inside The Star' immersive factory experience; Me Poupe!'s Portal MP! redesign; Gang's 'Misture' and 'Summertime Feelings' campaigns; and the Câmara Rio-Grandense do Livro's 'Leia o que quiser' campaign. Across its history the agency reports 78 completed projects.

Bonaparte monetizes through quote-based, custom project engagements with no publicly disclosed pricing. Its GTM is sales-led and direct, targeting large brands seeking innovation, digital transformation, and audience engagement. The company is privately held with no disclosed external funding, parent company, or ownership changes, and leadership is structured as a Board of Executive Directors (CSO, CDO, CCO) plus functional heads covering People & Culture, Creative, and Operations.

Bonaparte firmographics

Firmographics

Name: Bonaparte
Legal name: Bonaparte
Website: https://bonaparte.ag
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 51–100 employees
Short description: Bonaparte is a Brazil-based B2B innovation agency founded in 2011, delivering project-based Strategy, Creative, Engagement, and Digital services to enterprise clients including Meta, Heineken, and Gang from offices in São Paulo and Porto Alegre.
Ownership category
akta.pro rank

Bonaparte industry classification

Industry

Product category: Advertising and Marketing Services
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

Innovation agency services
Creative advertising campaigns
Digital transformation services
Experiential marketing design
Brand strategy consulting

Where Bonaparte is headquartered

Location

Headquarters

HQ city: Pôrto Alegre
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

Bonaparte business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Professional Services / Project-Based Engagements: Bonaparte generates revenue through custom project engagements with enterprise clients. Services are delivered through specialized squads that combine strategy, creative, engagement, and digital capabilities. Revenue is generated on a project-by-project basis, with engagements tailored to specific client needs including brand campaigns, digital platforms, and experiential marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Bonaparte product offering

Product offering

Core offering

Bonaparte is a Brazilian innovation agency that delivers integrated brand, creative, digital, and engagement services to enterprise clients. It assembles cross-functional squads to execute custom projects spanning strategy consulting, advertising campaigns, experiential marketing, UX/UI design, web development, and SEO optimization. Services are sold as project-based engagements rather than packaged software products.

Product overview

Bonaparte is an innovation agency offering four core service areas: Strategy (business analysis and planning), Creative (advertising and design), Engagement (experiential and digital marketing), and Digital (web development and SEO). The agency operates as a unified service offering rather than a software product platform, delivering customized solutions through collaborative multidisciplinary squads. Founded in 2011, the company serves enterprise clients including Meta, Heineken, Coca-Cola, and Boticário, among others.

Differentiator

Problem solved

Functional benefit

Products and services

Strategy Strategic consulting services including market analyses, process optimization, and competitive advantage development for enterprise clients seeking sustainable growth.
Creative Creative advertising campaigns, graphic design, and multimedia content production for enterprise brands, transforming ideas into memorable brand communications.
Engagement Interactive experiences, digital engagement campaigns, and experiential marketing initiatives that create meaningful audience connections through events and authentic interactions.
Digital Digital solutions including website and application development and SEO optimization, leveraging technology to expand online presence and reach broader audiences.

Companies that use Bonaparte

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Bonaparte technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Bonaparte partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Bonaparte competitors and assessment

Company assessment

Direct peers

Gut Brasil: Independent Brazilian creative agency headquartered in São Paulo with a global footprint; competes directly with Bonaparte for the same enterprise brand clients (e.g., Heineken, Meta) in Brazil and across LATAM, offering integrated creative, digital, and experiential work.
Africa Creativa: Brazil's largest independent agency network based in São Paulo; a direct competitor to Bonaparte for the same multinational and regional enterprise clients, with comparable integrated creative, digital, and experiential service lines.
DPZ&T: São Paulo-based Brazilian creative agency with deep enterprise relationships (notably with major CPG and tech brands); competes with Bonaparte for creative, digital, and campaign mandates in the Brazilian market.
AlmapBBDO: One of Brazil's most awarded creative agencies, part of the BBDO network; a direct competitor for the same tier-1 enterprise clients (Heineken, Meta, Coca-Cola) and a benchmark for creative excellence that Bonaparte positions against.
Lew'Lara\TBWA: São Paulo-based Brazilian creative agency within the TBWA global network; a direct competitor for the same enterprise brand clients with comparable creative, digital, and brand-strategy capabilities.

Broad incumbents

Ogilvy Brazil: Brazilian arm of the WPP-owned Ogilvy network; competes with Bonaparte for the same enterprise brand RFPs, with broader media, PR, and consulting capabilities across the full WPP portfolio.
WMcCann (McCann Worldgroup Brazil): Brazilian operation of the IPG-owned McCann Worldgroup network; competes with Bonaparte for enterprise creative and digital mandates, with global scale and cross-market execution that Bonaparte lacks.
MullenLowe Brasil: Brazilian arm of the IPG-owned MullenLowe global network; competes with Bonaparte for enterprise creative, digital, and campaign mandates with the backing of global network resources.
AKQA (São Paulo): Global digital-first agency with a São Paulo office; competes with Bonaparte for digital transformation, UX/UI, and web/app development mandates from the same multinational enterprise clients.
R/GA (São Paulo): Global innovation and digital agency with a São Paulo presence; competes with Bonaparte for digital transformation, brand innovation, and experience design work from enterprise brands in Brazil and across LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Bonaparte financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bonaparte leadership team

Management profile

Number of profiles

Profiles7 records

Bonaparte funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bonaparte M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonaparte

What does Bonaparte do?

Is Bonaparte a public or private company?

Bonaparte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bonaparte founded?

Bonaparte was founded in 2011. It employs 51 to 100 people.

Where is Bonaparte based?

Bonaparte is headquartered in Pôrto Alegre, Brazil, in the Latin America region.

How does Bonaparte make money?

One revenue line is on record: professional Services / Project-Based Engagements.

Who are Bonaparte's main competitors?

Direct peers on record are Gut Brasil, Africa Creativa, DPZ&T, AlmapBBDO and Lew'Lara\TBWA. Broad incumbents are Ogilvy Brazil, WMcCann (McCann Worldgroup Brazil), MullenLowe Brasil, AKQA (São Paulo) and R/GA (São Paulo).

Does Bonaparte have an API?

No public API is recorded for Bonaparte.

What industry is Bonaparte in?

Bonaparte's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAGAJ, Experiential Staffing & Brand Ambassadors. Its SIC code is 7311.