Mobilier de France

What Mobilier de France does

Mobilier de France is a French high-end furniture retailer operating a network of 100+ own-brand and franchised ("adhérent") showrooms across metropolitan France, Guadeloupe and Saint-Martin. Founded in 1925 by six associated retailers and headquartered in Créteil, the company is privately held as SAS Groupement Mobilier de France "MDF" (share capital €13,981,890), with Patrice Boccara as Directeur Général and a wholly-owned sub-brand, Meubles CELIO, focused on bedroom furniture. The assortment spans five core categories — sofas and armchairs (including electric-relaxation, modular and convertible models), tables and chairs (anchored by the 100% customizable "Table MF" program), living-room furniture, bedroom furniture, and decoration — supported by signature collections (ECLIPSE, PIANA, EQUINOXE, PUZZLE, FABRIQUE, AUSTRAL, CANNELE) and Italian and Portuguese manufacturing for selected lines.

The business is built around in-store consultative selling by "conseillers décorateurs" using next-generation 3D configurators, augmented-reality visualization, and the online HomeByMe (Dassault Systèmes) room-planning tool. Pricing is quote-based and finalized in-store; online pricing is indicative only, and the website functions as a lead-generation and catalog channel rather than an e-commerce storefront. Revenue streams include retail furniture and décor sales, in-store interior-design service fees bundled with orders, delivery/installation/removal services, in-store consumer financing, B2B "Pro & Co" bespoke production for designers and developers, and franchise/license revenue from the adhérent program.

Customers are predominantly French (and overseas-territory) end consumers furnishing complete homes with premium, made-to-order furniture, plus secondary segments of engaged couples (wedding-list service), independent franchisees opening new stores, and B2B buyers. The company's go-to-market combines mass-market TV campaigns (a 5-year TF1 "The Voice" partnership through 2025), content marketing via the "Nos Conseils Déco" blog, email/newsletter and Ventes Privées event-driven promotion, earned media in decor magazines (ELLE Décoration, Art&Décoration, Marie Claire Maison), trade-show presence (Foire de Paris, Esprit Meuble), and a Trustpilot social-proof widget — all aimed at driving footfall into showrooms.

Name

Mobilier de France

Legal name

S.A.S GROUPEMENT MOBILIER DE FRANCE « MDF »

Website

https://mobilierdefrance.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobilier de France is a privately held French high-end furniture retailer operating 100+ showrooms across metropolitan France, Guadeloupe and Saint-Martin, selling customizable made-to-order sofas, tables, buffets, bedroom and décor collections through in-store consultative design services, with a separate Pro & Co B2B bespoke-production program.

Ownership category

akta.pro rank

Headquarters

HQ city

Créteil

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail furniture and décor sales: Primary revenue from one-time retail sales of high-end sofas, armchairs, dining tables, chairs, buffets, libraries, beds, mattresses, lighting and decorative accessories across the showroom network. Collections are largely made-to-order with extensive personalization (dimensions, finishes, colors).
2. In-store interior-design and 3D configuration service: Revenue derived from sales closed through the "Service décoration d'intérieur" where advisors accompany customers on full interior projects using 3D configurators, attached to the furniture order.
3. Delivery, installation and old-furniture removal services: Ancillary revenue/upsell attached to furniture orders, including specialist delivery, on-site assembly (e.g., wall compositions, corner sofas) and removal of the customer's previous furniture.
4. Customer financing: In-store financing offers exclusively available in Mobilier de France stores ("Financement meubles") that allow customers to pay for their furniture over time, driving order conversion.
5. Pro & Co / made-to-measure B2B: Custom-fabrication revenue from a "Pro & Co" program serving interior designers, contractors, real-estate developers and local authorities requiring bespoke furniture production.
6. Franchise / adhérent license revenue: Franchise-style network where independent store owners ("adhérents") join the brand in exchange for central purchasing power, marketing, training and access to exclusive collections. Implies franchise/license revenue to the central entity.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobilier de France designs, customizes and retails high-end, made-to-order furniture and home-decoration products (sofas, armchairs, dining tables, chairs, buffets, TV units, bookcases, beds, mattresses, wardrobes, lighting and decorative accessories) through a network of 100+ own-brand and franchised showrooms in France and overseas. Each piece can be personalized across dimensions, finishes, colors and materials, with in-store "conseillers décorateurs" using 3D configurators to accompany customers, and ancillary services including delivery, on-site installation, removal of old furniture and in-store consumer financing.

Product overview

Mobilier de France is a single unified retail brand (under S.A.S Groupement Mobilier de France) offering a high-end, fully customizable furniture and decoration assortment rather than a modular software platform. Its product offering is organized into five core categories — Canapés et Fauteuils (sofas and armchairs, including the electric-relaxation LONDON, DETROIT, BEACH and convertible TEDDY models), Tables et Chaises (the "Table MF" 100% customizable dining table program with the ECLIPSE extensible and UNIQUE numbered models), Meubles (living-room furniture such as the EQUINOXE and ECLIPSE buffets, ROSACE coffee table, and COSMOS/PUZZLE sideboards), Chambre (beds, mattresses, wardrobes, custom dressing rooms, and the specialized Meubles CELIO line with foldaway beds), and Décoration (lighting, mirrors, rugs, cushions). These categories are underpinned by signature product collections (ECLIPSE, PIANA, EQUINOXE, PUZZLE, FABRIQUE, AUSTRAL, CANNELE) that span multiple product types, an in-store 3D interior-design service using next-generation configurators (offered across 100+ stores in France and Guadeloupe/Saint-Martin), and an online partnership with HomeByMe for 2D/3D room planning.

Differentiator

Problem solved

Functional benefit

Brands

• Meubles CELIO: Sub-brand offering bedroom furniture, dressing rooms, murphy beds (lits escamotables) and made-to-measure storage solutions, distributed via dedicated Mobilier de France pages and select stores (e.g., Nice).
• Himolla

Products and services

• Canapés et Fauteuils (Sofas and Armchairs) Range of high-end upholstered seating — sofas (straight, corner, convertible, modular, panoramic, relaxation) and armchairs (design, relaxation, poufs) — for French end consumers, available in leather or fabric with multiple dimensions and configurations, including manual and electric relaxation versions.
• Tables et Chaises (Tables and Chairs) Range of dining tables (extensible consoles, coffee tables) and dining seating (chairs, dining armchairs, bar stools) in rectangular, round, square and oval forms with ceramic, wood or lacquer finishes, for end consumers furnishing dining rooms and living rooms.
• Meubles de séjour (Living Room Furniture) Living-room furniture including buffets and sideboards, TV units, display cabinets and tall units, bookcases and shelves, consoles and coffee tables, for end consumers furnishing their living rooms.
• Chambre (Bedroom) Bedroom furniture including beds, mattresses, wardrobes and custom dressing rooms, dressers and nightstands for end consumers, including the Meubles CELIO specialized line offering foldaway beds (lits escamotables) and made-to-measure storage solutions.
• Décoration (Home Decoration) Home decoration accessories including lighting (wall, table, floor, pendant and ceiling), wall decoration (mirrors, pictures, clocks), rugs, vases, decorative objects, cushions, textiles and pet baskets, for end consumers completing their home interior.
• Collection ECLIPSE Signature furniture collection featuring coplanar doors with oak or lacquer panels and adjustable-intensity LED backlighting, including buffets, extensible tables and dining tables, personalizable in 3 lengths and 25 color shades.
• Collection EQUINOXE Signature collection with facade woodworking using superposed oak circles cut horizontally from tree trunks and accentuated by backlighting, including buffets, display cabinets, columns, TV units, wall shelves and extensible tables, manufactured in Portugal.
• Collection PIANA Flagship design furniture collection with refined, contemporary lines, marketed on the Mobilier de France homepage as a personalizable range for the living and dining rooms.
• Collection PUZZLE Modular design collection including buffets in multiple materials (eucalyptus, ceramic, oak, black oak, walnut), coffee tables and complementary furniture, available in multiple dimensions and color options.
• Collection FABRIQUE One of the flagship furniture collections ("collections phares") offered by Mobilier de France, presented as a personalizable range spanning the brand's main product categories.
• Collection AUSTRAL One of the flagship furniture collections ("collections phares") offered by Mobilier de France, presented as a personalizable range spanning the brand's main product categories.
• Collection CANNELE One of the flagship furniture collections ("collections phares") offered by Mobilier de France, presented as a personalizable range spanning the brand's main product categories.
• Fauteuil relaxation électrique tissu LONDON (LONDON Electric Relaxation Armchair) Electric relaxation armchair featuring 3-motor technology for independent adjustment of the backrest, footrest and headrest via a magnetic wireless remote, available in 3 sizes (small/medium/large) with DUOTECH foam (60 kg/m3) and intelligent foam (38 kg/m3) cushioning. Optional wireless battery, 360° swivel base and gas lift. European manufacturing.
• Canapé LEVEL (Right-arm modular sofa) Right-arm sofa with modular seat depth; backrests act as mobile relaxation units allowing seat-depth adjustment and armrest inclination is adjustable, with single-seat length up to 240 cm and 100 fabric/leather colorways. Italian manufacturing.
• Canapé BEACH (Electric 3-seat maxi relaxation sofa in fabric) Electric relaxation sofa, maxi 3-seats, in fabric, marketed as a flagship product offering electric relaxation technology for multi-person comfort.
• Canapé d'angle modulable BYBLOS Modular corner sofa with quilted cushions, configurable in shape, colors and dimensions to adapt to any interior layout.
• Canapé convertible TEDDY Fabric convertible sofa providing both seating and a sleeper-bed function for compact interiors.
• Table de repas extensible ECLIPSE (ECLIPSE Extensible Dining Table) Extensible dining table from the ECLIPSE collection and the "Table MF" customization programme. Synchronized-opening central extension of 75 cm. Top available in oak veneer, walnut veneer, ceramic (3.5/4 mm) or glass. 6 top shapes, 10 base styles, over 200 base color options. From 140 to 290 cm or 135 cm diameter. L. 200/275 x H. 77 x P. 100 cm.
• Buffet 4 portes EQUINOXE (4-door sideboard) High-end 4-door sideboard from the EQUINOXE collection with MDF oak-veneered structure and integrated LED backlighting on coplanar doors. Available in multiple dimensions (L.180/220/240), with optional interior drawer and adjustable-intensity LED backlight. Push-and-pull opening. Portuguese manufacturing. L. 220 x H. 86 x P. 50 cm.
• Table basse ROSACE (ROSACE Coffee Table) Exclusive MDF coffee table with a cloud-shaped top made from transverse oak cuts (oak veneer) on MDF with lacquered edges, supported by 4 thin metal stems. Multiple finishes (oak veneer, matte or textured lacquers). 8 base color options. L. 130 x H. 30 x P. 80 cm. Featured in Art & Décoration (Sept 2025).
• Table de repas UNIQUE (UNIQUE Numbered Dining Table) Unique numbered dining table featuring a noble wood and resin top, each piece unique and numbered, designed for a high-end dining room.
• Service décoration d'intérieur (In-store Interior-Design Service with 3D Configurator) In-store interior-design service using latest-generation 3D configurators: customers bring a simple plan and photos of their room, and advisors visualize and personalize each model with realistic rendering, attached to the furniture order. Available across all Mobilier de France stores in France.
• Meubles CELIO (Specialized Bedroom Line) Specialized bedroom furniture line including bedrooms and dressing rooms, foldaway beds (lits escamotables) and made-to-measure storage solutions, distributed via dedicated Mobilier de France pages and select stores (e.g., Nice).
• Fauteuil relaxation électrique DETROIT (DETROIT Electric Relaxation Armchair) Electric relaxation armchair featured as a flagship product in the Mobilier de France relaxation category.

Quantifiable outcome

• 100+ showrooms across France and overseas territories
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• TF1 - The VoiceflagshipGTM or Marketing PartnerFor the 5th consecutive year (as of 2025), Mobilier de France is an official partner of "The Voice", TF1's flagship talent show. The 2025 season was scheduled to launch on Saturday 1st February at 21:10, with coach Florent Pagny returning alongside Patricia Kaas, Zaz and Vianney. The partnership anchors an annual TV campaign tied to brand visibility.
• HomeByMe (by Dassault Systèmes)coreTechnology or IntegrationIntegration of the HomeByMe online 2D/3D room-planning tool on mobilierdefrance.com. Customers can build 2D and 3D plans of their home for free, no download required, and place Mobilier de France products in their virtual interior before finalizing the project in store.
• Big CampminorGTM or Marketing Partner"Partenariat Mobilier de France x Big Camp" listed in the news/events archive of the sitemap, indicating a co-marketing partnership.
• Upper-LinkcoreTechnology or IntegrationUpper-Link is the hosting provider for mobilierdefrance.com. Registered office: 7 Mail Barthélemy Thimonnier, 77185 Lognes, France.
• Google (Google Analytics & DoubleClick)coreTechnology or IntegrationMobilier de France uses Google Analytics for advertisers on mobilierdefrance.com, and Google uses DoubleClick cookies to personalize ads served on Google Search, Search-partners and the Display Network based on the user's browsing history. Users can opt out via Google's "ads preferences manager".
• AME CONSO (Association de Médiateurs Européens)minorOthersDesignated consumer mediator for any dispute with a Mobilier de France store. Address: 197 boulevard Saint Germain, 75007 Paris (www.mediationconso-ame.com).

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gautier: French designer-manufacturer of customizable furniture (bedroom, living, dining) sold through an exclusive store network, with a similar French regional showroom model and made-to-order offering.
• Roche Bobois: French high-end, design-led furniture brand with a franchise showroom network, comparable premium positioning and made-to-order customization model across sofas, tables and living-room furniture.
• Maisons du Monde: French omnichannel furniture and decoration retailer with a national store network, comparable mid-to-upper market positioning and overlapping product categories (sofas, dining, bedroom, décor).
• Habitat: French design furniture retailer with comparable product range (sofas, tables, storage, décor) and a similar French-market customer base, with a more contemporary/lifestyle brand positioning.
• Alinéa: French furniture and home-decor retailer with a physical store network and overlapping mid-market assortment in sofas, dining, bedroom and decoration.
• Poltronesofà: European made-to-order sofa specialist with a comparable customization model (modular sofas, fabric and leather options) and own-store distribution strategy.
• BoConcept: Danish customizable design furniture brand with a global franchise store network, comparable in-store design-advisor model and made-to-order configuration approach.

Broad incumbents

• La Redoute: French omnichannel home and furniture retailer with a strong e-commerce channel, overlapping in decoration and mid-market furniture; contrasts with Mobilier de France's showroom-only model.
• IKEA: Global furniture and home-furnishing incumbent with a French store network, overlapping categories and a fundamentally different self-service/value-positioning model.
• Conforama: Large French mass-market furniture retailer with broad assortment across sofas, dining, bedroom and decoration; overlaps with Mobilier de France's product range but at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mobilier2France
• Facebookfacebook.com/MobilierdeFrance
• LinkedInlinkedin.com/company/mobilier-de-france

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilier de France